Welcome to Today’s Webinar!
Our Presenters                 Jeanette Brown, MBA                 Marketing strategy manager                 Informz     ...
Our Presenters                 Dave Will                 chief executive peach                 peach new media            ...
Who is Peach?webinars - webcasts - continuing education - conference recordings - knowledge communities - podcasts      We...
Old School Tele-seminars Webinars
The Market Credit or Learning
“Brain Rules”                      Information Transfer                      Education                      Learning DR. J...
Today’s Objectives
Who is Informz
How do you segment?       Who is YOUR        Audience?
Increase Conversions                EMAIL               BLASTING        Relevancy = Results
Increase Conversions        How do you         segment?
How do you segment?          Demographic          Transactional            Behavioral
Survey
Segment
Writing the Message                       Yes                 Yes           Yes     Yes
Email Tips•PC readers, less than 50 characters•Mobile readers, less than 30 characters•Relatable
Email Tips
Today’s Objectives
Continuing Education and Certificates Live Webinar Checkpoints Post-Webinar Evaluation CE Certification Process    •   ...
Automation  Ecommerce, shopping   carts, registration, notif   ications  Small staff  No experts
Registration Options   Early Bird Discounts   Pricing Tiers   Coupon Codes   Series Pricing   Season Pass   Bulk Sub...
Bundles
Choreography“Successful [online] meetings are also aboutother forms of collaboration and ensuring youget the right mix.” S...
Knowledge Communities                        “Social Learning”
Content in Channels
Coffee House Model
ISBA
ISBA       Live Events
ISBA         Weekly       Assignments
ISBA       Forums
ISBA       Community
ISBA       Blog
ISBA       Additional       Resources
ISBA       Additional       Resources
ISBA       Social       Media
Virtual Study Group BreakdownCourse Prep…            Registrants create profiles, interact with SME andbegin social intera...
Virtual Study Group Breakdown  Course Prep…            Registrants create profiles, interact with SME and  begin social in...
Virtual Study Group Breakdown Course Prep…            Registrants create profiles, interact with SME and begin social inte...
Large Financial Services Organization      6 Week Course:            Weekly Webinars            Discussion Forums       ...
Integration – AMS, Community, etc…
Today’s Objectives
Increase Conversions         What now?
Number of Recipients70%                                                          Open60%50%                               ...
Increase Conversions            30%
Relevancy Rocks
Segmenting
Segmenting
Benchmark
Segmenting
Segmenting
Segmenting
Segmenting
Segmenting
Upcoming EventsPre-order your 2012 Informz Email Benchmark                Report today!         www.informz.com/report
Questions?   dwill@peachnewmedia.com     brown@informz.com   770.805.6292 ext. 701       202-630-2644 ext 241   @peachdave...
Competing with Free: Marketing and Executing Online Learning that Rocks!
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Competing with Free: Marketing and Executing Online Learning that Rocks!

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This webinar will help you make your marketing stand out from the crowd and show examples of new and exciting online learning models.

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  • Forums, Community Directory and other resources including an RSS feed to their BLOG, Links and Resources, Additional Courses that are related to new members… Finally, integrated and related Social Media components to broaden the experience.
  • Forums, Community Directory and other resources including an RSS feed to their BLOG, Links and Resources, Additional Courses that are related to new members… Finally, integrated and related Social Media components to broaden the experience.
  • Forums, Community Directory and other resources including an RSS feed to their BLOG, Links and Resources, Additional Courses that are related to new members… Finally, integrated and related Social Media components to broaden the experience.
  • Competing with Free: Marketing and Executing Online Learning that Rocks!

    1. 1. Welcome to Today’s Webinar!
    2. 2. Our Presenters Jeanette Brown, MBA Marketing strategy manager Informz brown@informz.com 202-630-2644 ext 241 @emktg_guru
    3. 3. Our Presenters Dave Will chief executive peach peach new media dwill@peachnewmedia.com 770.805.6292 ext. 701 @peachdave
    4. 4. Who is Peach?webinars - webcasts - continuing education - conference recordings - knowledge communities - podcasts We believe that knowledge transfer makes us better people. Telling stories, sharing experiences, and teaching others is what makes the human race great.
    5. 5. Old School Tele-seminars Webinars
    6. 6. The Market Credit or Learning
    7. 7. “Brain Rules” Information Transfer Education Learning DR. JOHN J. MEDINA
    8. 8. Today’s Objectives
    9. 9. Who is Informz
    10. 10. How do you segment? Who is YOUR Audience?
    11. 11. Increase Conversions EMAIL BLASTING Relevancy = Results
    12. 12. Increase Conversions How do you segment?
    13. 13. How do you segment? Demographic Transactional Behavioral
    14. 14. Survey
    15. 15. Segment
    16. 16. Writing the Message Yes Yes Yes Yes
    17. 17. Email Tips•PC readers, less than 50 characters•Mobile readers, less than 30 characters•Relatable
    18. 18. Email Tips
    19. 19. Today’s Objectives
    20. 20. Continuing Education and Certificates Live Webinar Checkpoints Post-Webinar Evaluation CE Certification Process • Quiz • Evaluation • Certificate
    21. 21. Automation  Ecommerce, shopping carts, registration, notif ications  Small staff  No experts
    22. 22. Registration Options Early Bird Discounts Pricing Tiers Coupon Codes Series Pricing Season Pass Bulk Subscription Pricing Promo codes
    23. 23. Bundles
    24. 24. Choreography“Successful [online] meetings are also aboutother forms of collaboration and ensuring youget the right mix.” Source: James Murray – BusinessGreen
    25. 25. Knowledge Communities “Social Learning”
    26. 26. Content in Channels
    27. 27. Coffee House Model
    28. 28. ISBA
    29. 29. ISBA Live Events
    30. 30. ISBA Weekly Assignments
    31. 31. ISBA Forums
    32. 32. ISBA Community
    33. 33. ISBA Blog
    34. 34. ISBA Additional Resources
    35. 35. ISBA Additional Resources
    36. 36. ISBA Social Media
    37. 37. Virtual Study Group BreakdownCourse Prep… Registrants create profiles, interact with SME andbegin social interaction. Perhaps meet in person to kick off the series.
    38. 38. Virtual Study Group Breakdown Course Prep… Registrants create profiles, interact with SME and begin social interaction. Perhaps meet in person to kick off the series. Week 1 of n….Monday: Tuesday: Wed: Thursday: Friday: SME SME Classroom facilitates announces attendees web topic and work on conferenceassignments Classroom materials and based live(reading, vid attendees interaction. discussion. May offer aeos, workshe work on May initiate Open lines. quiz or ets… on materials and online chat to Limited feedback on demand community stimulate information assignments content) interaction. thought. transfer. weekly.
    39. 39. Virtual Study Group Breakdown Course Prep… Registrants create profiles, interact with SME and begin social interaction. Perhaps meet in person to kick off the series. Week 1 of n….Monday: Tuesday: Wed: Thursday: Friday: SME SME Classroom facilitates announces attendees web topic and work on conferenceassignments Classroom materials and based live (reading, attendees interaction. discussion. May offer a videos, work on May initiate Open lines. quiz orworksheets… materials and online chat to Limited feedback on on demand community stimulate information assignments content) interaction. thought. transfer. weekly. Course Wrap-up… Registrants take final exam/turn in final assignments and receive certificate/credits.
    40. 40. Large Financial Services Organization 6 Week Course:  Weekly Webinars  Discussion Forums 1st  46 Participants  Community Directory 2nd  94 Participants  Links & Resources $1200/series  Continuing Education Credit$114k revenue
    41. 41. Integration – AMS, Community, etc…
    42. 42. Today’s Objectives
    43. 43. Increase Conversions What now?
    44. 44. Number of Recipients70% Open60%50% Click-Thru Rate40%30%20%10% 0% < 50 50 to 100 100 to 250 250 to 500 500 to 1K 1K to 5K 5K to 50K 50K to 100K 100K to 250K > 250K
    45. 45. Increase Conversions 30%
    46. 46. Relevancy Rocks
    47. 47. Segmenting
    48. 48. Segmenting
    49. 49. Benchmark
    50. 50. Segmenting
    51. 51. Segmenting
    52. 52. Segmenting
    53. 53. Segmenting
    54. 54. Segmenting
    55. 55. Upcoming EventsPre-order your 2012 Informz Email Benchmark Report today! www.informz.com/report
    56. 56. Questions? dwill@peachnewmedia.com brown@informz.com 770.805.6292 ext. 701 202-630-2644 ext 241 @peachdave @emktg_guru www.peachnewmedia.com www.informz.com

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