PURE
                                    DISCUSSION
                                     WEBINAR


LEARNING CAFÉ
DISCUSSION


Learning on a tighter budget – Mindset
for the future ?
28 June 2012, Thursday, 12 – 1 pm
Branding of Learning or is
  reputation enough ?
                          Webinar ID: 636911064
                          Date - Thursday, 28 June 2012
Participants Toolbar      Time - 12 noon to 1 pm EST
                          Register -
                          https://www1.gotomeeting.com/register/636911
                          064
                          Telephone Conf Call
                          +61 (0) 2 8014 4933
                           Code 230-564-409

                           Phones or PC speakers on mute till you
                           are ready to speak.
                           Can’t join via computer ? Use telephone
                           conference call. Downloaded slides from
                           learningcafe.com.au
                           Any questions please send it via chat box
                           or via email
                           enquiry@knowledgeworking.com
& performance profession's
Community of experienced learning
                                                                           Integrate
                                                          Making
                                                                           Learning,
                                    Practitioners        Learning                         Building L&D
                                                                         Performance
                                       Forum            Work in the                        Capability
                                                                               &
                                                        Real World
                                                                          Knowledge




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                                                                           UnConference
                                         Coffee Catch
                                             Ups                            Melbourne
                                                                             Sept 12
                                                               Twitter
                                                              Linkedin
                                                             Facebook
Supported     The Individual Motivational Profile™
 Initiative   a free tool to connect people to work and adapt work to people




• Being developed via open
 source principles by Sylvie
 Vanasse and John Smartt.

• Looking for people to
 contribute to development
 and dissemination.

• Learning Café will support
 this and other similar
 initiatives which develop              www.individualmotivationalprofile.com
 our profession.                        Contact - info@smarttsynthesis.com
Introductions                                      Moderator




   Michael Eichler     Pierre De Villiers,
       Head of         National Capability        Jeevan Joshi
     Learning &        Development Mgr,
                                                       Producer
     Leadership         Audit & Advisory
    Development                                    Learning Cafe
     IAG Group              Deloitte




                                       Chat with the
          Background                                               Discussion
                                          panel


Minutes      5                          30                         20
Why This Topic ?
 Chosen by the Learning Café
         community

  Very topical. Need answers.


Is it required on tighter budgets ?
Services Branding Model

    Presented Brand

  Brand Promise                      Brand Awareness

    External Brand                                     Brand
    Communication                                      Equity
 Brand Marketing
                                     Brand Meaning

 Customer Experience

 Brand Experience


Leonard Berry – Services Marketing
Anecdotal evidence
                                                    In the UK, CIPD
suggests that apart
                            Victoria will slash     reports The
from the resources
                            $100 million from its   median annual
sector
                            training budget for     training budget per
and where compliance
                            the VET                 employee was
training is required, the
                            sector by cutting       £276, less than
volumes of training
                            funding from about      last year (£350),
spend seems to have
                            $7 a student hour to    with a particularly
decreased in Australia.
                            as little $1.50 in      dramatic reduction
                            many courses.           in the public
Share your comments
                                                    sector.
via chat.
However ASTD reports      Use of technology to deliver training
that in 2010 employers             continues to grow.
spent more on
employees'
development than ever     Managerial and supervisory training
before. Businesses in     was the most offered content (12.8
the United States         percent) followed by profession- or
spent $171.5 billion on   industry-specific content (11.3
employee learning in      percent), and mandatory
2010, up from $125.8      and compliance content (10
billion in 2009.          percent).
+&-
• + improved prioritization and focussed efforts
• + Improved processes and elimination of waste




• - Learning teams are already stretched.
• - Compromises on Quality
• - Loss of L&D skills and expertise.
LET US TALK TO THE
PANEL
Does learning need a new mindset? One
which is just as comfortable creating and
growing as it is dismantling?
What are some ideas for stretching
training budgets, or cutting costs?


Share examples of the things that your
organization is doing to manage with
tighter budgets?
Can technology enabled learning deliver
learning at a lower cost, while maintain
quality?
Is it more important now to measure
learning results and ROI?
Are part time and casual workforces
facing a bigger brunt when compared to
full time employees?
What is the impact on the quality and
quantity of jobs available for learning
professionals??
DISCUSSION
Please let me know via chat or raising hand if you want
to speak. Or send me your thoughts via chat
Discussion points posted on Twitter
THANK YOU                                          Thursday 31th May
                                                     12 – 1 pm EST
                                                       Register

                                                http://bit.ly/lcafemay12
Short feedback questionnaire -
http://bit.ly/lcafewebinarfeedback

Please sign up for our weekly blog summary at
www.learningcafe.com.au
Observations from Café Discussions
• You have a brand whether you want it or not.
• Don’t overpromise but it is fine to be aspirational (don’t
  overdo it)
• Link to the value proposition.
• Your branding approach should not clash with the
  company culture.
• Your e-Learning capability is now increasingly defining
  your customer experience and brand.




Sydney
Observations from Café Discussions
 • Move away from the use of the word ‘training’ as a
   function of learning and development. This is not always
   correct ?
 • Lot of discussion about a move away from using the term
   ‘training’
 • My organisation
    • has moved to a brand of ‘Centre for Excellence’ .
    • use ‘capability development’ as their brand for Learning and
      Development.
    • doesn’t really have a brand – but using induction and other
      programs as opportunities to brand the function.
    • Has just launched an Excellence Program. Business appears to
      want to move away from learning and development to excellence.
Melbourne
Experiential Learning Event
   Business Acumen
                                                           35        2 experienced       Serious
   for Learning - June                                participants     facilitators      Games



                              Maximise profits and growth

                             Run a company as CEO                      Business & Strategic
                                                                             Acumen
                                  and compete
                                                                           Industry, financial and
                                                                             strategic acumen
                            Learning budget and priorities change.

                              Run a learning function                    Learning Acumen
                                                                         Innovation in design and
                                                                         delivery. Links with Talent
                               Strategy, design and delivery                 Management etc.
                                         changes.

                             Your skills and capability                 Skill Sets for Future
                                                                       Technology acumen, Trends
                                                                           – social networking.
                              Acquire new skills and capabilities


Register - http://bit.ly/learningacumen
LET US DISCUSS




   What are      Any experiences   Future Trends
 your views ?       or better
                  practices that   Your views ?
                  you can share

Learning cafe tighter budget 28 june12 ver0.2

  • 1.
    PURE DISCUSSION WEBINAR LEARNING CAFÉ DISCUSSION Learning on a tighter budget – Mindset for the future ? 28 June 2012, Thursday, 12 – 1 pm
  • 2.
    Branding of Learningor is reputation enough ? Webinar ID: 636911064 Date - Thursday, 28 June 2012 Participants Toolbar Time - 12 noon to 1 pm EST Register - https://www1.gotomeeting.com/register/636911 064 Telephone Conf Call +61 (0) 2 8014 4933 Code 230-564-409 Phones or PC speakers on mute till you are ready to speak. Can’t join via computer ? Use telephone conference call. Downloaded slides from learningcafe.com.au Any questions please send it via chat box or via email enquiry@knowledgeworking.com
  • 3.
    & performance profession's Communityof experienced learning Integrate Making Learning, Practitioners Learning Building L&D Performance Forum Work in the Capability & Real World Knowledge Blog Magazine Capability Webinar Building Discussions Workshops UnConference Coffee Catch Ups Melbourne Sept 12 Twitter Linkedin Facebook
  • 4.
    Supported The Individual Motivational Profile™ Initiative a free tool to connect people to work and adapt work to people • Being developed via open source principles by Sylvie Vanasse and John Smartt. • Looking for people to contribute to development and dissemination. • Learning Café will support this and other similar initiatives which develop www.individualmotivationalprofile.com our profession. Contact - info@smarttsynthesis.com
  • 5.
    Introductions Moderator Michael Eichler Pierre De Villiers, Head of National Capability Jeevan Joshi Learning & Development Mgr, Producer Leadership Audit & Advisory Development Learning Cafe IAG Group Deloitte Chat with the Background Discussion panel Minutes 5 30 20
  • 6.
    Why This Topic? Chosen by the Learning Café community Very topical. Need answers. Is it required on tighter budgets ?
  • 7.
    Services Branding Model Presented Brand Brand Promise Brand Awareness External Brand Brand Communication Equity Brand Marketing Brand Meaning Customer Experience Brand Experience Leonard Berry – Services Marketing
  • 8.
    Anecdotal evidence In the UK, CIPD suggests that apart Victoria will slash reports The from the resources $100 million from its median annual sector training budget for training budget per and where compliance the VET employee was training is required, the sector by cutting £276, less than volumes of training funding from about last year (£350), spend seems to have $7 a student hour to with a particularly decreased in Australia. as little $1.50 in dramatic reduction many courses. in the public Share your comments sector. via chat.
  • 9.
    However ASTD reports Use of technology to deliver training that in 2010 employers continues to grow. spent more on employees' development than ever Managerial and supervisory training before. Businesses in was the most offered content (12.8 the United States percent) followed by profession- or spent $171.5 billion on industry-specific content (11.3 employee learning in percent), and mandatory 2010, up from $125.8 and compliance content (10 billion in 2009. percent).
  • 10.
    +&- • + improvedprioritization and focussed efforts • + Improved processes and elimination of waste • - Learning teams are already stretched. • - Compromises on Quality • - Loss of L&D skills and expertise.
  • 11.
    LET US TALKTO THE PANEL
  • 12.
    Does learning needa new mindset? One which is just as comfortable creating and growing as it is dismantling?
  • 13.
    What are someideas for stretching training budgets, or cutting costs? Share examples of the things that your organization is doing to manage with tighter budgets?
  • 14.
    Can technology enabledlearning deliver learning at a lower cost, while maintain quality?
  • 15.
    Is it moreimportant now to measure learning results and ROI?
  • 16.
    Are part timeand casual workforces facing a bigger brunt when compared to full time employees?
  • 17.
    What is theimpact on the quality and quantity of jobs available for learning professionals??
  • 18.
    DISCUSSION Please let meknow via chat or raising hand if you want to speak. Or send me your thoughts via chat Discussion points posted on Twitter
  • 19.
    THANK YOU Thursday 31th May 12 – 1 pm EST Register http://bit.ly/lcafemay12 Short feedback questionnaire - http://bit.ly/lcafewebinarfeedback Please sign up for our weekly blog summary at www.learningcafe.com.au
  • 20.
    Observations from CaféDiscussions • You have a brand whether you want it or not. • Don’t overpromise but it is fine to be aspirational (don’t overdo it) • Link to the value proposition. • Your branding approach should not clash with the company culture. • Your e-Learning capability is now increasingly defining your customer experience and brand. Sydney
  • 21.
    Observations from CaféDiscussions • Move away from the use of the word ‘training’ as a function of learning and development. This is not always correct ? • Lot of discussion about a move away from using the term ‘training’ • My organisation • has moved to a brand of ‘Centre for Excellence’ . • use ‘capability development’ as their brand for Learning and Development. • doesn’t really have a brand – but using induction and other programs as opportunities to brand the function. • Has just launched an Excellence Program. Business appears to want to move away from learning and development to excellence. Melbourne
  • 22.
    Experiential Learning Event Business Acumen 35 2 experienced Serious for Learning - June participants facilitators Games Maximise profits and growth Run a company as CEO Business & Strategic Acumen and compete Industry, financial and strategic acumen Learning budget and priorities change. Run a learning function Learning Acumen Innovation in design and delivery. Links with Talent Strategy, design and delivery Management etc. changes. Your skills and capability Skill Sets for Future Technology acumen, Trends – social networking. Acquire new skills and capabilities Register - http://bit.ly/learningacumen
  • 23.
    LET US DISCUSS What are Any experiences Future Trends your views ? or better practices that Your views ? you can share