SlideShare a Scribd company logo
1 of 19
Download to read offline
of TW Consumer Behaviors of July 2022
Snapshot
Released on Aug. 9, 2022
Eastern Online Consumer Research Group
Eastern Online Co., Ltd. | 7F, No.306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City
1. Survey of Consumer Actions Affected by Inflation
2. Survey of Viewing behavior in Short Videos and Live
Streaming
3. Tracking Survey to Consumer Behaviors
• Utilization survey to new consumer behaviors
• Rankings of hot topic types among consumers
2022 Consumer Sustainability Index Conference on Wed. 9/14
【Welcome to register】
Agenda
2
1. Survey of Consumer Actions Affected by Inflation
2. Survey of Viewing behavior in Short Videos and Live Streaming
3. Tracking Survey to Consumer Behaviors
• Utilization survey to new consumer behaviors
• Rankings of hot topic types among consumers
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in Jul. 2022) © Eastern Online Co., Ltd.
Survey:
Consumer Actions Affected
by Inflation
PART 1
Eastern Online Consumer Research Group
Eastern Online Co., Ltd. | 7F, No.306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City
• Consumer desire has declined in the past four months: According to the data from 2022E-ICP Trend Seminar, consumers
have felt prices rising since since mid-2021. Due to various factors such as financial system controls and the Russo-Ukrainian
War, consumers have declined their desire to purchase from April to July 2022.
• Consumers are still proactively discussing the discount: But the desire to purchase is not as low as it was in the early
stage of the epidemic in 2020, and consumers remain constant behavior of discussing discounts. It shows that even if they are
impacted by price increases, consumers are still looking carefully at the discounts, whether they hope to purchase, or search
for other adaptive strategies to cope with price increases.
4
Consumers decreasing desire to shop for 4 consecutive
months while still paying attention to discounts
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in Jul. 2022) © Eastern Online Co., Ltd.
1
0%
10%
20%
30%
40%
50%
44
46
48
50
52
54
56
58
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
2019 2020 2021 2022
Shopping desire score mentioned discount-related topic w/ friends (%)
• Consumers will adjust the behavior of eating out three meals: Among the expenditure items in the catering category,
eating out three meals a day is the most strongly impacted, more than 70% of consumers change their behavior; dining with
friends is also affected.
• The change in personal care products and hygiene products is small: Among essential expenditures, the least impacted
products is routine cleaning products, whether it’s toilet papers or personal care products, about 40% are affected.
5
74% of consumers will change their consumption
behavior of eating out three meals due to inflation
60%
74%
55%
70%
57%
50%
42% 46%
66%
50%
62%
Ingredients
for
home-cooked
daily
meals
daily
meals
from
takeaway
Food
delivery
platform
Dining
with
friends
Plan
a
dinner
or
birthday
party
with
friends
Alcohols
Hygiene
products(tissue,
sanitary
pad,
etc.)
Personal
care
products
(body/hair/face)
Casual
wear
Formal
dress/Business
attire
Leisure
travel
Items that affect changes in purchase behavior due to rising inflation prices (%)
Q.【In the past month】, how did you adjust your buying behavior with the following items due to rising prices? (Buy less frequently, buy less, change the habitual brands, change the habitual
product type, no change (exclusive))
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in Jul. 2022) © Eastern Online Co., Ltd.
2
• Consumers will reduce the frequency of dining with friends, taking out three meals, and travel: Consumers reduce the
frequency of purchases to cope with rising price. And the way consumers can self control around food bears the burnt,
including dining together and take-out. Consumers have lower frequency to buy casual clothing than formal clothing; traveling
is also a significant decrease.
• Brands pay attention to changes in the market; in addition to the reduce the frequency and quantity of purchases, about
10% of the consumers have changed their habitual brands of hygiene and personal care products, which is higher than other
items, according to the data.
6
Dining with friends, daily meals and leisure travel
are the most influenced by the inflation
9% 6% 7% 5% 5%
11% 12%
6% 5% 5%
daily
meals
from
takeaway
Food
delivery
platform
Dining
with
friends
Plan
a
dinner
or
birthday
party
with
friends
Alcohols
Hygiene
products(tissue,
sanitary
pad,
etc.)
Personal
care
products
(body/hair/face)
Casual
wear
Formal
dress/Business
attire
Leisure
travel
To changer your habitual brands/stores to cope
with rising inflation prices (%)
18%
35%
27%
39%
27%
21%
12% 13%
31%
22%
32%
Ingredients
for
home-cooked
daily
meals
daily
meals
from
takeaway
Food
delivery
platform
Dining
with
friends
Plan
a
dinner
or
birthday
party
with
friends
Alcohols
Hygiene
products(tissue,
sanitary
pad,
etc.)
Personal
care
products
(body/hair/face)
Casual
wear
Formal
dress/Business
attire
Leisure
travel
To reduce the frequency of purchases to cope with
rising inflation prices (%)
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in Jul. 2022) © Eastern Online Co., Ltd.
3
東方線上消費者研究集團 /行銷部
東方線上股份有限公司,台北市大安區信義路四段306號7樓
Survey :
Viewing behavior in
Short Videos and Live Streaming
PART 2
TikTok is on the rise during the OMICRON pandemic.
8
• Short-formed video (less than 5 mins) first entered Taiwan in 2018-2019 due to TikTok, which set off a craze. But with the
changing development strategy, the market share of watching videos has dropped to around 20%. It has became a remedy for
consumers to relieve stress until some escalating periods of the covid-19 pandemic in 2021 and 2022.
• In the meantime, short-form videos are keeping booming around the world, as platforms like TikTok, Instagram Reels,
YouTube Shorts, LINE VOOM, has launched a new feature for their short-form video product, all of them are trying to meet
consumers’needs for short and light content; furthermore, Little Red Book (Xiaohongshu) comes with tremendous force,
providing text descriptions and videos, also captures 7% of the market share.
7%
Used Xiaohongshu
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in Jul. 2022) © Eastern Online Co., Ltd.
1
28%
22%
19%
26%
20%
17%
20%19%
20%
19%
20%
22%
20%
16%
18%
16%
18%
14%
17%
18%
19%
18%18%
19%19%18%18%
23%
20%19%
23%
19%19%19%
17%
21%
24%
25%
26%
23%
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
2019 2020 2021 2022
More than 95% have watched short-form videos, the
most popular content categories are travel and food
9
• For all consumers (20-59 years), the top 3 most viewed short videos in the past month are travel & food, life hack tips and
funny content.
• Looking at the preferences by age group, there are some differences: in addition to each group’s top 2 are the same,
consumers aged 40-59 years old focus more on weather news, which is 8% higher than the whole group. For consumers
aged under 39 years old, the top 1 is travel & food, the second is the funny content. The chart below shows the content
categories with 3% difference compared with the whole group’s preferences. It is including MV music, news, stock finance,
games, animation, etc.
48% 41% 37% 32% 30% 29% 27% 27% 25% 24% 24% 23% 22% 18% 17% 15% 15% 10% 4%
41%
36%
40%
34%
21% 24% 21%
25%
22%
18% 13%
54%
45%
25%
37%
30%
24%
27%
11%
12% 12%
6%
Travel
and
food
Life
hack
tips
Funny
content
Professional
knowledge
Music
Video
News
and
weather
Social
Issues
TV
show
Unboxing
Lifestyle
Stock
finance
Pets
TV
series
Games
Animation/cos
play
Celebrity/Topic
interviews
Makeup/
Fashion
Singing
challenges
None
of
the
Above
Short video content you’ve watched in the past month*(Choose all that apply)
All(N=1,000) 20-39y(N=500) 40-59y(N=500)
**The categories are only listed with the content over 10% of all consumers have watched; they are only marked with a difference of 3% from the whole group.
Q: 【In the past month】, have you ever watched any of the following types of short-form videos? *Including 3-5 minutes of video, watching on computers, laptops, mobile phones, and tablets
(multiple answers)
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in Jul. 2022) © Eastern Online Co., Ltd.
2
More than 60% of consumers will turn on the live chat
10
• The comments from the viewers capture people’s attention: for consumers who watched a livestream last month, more
than 60% notice the pop-ups/responses. And, they pay particular attention to watch other viewers‘ comments. It shows that
watching a livestream is not just the interaction between the viewers and the streamers, but also exchanging opinions with
other viewers.
• When watching live streams, more than 50% of the consumers aged 40-59 years old prefer to ”lurk“ rather than give a
response, more than 30% of them mainly click the like button to show support.
36%
15%
11%
21%
35%
40%
17%
13%
19%
32%
31%
12%
9%
23%
38%
Other viewer‘s comments
Organizer/Streamer’s comments
Co-streamer’s comments
I don't turn on live chat and pop-ups
I’ve not watched a live stream in the
past month.
Contents will be noticed when watching the live
streaming(Choose all that apply)
All (N=1000) 20-39y (n=500) 40-59y (n=500)
35%
21%
15%
11%
6%
4%
49%
35%
29%
20%
10%
7%
4%
45%
35%
14%
11%
12%
4%
3%
54%
Click the like button to show…
Follow the streamer
Pop up/ leave a comment
Buy the merchandise of…
To be a patron/ donator
Participate an offline activity
None of the above
Which of the following behaviors you’d do
while watching a live stream? (Choose all
that apply)
(N=1000) 20-39y (n=500) 40-59y (n=500)
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in Jul. 2022) © Eastern Online Co., Ltd.
3
PART 3
Longitudinal Survey to
Consuming Behaviors
Eastern Online Consumer Research Group / Marketing Department
Eastern Online Co., Ltd. / 7F, No.306, Sec.4, Xingu Rd., Da-an Dist., Taipei City
Utilization Survey to New Consumer Behaviors
60%
Online Payment
Trying out cleaning
products of unfamiliar
brands(24%),
I would like to try it out
even having never
heard of it before (9%)
22%
Purposeful diet control
behaviors
26%
Posting IG Stories
Of all the respondents aged 20 to 59, what were the levels of utilization of various consumer behaviors in the past month?
Others
Having Micro-cosmetic
Surgery
No
Change
12
Accessing
Delivery App
Going to Gyms
Accessing LINE
Shopping Group
No
Change
No
Change
No
Change
No
Change
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in Jul. 2022) © Eastern Online Co., Ltd.
3%
No
Change
No
Change
No
Change
1
Hot Topics Among Consumers in July 2022
13
Whether it’s in person, via text message, or sharing on social media platforms, what topics did consumers proactively share with friends in
July?
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in July 2022) © Eastern Online Co., Ltd.
33%
Shopping
and
Discount
31%
Entertai-
nment
47%
Food
and
Dining
37%
Investm-
ent
22%
Cooking
26%
Internat-
ional
Enviro-
nment
22%
Economy
27%
Politics
2
EOL Group is the largest local market research agency in Taiwan, and has EOL iSURVEY, EOLembrain, and EOL
social as its affiliates.
Starting from Taiwan, the scope of EOL’s customer service covers the whole Asia-Pacific region, which allows us to
provides clients with the most complete and market-insightful solutions, analysis of the consumer’s daily life
context for understanding and planning the consumption trends, and serve as the leading brand of Chinese
consumption trends.
Company in
Mainland China
Companies in Taiwan
EOL Consumer Research Team (EOL iSURVEY)
1000M
200,000
Members
30 Years
50,000
Households
400
Participants
200
Institutions
E-ICP
Taiwan Consumption
Demands Research
Research to changes of
consumption trends, values
and lifestyles
Big Data Research
Research on sales using
data of issued invoices
Research on preference of
telecom consumption
Research on word-of-
mouth among communities
iSurvey
Solid, fast and precise
identification of
registered members
Trend
Seminar
Member of Macromill
Weekly index Asia
Annual Trend Seminar
15
Visions and Market Insights of
EOL Consumer Research Team
Market Analysis
Allow you to
comprehend the scale,
profitability and annual
growth of the market you
plan to enter
Competition
Overview
Allow you to
comprehend the number
of competitors and their
competitiveness, and
• market shares,
• channels distribution,
• product lines
Consumption
Preferences
and Behaviors
Allow you to
comprehend the
consumption behaviors
and characteristics, the
annual changes, as well
as the consumer
psychology and
demands
Strategies for
Market Entry
Offer you the
optimum
approaches to enter
the target market
16
Integrated
Platform
Teams and Experts
from Diverse Fields
Precise Marketing
Proposals
E-ICP Marketing Database
The Online Survey Database with
180,000 Registered Members
Offline Qualitative and Quantitative
Survey
Teams with Advertisement and Industrial
Experience composed of Experts from fields
including:
1. Trend Study 2. Communication
3. Brand Marketing
4. Consumer Behaviors
The presentation of the research results
can offer effective and feasible strategic
proposals.
The integrated marketing and
communication service could be offered
using resources of the Group
E-ICP Marketing Database
E-ICP System
E-ICP e-Yearbook
Research Report on Top 10 Lifestyles in Taiwan
Trend Report on Elders
Project Research
Qualitative
Focus Group Interview
One-on-one In-depth
Interview
Quantitative (online & offline)
Online Survey/Telephone
Interview/Interview at Households
Central Location Test (CLT)
Integrated Big Data Analysis Services
Database for Sales Volumes from all Channels
EOL Social Viewing and Listening System
Modeling of Prediction Model for Consumer Purchase Behaviors
Trend Reports
Customized reports
Workshop for Creation of Business
Opportunities
Consultancy Service for Brands and Trends
Advantages
Services
Advantages and Services of
EOL Consumer Research Team
17
Three Major Features of
EOL Consumer Research Team
Consumers Database
Annual Data of Consumers’ Behaviors
Sampling from Taiwan domestic market and
questionnaires are completed at households
Database of Sales with Issued Invoices
Analysis to sales of daily necessities produces
around one hundred million pieces of data
annually
Social Listening Database
Public opinions on the Internet are collected for
determination of development of future trends
1 2 Project Research
Professional Research Team with Decent
Qualitative and Quantitative Methodology
The solution integrating proposals offered by
experts from diverse fields is offered to clients for
1. Brand Positioning/Brand Power
2. Pricing Strategies/Channel
Competitions/Promotion Methods
3. Development of Products/Services
Big Data Analysis
Integration/Conversion of Values of Data
Fusion of data can integrate the whole picture
of daily life
Unstructured data is converted into structured
one and available for analysis
The features of data are presented in the
visualized approach to speed-up the decision-
making progress
3
18
Thank You
Do not cite, distribute, reprint, copy, and/or reproduce any and/or all parts of the
data and/or figures in this Document without prior consent of EOL
PR: +886-2-2706-4865
Marketing Manager Joce Yang #816
Amanda Li / VGM
Grace Su / Director
Casper Wang / Director
Eastern Online Co., Ltd.,7F., No. 306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City, Taiwan
Email:amanda@isurvey.com.tw
Email:graceting@isurvey.com.tw
Email:casper@isurvey.com.tw
【Contacts for Business Cooperation】

More Related Content

Similar to Snapshot of Consumer Behaviors of July 2022-EOLiSurvey (EN)

Snapshot of consumer behaviors of Dec 2020 eoli-survey(EN)
Snapshot of consumer behaviors of Dec 2020 eoli-survey(EN)Snapshot of consumer behaviors of Dec 2020 eoli-survey(EN)
Snapshot of consumer behaviors of Dec 2020 eoli-survey(EN)Eastern Online-iSURVEY
 
Snapshot of consumer behaviors of Jan 2021 eol i-survey (EN)
Snapshot of consumer behaviors of Jan 2021 eol i-survey (EN)Snapshot of consumer behaviors of Jan 2021 eol i-survey (EN)
Snapshot of consumer behaviors of Jan 2021 eol i-survey (EN)Eastern Online-iSURVEY
 
Kantar_Worldpanel_5_Key_FMCG_Trends_in_Vietnam_2023_EN.pdf
Kantar_Worldpanel_5_Key_FMCG_Trends_in_Vietnam_2023_EN.pdfKantar_Worldpanel_5_Key_FMCG_Trends_in_Vietnam_2023_EN.pdf
Kantar_Worldpanel_5_Key_FMCG_Trends_in_Vietnam_2023_EN.pdfAnhDoNguyenViet1
 
Snapshot of consumer behaviors of Sep. 2021 eol i-survey (en)
Snapshot of consumer behaviors of Sep. 2021 eol i-survey (en)Snapshot of consumer behaviors of Sep. 2021 eol i-survey (en)
Snapshot of consumer behaviors of Sep. 2021 eol i-survey (en)Eastern Online-iSURVEY
 
Snapshot of Consumer Behaviors of Mar 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of Mar 2023-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of Mar 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of Mar 2023-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Ifm executive summary report jan july 2020 vn covid consumer behavior impact
Ifm executive summary report jan july 2020 vn covid consumer behavior impactIfm executive summary report jan july 2020 vn covid consumer behavior impact
Ifm executive summary report jan july 2020 vn covid consumer behavior impactDienPham20
 
Snapshot of Consumer Behaviors of November 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of November 2023-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of November 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of November 2023-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Consumer Types in Vietnam 10/2022
Consumer Types in Vietnam 10/2022Consumer Types in Vietnam 10/2022
Consumer Types in Vietnam 10/2022Duy, Vo Hoang
 
Snapshot of Consumer Behaviors of August 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of August 2023-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of August 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of August 2023-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Snapshot of Consumer Behaviors of Feb 2023-EOLiSurvey (EN)
Snapshot of Consumer Behaviors of Feb 2023-EOLiSurvey (EN)Snapshot of Consumer Behaviors of Feb 2023-EOLiSurvey (EN)
Snapshot of Consumer Behaviors of Feb 2023-EOLiSurvey (EN)Eastern Online-iSURVEY
 
Consumer behaviour snapshot Oct 2021 Taiwan market (EN)
Consumer behaviour snapshot Oct 2021 Taiwan market (EN)Consumer behaviour snapshot Oct 2021 Taiwan market (EN)
Consumer behaviour snapshot Oct 2021 Taiwan market (EN)Eastern Online-iSURVEY
 
The fifth wave COVID-19 market survey TW consumer behavior(EN)
The fifth wave COVID-19 market survey TW consumer behavior(EN)The fifth wave COVID-19 market survey TW consumer behavior(EN)
The fifth wave COVID-19 market survey TW consumer behavior(EN)Eastern Online-iSURVEY
 
Snapshot of consumer behaviors of Apr. 2021 EOL i-SURVEY (EN)
Snapshot of consumer behaviors of Apr. 2021 EOL i-SURVEY (EN) Snapshot of consumer behaviors of Apr. 2021 EOL i-SURVEY (EN)
Snapshot of consumer behaviors of Apr. 2021 EOL i-SURVEY (EN) Eastern Online-iSURVEY
 
The 7th Wave COVID-19 Coexist Period Market Survey_TW Consumer Behavior(EN)
The 7th Wave COVID-19 Coexist Period Market Survey_TW Consumer Behavior(EN)The 7th Wave COVID-19 Coexist Period Market Survey_TW Consumer Behavior(EN)
The 7th Wave COVID-19 Coexist Period Market Survey_TW Consumer Behavior(EN)Eastern Online-iSURVEY
 
Snapshot of consumer behaviors of Nov 2020 EOL i-survey(en)
Snapshot of consumer behaviors of Nov 2020  EOL i-survey(en)Snapshot of consumer behaviors of Nov 2020  EOL i-survey(en)
Snapshot of consumer behaviors of Nov 2020 EOL i-survey(en)Eastern Online-iSURVEY
 
The Sixth Wave COVID-19 Relaxed Restrictions Period Market Survey TW Consumer...
The Sixth Wave COVID-19 Relaxed Restrictions Period Market Survey TW Consumer...The Sixth Wave COVID-19 Relaxed Restrictions Period Market Survey TW Consumer...
The Sixth Wave COVID-19 Relaxed Restrictions Period Market Survey TW Consumer...Eastern Online-iSURVEY
 
The First Word: Deconstructing the Digital Consumer
The First Word: Deconstructing the Digital ConsumerThe First Word: Deconstructing the Digital Consumer
The First Word: Deconstructing the Digital ConsumerCognizant
 
Future Watch: Consumer trends and lifestyles in Japan
Future Watch:  Consumer trends and lifestyles in JapanFuture Watch:  Consumer trends and lifestyles in Japan
Future Watch: Consumer trends and lifestyles in JapanTeam Finland Future Watch
 
Snapshot of consumer behaviors of Aug 2020 EOL isurvey
Snapshot of consumer behaviors of Aug 2020 EOL isurveySnapshot of consumer behaviors of Aug 2020 EOL isurvey
Snapshot of consumer behaviors of Aug 2020 EOL isurveyEastern Online-iSURVEY
 
Adobe Consumer Outlook Survey Japan Region
Adobe Consumer Outlook Survey Japan RegionAdobe Consumer Outlook Survey Japan Region
Adobe Consumer Outlook Survey Japan RegionAdobeJapanPR
 

Similar to Snapshot of Consumer Behaviors of July 2022-EOLiSurvey (EN) (20)

Snapshot of consumer behaviors of Dec 2020 eoli-survey(EN)
Snapshot of consumer behaviors of Dec 2020 eoli-survey(EN)Snapshot of consumer behaviors of Dec 2020 eoli-survey(EN)
Snapshot of consumer behaviors of Dec 2020 eoli-survey(EN)
 
Snapshot of consumer behaviors of Jan 2021 eol i-survey (EN)
Snapshot of consumer behaviors of Jan 2021 eol i-survey (EN)Snapshot of consumer behaviors of Jan 2021 eol i-survey (EN)
Snapshot of consumer behaviors of Jan 2021 eol i-survey (EN)
 
Kantar_Worldpanel_5_Key_FMCG_Trends_in_Vietnam_2023_EN.pdf
Kantar_Worldpanel_5_Key_FMCG_Trends_in_Vietnam_2023_EN.pdfKantar_Worldpanel_5_Key_FMCG_Trends_in_Vietnam_2023_EN.pdf
Kantar_Worldpanel_5_Key_FMCG_Trends_in_Vietnam_2023_EN.pdf
 
Snapshot of consumer behaviors of Sep. 2021 eol i-survey (en)
Snapshot of consumer behaviors of Sep. 2021 eol i-survey (en)Snapshot of consumer behaviors of Sep. 2021 eol i-survey (en)
Snapshot of consumer behaviors of Sep. 2021 eol i-survey (en)
 
Snapshot of Consumer Behaviors of Mar 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of Mar 2023-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of Mar 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of Mar 2023-EOLiSurvey (EN).pdf
 
Ifm executive summary report jan july 2020 vn covid consumer behavior impact
Ifm executive summary report jan july 2020 vn covid consumer behavior impactIfm executive summary report jan july 2020 vn covid consumer behavior impact
Ifm executive summary report jan july 2020 vn covid consumer behavior impact
 
Snapshot of Consumer Behaviors of November 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of November 2023-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of November 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of November 2023-EOLiSurvey (EN).pdf
 
Consumer Types in Vietnam 10/2022
Consumer Types in Vietnam 10/2022Consumer Types in Vietnam 10/2022
Consumer Types in Vietnam 10/2022
 
Snapshot of Consumer Behaviors of August 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of August 2023-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of August 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of August 2023-EOLiSurvey (EN).pdf
 
Snapshot of Consumer Behaviors of Feb 2023-EOLiSurvey (EN)
Snapshot of Consumer Behaviors of Feb 2023-EOLiSurvey (EN)Snapshot of Consumer Behaviors of Feb 2023-EOLiSurvey (EN)
Snapshot of Consumer Behaviors of Feb 2023-EOLiSurvey (EN)
 
Consumer behaviour snapshot Oct 2021 Taiwan market (EN)
Consumer behaviour snapshot Oct 2021 Taiwan market (EN)Consumer behaviour snapshot Oct 2021 Taiwan market (EN)
Consumer behaviour snapshot Oct 2021 Taiwan market (EN)
 
The fifth wave COVID-19 market survey TW consumer behavior(EN)
The fifth wave COVID-19 market survey TW consumer behavior(EN)The fifth wave COVID-19 market survey TW consumer behavior(EN)
The fifth wave COVID-19 market survey TW consumer behavior(EN)
 
Snapshot of consumer behaviors of Apr. 2021 EOL i-SURVEY (EN)
Snapshot of consumer behaviors of Apr. 2021 EOL i-SURVEY (EN) Snapshot of consumer behaviors of Apr. 2021 EOL i-SURVEY (EN)
Snapshot of consumer behaviors of Apr. 2021 EOL i-SURVEY (EN)
 
The 7th Wave COVID-19 Coexist Period Market Survey_TW Consumer Behavior(EN)
The 7th Wave COVID-19 Coexist Period Market Survey_TW Consumer Behavior(EN)The 7th Wave COVID-19 Coexist Period Market Survey_TW Consumer Behavior(EN)
The 7th Wave COVID-19 Coexist Period Market Survey_TW Consumer Behavior(EN)
 
Snapshot of consumer behaviors of Nov 2020 EOL i-survey(en)
Snapshot of consumer behaviors of Nov 2020  EOL i-survey(en)Snapshot of consumer behaviors of Nov 2020  EOL i-survey(en)
Snapshot of consumer behaviors of Nov 2020 EOL i-survey(en)
 
The Sixth Wave COVID-19 Relaxed Restrictions Period Market Survey TW Consumer...
The Sixth Wave COVID-19 Relaxed Restrictions Period Market Survey TW Consumer...The Sixth Wave COVID-19 Relaxed Restrictions Period Market Survey TW Consumer...
The Sixth Wave COVID-19 Relaxed Restrictions Period Market Survey TW Consumer...
 
The First Word: Deconstructing the Digital Consumer
The First Word: Deconstructing the Digital ConsumerThe First Word: Deconstructing the Digital Consumer
The First Word: Deconstructing the Digital Consumer
 
Future Watch: Consumer trends and lifestyles in Japan
Future Watch:  Consumer trends and lifestyles in JapanFuture Watch:  Consumer trends and lifestyles in Japan
Future Watch: Consumer trends and lifestyles in Japan
 
Snapshot of consumer behaviors of Aug 2020 EOL isurvey
Snapshot of consumer behaviors of Aug 2020 EOL isurveySnapshot of consumer behaviors of Aug 2020 EOL isurvey
Snapshot of consumer behaviors of Aug 2020 EOL isurvey
 
Adobe Consumer Outlook Survey Japan Region
Adobe Consumer Outlook Survey Japan RegionAdobe Consumer Outlook Survey Japan Region
Adobe Consumer Outlook Survey Japan Region
 

More from Eastern Online-iSURVEY

Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of March  2024-EOLiSurvey (JP).pdfSnapshot of Consumer Behaviors of March  2024-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (JP).pdfEastern Online-iSURVEY
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of February  2024-EOLiSurvey (JP).pdfSnapshot of Consumer Behaviors of February  2024-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (JP).pdfEastern Online-iSURVEY
 
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of January  2024-EOLiSurvey (JP).pdfSnapshot of Consumer Behaviors of January  2024-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (JP).pdfEastern Online-iSURVEY
 
Snapshot of Consumer Behaviors of December 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of December 2023-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of December 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of December 2023-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Snapshot of Consumer Behaviors of December 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of December 2023-EOLiSurvey (JP).pdfSnapshot of Consumer Behaviors of December 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of December 2023-EOLiSurvey (JP).pdfEastern Online-iSURVEY
 
Snapshot of Consumer Behaviors of November 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of November 2023-EOLiSurvey (JP).pdfSnapshot of Consumer Behaviors of November 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of November 2023-EOLiSurvey (JP).pdfEastern Online-iSURVEY
 
Snapshot of Consumer Behaviors of October 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of October 2023-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of October 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of October 2023-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Snapshot of Consumer Behaviors of September 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of September 2023-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of September 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of September 2023-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Snapshot of Consumer Behaviors of October 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of October 2023-EOLiSurvey (JP).pdfSnapshot of Consumer Behaviors of October 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of October 2023-EOLiSurvey (JP).pdfEastern Online-iSURVEY
 
Snapshot of Consumer Behaviors of September 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of September 2023-EOLiSurvey (JP).pdfSnapshot of Consumer Behaviors of September 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of September 2023-EOLiSurvey (JP).pdfEastern Online-iSURVEY
 
Snapshot of Consumer Behaviors of August 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of August 2023-EOLiSurvey (JP).pdfSnapshot of Consumer Behaviors of August 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of August 2023-EOLiSurvey (JP).pdfEastern Online-iSURVEY
 
Snapshot of Consumer Behaviors of July 2023-EOLiSurvey (EN)
Snapshot of Consumer Behaviors of July 2023-EOLiSurvey (EN)Snapshot of Consumer Behaviors of July 2023-EOLiSurvey (EN)
Snapshot of Consumer Behaviors of July 2023-EOLiSurvey (EN)Eastern Online-iSURVEY
 
Snapshot of Consumer Behaviors of July 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of July 2023-EOLiSurvey (JP).pdfSnapshot of Consumer Behaviors of July 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of July 2023-EOLiSurvey (JP).pdfEastern Online-iSURVEY
 
Snapshot of Consumer Behaviors of June 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2023-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2023-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Snapshot of Consumer Behaviors of June 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of June 2023-EOLiSurvey (JP).pdfSnapshot of Consumer Behaviors of June 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of June 2023-EOLiSurvey (JP).pdfEastern Online-iSURVEY
 
Snapshot of Consumer Behaviors of May 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2023-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2023-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Snapshot of Consumer Behaviors of May 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of May 2023-EOLiSurvey (JP).pdfSnapshot of Consumer Behaviors of May 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of May 2023-EOLiSurvey (JP).pdfEastern Online-iSURVEY
 
Snapshot of Consumer Behaviors of April 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2023-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of April 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2023-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 

More from Eastern Online-iSURVEY (20)

Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of March  2024-EOLiSurvey (JP).pdfSnapshot of Consumer Behaviors of March  2024-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (JP).pdf
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of February  2024-EOLiSurvey (JP).pdfSnapshot of Consumer Behaviors of February  2024-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (JP).pdf
 
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
 
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of January  2024-EOLiSurvey (JP).pdfSnapshot of Consumer Behaviors of January  2024-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (JP).pdf
 
Snapshot of Consumer Behaviors of December 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of December 2023-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of December 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of December 2023-EOLiSurvey (EN).pdf
 
Snapshot of Consumer Behaviors of December 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of December 2023-EOLiSurvey (JP).pdfSnapshot of Consumer Behaviors of December 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of December 2023-EOLiSurvey (JP).pdf
 
Snapshot of Consumer Behaviors of November 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of November 2023-EOLiSurvey (JP).pdfSnapshot of Consumer Behaviors of November 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of November 2023-EOLiSurvey (JP).pdf
 
Snapshot of Consumer Behaviors of October 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of October 2023-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of October 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of October 2023-EOLiSurvey (EN).pdf
 
Snapshot of Consumer Behaviors of September 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of September 2023-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of September 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of September 2023-EOLiSurvey (EN).pdf
 
Snapshot of Consumer Behaviors of October 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of October 2023-EOLiSurvey (JP).pdfSnapshot of Consumer Behaviors of October 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of October 2023-EOLiSurvey (JP).pdf
 
Snapshot of Consumer Behaviors of September 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of September 2023-EOLiSurvey (JP).pdfSnapshot of Consumer Behaviors of September 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of September 2023-EOLiSurvey (JP).pdf
 
Snapshot of Consumer Behaviors of August 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of August 2023-EOLiSurvey (JP).pdfSnapshot of Consumer Behaviors of August 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of August 2023-EOLiSurvey (JP).pdf
 
Snapshot of Consumer Behaviors of July 2023-EOLiSurvey (EN)
Snapshot of Consumer Behaviors of July 2023-EOLiSurvey (EN)Snapshot of Consumer Behaviors of July 2023-EOLiSurvey (EN)
Snapshot of Consumer Behaviors of July 2023-EOLiSurvey (EN)
 
Snapshot of Consumer Behaviors of July 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of July 2023-EOLiSurvey (JP).pdfSnapshot of Consumer Behaviors of July 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of July 2023-EOLiSurvey (JP).pdf
 
Snapshot of Consumer Behaviors of June 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2023-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2023-EOLiSurvey (EN).pdf
 
Snapshot of Consumer Behaviors of June 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of June 2023-EOLiSurvey (JP).pdfSnapshot of Consumer Behaviors of June 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of June 2023-EOLiSurvey (JP).pdf
 
Snapshot of Consumer Behaviors of May 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2023-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2023-EOLiSurvey (EN).pdf
 
Snapshot of Consumer Behaviors of May 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of May 2023-EOLiSurvey (JP).pdfSnapshot of Consumer Behaviors of May 2023-EOLiSurvey (JP).pdf
Snapshot of Consumer Behaviors of May 2023-EOLiSurvey (JP).pdf
 
Snapshot of Consumer Behaviors of April 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2023-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of April 2023-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2023-EOLiSurvey (EN).pdf
 

Recently uploaded

Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakEsteller
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxjeromecuyos1
 
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Valters Lauzums
 
Lesotho-Botswana Water Project Brand Manual developed with new logo
Lesotho-Botswana Water Project Brand Manual developed with  new logoLesotho-Botswana Water Project Brand Manual developed with  new logo
Lesotho-Botswana Water Project Brand Manual developed with new logonelaohaimbodi
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
 
The Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfThe Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfFinance Advertising Network
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaEsteller
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessElizabeth Moore
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...Social Samosa
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelistacrevangelista
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaEsteller
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewEsteller
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfolivalibereo
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyMarianna Nakou
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Nugget Global
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 

Recently uploaded (20)

Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa Hydrapak
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
 
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
 
Lesotho-Botswana Water Project Brand Manual developed with new logo
Lesotho-Botswana Water Project Brand Manual developed with  new logoLesotho-Botswana Water Project Brand Manual developed with  new logo
Lesotho-Botswana Water Project Brand Manual developed with new logo
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...
 
The Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfThe Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdf
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compelta
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for Success
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelista
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completa
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_Preview
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdf
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation Strategy
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 

Snapshot of Consumer Behaviors of July 2022-EOLiSurvey (EN)

  • 1. of TW Consumer Behaviors of July 2022 Snapshot Released on Aug. 9, 2022 Eastern Online Consumer Research Group Eastern Online Co., Ltd. | 7F, No.306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City 1. Survey of Consumer Actions Affected by Inflation 2. Survey of Viewing behavior in Short Videos and Live Streaming 3. Tracking Survey to Consumer Behaviors • Utilization survey to new consumer behaviors • Rankings of hot topic types among consumers 2022 Consumer Sustainability Index Conference on Wed. 9/14 【Welcome to register】
  • 2. Agenda 2 1. Survey of Consumer Actions Affected by Inflation 2. Survey of Viewing behavior in Short Videos and Live Streaming 3. Tracking Survey to Consumer Behaviors • Utilization survey to new consumer behaviors • Rankings of hot topic types among consumers EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in Jul. 2022) © Eastern Online Co., Ltd.
  • 3. Survey: Consumer Actions Affected by Inflation PART 1 Eastern Online Consumer Research Group Eastern Online Co., Ltd. | 7F, No.306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City
  • 4. • Consumer desire has declined in the past four months: According to the data from 2022E-ICP Trend Seminar, consumers have felt prices rising since since mid-2021. Due to various factors such as financial system controls and the Russo-Ukrainian War, consumers have declined their desire to purchase from April to July 2022. • Consumers are still proactively discussing the discount: But the desire to purchase is not as low as it was in the early stage of the epidemic in 2020, and consumers remain constant behavior of discussing discounts. It shows that even if they are impacted by price increases, consumers are still looking carefully at the discounts, whether they hope to purchase, or search for other adaptive strategies to cope with price increases. 4 Consumers decreasing desire to shop for 4 consecutive months while still paying attention to discounts EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in Jul. 2022) © Eastern Online Co., Ltd. 1 0% 10% 20% 30% 40% 50% 44 46 48 50 52 54 56 58 Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2019 2020 2021 2022 Shopping desire score mentioned discount-related topic w/ friends (%)
  • 5. • Consumers will adjust the behavior of eating out three meals: Among the expenditure items in the catering category, eating out three meals a day is the most strongly impacted, more than 70% of consumers change their behavior; dining with friends is also affected. • The change in personal care products and hygiene products is small: Among essential expenditures, the least impacted products is routine cleaning products, whether it’s toilet papers or personal care products, about 40% are affected. 5 74% of consumers will change their consumption behavior of eating out three meals due to inflation 60% 74% 55% 70% 57% 50% 42% 46% 66% 50% 62% Ingredients for home-cooked daily meals daily meals from takeaway Food delivery platform Dining with friends Plan a dinner or birthday party with friends Alcohols Hygiene products(tissue, sanitary pad, etc.) Personal care products (body/hair/face) Casual wear Formal dress/Business attire Leisure travel Items that affect changes in purchase behavior due to rising inflation prices (%) Q.【In the past month】, how did you adjust your buying behavior with the following items due to rising prices? (Buy less frequently, buy less, change the habitual brands, change the habitual product type, no change (exclusive)) EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in Jul. 2022) © Eastern Online Co., Ltd. 2
  • 6. • Consumers will reduce the frequency of dining with friends, taking out three meals, and travel: Consumers reduce the frequency of purchases to cope with rising price. And the way consumers can self control around food bears the burnt, including dining together and take-out. Consumers have lower frequency to buy casual clothing than formal clothing; traveling is also a significant decrease. • Brands pay attention to changes in the market; in addition to the reduce the frequency and quantity of purchases, about 10% of the consumers have changed their habitual brands of hygiene and personal care products, which is higher than other items, according to the data. 6 Dining with friends, daily meals and leisure travel are the most influenced by the inflation 9% 6% 7% 5% 5% 11% 12% 6% 5% 5% daily meals from takeaway Food delivery platform Dining with friends Plan a dinner or birthday party with friends Alcohols Hygiene products(tissue, sanitary pad, etc.) Personal care products (body/hair/face) Casual wear Formal dress/Business attire Leisure travel To changer your habitual brands/stores to cope with rising inflation prices (%) 18% 35% 27% 39% 27% 21% 12% 13% 31% 22% 32% Ingredients for home-cooked daily meals daily meals from takeaway Food delivery platform Dining with friends Plan a dinner or birthday party with friends Alcohols Hygiene products(tissue, sanitary pad, etc.) Personal care products (body/hair/face) Casual wear Formal dress/Business attire Leisure travel To reduce the frequency of purchases to cope with rising inflation prices (%) EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in Jul. 2022) © Eastern Online Co., Ltd. 3
  • 8. TikTok is on the rise during the OMICRON pandemic. 8 • Short-formed video (less than 5 mins) first entered Taiwan in 2018-2019 due to TikTok, which set off a craze. But with the changing development strategy, the market share of watching videos has dropped to around 20%. It has became a remedy for consumers to relieve stress until some escalating periods of the covid-19 pandemic in 2021 and 2022. • In the meantime, short-form videos are keeping booming around the world, as platforms like TikTok, Instagram Reels, YouTube Shorts, LINE VOOM, has launched a new feature for their short-form video product, all of them are trying to meet consumers’needs for short and light content; furthermore, Little Red Book (Xiaohongshu) comes with tremendous force, providing text descriptions and videos, also captures 7% of the market share. 7% Used Xiaohongshu EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in Jul. 2022) © Eastern Online Co., Ltd. 1 28% 22% 19% 26% 20% 17% 20%19% 20% 19% 20% 22% 20% 16% 18% 16% 18% 14% 17% 18% 19% 18%18% 19%19%18%18% 23% 20%19% 23% 19%19%19% 17% 21% 24% 25% 26% 23% Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2019 2020 2021 2022
  • 9. More than 95% have watched short-form videos, the most popular content categories are travel and food 9 • For all consumers (20-59 years), the top 3 most viewed short videos in the past month are travel & food, life hack tips and funny content. • Looking at the preferences by age group, there are some differences: in addition to each group’s top 2 are the same, consumers aged 40-59 years old focus more on weather news, which is 8% higher than the whole group. For consumers aged under 39 years old, the top 1 is travel & food, the second is the funny content. The chart below shows the content categories with 3% difference compared with the whole group’s preferences. It is including MV music, news, stock finance, games, animation, etc. 48% 41% 37% 32% 30% 29% 27% 27% 25% 24% 24% 23% 22% 18% 17% 15% 15% 10% 4% 41% 36% 40% 34% 21% 24% 21% 25% 22% 18% 13% 54% 45% 25% 37% 30% 24% 27% 11% 12% 12% 6% Travel and food Life hack tips Funny content Professional knowledge Music Video News and weather Social Issues TV show Unboxing Lifestyle Stock finance Pets TV series Games Animation/cos play Celebrity/Topic interviews Makeup/ Fashion Singing challenges None of the Above Short video content you’ve watched in the past month*(Choose all that apply) All(N=1,000) 20-39y(N=500) 40-59y(N=500) **The categories are only listed with the content over 10% of all consumers have watched; they are only marked with a difference of 3% from the whole group. Q: 【In the past month】, have you ever watched any of the following types of short-form videos? *Including 3-5 minutes of video, watching on computers, laptops, mobile phones, and tablets (multiple answers) EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in Jul. 2022) © Eastern Online Co., Ltd. 2
  • 10. More than 60% of consumers will turn on the live chat 10 • The comments from the viewers capture people’s attention: for consumers who watched a livestream last month, more than 60% notice the pop-ups/responses. And, they pay particular attention to watch other viewers‘ comments. It shows that watching a livestream is not just the interaction between the viewers and the streamers, but also exchanging opinions with other viewers. • When watching live streams, more than 50% of the consumers aged 40-59 years old prefer to ”lurk“ rather than give a response, more than 30% of them mainly click the like button to show support. 36% 15% 11% 21% 35% 40% 17% 13% 19% 32% 31% 12% 9% 23% 38% Other viewer‘s comments Organizer/Streamer’s comments Co-streamer’s comments I don't turn on live chat and pop-ups I’ve not watched a live stream in the past month. Contents will be noticed when watching the live streaming(Choose all that apply) All (N=1000) 20-39y (n=500) 40-59y (n=500) 35% 21% 15% 11% 6% 4% 49% 35% 29% 20% 10% 7% 4% 45% 35% 14% 11% 12% 4% 3% 54% Click the like button to show… Follow the streamer Pop up/ leave a comment Buy the merchandise of… To be a patron/ donator Participate an offline activity None of the above Which of the following behaviors you’d do while watching a live stream? (Choose all that apply) (N=1000) 20-39y (n=500) 40-59y (n=500) EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in Jul. 2022) © Eastern Online Co., Ltd. 3
  • 11. PART 3 Longitudinal Survey to Consuming Behaviors Eastern Online Consumer Research Group / Marketing Department Eastern Online Co., Ltd. / 7F, No.306, Sec.4, Xingu Rd., Da-an Dist., Taipei City
  • 12. Utilization Survey to New Consumer Behaviors 60% Online Payment Trying out cleaning products of unfamiliar brands(24%), I would like to try it out even having never heard of it before (9%) 22% Purposeful diet control behaviors 26% Posting IG Stories Of all the respondents aged 20 to 59, what were the levels of utilization of various consumer behaviors in the past month? Others Having Micro-cosmetic Surgery No Change 12 Accessing Delivery App Going to Gyms Accessing LINE Shopping Group No Change No Change No Change No Change EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in Jul. 2022) © Eastern Online Co., Ltd. 3% No Change No Change No Change 1
  • 13. Hot Topics Among Consumers in July 2022 13 Whether it’s in person, via text message, or sharing on social media platforms, what topics did consumers proactively share with friends in July? EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in July 2022) © Eastern Online Co., Ltd. 33% Shopping and Discount 31% Entertai- nment 47% Food and Dining 37% Investm- ent 22% Cooking 26% Internat- ional Enviro- nment 22% Economy 27% Politics 2
  • 14. EOL Group is the largest local market research agency in Taiwan, and has EOL iSURVEY, EOLembrain, and EOL social as its affiliates. Starting from Taiwan, the scope of EOL’s customer service covers the whole Asia-Pacific region, which allows us to provides clients with the most complete and market-insightful solutions, analysis of the consumer’s daily life context for understanding and planning the consumption trends, and serve as the leading brand of Chinese consumption trends. Company in Mainland China Companies in Taiwan
  • 15. EOL Consumer Research Team (EOL iSURVEY) 1000M 200,000 Members 30 Years 50,000 Households 400 Participants 200 Institutions E-ICP Taiwan Consumption Demands Research Research to changes of consumption trends, values and lifestyles Big Data Research Research on sales using data of issued invoices Research on preference of telecom consumption Research on word-of- mouth among communities iSurvey Solid, fast and precise identification of registered members Trend Seminar Member of Macromill Weekly index Asia Annual Trend Seminar 15
  • 16. Visions and Market Insights of EOL Consumer Research Team Market Analysis Allow you to comprehend the scale, profitability and annual growth of the market you plan to enter Competition Overview Allow you to comprehend the number of competitors and their competitiveness, and • market shares, • channels distribution, • product lines Consumption Preferences and Behaviors Allow you to comprehend the consumption behaviors and characteristics, the annual changes, as well as the consumer psychology and demands Strategies for Market Entry Offer you the optimum approaches to enter the target market 16
  • 17. Integrated Platform Teams and Experts from Diverse Fields Precise Marketing Proposals E-ICP Marketing Database The Online Survey Database with 180,000 Registered Members Offline Qualitative and Quantitative Survey Teams with Advertisement and Industrial Experience composed of Experts from fields including: 1. Trend Study 2. Communication 3. Brand Marketing 4. Consumer Behaviors The presentation of the research results can offer effective and feasible strategic proposals. The integrated marketing and communication service could be offered using resources of the Group E-ICP Marketing Database E-ICP System E-ICP e-Yearbook Research Report on Top 10 Lifestyles in Taiwan Trend Report on Elders Project Research Qualitative Focus Group Interview One-on-one In-depth Interview Quantitative (online & offline) Online Survey/Telephone Interview/Interview at Households Central Location Test (CLT) Integrated Big Data Analysis Services Database for Sales Volumes from all Channels EOL Social Viewing and Listening System Modeling of Prediction Model for Consumer Purchase Behaviors Trend Reports Customized reports Workshop for Creation of Business Opportunities Consultancy Service for Brands and Trends Advantages Services Advantages and Services of EOL Consumer Research Team 17
  • 18. Three Major Features of EOL Consumer Research Team Consumers Database Annual Data of Consumers’ Behaviors Sampling from Taiwan domestic market and questionnaires are completed at households Database of Sales with Issued Invoices Analysis to sales of daily necessities produces around one hundred million pieces of data annually Social Listening Database Public opinions on the Internet are collected for determination of development of future trends 1 2 Project Research Professional Research Team with Decent Qualitative and Quantitative Methodology The solution integrating proposals offered by experts from diverse fields is offered to clients for 1. Brand Positioning/Brand Power 2. Pricing Strategies/Channel Competitions/Promotion Methods 3. Development of Products/Services Big Data Analysis Integration/Conversion of Values of Data Fusion of data can integrate the whole picture of daily life Unstructured data is converted into structured one and available for analysis The features of data are presented in the visualized approach to speed-up the decision- making progress 3 18
  • 19. Thank You Do not cite, distribute, reprint, copy, and/or reproduce any and/or all parts of the data and/or figures in this Document without prior consent of EOL PR: +886-2-2706-4865 Marketing Manager Joce Yang #816 Amanda Li / VGM Grace Su / Director Casper Wang / Director Eastern Online Co., Ltd.,7F., No. 306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City, Taiwan Email:amanda@isurvey.com.tw Email:graceting@isurvey.com.tw Email:casper@isurvey.com.tw 【Contacts for Business Cooperation】