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Online Trend 2014

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Presentation by K. Oranuch Lerdsuwankij, Co-founder Thumbsup at seminar on IT Trends 2014 by IMC Institute; 20-21 November 2014

Presentation by K. Oranuch Lerdsuwankij, Co-founder Thumbsup at seminar on IT Trends 2014 by IMC Institute; 20-21 November 2014

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  • 1. 14! 20 Online Trend Social Networking & Mobile
  • 2. Oranuch Lerdsuwankij Co-founder Twitter: @mimee Email : mimee@thumbsup.in.th Website : http://thumbsup.in.th
  • 3. Who is thumbsup? TV Show Thailand Can Do thumbsup.in.th
  • 4. Digital Matters Digital Matters is the event and community for digital marketers •  Quarterly roundup (March, June, Sep, Dec) •  Brands & Agencies to share Case Studies and Trend
  • 5. Online Marketing Course •  Fast Track •  SEO & SEM Course and Workshop •  Social Media Marketing & PR Econsultancy
  • 6. Oranuch Lerdsuwankij Marketing Director Computerlogy Co.Ltd
  • 7. Content •  Thailand Market Situation •  Online Trend 2014
  • 8. Thailand Market Situation
  • 9. Broadband Statistic Subscribers 4.7M Users Penetration 7.07% Source: nbtc.co.th (Q3/2013)
  • 10. Mobile Statistic 90.9M Users Mobile Users Q3 2013 136.27% Mobile Penetration Q3 2013 Source: nbtc.co.th
  • 11. Mobile Market Share 42.3% Q2 2013 24.7% 2.5% Source: nbtc.co.th 30.5%
  • 12. Revenue (Voice VS. Nonvoice) Source: nbtc.co.th
  • 13. Reducing digital divide Creating new Business Opportunity 3G, 4G
  • 14. Thailand Facebook Statistic 49% 51% Facebook Users (Nov 2013) : 24M Users
  • 15. The Thumb Culture Chat More Talk Less
  • 16. Young children are 'becoming addicted' to tablets
  • 17. 4! 01 2
  • 18. BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sites are the big media Facebook with Message App CX is the key success factor
  • 19. BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sites are the big media Facebook with Message App CX is the key success factor
  • 20. “The most interesting devices of 2014 won’t come in a box: they’ll be wearble, connectable and maybe even fashionable - Imogen Heap / Wired UK
  • 21. “The rise of wearables for consumers is going to be one of the key g row t h a re a s i n mobile technology in 2014” - Ewan Spence/Forbes
  • 22. NeuroKnitting http://www.knitic.com/neuro/
  • 23. MYO Your muscles talk, MYO listens https://www.thalmic.com/en/myo/
  • 24. Android becomes the new Linux Now gaming and the internet of things are in its sights – Leander Kahney / Wired UK
  • 25. Recommended Book http://www.alexandra.dk/uk/services/Publications/Documents/ IoT_Comic_Book.pdf
  • 26. BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sites are the big media Facebook with Message App CX is the key success factor
  • 27. BYOD Doubling or Tripling of the mobile workforce Source: http://www.gartner.com/ Pic: http://business.bt.com/assets/img/content/primary_tabbed_BYOD.jpg
  • 28. BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sites are the big media Facebook with Message App CX is the key success factor
  • 29. Targeted Ads
  • 30. Real Time Bidding Ecosystem
  • 31. Re-Targeting Source of picture: http://www.wearedoneright.com/re-what-its-called-remarketing/
  • 32. Source: mdgadvertising
  • 33. TV ads that know you intimately Smart set-top boxes and next gen games consoles are bursting with data on their users’s preferences. 2014 will be the year when advertisers h a r n e s s t h i s information – Tej RekhiWired UK
  • 34. BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sites are the big media Facebook with Message App CX is the key success factor
  • 35. Content Sites are the big media
  • 36. BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sites are the big media Facebook with Message App CX is the key success factor
  • 37. CXM : Investment in Marketing Personas and touchpoint mapping
  • 38. BYOD (Doubling/ Tripling) Internet of Things Targeted Ads Content Sites are the big media Facebook with Message App CX is the key success factor
  • 39. Chat and photo sharing apps re colonising the smartphone market to such an extent that web giants will soon feel the pinch – Saul Klein/Wired UK Pic : http://icdn6.digitaltrends.com/image/top-messaging-apps-for-windows-phone-7-650x0.jpg
  • 40. CONTACT INFO Oranuch Lerdsuwankij (Mimee) Co-founder Thumbsup Media Co.Ltd Marketing Director Computerlogy Co.Ltd mimee@thumbsup.in.th @mimee Facebook.com/mimee thumbsup.in.th