Online Trend 2014

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Presentation by K. Oranuch Lerdsuwankij, Co-founder Thumbsup at seminar on IT Trends 2014 by IMC Institute; 20-21 November 2014

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Online Trend 2014

  1. 1. 14! 20 Online Trend Social Networking & Mobile
  2. 2. Oranuch Lerdsuwankij Co-founder Twitter: @mimee Email : mimee@thumbsup.in.th Website : http://thumbsup.in.th
  3. 3. Who is thumbsup? TV Show Thailand Can Do thumbsup.in.th
  4. 4. Digital Matters Digital Matters is the event and community for digital marketers •  Quarterly roundup (March, June, Sep, Dec) •  Brands & Agencies to share Case Studies and Trend
  5. 5. Online Marketing Course •  Fast Track •  SEO & SEM Course and Workshop •  Social Media Marketing & PR Econsultancy
  6. 6. Oranuch Lerdsuwankij Marketing Director Computerlogy Co.Ltd
  7. 7. Content •  Thailand Market Situation •  Online Trend 2014
  8. 8. Thailand Market Situation
  9. 9. Broadband Statistic Subscribers 4.7M Users Penetration 7.07% Source: nbtc.co.th (Q3/2013)
  10. 10. Mobile Statistic 90.9M Users Mobile Users Q3 2013 136.27% Mobile Penetration Q3 2013 Source: nbtc.co.th
  11. 11. Mobile Market Share 42.3% Q2 2013 24.7% 2.5% Source: nbtc.co.th 30.5%
  12. 12. Revenue (Voice VS. Nonvoice) Source: nbtc.co.th
  13. 13. Reducing digital divide Creating new Business Opportunity 3G, 4G
  14. 14. Thailand Facebook Statistic 49% 51% Facebook Users (Nov 2013) : 24M Users
  15. 15. The Thumb Culture Chat More Talk Less
  16. 16. Young children are 'becoming addicted' to tablets
  17. 17. 4! 01 2
  18. 18. BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sites are the big media Facebook with Message App CX is the key success factor
  19. 19. BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sites are the big media Facebook with Message App CX is the key success factor
  20. 20. “The most interesting devices of 2014 won’t come in a box: they’ll be wearble, connectable and maybe even fashionable - Imogen Heap / Wired UK
  21. 21. “The rise of wearables for consumers is going to be one of the key g row t h a re a s i n mobile technology in 2014” - Ewan Spence/Forbes
  22. 22. NeuroKnitting http://www.knitic.com/neuro/
  23. 23. MYO Your muscles talk, MYO listens https://www.thalmic.com/en/myo/
  24. 24. Android becomes the new Linux Now gaming and the internet of things are in its sights – Leander Kahney / Wired UK
  25. 25. Recommended Book http://www.alexandra.dk/uk/services/Publications/Documents/ IoT_Comic_Book.pdf
  26. 26. BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sites are the big media Facebook with Message App CX is the key success factor
  27. 27. BYOD Doubling or Tripling of the mobile workforce Source: http://www.gartner.com/ Pic: http://business.bt.com/assets/img/content/primary_tabbed_BYOD.jpg
  28. 28. BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sites are the big media Facebook with Message App CX is the key success factor
  29. 29. Targeted Ads
  30. 30. Real Time Bidding Ecosystem
  31. 31. Re-Targeting Source of picture: http://www.wearedoneright.com/re-what-its-called-remarketing/
  32. 32. Source: mdgadvertising
  33. 33. TV ads that know you intimately Smart set-top boxes and next gen games consoles are bursting with data on their users’s preferences. 2014 will be the year when advertisers h a r n e s s t h i s information – Tej RekhiWired UK
  34. 34. BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sites are the big media Facebook with Message App CX is the key success factor
  35. 35. Content Sites are the big media
  36. 36. BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sites are the big media Facebook with Message App CX is the key success factor
  37. 37. CXM : Investment in Marketing Personas and touchpoint mapping
  38. 38. BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sites are the big media Facebook with Message App CX is the key success factor
  39. 39. Chat and photo sharing apps re colonising the smartphone market to such an extent that web giants will soon feel the pinch – Saul Klein/Wired UK Pic : http://icdn6.digitaltrends.com/image/top-messaging-apps-for-windows-phone-7-650x0.jpg
  40. 40. CONTACT INFO Oranuch Lerdsuwankij (Mimee) Co-founder Thumbsup Media Co.Ltd Marketing Director Computerlogy Co.Ltd mimee@thumbsup.in.th @mimee Facebook.com/mimee thumbsup.in.th

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