• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Online Trend 2014
 

Online Trend 2014

on

  • 3,847 views

Presentation by K. Oranuch Lerdsuwankij, Co-founder Thumbsup at seminar on IT Trends 2014 by IMC Institute; 20-21 November 2014

Presentation by K. Oranuch Lerdsuwankij, Co-founder Thumbsup at seminar on IT Trends 2014 by IMC Institute; 20-21 November 2014

Statistics

Views

Total Views
3,847
Views on SlideShare
3,846
Embed Views
1

Actions

Likes
8
Downloads
487
Comments
1

1 Embed 1

http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Online Trend 2014 Online Trend 2014 Presentation Transcript

    • 14! 20 Online Trend Social Networking & Mobile
    • Oranuch Lerdsuwankij Co-founder Twitter: @mimee Email : mimee@thumbsup.in.th Website : http://thumbsup.in.th
    • Who is thumbsup? TV Show Thailand Can Do thumbsup.in.th
    • Digital Matters Digital Matters is the event and community for digital marketers •  Quarterly roundup (March, June, Sep, Dec) •  Brands & Agencies to share Case Studies and Trend
    • Online Marketing Course •  Fast Track •  SEO & SEM Course and Workshop •  Social Media Marketing & PR Econsultancy
    • Oranuch Lerdsuwankij Marketing Director Computerlogy Co.Ltd
    • Content •  Thailand Market Situation •  Online Trend 2014
    • Thailand Market Situation
    • Broadband Statistic Subscribers 4.7M Users Penetration 7.07% Source: nbtc.co.th (Q3/2013)
    • Mobile Statistic 90.9M Users Mobile Users Q3 2013 136.27% Mobile Penetration Q3 2013 Source: nbtc.co.th
    • Mobile Market Share 42.3% Q2 2013 24.7% 2.5% Source: nbtc.co.th 30.5%
    • Revenue (Voice VS. Nonvoice) Source: nbtc.co.th
    • Reducing digital divide Creating new Business Opportunity 3G, 4G
    • Thailand Facebook Statistic 49% 51% Facebook Users (Nov 2013) : 24M Users
    • The Thumb Culture Chat More Talk Less
    • Young children are 'becoming addicted' to tablets
    • 4! 01 2
    • BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sites are the big media Facebook with Message App CX is the key success factor
    • BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sites are the big media Facebook with Message App CX is the key success factor
    • “The most interesting devices of 2014 won’t come in a box: they’ll be wearble, connectable and maybe even fashionable - Imogen Heap / Wired UK
    • “The rise of wearables for consumers is going to be one of the key g row t h a re a s i n mobile technology in 2014” - Ewan Spence/Forbes
    • NeuroKnitting http://www.knitic.com/neuro/
    • MYO Your muscles talk, MYO listens https://www.thalmic.com/en/myo/
    • Android becomes the new Linux Now gaming and the internet of things are in its sights – Leander Kahney / Wired UK
    • Recommended Book http://www.alexandra.dk/uk/services/Publications/Documents/ IoT_Comic_Book.pdf
    • BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sites are the big media Facebook with Message App CX is the key success factor
    • BYOD Doubling or Tripling of the mobile workforce Source: http://www.gartner.com/ Pic: http://business.bt.com/assets/img/content/primary_tabbed_BYOD.jpg
    • BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sites are the big media Facebook with Message App CX is the key success factor
    • Targeted Ads
    • Real Time Bidding Ecosystem
    • Re-Targeting Source of picture: http://www.wearedoneright.com/re-what-its-called-remarketing/
    • Source: mdgadvertising
    • TV ads that know you intimately Smart set-top boxes and next gen games consoles are bursting with data on their users’s preferences. 2014 will be the year when advertisers h a r n e s s t h i s information – Tej RekhiWired UK
    • BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sites are the big media Facebook with Message App CX is the key success factor
    • Content Sites are the big media
    • BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sites are the big media Facebook with Message App CX is the key success factor
    • CXM : Investment in Marketing Personas and touchpoint mapping
    • BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sites are the big media Facebook with Message App CX is the key success factor
    • Chat and photo sharing apps re colonising the smartphone market to such an extent that web giants will soon feel the pinch – Saul Klein/Wired UK Pic : http://icdn6.digitaltrends.com/image/top-messaging-apps-for-windows-phone-7-650x0.jpg
    • CONTACT INFO Oranuch Lerdsuwankij (Mimee) Co-founder Thumbsup Media Co.Ltd Marketing Director Computerlogy Co.Ltd mimee@thumbsup.in.th @mimee Facebook.com/mimee thumbsup.in.th