The start of the school year is near. While there is still a need to get back to the basics with pencils and textbooks, digital influences continue to increase and device ownership is at an all-time high. Parents’ household financial situation is holding consistent with last year, and so too is families’ average spending on school supplies. In addition, cyber security continues to be top of mind, as the majority of consumers demonstrate concerns about the protection of their personal data. These trends and more are highlighted in our latest surveys: www.deloitte.com/us/2015Back2School.