Survey reveals: 1. Facing Double11/department stores’ anniversary sale, there are fewer impulse purchases in 2020 than last year 2. Sense of Happiness : For the first time, more than 50% of respondents are happy with their current life 3. Challenge of new products: In the wake of the COVID-19 pandemic, consumers give fewer opportunities to new products

1. Eastern Online Consumer Research Group / Marketing Department
7F, No. 306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City
Released on November 11, 2020
Annual Database Rollout
Post-pandemic Consumption Changes
Taiwan’s only database that renders an in-depth analysis of
consumer trends in all aspects.
For more information, please contact us.
Snapshot
of TW Consumer Behaviors of Oct. 2020

2. Taiwan’s only complete database on
“post-pandemic
consumption changes”
E-ICP Database
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• E-ICP Database (rolled out in mid Oct.)
• E-ICP Annual Report (rolled out in mid
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• Post-pandemic consumer behavior
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Available on October 12
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3. Information overload in 2019~2020
Consumer issues continue to be held down by the international situation after the pandemic
• Consumers paid great attention to political issues in the 2019 presidential election. In 2020, the international situation has
drawn their attention in the wake of the COVID-19 pandemic. Compared with 2019, people had fewer discussions on
consumer issues such as shopping offers in 2020.
17.6%
20.8%
16.9%
22.5% 23.4%
19.6% 20.0%
41.5%
24.5%
34.5%
43.3%
36.4%
37.9%
40.0%
41.5%
29.8%
38.0%
30.8%
10%
15%
20%
25%
30%
35%
40%
45%
Mar Apr May Jun Jul Aug Sep Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
2019 2020
政治 國際情勢 經濟發展 購物優惠
Heightened Consumption
Despite rising political
issues in the 2019
presidential election,
shopping offers remain
prominent.
Post-pandemic
In the wake of the COVID-19 pandemic in
2020, people discuss the international
situation and economic development
more than shopping offers.
3
EOL Group Survey, N=1,000, 20-59 years old; conducted by: EOLembrain Online Member Survey (Mar.2019~Oct. 2020) © Eastern Online Co., Ltd.
Politics Shopping
Offers
Economic
Development
International
Situation

4. Facing Double11/department stores’ anniversary sale
There are fewer impulse purchases in 2020 than last year
• Facing the Double 11 Shopping Festival and department stores’ anniversary sale, most of the consumers tend to hold their
desires. However the Double 11 Shopping Festival on e-commerce platforms seems to be more attractive than department
stores' anniversary sale.
• More cautious with consumption: Overall, more consumers do not plan to spend on the anniversary sale or Double 11 in
2020 than last year; more people have a clear budget that is estimated to be lower than that last year.
15% 20%
58%
64%
27% 15%
$8,612
$7,995
5000
7500
10000
0%
25%
50%
75%
100%
2019年 2020年
Shopping plan for the anniversary
sale/Double 11
可能很多也可能很少
會打算花錢
沒有打算花錢
有打算花錢者預計均值
2019 2020
8%
18%
12%
34%
7%
20%
百貨周年慶
雙11電商購物節
兩者都會採購
觀望中，再看看哪個促銷比較好
對於景氣感到憂心，應該不會出手
要的東西都有了，今年沒有大採購的計畫
Which shopping festival do you expect to
spend on?
4
EOL Group Survey, N=1,000, 20-59 years old; conducted by: EOLembrain Online Member Survey (Oct. 2020) © Eastern Online Co., Ltd.
Department stores’ anniversary sale
Double 11 Shopping Festival
Both
I will compare prices before buying
I may not spend any money because the
economy worries me
I have everything I need, so there is no plan
for shopping this year
I may spend much or
little
I plan to spend
I do not plan to
spend
I have a clear budget
average

5. Sad news of the death of celebrities in 2020
People start to pay more attention to their health and the meaning of life
• 85% start to rethink: Hearing about the sudden death of celebrities in 2020, people start to
prioritize the following: health, meaning of life, interpersonal relationships, financial planning and
funeral arrangements
50%
39%
36%
18%
17%
11%
8%
7%
3%
9%
13%
2%
0% 20% 40% 60%
更關注自己的健康，調整飲食、運動，甚至安排健檢
覺得人生無常，更要把握時間好好享樂
應該多花一點時間與家人陪伴
認真思考工作以外的事情，覺得工作不該是人生重心
開始注重和親友聯繫的頻率
重新配置理財規劃，避免突如其來的人身風險
考慮離開人世後的安排，如預立醫囑、遺產債務或是FB帳號委託
考慮為親友購買與跌倒警示相關的穿戴裝置
我更注意命理/星座相關的運勢預測，希望能趨吉避凶
其他
我沒有因為這些消息而有特別感受或安排
我沒有聽過相關訊息
How people feel after hearing about the sad news
Health
Advance
planning
5
Meaning of
life
Interpersonal
relationships
EOL Group Survey, N=1,000, 20-59 years old; conducted by: EOLembrain Online Member Survey (Oct. 2020) © Eastern Online Co., Ltd.
I pay more attention to health, adjust diet, exercise, and even arrange a health
examination
Life is impermanent, so I should seize the time and enjoy life
I should spend more time with my family
I think about things outside of work and feel that work should not be the focus of life
I start to make contact with relatives and friends more frequently
I adjust my wealth management plan in case of unexpected personal risks
I make funeral arrangements such as making a will, estate/debt or FB account
entrustment
I consider buying fall alert wearable devices for relatives and friends
I pay more attention to numerology/horoscope-related fortune-telling in hopes of avoid
bad luck
Others
I do not have any special feeling or make any arrangements after hearing about such
news
I have not heard of relevant information
Only 15% have no feeling

6. Sense of Happiness
For the first time, more than 50% of respondents are happy with their current life
• Compared with the first half of last year, people feel less comfortable and are susceptible to the cross-
strait/international situation.
• People don’t like current work, but they just go through with it.
20%
25%
30%
35%
40%
45%
50%
55%
60%
3
月
4
月
5
月
6
月
7
月
8
月
9
月
10
月
11
月
12
月
1
月
3
月
4
月
5
月
6
月
7
月
8
月
9
月
10
月
2019 2020
我滿意自己目前的物質生活
現在的生活讓我感到舒服自在
我覺得我現在是幸福的
我喜歡自己現在的工作
Mar. Apr. May Jun Jul. Aug. Sep. Oct. Nov. Dec. Jan. Mar. Apr. May Jun Jul. Aug. Sep. Oct.
2019 2020
6
EOL Group Survey, N=1,000, 20-59 years old; conducted by: EOLembrain Online Member Survey (Mar. 2019~Oct. 2020) © Eastern Online Co., Ltd.
I am satisfied with my material life
now
I feel comfortable with my life now
I feel happy now
I like my current job

7. Challenge of new products
In the wake of the COVID-19 pandemic, consumers give fewer opportunities to new products
• For consumers who have heard of but never used the brands or have never heard of the brands, they tend to be conservative.
43%
27%
37%
28%
31%
29%
31%
22%
25% 25%
26%
27%
18%
25%
19%
22%
21%
25%
12%
14%
13%
16%
15%
17%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
3月
4月
5月
6月
7月
8月
9月
10月
11月
12月
1月
2月
3月
4月
5月
6月
7月
8月
9月
10月
2019 2020
Early adopters
Average willingness: 21.1%Average willingness: 27.0%
15%
12%
16%
12%
14%
12%
16%
12%
17%
10%
11%
9%
10%
12%
10%
7%
11%
9%
10%
9%
11%10%
13%
6%
9%
6%
10%
0%
10%
20%
30%
40%
50%
4月
5月
6月
7月
8月
9月
10月
11月
12月
1月
2月
3月
4月
5月
6月
7月
8月
9月
10月
2019 2020
Adventurous users
Average willingness: 10.8%Average willingness: 11.6%
Personal cleaning brands and
products
Household cleaning brands
and products
Facial care brands and
products
Buy brands they have heard of but never used Buy brands they have never heard or known of
7
EOL Group survey, N=1,000, 20-59 years old; conducted by: EOLembrain Online Member Survey (Mar. 2019~Oct. 2020) © Eastern Online Co., Ltd.
Mar. Apr. May Jun Jul. Aug. Sep. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May Jun Jul. Aug. Sep. Oct. Apr. May Jun Jul. Aug. Sep. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May Jun Jul. Aug. Sep. Oct.

8. More consumer trends in 2021?
EOL Annual Trend Seminar
is available for registration now.
Dec. 16, 2020
In response to the COVID-19 pandemic, an applicant can register one seat only
under a real-name system.
For more information on the event registration, please visit http://apply.isurvey.com.tw/.

9. Longitudinal Survey to
Consuming Behaviors
Eastern Online Consumer Research Group / Marketing Department
Eastern Online Co., Ltd. / 7F, No.306, Sec.4, Xingu Rd., Da-an Dist., Taipei City

10. Mind Shares Obtained by
Top 5 YouTubers in Oct. 2020
# 1
# 2
# 3
# 4
# 5
-
10
Independent Survey by EOL, N=1,000 respondents aged 20-59. Research Method：Online Questionnaire Survey by EOLembrain ( Registered Members) in Oct., 2020 © Eastern Online Co., Ltd.
-
No Change
No Change
2 up
9 up
2 down

11. Mind Shares Obtained by YouTubers
Rank July 2020 Oct 2020
Changes of Ranking since the Survey
in July 2020 (Adopting the Same
Research Method)
1 Chien’s Eating Chien’s Eating -
2 Aga Tsai Muyao 4 Super Playing ▲ 3
3 Tsai’s Family TGOP ▲ 9
4 Muyao 4 Super Playing Aga Tsai ▼ 2
5 Ray Du English Ray Du English -
6 Aga Tsai Life Catino Crazy News ▲ 1
7 Catino Crazy News Tsai’s Family ▼ 4
8 Jesse Tang Eye Central Television ▲ 7
9 Fumeancats Hailey ▲ 4
10 Zhong Ming Xuan Korea jin zhen gu ▲ 8
11 Potter King Jesse Tang ▼ 3
12 TGOP BaiChiGongZhu ▲18
13 Hailey Potter King ▼ 2
14 Ku's dream Fumeancats ▼ 5
15 Eye Central Television jam_cutepig ▲ 8
In addition to the number of subscribers and the video views, the monthly consumer heart shares obtained could also
reflect the difference in influence between YouTubers. The following are a table of YouTuber channels that consumers
have actually (and most frequently) watched (i.e. channels which could be clearly identified by consumers) in the past
month, which serve as the reference for mind shares obtained by each listed channel.
11
© Eastern Online Co., Ltd.Independent Survey by EOL, N=1,000 respondents aged 20-59. Research Method：Online Questionnaire Survey by EOLembrain ( Registered Members) in Oct, 2020 © Eastern Online Co., Ltd.

12. Hot Topics Among Consumers in October
Whether it’s in person, via text message, or sharing on social media platforms, what topics did consumers
proactively share with friends in October?
44%
Food
and
Dining
31%
Shopping
and
Discount
33%
Investment
and Financial
Management
24%
Movies
and
Entertain
-ment
25%
International
Issues
20%
Politics
12
Independent Survey by EOL, N=1,000 respondents aged 20-59. Research Method：Online Questionnaire Survey by EOLembrain ( Registered Members) in Oct, 2020 © Eastern Online Co., Ltd.
娛樂
影劇
22%
Reward
Points
Collecting
Scheme

13. Utilization Survey to New Consumer Behaviors
53%
Online Payment
Trying out cleaning products
of unfamiliar brands(25%)，
I would like to try it out even
having never heard of it before
(12%)
18%
Purposeful diet control
behaviors
21%
Posting IG Stories
Of all the respondents aged 20 to 59, what were the levels of utilization of various consumer behaviors in the past
month?
Others
Accessing LINE
Shopping Group
Accessing
Delivery App
Uploading Videos
to TikTok
Going to Gyms
Having Micro-
cosmetic Surgery
No
Change
13
No
Change
No
Change
No
Change
Independent Survey by EOL, N=1,000 respondents aged 20-59. Research Method：Online Questionnaire Survey by EOLembrain ( Registered Members) in Oct., 2020 © Eastern Online Co., Ltd.
No
Change
No
Change
No
Change
3%
2.8% 2.4%

14. EOL Group is the largest local market research agency in Taiwan, and has EOL iSURVEY, EOLembrain, and EOL
social as its affiliates.
Starting from Taiwan, the scope of EOL’s customer service covers the whole Asia-Pacific region, which allows us to
provides clients with the most complete and market-insightful solutions, analysis of the consumer’s daily life
context for understanding and planning the consumption trends, and serve as the leading brand of Chinese
consumption trends.
Company in
Mainland ChinaCompanies in Taiwan

15. EOL Consumer Research Team (EOL iSURVEY)
1000M
200,000
Members
30 Years
50,000
Households
400
Participants
200
Institutions
E-ICP
Taiwan Consumption
Demands Research
Research to changes of
consumption trends, values
and lifestyles
Big Data Research
Research on sales using
data of issued invoices
Research on preference of
telecom consumption
Research on word-of-
mouth among communities
iSurvey
Solid, fast and precise
identification of
registered members
Trend
Seminar
Annual Trend Seminar

16. Visions and Market Insights of
EOL Consumer Research Team
Market Analysis
Allow you to
comprehend the scale,
profitability and annual
growth of the market you
plan to enter
Competition
Overview
Allow you to
comprehend the number
of competitors and their
competitiveness, and
• market shares,
• channels distribution,
• product lines
Consumption
Preferences
and Behaviors
Allow you to
comprehend the
consumption behaviors
and characteristics, the
annual changes, as well
as the consumer
psychology and
demands
Strategies for
Market Entry
Offer you the
optimum
approaches to enter
the target market

17. Integrated
Platform
Teams and Experts
from Diverse Fields
Precise Marketing
Proposals
E-ICP Marketing Database
The Online Survey Database with
180,000 Registered Members
Offline Qualitative and Quantitative
Survey
Teams with Advertisement and Industrial
Experience composed of Experts from fields
including:
1. Trend Study 2. Communication
3. Brand Marketing
4. Consumer Behaviors
The presentation of the research results
can offer effective and feasible strategic
proposals.
The integrated marketing and
communication service could be offered
using resources of the Group
E-ICP Marketing Database
E-ICP System
E-ICP e-Yearbook
Research Report on Top 10 Lifestyles in Taiwan
Trend Report on Elders
Project Research
Qualitative
Focus Group Interview
One-on-one In-depth
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Quantitative (online & offline)
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Database for Sales Volumes from all Channels
EOL Social Viewing and Listening System
Modeling of Prediction Model for Consumer Purchase Behaviors
Trend Reports
Customized reports
Workshop for Creation of Business
Opportunities
Consultancy Service for Brands and Trends
AdvantagesServices
Advantages and Services of
EOL Consumer Research Team

18. Three Major Features of
EOL Consumer Research Team
Consumers Database
Annual Data of Consumers’ Behaviors
Sampling from Taiwan domestic market and
questionnaires are completed at households
Database of Sales with Issued Invoices
Analysis to sales of daily necessities produces
around one hundred million pieces of data
annually
Social Listening Database
Public opinions on the Internet are collected for
determination of development of future trends
1 2 Project Research
Professional Research Team with Decent
Qualitative and Quantitative Methodology
The solution integrating proposals offered by
experts from diverse fields is offered to clients for
1. Brand Positioning/Brand Power
2. Pricing Strategies/Channel
Competitions/Promotion Methods
3. Development of Products/Services
Big Data Analysis
Integration/Conversion of Values of Data
Fusion of data can integrate the whole picture
of daily life
Unstructured data is converted into structured
one and available for analysis
The features of data are presented in the
visualized approach to speed-up the decision-
making progress
3

19. Thank You
Do not cite, distribute, reprint, copy, and/or reproduce any and/or all parts of the
data and/or figures in this Document without prior consent of EOL
PR: +886-2-2706-4865
Marketing Manager Joce Yang #816
Deputy Director Ethan Yang #812
【Contacts for Business Cooperation】---------------------------------------------------
VGM Amanda Li #806 Email：amanda@isurvey.com.tw
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Deputy Director Casper Wang #817 Email：casper@isurvey.com.tw
Eastern Online Co., Ltd.，7F., No. 306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City, Taiwan