The document provides a summary of a survey conducted in September 2023 on consumer behaviors in Taiwan. Key findings include: - Clothing, shoes, and skincare products are the most popular purchases during department store anniversary sales. Food/drinks are also very common. - Males tend to purchase electronics, while females prefer cosmetics and clothing. Sportswear is popular among both genders. - Consumers aged 50-59 have the highest spending, with over 70% maintaining or increasing their budgets compared to last year despite inflation. - Regular department store visits focus on leisure activities like food courts. Anniversary sales boost purchases of clothing, skincare, and cosmetics.

1. 2023
Snapshot of TW Consumer
Behaviors September 2023
The focus of data:
Department Store Anniversary Sale Survey on Business Opportunity
 Cleansing and Skincare Product Survey on Consuming Willingness in
Trying New things/Adventuring
New Consuming Behavior Following up
Releases on September 28, 2023

2. EOL Isurvey
Annual Seminar of 2024 Lifestyle Tendency
held at GIS NTU Convention Center
on 2023.12.12
The number of participants is limited
Registration will be started soon

3. PART 1
The anniversary sales is coming!
Department Store Anniversary Sales
Survey on Business Opportunity
Survey Method: EOL Group -EOLembrain Online Survey
Valid Sample: 1,000, including consumers from 20 y.o. to 59 y.o.
Sampling Error: With a confidence level of 95%, the sampling error is ± 3.1%
Quota Method: Quota sampling is conducted based on
Sample Screening: EOL’s respondents have all undergone rigorous identity verification, and invalid responses, random responses, and samples
that do not match the background have been excluded, thereby enhancing the authenticity and precision of the online survey.

4. EOL Group Survey, N=1,000, 20-59 years old; conducted by: EOLembrain Online Member Survey (September 2023)
1
© Eastern Online Co., Ltd.
0% 5% 10% 15% 20%
餐飲/美食街
鞋子
保養品
男性服飾
女性服飾
運動休閒服飾/用品
化妝品
美食展/表演活動/展覽
其他數位3C產品
電影院
內衣褲/睡衣/襪類
通訊/資訊產品(手機/電腦)
家用電器
生鮮食品/飲料
禮盒/伴手禮
Products or services consumers plan to buy on the 2023
department stores anniversary sales
In the post-pandemic period, consumers get rid of indoorsy lifestyle
The necessity for social interaction comes out again,
which brings business opportunities to every part of appearance.
What are consumers planning to buy during this department store anniversary sales this year?
“Food and drinks” has become an essential activity when consumers go shopping in the department stores, and therefore,
“Food and drinks/food court” is the must-have consuming item during the department store anniversary sales.
In addition, "shoes", "skincare products," "men's clothing," "women's clothing," "sports and leisure clothing/accessories",
and "cosmetics" are all key purchase items.
The demand for appearance and consumption of external images have the most potential business opportunities during this year's
anniversary sales.
What products or services do you plan to
purchase on this year's anniversary sale?
(Select all that apply)
Food and drinks/Food court
Shoes
Skincare products
Men's clothing
Women's clothing
Sports and leisure clothing/accessories
Cosmetics
Culinary exhibition/performance activity/exhibition
Other electronics
Cinemas
Underwear/pajamas/socks
Communication/information
Product(phones/computers)
Household appliances
Fresh food/drinks
Souvenir

5. 0% 5% 10% 15% 20% 25% 30%
男性服飾
餐飲/美食街
運動休閒服飾/用品
鞋子
其他數位3C產品
電影院
美食展/表演活動/展覽
通訊/資訊產品(手機/電腦)
家用電器
保養品
Items that male consumers want to buy most on the 2023
Department Store Anniversary sales
Shopping List Comparison between Men and Women
Clothes, shoes, and sports and leisure clothing/
accessories are common necessities
2
0% 5% 10% 15% 20% 25%
保養品
女性服飾
餐飲/美食街
化妝品
鞋子
內衣褲/睡衣/襪類
運動休閒服飾/用品
美食展/表演活動/展覽
生鮮食品/飲料
電影院
Items that female consumers want to buy most on the 2023
Department Store Anniversary sales
Observing the purchased items across different genders, "clothing" and "shoes" are popular among both male and female consumers.
Going with the easing of the pandemic, the trends of exercise and working out are also surging. Therefore, “sports and leisure
clothing/accessories” is the item both male consumers and female consumers are willing to purchase.
Observing the market in recent periods, it is realized that leisure brands have promoted some sport-functional products while sports brands
also venture into leisure and fashion styles. It indicates that the interaction of sports x fashion has integrated into consumers’ lives.
In addition, male consumers will also be willing to purchase electronics with higher prices on the department anniversary sales.
Male consumers are willing to purchase electronics, Communication/information products, and household appliances.
東方線上消費者研究集團每月自主調查，N=1,000，20-59歲；研究執行：東方快線網路會員問卷調查(2023年9月) © 東方線上股份有限公司
What products or services do you plan to purchase on this year's anniversary sale? (Select all that apply)
Food and drinks/Food court
Men’s clothing
Sports and leisure
clothing/accessories
Shoes
Other electronics
Cinemas
Culinary exhibition/performance
activity/exhibition
Communication/information
products(phones/computers)
Household appliances
Skincare products
Skincare products
Women's clothing
Food and drinks/food court
Cosmetics
Shoes
Underwear/pajamas/socks
Sports and leisure
clothing/accessories
Culinary
exhibition/performance
activity/exhibition
Fresh food/drinks
Cinemas
EOL Group Survey, N=1,000, 20-59 years old; conducted by: EOLembrain Online Member Survey (September 2023) © Eastern Online Co., Ltd.

6. 70% of consumers expect to maintain the same
consumption budget or spend more on department store
anniversary sales this year
3
Under the economic environment of inflation, will
consumers change their attitude towards the
department store anniversary sales?
16% of consumers expect that they will have a higher
spending compared to that of last year,
While over 50% of consumers will maintain the same
consumption budget as last year. And 30% of consumers
have a conservative consumption attitude.
Average spending amount of consumers
last year on the department store
anniversary sales
東方線上消費者研究集團每月自主調查，N=1,000，20-59歲；研究執行：東方快線網路會員問卷調查(2023年9月) © 東方線上股份有限公司
NTD8,508
Expected consumption budget of consumers
on the 2023 department store anniversary
sales
Have more consumption,
the overall consumption
amount is 16% higher
than that of last year
The overall consumption
amount of this year is
54% similar to that of last
year
Be moderate, the
overall consumption
amount of this year is
30% lower than last
year
What would the overall consumption be on the department stores anniversary sale this year? (single-select)
What was the approximate amount of the overall consumption when you
participated in the department stores anniversary sales? (single-select)
EOL Group Survey, N=1,000, 20-59 years old; conducted by: EOLembrain Online Member Survey (September 2023)
EOL Group Survey, N=1,000, 20-59 years old; conducted by: EOLembrain Online Member Survey (September 2023) © Eastern Online Co., Ltd.

7. The 50s consumers have the highest spending power
(take 2022 as an example)
4
From the aspect of generation, the 40s and the 50s
Have the highest spending power on the department stores
anniversary sales
Who had over NTD 9,000 of consumption amount, higher than the
overall average amount.
In particular, the 50s consumers have sufficient incomes and
purchase intentions,
which indicates that the silver generation will take an important
part in bringing business opportunities to the department stores
anniversary sales.
Interestingly, among top-tier consumers with a consumption amount
of over NTD 20,000, there are slightly more men (12%) than women
(10%).
東方線上消費者研究集團每月自主調查，N=1,000，20-59歲；研究執行：東方快線網路會員問卷調查(2023年9月) © 東方線上股份有限公司
6820
8575 9057 9470
20代 30代 40代 50代
Average consumption amount on anniversary
sales of different generations
NTD NTD
NTD
Average
NTD 8508
參加百貨周年慶的消費者 花費金額區間
0% 5% 10% 15% 20% 25% 30%
3000元以下
3,001~5,000元
5,001~7,000元
7,001~9,000元
9,001~10,000元
10,001~20,000元
20,001元以上
女性
男性
總計
24%
22%
11%
16%
21%
18%
23%
16%
9%
9%
12%
30%
NTD
What was the approximate amount of the overall consumption when you participated on the department stores anniversary sale? (single-select)
20S 30S 40S 50S
EOL Group Survey, N=1,000, 20-59 years old; conducted by: EOLembrain Online Member Survey (September 2023) © Eastern Online Co., Ltd.
Range of the consumption amount of consumers who
participate on the department stores anniversary sales
>NTD20,001
NTD10,001-
20,000
NTD9,001-10,000
NTD7,001-9,000
NTD5,001-7,000
NTD3,001-5,000
<NTD5,000
Female
Male
Total
10%

8. 東方線上消費者研究集團每月自主調查，N=1,000，20-59歲；研究執行：東方快線網路會員問卷調查(2023年9月)
Leisure and entertainment activity is the top item for
consumption in regular days
skincare products, clothing and cosmetics are the items being
affected by the anniversary sale effect
5
0%
10%
20%
30%
40%
50%
60%
餐
飲
/
美
食
街
電
影
院
鞋
子
運
動
休
閒
服
飾
/
用
品
生
鮮
食
品
/
飲
料
美
食
展
/
表
演
活
動
/
展
覽
女
性
服
飾
男
性
服
飾
保
養
品
化
妝
品
禮
盒
/
伴
手
禮
皮
飾
/
皮
包
/
皮
帶
家
用
電
器
其
他
數
位
3C
產
品
內
衣
褲
/
睡
衣
/
襪
類
文
具
/
圖
書
/
辦
公
用
品
寢
具
/
家
飾
品
/
傢
俱
Purchase items in the department store
on regular days
0%
10%
20%
30%
40%
餐
飲
/
美
食
街
鞋
子
保
養
品
男
性
服
飾
運
動
休
閒
服
飾
/
用
品
女
性
服
飾
化
妝
品
美
食
展
/
表
演
活
動
/
展
覽
電
影
院
家
用
電
器
其
他
數
位
3C
產
品
生
鮮
食
品
/
飲
料
內
衣
褲
/
睡
衣
/
襪
類
皮
飾
/
皮
包
/
皮
帶
禮
盒
/
伴
手
禮
Purchase items in the department
store on the anniversary sale
55%
36%
女性服飾 男性服飾 保養品 化妝品
平時 周年慶
22% 22%
25%
21%
19% 19% 18%
15%
© 東方線上股份有限公司
Observing previous actual consumer behavior, comparing purchases on the anniversary sales with regular visits to department stores, several key findings emerge:
During the anniversary sales, there's a significant increase in purchases of "skincare products," "clothing," and "cosmetics."
When consumers visit department stores on regular days, it's usually for "leisure and entertainment" activities, with " Food and drinks/food court" and
"cinemas" being the top two choices.
Additionally, whether there is an anniversary sales or not, "shoes" consistently remain among the top three purchase options. The shoe store is an essential focus
for department stores in terms of consumer spending.
34%
12%
What products or services do you purchase at
department stores on regular days? (Select all that
apply)
What products or services did you purchase at
department stores last year? (Select all that apply)
EOL Group Survey, N=1,000, 20-59 years old; conducted by: EOLembrain Online Member Survey (September 2023) © Eastern Online Co., Ltd.
anniversary
Regular days
Food
and
drinks/food
court
Shoes
Skincare
product
Men’s
clothing
Sports
and
leisure
clothing/accessories
Women’s
clothing
Cosmetics
Culinary
exhibition/performance
activity/exhibition
Cinemas
Household
appliances
Other
electronics
Fresh
food/drinks
Underwear/pajamas/socks
Food
and
drinks/food
court
Cinemas
Shoes
Sports
and
leisure
clothing/accessories
Fresh
food/drinks
Culinary
exhibition/performance
activity/exhibition
Women’s
clothing
Men’s
clothing
Skincare
products
Souvenir
Leather
accessories/bags/belts
Underwear/pajamas/socks
Stationery/
books/
office
supplies
Beddings/
household
decoration/
furniture
Women’s
clothing
Men’s
clothing
Skincare
product
cosmetics

9. Mobile payment discount is the second most attractive
promotion for purchasing.
6
38%
32%
31%
31%
20%
18%
15%
12%
8%
累積購物金額滿千送百
使用行動支付享有優惠
百貨禮券回饋
專櫃提供特定商品降價優惠
搭配銀行刷卡贈送滿額禮
累積滿額獲得贈品
搭配銀行信用卡提供分期0利率
專櫃提供獨家限量商品/商品組合
累積購物金額獲得抽獎活動
百貨會員點數加碼送
Promotions of anniversary sales-- Attraction
東方線上消費者研究集團每月自主調查，N=1,000，20-59歲；研究執行：東方快線網路會員問卷調查(2023年9月) © 東方線上股份有限公司
What kind of promotion on anniversary sales is the most attractive
to consumers?
“The hundred rebate for reaching the thousand amount of
consumption” and “Voucher rebate” are still attractive,
which indicates that providing the actual amount is still an effective
way for sales.
“Mobile payment” became the main consumption habit after the
pandemic,
“Have discounts via mobile payments” on anniversary sales
become the second most attractive promotion.
In particular, compared to other generations, the 20s
are more receptive to “Accumulate the consumption amount for
gifts” (26%)
and “The cooperating credit cards offer 0% interest installment
plans” (22%).
If department stores would like to attract a younger customer base,
both "gift strategy" and "Friendly payment method" are worth using.
What kind of promotion of department stores anniversary sales attracts your
consumption more? (Select 3 options at most))
33%
The hundred rebate for reaching the
thousand amount of consumption
Have discounts via mobile payments
Vouchers rebate of department stores
Counters provide discounts for specific products
Accumulate the consumption via
cooperating credit cards for gifts
Accumulate the consumption amount for gifts
The cooperating credit cards offer 0%
interest installment plans
Counters offer exclusive limited
products/product bundles
Accumulate the consumption
amount for drawing gifts
Members of department stores could
receive additional reward points
EOL Group Survey, N=1,000, 20-59 years old; conducted by: EOLembrain Online Member Survey (September 2023) © Eastern Online Co., Ltd.

10. KEY TAKEAWAY Observation and Suggestions
7
“Appearance necessities”, being the main consumption item, presents that the appearance consumption is
popular.
Getting rid of the mask, presenting the appearance, the necessity for social interaction comes out again. Hence,
from taking care of their bodies to coordinating clothing and shoes, consumers' purchasing desires have
significantly surged. In the post-pandemic era, how can brands help consumers present their "confidence"?
Different needs of personal image bring opportunities for brands.
Consumers have “scene consumption”, who have a different consuming mindset on regular days and
anniversary
"Leisure and entertainment" is the motivation for visiting department stores on regular days, while the purchase
of "skincare products, clothing, and cosmetics" have a boost during anniversary sales.
The spending power of the 40s and the 50s make them have a higher consumption amount over the average
level.
Last year, consumers spent an average amount of NTD 8,508 on anniversary sales. However, the middle-aged
generation spent over NTD 9,000 on average, especially the consumers in 50-59 age, who have the strongest
spending power, presenting the business opportunities of the silver generation. If department stores and brands
could target the 50s, providing a high-quality shopping experience and the concept of a “better life” could
bring more business opportunities.
Consumers are interested in the “discount via mobile payment”, which can become the new attractive
point.
According to the latest data from the EOL tracking survey, as of September, 66% of consumers reported “use
mobile payments” over the last month. It's recommended that brands make good use of mobile payment-
related promotions, which can not only reach a broader audience but are also one of the most attractive
promotions during anniversary sales.
東方線上消費者研究集團每月自主調查，N=1,000，20-59歲；研究執行：東方快線網路會員問卷調查(2023年9月) © 東方線上股份有限公司
EOL Group Survey, N=1,000, 20-59 years old; conducted by: EOLembrain Online Member Survey (September 2023) © Eastern Online Co., Ltd.

11. PART 2
Tracking Survey to New
Consuming Behaviors
• Cleansing and skincare-Tracking survey on consuming willingness in
trying new things/adventuring
• Survey to the usage ratio of new consuming behavior
• Consumer’s Hot Topics
EOL Group x Macromill Weekly Index Asia Weekly Survey of Consumer Values and Behavior in Taiwan
Survey Method: Online questionnaire survey, starting the test every Thursday, and updating the data every other Thursday
Respondent: 500 male and female consumers at the age of 20-59 in Taiwan, at the scope of Northern, Middle, Southern, and
Eastern Taiwan

12. Cleansing and Skincare Product
Tracking survey on consuming willingness in trying new
things/adventuring
Consumers’ willingness to try new things
Willingness to try ”body care products” is higher than
that of ”facial care products”
Be willing to try new brands or new products
Based on the latest EOL tracking survey in September,
the overall willingness
to try new "body care products" is higher compared to
that of "facial care products." Whether it's products
consumers have heard of but not used or products they
haven't heard of, there is a 3-7% higher purchase intent
for body care products compared to facial care products.
東方線上消費者研究集團每月自主調查，N=1,000，20-59歲；研究執行：東方快線網路會員問卷調查(2023年9月)
1
In the past month
Consumers’ willingness to try new
“cleansing/skincare brands/products
Buy the body care products that have heard of but haven’t used: Such as body wash,
shampoo, face cleanser …
Buy the body care brands that haven’t heard of, such as: body wash, shampoo,
face cleanser…
EOL Group Survey, N=1,000, 20-59 years old; conducted by: EOLembrain Online Member Survey (September 2023)
Oct. Nov. Dec. Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept.
Buy the facial care products that haven’t heard of, such as: toner, lotion and facial masks…
Buy the facial care products that have heard of but haven’t used: Such as toner, lotion
and facial masks…

13. Continuing to have over 20% of consumers, as long as they
"have heard of the brand or product," there is a chance for
them to become first-time buyers of body care products.
Based on the EOL long-time monthly tracking survey, as of
September,
Nearly 23% of consumers, in the past month, made their first
purchase of body care products such as body wash, shampoo, and
facial cleansers from brands they had heard of but hadn't used
before.
In other words, one out of every five consumers would select body
care products they hadn't used before from the store shelves.
In contrast, when it comes to facial skincare products like toners,
lotions, and facial masks, consumers appear to be more cautious
in their decisions. It is suggested that brands in this category may
need to invest more effort in increasing brand and product
awareness and favorability.
東方線上消費者研究集團每月自主調查，N=1,000，20-59歲；研究執行：東方快線網路會員問卷調查(2023年9月)
2 Body care products have more than 20% of early adopter
EOL Group Survey, N=1,000, 20-59 years old; conducted by: EOLembrain Online Member Survey (September 2023)
In the past month
Have bought Cleansing/skincare products that
have heard of but not used
body care, such as body wash, shampoo, face cleanser…
facial care products, such as toner, lotion and facial masks…
Oct. Nov. Dec. Jan. Feb. Mar. Apr. May Jun. Jul. Aug.
Sept.

14. Increasing brand awareness is the preparation of
accumulating the potential customers
Over the past four months, consumers have maintained
their low purchase intention towards completely
unfamiliar brands and products.
Whether it's body care or facial skincare, the willingness
to buy hovers around 10% in the absence of brand
recognition.
Has the brand made its way onto the consumer's
"consideration list"?
From shelf displays of offline stores, and advertising
exposure to online social reviews and SEO management,
these are all touchpoints for skincare and cleansing
products. From a marketing funnel perspective,
enhancing "brand exposure and awareness" is an
essential foundation for accumulating potential future
customers for skincare and cleaning product brands.
東方線上消費者研究集團每月自主調查，N=1,000，20-59歲；研究執行：東方快線網路會員問卷調查(2023年9月)
3
EOL Group Survey, N=1,000, 20-59 years old; conducted by: EOLembrain Online Member Survey (September 2023)
In the past month
Have bought Cleansing/skincare products that
haven’t heard of
body care, such as body wash, shampoo, face cleanser…
facial care products, such as toner, lotion and facial masks…
Oct. Nov. Dec. Jan. Feb. Mar. Apr. May Jun. Jul. Aug.
Sept.

15. Women have a higher acceptance of changing a new brand,
while the 40s do better in buying an unfamiliar brand
Women are more inclined to
switch brands than men do.
Whether it's body care or facial skincare
products, female consumers have a
willingness to try that's 10 percentage
points higher than that of males. Different
gender marketing strategies are worth
considering. By consistently reaching out to
female consumers with brand visibility,
there's a chance to enter their options for
switching to new purchases.
The 40s consumers are more
adventurous.
It's recommended the new brand to focus
more on the 40-49 age group. They are
more likely to buy brands they haven't
heard of, since they are relatively
adventurous consumers.
東方線上消費者研究集團每月自主調查，N=1,000，20-59歲；研究執行：東方快線網路會員問卷調查(2023年9月)
4
EOL Group Survey, N=1,000, 20-59 years old; conducted by: EOLembrain Online Member Survey (September 2023)
Buy body care products that
haven’t tried
Buy body care products that
haven’t heard of and are unknown
Buy facial care products that
haven’t tried
Buy facial care products that
haven’t heard of and are unknown
Female
Female
Male Male
20-29y.o. 30-39 y.o. 40-49 y.o. 50-59 y.o. 20-29y.o. 30-39 y.o. 40-49 y.o. 50-59 y.o.

16. 3
66%
Online Payment
Trying out cleaning products of
unfamiliar brands(22%)，
I would like to try it out even
having never heard of it before
(12%)
22%
Purposeful diet control
behaviors
29%
Posting IG Stories
Others
Utilization Survey to New Consumer Behaviors
Of all the respondents aged 20 to 59, what were the levels of utilization of various consumer behaviors in the past month?
Accessing LINE
Shopping Group
Accessing Delivery App Upload TikTok video
Having Micro-cosmetic
Surgery
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Survey (Conducted in August 2023)
2%
1%
1%
2%
1%
5
No Change
No Change
2%
2%

17. 39%
37%
36%
33%
**Sorted according to the proportion of September
August
52%
48%
21%
23%
31%
26%
18%
18%
18%
19% 19%
19%
September
Hot Topics Among Consumers in September 2023
Whether it’s in person, via text message, or sharing on social media platforms, what topics did consumers
proactively share with friends in August ?
Food
and
Dining
Invest-
ment
Shopping
and
Discount
Entertain
-ment
Cooking
Politics Internat-
ional
Enviro-
nment
Economy
6
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Survey (Conducted in September 2023)

18. EOL Group participated into Cares Expo Taipei 2023
From Sept. 7-9,2023, at Taiwan World Trade Center
Recommend the exclusive research “Mature Silver Generation Database”
The only domestic research on the elderly and silver generation in Taiwan, has
accumulated 9 years of data.
This research covers various aspects including lifestyle, retirement life, health status,
concerns and cognition related to aging, caregiving methods, home care equipment,
health supplements, and more.
For families, gaining a deeper understanding of the concerns and cognition
of the silver generation can lead to more appropriate care for elderly family
members. For example, understanding home care equipment can
significantly improve their quality of life and ensure safety and comfort.
For businesses, accurate analysis of the elderly and silver generation
demographic can drive innovation and address consumer issues and pain
points, meeting real needs. By offering products and services that show a
better understanding of consumers, they can tap into the continuously
growing silver market opportunities.
Exploring the field of “mature silver
generation” comprehensively
Comparation
largest scale
hundreds of surveys included
longest period
have annual survey every year
since 2011
highest efficiency
E-ICP, a comprehensive database
has almost everything
cost effective
Save a substantial market
research budget
Analysis
Comprehensive
description of the life
Trend analysis of
lifestyles
Consumer media
contact analysis
Consumer
consideration and
demand research
Benefits
Steadily expand
business horizons
Identify gaps in market
demand
Broaden user
demographics
Enhance product
utilization rates

19. EOL Group is the largest local market research agency in Taiwan, and has EOL iSURVEY, EOLembrain, and EOL social
as its affiliates.
Starting from Taiwan, the scope of EOL’s customer service covers the whole Asia-Pacific region, which allows us to provides
clients with the most complete and market-insightful solutions, analysis of the consumer’s daily life context for understanding
and planning the consumption trends, and serve as the leading brand of Chinese consumption trends.
Company in
Mainland China
Companies in Taiwan

20. EOL Consumer Research Team (EOL iSURVEY)
1000M
200
thousand
30 years
50K household
20
E-ICP
Taiwan Consumption
Demands Research
Research to changes of
consumption trends, values
and lifestyles
Big Data Research
Research on sales using data of
issued invoices
Research on preference of
telecom consumption
Research on word-of-mouth
among communities
Online Survey
Solid, fast and precise
identification of
registered members
Trend
Seminar
Member of Macromill
Weekly index Asia
Annual Trend Seminar
400
attendees
200
companies

21. Integrated
Platform
Teams and Experts
from Diverse Fields
Precise Marketing
Proposals
E-ICP Marketing Database
The Online Survey Database with 200,000
Registered Members
Offline Qualitative and Quantitative Survey
Teams with Advertisement and Industrial
Experience composed of Experts from fields
including:
1. Trend Study 2. Communication
3. Brand Marketing
4. Consumer Behaviors
The presentation of the research results can
offer effective and feasible strategic
proposals.
The integrated marketing and communication
service could be offered using resources of
the Group
E-ICP Marketing Database
E-ICP System
E-ICP e-Yearbook
Research Report on Top 10 Lifestyles in Taiwan
Trend Report on Elders
Project Research
Qualitative
Focus Group Interview
One-on-one In-depth Interview
Quantitative (online & offline)
Online Survey/Telephone Interview/Interview
at Households
Central Location Test (CLT)
Integrated Big Data Analysis Services
Database for Sales Volumes from all Channels
EOL Social Viewing and Listening System
Modeling of Prediction Model for Consumer Purchase Behaviors
Trend Reports
Customized reports
Workshop for Creation of Business Opportunities
Consultancy Service for Brands and Trends
Advantages
Services
Advantages and Services of
EOL Consumer Research Team

22. Three Major Features of
EOL Consumer Research Team
Consumers Database
1 2 Project Research Big Data Analysis
3
Annual Data of Consumers’ Behaviors
Sampling from Taiwan domestic market and
questionnaires are completed at households
Database of Sales with Issued Invoices
Analysis to sales of daily necessities produces
around one hundred million pieces of data
annually
Social Listening Database
Public opinions on the Internet are collected for
determination of development of future trends
Professional Research Team with Decent
Qualitative and Quantitative Methodology
The solution integrating proposals offered by
experts from diverse fields is offered to clients for
1. Brand Positioning/Brand Power
2. Pricing Strategies/Channel
Competitions/Promotion Methods
3. Development of Products/Services
Integration/Conversion of Values of Data
Fusion of data can integrate the whole picture
of daily life
Unstructured data is converted into structured
one and available for analysis
The features of data are presented in the
visualized approach to speed-up the decision-
making progress

23. Thank You
Eastern Online Co., Ltd.，7F., No. 306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City, Taiwan
※ Do not cite, distribute, reprint, copy, and/or reproduce
any and/or all parts of the data and/or figures in this
Document without prior consent of EOL
Amanda Li / VGM #806
Grace Su / Director #818
Casper Wang / Director #817
Email：amanda@isurvey.com.tw
Email：graceting@isurvey.com.tw
Email：casper@isurvey.com.tw
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Eastern Online Co., Ltd.：+886-2-2706-4865
Marketing Director Singing Wen #816
Research Director Hueimin Shih #807
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