Download as PDF, PPTX
Uploaded byIMC Institute
Online Trend 2014
The document presents trends in the Thai digital marketing landscape, focusing on online and mobile statistics as of 2013, with insights on user penetration and market dynamics. It highlights emerging technologies like wearables, the internet of things, and the increasing importance of targeted advertising. Additionally, it discusses the impact of social media and mobile workforce growth on marketing strategies and consumer engagement.
More Related Content
Online Trend 2014
- 1.
- 2. Oranuch Lerdsuwankij Co-founder Twitter: @mimee Email: mimee@thumbsup.in.th Website : http://thumbsup.in.th
- 3. Who is thumbsup? TVShow Thailand Can Do thumbsup.in.th
- 4. Digital Matters Digital Mattersis the event and community for digital marketers • Quarterly roundup (March, June, Sep, Dec) • Brands & Agencies to share Case Studies and Trend
- 5. Online Marketing Course • Fast Track • SEO & SEM Course and Workshop • Social Media Marketing & PR Econsultancy
- 6.
- 7. Content • Thailand MarketSituation • Online Trend 2014
- 8.
- 9. Broadband Statistic Subscribers 4.7M Users Penetration 7.07% Source:nbtc.co.th (Q3/2013)
- 10. Mobile Statistic 90.9M Users Mobile Users Q32013 136.27% Mobile Penetration Q3 2013 Source: nbtc.co.th
- 11. Mobile Market Share 42.3% Q22013 24.7% 2.5% Source: nbtc.co.th 30.5%
- 12. Revenue (Voice VS.Nonvoice) Source: nbtc.co.th
- 13. Reducing digital divide Creatingnew Business Opportunity 3G, 4G
- 14. Thailand Facebook Statistic 49% 51% FacebookUsers (Nov 2013) : 24M Users
- 17. The Thumb Culture ChatMore Talk Less
- 20.
- 21.
- 22. BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sitesare the big media Facebook with Message App CX is the key success factor
- 23. BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sitesare the big media Facebook with Message App CX is the key success factor
- 25. “The most interestingdevices of 2014 won’t come in a box: they’ll be wearble, connectable and maybe even fashionable - Imogen Heap / Wired UK
- 26. “The rise of wearablesfor consumers is going to be one of the key g row t h a re a s i n mobile technology in 2014” - Ewan Spence/Forbes
- 27.
- 28. MYO Your muscles talk,MYO listens https://www.thalmic.com/en/myo/
- 29. Android becomes the newLinux Now gaming and the internet of things are in its sights – Leander Kahney / Wired UK
- 30.
- 31. BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sitesare the big media Facebook with Message App CX is the key success factor
- 32. BYOD Doubling or Tripling ofthe mobile workforce Source: http://www.gartner.com/ Pic: http://business.bt.com/assets/img/content/primary_tabbed_BYOD.jpg
- 33. BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sitesare the big media Facebook with Message App CX is the key success factor
- 34.
- 35. Real Time BiddingEcosystem
- 37. Re-Targeting Source of picture:http://www.wearedoneright.com/re-what-its-called-remarketing/
- 39.
- 40. TV ads thatknow you intimately Smart set-top boxes and next gen games consoles are bursting with data on their users’s preferences. 2014 will be the year when advertisers h a r n e s s t h i s information – Tej RekhiWired UK
- 41. BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sitesare the big media Facebook with Message App CX is the key success factor
- 42. Content Sites are thebig media
- 44. BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sitesare the big media Facebook with Message App CX is the key success factor
- 46. CXM : Investmentin Marketing Personas and touchpoint mapping
- 47. BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sitesare the big media Facebook with Message App CX is the key success factor
- 48. Chat and photosharing apps re colonising the smartphone market to such an extent that web giants will soon feel the pinch – Saul Klein/Wired UK Pic : http://icdn6.digitaltrends.com/image/top-messaging-apps-for-windows-phone-7-650x0.jpg
- 49. CONTACT INFO Oranuch Lerdsuwankij (Mimee) Co-founderThumbsup Media Co.Ltd Marketing Director Computerlogy Co.Ltd mimee@thumbsup.in.th @mimee Facebook.com/mimee thumbsup.in.th