1. Survey: How the consumers plan to spend in Department Store & E-Commerce Anniversary
2. Analysis:The Change in the Mind Shares Obtained by YouTuber
3. Tracking survey to consumer behaviors
--The consumer behavior in the top 8 items andthe change in the attitude as inflation rates rising
--Utilization survey to new consumer behaviors
--Ranking of hot topic types among consumers
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
Snapshot of Consumer Behaviors of Oct 2022-EOLiSurvey (EN)
1. of TW Consumer Behaviors of Oct. 2022
Snapshot
Released on Nov. 9 2022
Eastern Online Consumer Research Group
Eastern Online Co., Ltd. | 7F, No.306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City
1. Survey: How the consumers plan to spend in Department
Store & E-Commerce Anniversary
2. Analysis:The Change in the Mind Shares Obtained by
YouTuber
3. Tracking survey to consumer behaviors
• The consumer behavior in the top 8 items and
the change in the attitude as inflation rates rising
• Utilization survey to new consumer behaviors
• Ranking of hot topic types among consumers
3. Survey: How the consumers plan to
spend in Department Store &
E-Commerce Anniversary
PART 1
Eastern Online Consumer Research Group
Eastern Online Co., Ltd. | 7F, No.306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City
14. PART 3
Longitudinal Survey to
Consuming Behaviors
Eastern Online Consumer Research Group / Marketing Department
Eastern Online Co., Ltd. / 7F, No.306, Sec.4, Xingu Rd., Da-an Dist., Taipei City
21. The base of researching the Trend of
Eastern Online--- E-ICP Database
Dedicated to consumer analysis, Eastern Online becomes the
invisible data technology company by using the big data
The persistence of Eastern Online in keeping recording the Taiwan market change for 35
years, makes Eastern Online become the encyclopedia of the marketing industry.
E-ICP
Database The only database completely describe “the change of
consumption in post-pandemic period”
The New Normal Coexisting with
the Virus: New life of consumers
#No. 1 in Taiwan
#“Lying Flat”
Generation
#Consumer Data
#Post-pandemic
Trends
#Insight the Market
#Oberving the Real
Taiwan
#Benchmark of
Enterprise
#Necessity of
Marketing Specialist
#The Seniors as the
New Generation
22. 22
Devoting time and effort to North-east Asia, the
leading company in researching the market
The general public may not be familiar with Eastern Online which, however,
is well-known in the Taiwan marketing industry. With a wide client base,
this company is known by almost every enterprise in FMCG industry and
advertising media industry, which are also the client of Eastern Online. Not
only in the Taiwan market, Eastern Online also expand its research
services to Japan, Korea, and China by dedicating a lot of time and effort
to these countries, and it even set up a branch in Shanghai, so as to
provide transnational research services for Taiwan business. Facing the
challenge of the 3-years pandemic, Eastern Online did not have a slump in
performance but, on contrary, has a growth in performance, which has new
clients constantly, and holds 70% of the customer retention rate. It is
indicated that Eastern Online is prized and trusted by clients.
E-ICP Database, the representative of Eastern Online
Mentioning Eastern Online, the first reaction of the Taiwan marketing
specialist is “Sure, I know, the E-ICP.” Actually, E-ICP is not the company
name, but one of the five major databases of Eastern Online and also the
first database that Eastern Online built, also acting as the most important
emotional support of the company. And therefore, E-ICP becomes the
nickname of Eastern Online.
The base of researching the Trend of Eastern
Online--- E-ICP Database
23. 23
What is the next step for E-ICP Database?
What is the next step for E-ICP Database? Grace Su, the person
in charge of the E-ICP Database as well as the principal of the
Omni Channel and public opinion and social media database,
who holds both the traditional research and the big data research,
has a higher expectation towards the digital transformation of the
E-ICP Database and can answer the question. Su presents that,
the main requirement from the marketing specialist for consumer
research will not change nor disappear. What is changed is the
form of the data, which means E-ICP will be developed for
visualization and cooperated with other databases. Expanding
the implementation scope of the analysis of E-ICP will be our
next goal.
EICP Survey Method: household survey
Data collection: door-to-door interviews since 1988
2023 version: June-Sept. in 2022
Object: people aged 13 to 74
Effective Sample: 2000 interviews from people at
the age of 13 to 74 (13~74y.o. 2292 interviews)
Survey Area: Taiwan
Sampling Method: two-level Stratified Proportional
Sampling
No questionnaire
remained
Revisiting within
3 days
The true data
without
weighting
Several times visiting
with patience
Quota sheet
Face to face during
the whole process
04
01
03 06
02 05
Six Persistence
35year
of trend
More samples of the seniors are added
this year!
The base of researching the Trend of Eastern
Online--- E-ICP Database
24. EOL Group is the largest local market research agency in Taiwan, and has EOL iSURVEY, EOLembrain, and EOL
social as its affiliates.
Starting from Taiwan, the scope of EOL’s customer service covers the whole Asia-Pacific region, which allows us to
provides clients with the most complete and market-insightful solutions, analysis of the consumer’s daily life
context for understanding and planning the consumption trends, and serve as the leading brand of Chinese
consumption trends.
Company in
Mainland China
Companies in Taiwan
25. EOL Consumer Research Team (EOL iSURVEY)
1000M
200
thousand
30 years
50K household
400
attendees
200
companies
25
E-ICP
Taiwan Consumption
Demands Research
Research to changes of
consumption trends, values
and lifestyles
Big Data Research
Research on sales using
data of issued invoices
Research on preference of
telecom consumption
Research on word-of-
mouth among communities
Online Survey
Solid, fast and precise
identification of
registered members
Trend
Seminar
Member of Macromill
Weekly index Asia
Annual Trend Seminar
26. Visions and Market Insights of
EOL Consumer Research Team
Market Analysis
Allow you to
comprehend the scale,
profitability and annual
growth of the market you
plan to enter
Competition
Overview
Allow you to
comprehend the number
of competitors and their
competitiveness, and
• market shares,
• channels distribution,
• product lines
Consumption
Preferences
and Behaviors
Allow you to
comprehend the
consumption behaviors
and characteristics, the
annual changes, as well
as the consumer
psychology and
demands
Strategies for
Market Entry
Offer you the
optimum
approaches to enter
the target market
26
27. Integrated
Platform
Teams and Experts
from Diverse Fields
Precise Marketing
Proposals
E-ICP Marketing Database
The Online Survey Database with
180,000 Registered Members
Offline Qualitative and Quantitative
Survey
Teams with Advertisement and Industrial
Experience composed of Experts from fields
including:
1. Trend Study 2. Communication
3. Brand Marketing
4. Consumer Behaviors
The presentation of the research results
can offer effective and feasible strategic
proposals.
The integrated marketing and
communication service could be offered
using resources of the Group
E-ICP Marketing Database
E-ICP System
E-ICP e-Yearbook
Research Report on Top 10 Lifestyles in Taiwan
Trend Report on Elders
Project Research
Qualitative
Focus Group Interview
One-on-one In-depth
Interview
Quantitative (online & offline)
Online Survey/Telephone
Interview/Interview at Households
Central Location Test (CLT)
Integrated Big Data Analysis Services
Database for Sales Volumes from all Channels
EOL Social Viewing and Listening System
Modeling of Prediction Model for Consumer Purchase Behaviors
Trend Reports
Customized reports
Workshop for Creation of Business
Opportunities
Consultancy Service for Brands and Trends
Advantages
Services
Advantages and Services of
EOL Consumer Research Team
27
28. Three Major Features of
EOL Consumer Research Team
Consumers Database
1 2 Project Research
28
Big Data Analysis
3
Annual Data of Consumers’ Behaviors
Sampling from Taiwan domestic market and
questionnaires are completed at households
Database of Sales with Issued Invoices
Analysis to sales of daily necessities produces
around one hundred million pieces of data
annually
Social Listening Database
Public opinions on the Internet are collected for
determination of development of future trends
Professional Research Team with Decent
Qualitative and Quantitative Methodology
The solution integrating proposals offered by
experts from diverse fields is offered to clients for
1. Brand Positioning/Brand Power
2. Pricing Strategies/Channel
Competitions/Promotion Methods
3. Development of Products/Services
Integration/Conversion of Values of Data
Fusion of data can integrate the whole picture
of daily life
Unstructured data is converted into structured
one and available for analysis
The features of data are presented in the
visualized approach to speed-up the decision-
making progress
29. Thank You
Do not cite, distribute, reprint, copy, and/or reproduce any and/or all parts of the
data and/or figures in this Document without prior consent of EOL
PR: +886-2-2706-4865
Marketing Manager Joce Yang #816
Amanda Li / VGM
Grace Su / Director
Casper Wang / Director
Eastern Online Co., Ltd.,7F., No. 306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City, Taiwan
Email:amanda@isurvey.com.tw
Email:graceting@isurvey.com.tw
Email:casper@isurvey.com.tw
【Contacts for Business Cooperation】