The document provides an overview of trends that will aid in activating participation in 2014, as analyzed by Performics. It identifies three main themes - data shadowing, content A.I., and virtual marketplaces.
Data shadowing refers to the trail of trackable data left by participants across channels and devices. This data will enable more accurate cross-device attribution within walled gardens like Google and Facebook. Content A.I. is the science of creating real-time personalized content driven by analysis of user behavior metrics. Virtual marketplaces like Amazon and Google Shopping continue to expand access to products and will require optimization strategies from brands.
Performics top 3 trends to drive participation and performance in 2013: (1) AUTOMATED INTUITION: Advertisers activate Big Data to customize ads at scale, by intent, across devices, in real- time to better Connect with participants, (2) THE HUMAN ALGORITHM: Participants move beyond traditional search results to Discover alternative (human!) authority for crowd-sourced decision making, (3) SEARCH APP+IFICATION: Search engines seek to Empower participants by giving them niche content—e.g. integrated vertical search portals directly in the results.
Performics Benchmarking & Industry Developments Report Q3 2013Performics
Spend, click, CTR, CPC trends Y/Y & Q/Q in paid search, mobile and Product Listing Ads. Insights into new Q3 developments in paid search, mobile, shopping feeds, organic search, social and display
Michael Kahn expresses his excitement and leadership plans as he steps into the role of Chief Executive Officer, Performics Worldwide. Check out our informative interview here:
This report highlights major trends worth taking into consideration in order to understand today’s digital market and get a sense of how the industry will evolve in the future.
Evolution of Digital Marketing and its Impact on Privacyijtsrd
The trend of digital marketing had a big impact on the company’s marketing strategy. However digital marketing is the huge concepts contain various types of digital marketing but this paper focuses on how digital marketing came into existence. We subsequently discuss how social media, E commerce, Over the top media services used for digital marketing, how big data analysis and behavior analytics introduced in digital marketing, and how smartphones changed the digital marketing scenario. Finally, we discuss the impact of data collection of the users on the user’s privacy. Piyush Sharma | Ms. Deepali Shahane "Evolution of Digital Marketing and its Impact on Privacy" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33386.pdf Paper Url: https://www.ijtsrd.com/computer-science/computer-security/33386/evolution-of-digital-marketing-and-its-impact-on-privacy/piyush-sharma
eMarketer Webinar: Creating Ads on the Fly—New Opportunities in ProgrammaticeMarketer
This year, more than half of all US digital display ad dollars will go toward programmatic ads. With more ads than ever being bought in real time, marketers are realizing they need to change the way they develop their creative, from the beginning of the process to the end. Topics in this webinar include: Is programmatic good or bad for creativity? How are marketers and agencies changing the way they develop creative to meet the needs of a programmatic landscape? What are some best practices for rethinking the creative process?
Performics top 3 trends to drive participation and performance in 2013: (1) AUTOMATED INTUITION: Advertisers activate Big Data to customize ads at scale, by intent, across devices, in real- time to better Connect with participants, (2) THE HUMAN ALGORITHM: Participants move beyond traditional search results to Discover alternative (human!) authority for crowd-sourced decision making, (3) SEARCH APP+IFICATION: Search engines seek to Empower participants by giving them niche content—e.g. integrated vertical search portals directly in the results.
Performics Benchmarking & Industry Developments Report Q3 2013Performics
Spend, click, CTR, CPC trends Y/Y & Q/Q in paid search, mobile and Product Listing Ads. Insights into new Q3 developments in paid search, mobile, shopping feeds, organic search, social and display
Michael Kahn expresses his excitement and leadership plans as he steps into the role of Chief Executive Officer, Performics Worldwide. Check out our informative interview here:
This report highlights major trends worth taking into consideration in order to understand today’s digital market and get a sense of how the industry will evolve in the future.
Evolution of Digital Marketing and its Impact on Privacyijtsrd
The trend of digital marketing had a big impact on the company’s marketing strategy. However digital marketing is the huge concepts contain various types of digital marketing but this paper focuses on how digital marketing came into existence. We subsequently discuss how social media, E commerce, Over the top media services used for digital marketing, how big data analysis and behavior analytics introduced in digital marketing, and how smartphones changed the digital marketing scenario. Finally, we discuss the impact of data collection of the users on the user’s privacy. Piyush Sharma | Ms. Deepali Shahane "Evolution of Digital Marketing and its Impact on Privacy" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33386.pdf Paper Url: https://www.ijtsrd.com/computer-science/computer-security/33386/evolution-of-digital-marketing-and-its-impact-on-privacy/piyush-sharma
eMarketer Webinar: Creating Ads on the Fly—New Opportunities in ProgrammaticeMarketer
This year, more than half of all US digital display ad dollars will go toward programmatic ads. With more ads than ever being bought in real time, marketers are realizing they need to change the way they develop their creative, from the beginning of the process to the end. Topics in this webinar include: Is programmatic good or bad for creativity? How are marketers and agencies changing the way they develop creative to meet the needs of a programmatic landscape? What are some best practices for rethinking the creative process?
This article written by Diarmaid Byrne, Editor, STQ, was published in issue 07 of Social Technology Quarterly.
Summary: In a data driven economy Programmatic Buying is the approach marketers are shifting to in order to best utilize data and examine their selling strategies better.
The search giant Google has gone back to its roots with the launch of a new technology – “Google Knowledge Graph”. The technology, launched on May 16, leverages the idea of a “semantic Web” focused entirely on user experience. Now when users input a search query on Google, relevant and related information about that query will be provided in a box to the right of the results page. These results will go above and beyond what has previously been provided on search results pages. While users will benefit from more relevant and accessible search results, marketers may see changes in their organic rankings and side-site metrics.
eMarketer Webinar: Cross-Device Targeting—The Challenges and Near-Term Possib...eMarketer
Cross-device ad targeting is in high demand from brands and agencies hoping to improve conversations across a growing number of screens. But as popular as it is, cross-device targeting is still in its infancy, facing a number of obstacles on its path to maturity including privacy concerns and lack of a universal device identification method. Topics in this webinar include: What are the biggest challenges associated with cross-device targeting today? What are the two main methodologies currently used to identify individuals across devices? What does the near-term future of cross-device targeting look like?
From Theory to Practice – 5 Ways to Do Cross-Device Right
Every year there’s a white-hot topic in digital marketing. This year it’s cross-device marketing. In theory, cross-device sounds like a winning strategy to reach consumers with fragmented attention across multiple screens – but doing cross-device right requires a building plans around the customer and their cross-device usage patterns, not platforms or devices. Put theory into practice by learning the 5 key drivers of cross-device marketing effectiveness.
eMarketer Webinar: Eight Trends to Watch for Social Marketing 2015eMarketer
Wondering where you should place your time, attention and money in social media next year? Topics in this webinar include: How marketers are budgeting and organizing for paid vs. organic social marketing. Why mobile is critical and how video fits in. How real-time marketing is evolving and what this means for marketers. Why Facebook-first won’t always be the right strategy.
Big Data is changing the world as we know it — across every industry globally. For the better part of the last decade, Quantcast has been amassing an unparalleled perspective on the entirety of internet activity at an individual level through our Quantcast Measure product, providing us with a unique real-time perspective on consumer behavior. In this session, Jag will provide a unique perspective into how Big Data is transforming the advertising industry.
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
In this report we provide an overview of the native advertising ecosystem, with a specific focus on native advertising delivered programmatically. We touch on the native advertising market size, key vendors in the space, recent updates from incumbent advertising companies like Facebook, Google, Yahoo & Twitter, and key challenges and opportunities within the native ads market.
Transforming Modern Marketing With People Datadmg events Asia
"The future of advertising is not about social, not about viral videos, not about mobile, not about any new medium or any new ad unit – but about data.
Those who know what to do with this will be the new kingmakers, the new rulers of Madison Avenue – or the creators of a new avenue of media"
- Michael Andrews of AKQA
Transforming Modern Marketing with Data was presented by Tom Chavez, CEO, Krux and Yasuko Nagamatsu, Global Business Strategy, Cyber Communications Inc. (CCI, subsidiary of Dentsu) at #adtechasean.
Digital Marketing for Financial Services WorkshopH2 Central
For those in financial services who market primarily by wholesaling and B2B, the new mix of digital media can seem especially perplexing – how does a company profit from large-scale social media if its business is almost entirely along more direct B2B lines? Can more traditional means – such as e-mail marketing – still be profitable and, if so, how?
Deriving Intelligence from Customer Actions: Data Marketing 2015 presentation Mathew Sweezey
Understand customers wants, needs, and desires is a tricky business but it can be made much easier if you understand three key ideas: stage based marketing, system of relevance, and the fundamentals of modern consumer desires. This presentation was created for the Data Marketing conference in Toronto 2015, and outlines new research into modern buyers, and how to understand their needs, derive intelligence from their actions, and provide the best experience possible in the modern era.
Mobile Myth Busters
Mobile advertising is unique and introduces a number of new challenges for digital media professionals. One of the biggest challenges is wading through all the noise and data to separate fact from fiction. This session explores the myths vs. the realities of mobile media. It covers topics ranging from tracking to targeting, including the key players, products, and pricing models in the mobile media landscape.
Check out the second edition of Performics new Social Snapshot which tracks social performance of industry leaders in automotive- including industry averages and participant insight! Stay tuned for next month’s Snapshot featuring a new vertical.
This article written by Diarmaid Byrne, Editor, STQ, was published in issue 07 of Social Technology Quarterly.
Summary: In a data driven economy Programmatic Buying is the approach marketers are shifting to in order to best utilize data and examine their selling strategies better.
The search giant Google has gone back to its roots with the launch of a new technology – “Google Knowledge Graph”. The technology, launched on May 16, leverages the idea of a “semantic Web” focused entirely on user experience. Now when users input a search query on Google, relevant and related information about that query will be provided in a box to the right of the results page. These results will go above and beyond what has previously been provided on search results pages. While users will benefit from more relevant and accessible search results, marketers may see changes in their organic rankings and side-site metrics.
eMarketer Webinar: Cross-Device Targeting—The Challenges and Near-Term Possib...eMarketer
Cross-device ad targeting is in high demand from brands and agencies hoping to improve conversations across a growing number of screens. But as popular as it is, cross-device targeting is still in its infancy, facing a number of obstacles on its path to maturity including privacy concerns and lack of a universal device identification method. Topics in this webinar include: What are the biggest challenges associated with cross-device targeting today? What are the two main methodologies currently used to identify individuals across devices? What does the near-term future of cross-device targeting look like?
From Theory to Practice – 5 Ways to Do Cross-Device Right
Every year there’s a white-hot topic in digital marketing. This year it’s cross-device marketing. In theory, cross-device sounds like a winning strategy to reach consumers with fragmented attention across multiple screens – but doing cross-device right requires a building plans around the customer and their cross-device usage patterns, not platforms or devices. Put theory into practice by learning the 5 key drivers of cross-device marketing effectiveness.
eMarketer Webinar: Eight Trends to Watch for Social Marketing 2015eMarketer
Wondering where you should place your time, attention and money in social media next year? Topics in this webinar include: How marketers are budgeting and organizing for paid vs. organic social marketing. Why mobile is critical and how video fits in. How real-time marketing is evolving and what this means for marketers. Why Facebook-first won’t always be the right strategy.
Big Data is changing the world as we know it — across every industry globally. For the better part of the last decade, Quantcast has been amassing an unparalleled perspective on the entirety of internet activity at an individual level through our Quantcast Measure product, providing us with a unique real-time perspective on consumer behavior. In this session, Jag will provide a unique perspective into how Big Data is transforming the advertising industry.
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
In this report we provide an overview of the native advertising ecosystem, with a specific focus on native advertising delivered programmatically. We touch on the native advertising market size, key vendors in the space, recent updates from incumbent advertising companies like Facebook, Google, Yahoo & Twitter, and key challenges and opportunities within the native ads market.
Transforming Modern Marketing With People Datadmg events Asia
"The future of advertising is not about social, not about viral videos, not about mobile, not about any new medium or any new ad unit – but about data.
Those who know what to do with this will be the new kingmakers, the new rulers of Madison Avenue – or the creators of a new avenue of media"
- Michael Andrews of AKQA
Transforming Modern Marketing with Data was presented by Tom Chavez, CEO, Krux and Yasuko Nagamatsu, Global Business Strategy, Cyber Communications Inc. (CCI, subsidiary of Dentsu) at #adtechasean.
Digital Marketing for Financial Services WorkshopH2 Central
For those in financial services who market primarily by wholesaling and B2B, the new mix of digital media can seem especially perplexing – how does a company profit from large-scale social media if its business is almost entirely along more direct B2B lines? Can more traditional means – such as e-mail marketing – still be profitable and, if so, how?
Deriving Intelligence from Customer Actions: Data Marketing 2015 presentation Mathew Sweezey
Understand customers wants, needs, and desires is a tricky business but it can be made much easier if you understand three key ideas: stage based marketing, system of relevance, and the fundamentals of modern consumer desires. This presentation was created for the Data Marketing conference in Toronto 2015, and outlines new research into modern buyers, and how to understand their needs, derive intelligence from their actions, and provide the best experience possible in the modern era.
Mobile Myth Busters
Mobile advertising is unique and introduces a number of new challenges for digital media professionals. One of the biggest challenges is wading through all the noise and data to separate fact from fiction. This session explores the myths vs. the realities of mobile media. It covers topics ranging from tracking to targeting, including the key players, products, and pricing models in the mobile media landscape.
Check out the second edition of Performics new Social Snapshot which tracks social performance of industry leaders in automotive- including industry averages and participant insight! Stay tuned for next month’s Snapshot featuring a new vertical.
The concept of panel construction includes those buildings where the majority of structural components are standardized and produced in plants in a location away from the building, and then transported to the site for assembly. These components are manufactured by mass production industrial methods in order to build a large number of buildings in a short time at low cost. Urban residential buildings of this type are usually one to ten stories high. There are different types of panels such as Structural Insulated Panels (SIPs) and Oriented Strand Board (OSB), precast concrete, and metal panels.
13 Highlights in Data Analytics Impacting 2014, TagManTagMan
Looking over the prow at the first quarter of 2014, it’s an excellent time to take stock of the year that was for the digital industry. When it came to all things data and analytics, 2013 saw a huge shift in public perception of what data privacy means as the Snowden revelations threw personal security and the governmental manipulation of data into the spotlight. We also celebrated the idea that the roles of CTO and CMO began converging in a big way, with technology budgets being shifted firmly into the media and marketing camp. And finally, Google took a swipe at brand marketers by making SEO that much harder, and paid search that much easier to invest in.
Ahead of yet another newsworthy year in analytics, TagMan looks back at 2013’s 13 data analytics highlights.
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
Best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.
Rubinson brand building digital age 9 2014Joel Rubinson
Presentation I gave in Melbourne on “What does marketing success look like in a digital, social, mobile (DSM) age”? Marketers and researchers are playing catch-up ball…marketers are trying to catch up to consumers and researchers are struggling to catch up to the real time needs of marketers. Today, researchers still monitor brand KPIs that mostly come from brand tracking which largely follows the old model…survey-based, backward looking, slow, and continuing to reinforce a TV-first marketing culture. Today, by seeking information and sharing their thoughts via social media, consumers have become part of the media equation and marketers need to adjust their beliefs on how to use media…paid, owned, and earned for brand-building. Researchers need to develop new metrics and ways of harnessing digital and social data to reflect this new worldview. This presentation leverages the marketing and research knowledge that Rubinson Partners, Inc.’s founder has used to consult with some of the world’s leading marketers and has been endorsed by readers sharing these ideas over 8,000 times using social media.
27 digital marketing trends predictions 2015Fresh Egg UK
In this presentation Fresh Egg’s digital experts look back at their predictions from last year, and let you in on the key trends you should be looking out for in 2015.
Advanced Digital Marketing Training Institute in Ongole | Hyderabad | Bangalorehariharish9177
Godigital Academy, is the one the Digital Marketing Training Institute in Ongole, Andhra Pradesh, who maintains the quality of training at very high level.
Godigital Academy - Introduction to Advanced Digital Marketing Course (1).pptxSudhakararaoDevanabo1
Godigital Academy, is the one the Digital Marketing Training Institute with 100% Job Placement Guarantee in Ongole, Andhra Pradesh, who maintains the quality of training at very high level with 100% Job Placement Guarantee.
Meta Keyword: 100% Job Placement Guarantee Course | Godigital Academy
2016 Continues to reflect the enormous role of Big Data in digital marketing. Wisely used, Big Data can tell us almost everything about our consumers – who they are, what their interests are, what they are interested in buying / doing / drinking etc., where they are and who they are with.
Furthermore, despite consumers' need in protecting their privacy, they are willing to give away details that will help companies personalize better to their personal benefit (for example through personalized discounts, personalized offers etc.).
In order to succeed doing so, companies need to use Big Data by first recognizing the questions they would like to answer; then, gathering the information; and finally, analyzing it.
In 2016, more than ever, simultaneously is the key word – 79% of consumers (and 90% of Millennials) switch devices during a single online activity, according to Get Personal report by Adobe; The usage of applications and social media for messaging continues to grow, creating "data exclusives" who rarely use their mobile for voice calls; and applications of familiar technologies are expanding to new areas (such as location-based technologies which in addition to marketing are also used for business operations, customer services and more).
"Your customer data flows faster each day, which is why collecting, organizing, and doing something meaningful with it is just good business.
But, it can be tough to do.
Stashing data in different places across your organization to come back (hopefully) later is a great way to mismanage or lose it. Squirrels can stash, but enterprises can’t.
You need a customer data platform (CDP). A central command center that securely holds your customer data and lets you organize it according to your goals.
The thing is, what’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Acquia, Bounteous, and Appnovation will show you:
How a single source for customer data storage can mitigate risk and optimize customer experience
How central data governance will help your customer data strategy once the almighty Google takes away cookies
The comprehensive CDP build-or-buy checklist + CDP must-haves for your budget
First-party data management that keeps your customers' data safe and your business booming
It’s 10 PM, do you know where your data is?"
Similar to Performics 2014 Digital Trends: Participation Activated (20)
At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use of data to provide utility or entertainment for consumers. For brands, this is the foundation of a new super-connected consumer journey, offering new opportunities to create powerful, seamless experiences. Check out our top CES Trends:
At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use of data to provide utility or entertainment for consumers. For brands, this is the foundation of a new super-connected consumer journey, offering new opportunities to create powerful, seamless experiences. Check out our top CES Trends:
Performics & Kohl's talk about the journey that agencies and retailers are taking to omni-channel performance marketing success to align with shopper needs.
Quick Action and Relevant Messaging Drive New Opportunity for Sanofi Brand Du...Performics
Learn how Performics/VivaKi achieved new levels of brand awareness for Essentiale Forte N at an efficient cost during a key environmental issue in Moscow.
March Madness Interest on Search and SocialPerformics
NCAA March Madness Sweet 16 kicks off tonight! Check out top tournament-related searches and discover which social channel fans are turning to most to connect with the madness #MarchMadness #NCAA #NCAATournament
Performics UK Drives Performance for Costa Coffee by Using CRM Data to Create...Performics
Read our latest case study from Performics UK: Using CRM data in tandem with social media, Performics drives exceptional campaign performance for Costa Coffee.
Today, brands must incorporate social media strategies into their greater marketing efforts to outperform competition and build a loyal follower base. Performics Social Snapshot is a monthly publication comparing vertical category leader social presence.
The Performance Perspective: Aligning Teams & KPIs in Today's Digital LandscapePerformics
Performics Analytics and Technology Analyst, Maira Grylli, studies internal teams that motivate participation, drive performance and optimize for action- to drive outstanding results for their clients. Uncovering 7 common elements, Maira shares insight into the key to success: Client and agency team alignment.
America Reacts to Ebola Using Search and SocialPerformics
With the recent Ebola outbreak, America turns to search and social for more information surrounding the virus. Check out our infographic highlighting search trends, social insights and consumer purchasing patterns in response to recent news releases.
16 Digital Trends for Multi-Market CampaignsPerformics
Running digital campaigns across markets can be complex. Take a look at our Infographic highlighting market nuisances across search, social, display and mobile to better engage and convert consumers across borders.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
2. Par•tic•i•pa•tion Acti•vat•ed:
The Process of Turning Engagement into Performance
For years, audiences have been fragmenting. Participants
move seamlessly across screens, channels & devices,
creating highly personalized experiences. They interact
with brands wherever & whenever they want.
For marketers, the speed of participants—and the data
they leave behind—can be overwhelming. For Performics,
it’s what motivates us. We embrace fragmentation to find
participants by leveraging data sources (search keywords,
engagement metrics, demographics, browsing behaviors,
etc.). We then engage participants with highly personalized
experiences at the right bid, in real-time, to Activate
Participation—shares, clicks, actions, leads & sales.
2014 will bring a host of new analytics, content & channel
opportunities that will aid in activating participation. We
explore these opportunities in this Report.
3. 2014 THEMES
DATA
SHADOWING
CONTENT
A.I.
VIRTUAL
MARKETPLACES
The trail of trackable
data left behind as
participants move
across channels &
devices
The science of
real-time content
production driven
by analysis of user
behavior
The expansion of
access by shoppers to
products beyond
physical stores &
native sites
4. DATA SHADOWING
Tracking Cross-Channel &
Device
WikiLeaks, Snowden & the NSA gave us a sobering view
of privacy in 2013. To quell fears, Google further
encrypted organic search data. Firefox planned to
block third-party cookies. Yahoo! announced steps to
protect email data. Microsoft even vowed to fight in
court attempts by the government to seize data.
And this is just the tip of the iceberg. As advertising
networks seek to protect privacy, we believe that the
third-party cookie may become a thing of the past.
In 2014, tracking could move to native, walled gardens
(e.g. Google, Microsoft, Apple), where users are only
tracked when (1) they’ve agreed to be
tracked via the ecosystem’s Terms of Service & (2)
they’re signed in. To illustrate—to use Google—users
must now agree to be tracked across all Google
properties (search, YouTube, Google+ on laptops,
phones, tablets, TVs) when signed-in.
This may pose measurement challenges for marketers,
but it will also enable us to attribute crossdevice/channel activity—within individual
ecosystems—like never before. Everywhere people go,
everything they do, a Data Shadow will follow.
MICRO-TRENDS
Eye to Privacy
Walled Gardens
Ecosystem Attribution
5. DATA SHADOWING
Micro-Trend 1: Eye to Privacy
In response to potential snooping, advertising networks are squarely focused on proving
that their users are safe—that data is protected. Most notably, Google encrypted 100% of
organic searches in Sept. 2013 (e.g. marketers can no longer see which queries searchers
entered before visiting their sites). This eye to privacy will continue in 2014.
Keep Calm & Optimize
100% Secure Organic Search (9/13)
Cookie-Blocking (pending)
Data Encryption (pending)
Losing access to data
certainly makes digital
marketing more challenging.
However, digital marketing is
defined by change. The
mark of good marketer is
turning change into
performance.
6. DATA SHADOWING
Micro-Trend 2: Walled Gardens
We believe that privacy concerns could give way to “cookie-less”
tracking within native, logged-in ecosystems (Walled Gardens). Hence
the race to integrate properties within ecosystems—services,
hardware, etc. In 2012, Google unified its Privacy Policy to allow user
permission to share data across all Google services. Native integration
will continue into 2014. Additionally, each ecosystem is pairing crossproperty user data with ad management capabilities (e.g.
Google/Doubleclick & Facebook/Atlas) which gives the ecosystem the
ability to activate data from their walled garden across the “open web.”
Skype
Internet
Explorer
Xbox
Surface
Bing
Office
Hotmail
Chrome
iCloud
Maps
Search
Safari
Amazon
iPhone
Cloud
Drive
Kindle
Android
YouTube
Drive
G+
Play
App
Store
iTunes
Mac
AppleTV
iPad
Instant
Video
Cloud
Player
7. DATA SHADOWING
Micro-Trend 3: Ecosystem Attribution
As ecosystems integrate, advertisers will gain new opportunities to track signed-in users across
properties, devices, browsers & locations. For instance, in Oct. 2013, Google released Estimated
Total Conversions, which provides a cross-device view of all conversions driven through Google paid
search (including those that take multiple devices to complete). Conversions are estimated using
aggregate data from people who have signed into Google. Google’s initiatives will move the market
given the scale and small (or no) cost.
A Cross-Device View of
Participants Enables Us To:
• Find incremental
conversions; reduce lost
attribution across
devices & browsers
• Better evaluate the
impact of mobile
• Make better budget
allocation decisions
• Better understand
participant journeys
8. CONTENT A.I.
Real-Time Content through
User Data
In 2013, “content strategy” was the art of creating
content we think people will engage with. Going
forward, marketers will move beyond content strategy
to Content A.I—the science of creating content we
know people will engage with.
The artificial intelligence (A.I.) content machine is
getting smarter; we’re using advanced analytics to track
and observe participant response metrics (likes, shares,
Reddit upvotes, Amazon reviews, click-through, social
chatter, abandonment rates, etc.) that enable us to
optimize content in real-time. Participants start
talking; then we create the content. This can include
moving a product up a landing page based on metrics
like clicks, creating Vine videos in real-time informed
by participant tweets, or even producing animated
content based on the current, most-talked about
stories on the Web (like Taiwanese Next Media
Animation is doing).
In 2014 & beyond, we’ll better leverage participants to
tell us exactly what they want, when the want it—
through the data they create in real-time.
MICRO-TRENDS
Content
Optimization
Speed to
Content
Automation
9. CONTENT A.I.
Micro-Trend 1: Content Optimization
For years, brands have been creating content, then optimizing it for search engines &
social—a process sometimes called Content Optimization. 2014 will usher a new
definition of Content Optimization: creating content, on-the-fly, that is already optimized
because it was informed in response to participant engagement metrics (clicks, chatter,
abandonment rates by individual & participant segment) uncovered via analytics.
Create relevant content
(videos, articles, tweets)
based on what your
participants are
searching for & talking
about in social media
Design promotional
strategies/priorities (paid
search copy, display
creative, landing pages)
in real-time based on
reviews & social chatter
10. CONTENT A.I.
Micro-Trend 2: Speed to Content
Once the relevant participant engagement data has been collected & analyzed, the key is
speed to content creation. In 2014, more agencies, advertisers & publishers will dedicate
more time & resources to content—and the fastest producer will win.
Taiwanese Next Media
Animation is epitomizing
speed to content.
According to its site: “30
animated news stories are
published daily, covering
breaking stories . . .. The
animations are combined
with video footage to help
viewers visualize and
quickly understand headline
events as they unfold”
11. CONTENT A.I.
Micro-Trend 3: Automation
While some content creation (like Next Media Animation’s videos) requires labor, other
content will be increasingly automated. Content automation can include moving products
up/down landing pages based on metrics like sales or clicks or swapping paid search copy
in response to metrics like customer lifetime value. Real-time content automation can also
help link creative & promotions across paid & owned assets. More marketers will
test/install data management platforms (DMPs) in 2014 to support automation.
Product
Client Data
Feed
Customer
Lifetime Value
#127867
$345
#787167
$10786
#456755
$5787
Search
Management
Platform
By integrating back-end
CRM data associated with
certain products or
keywords, we can take into
account KPIs like customer
lifetime value (new vs.
existing) to focus on
acquisition vs. retention
paid search copy or bid
strategies. This hinges on
developing processes to
integrate first-party (CRM,
web analytics) & third-party
data at scale in real-time.
12. VIRTUAL MARKETPLACES
Expansion of Access to
Products
Online marketplaces continue to slowly chip at
brick-and-mortar’s competitive advantage—
immediacy. To illustrate, Amazon partnered with the
USPS for Sunday Shipping. Google Shopping Express
launched in San Francisco, enabling customers to get
laundry detergent, food & office supplies delivered
within hours—at the same price as in-store. Jeff Bezos
even revealed that Amazon is testing drones to deliver
within 30 minutes by 2015.
Participants no longer have to go to the physical store
or brand’s native website. They can buy what their
favorite TV characters are wearing while watching TV,
purchase music on-the-go with QR codes on
billboards or splurge on designer close-outs on Gilt &
HauteLook.
Meanwhile, many brands still focus their marketing
efforts primarily on in-store & native site experiences.
In 2014, we expect these brands to join their
customers on Virtual Marketplaces like Amazon &
Google Shopping. Marketplace/product feed
optimization strategies will be critical as marketplaces
increasingly figure into the mix.
MICRO-TRENDS
Real-Time
Delivery
Marketplaces in
the Mix
Optimization
13. VIRTUAL MARKETPLACES
Micro-Trend 1: Real-Time Delivery
In Q4 2013, we saw a revolution in speed-to-deliver for marketplaces. Google Shopping
Express launched with 30 min. delivery. Amazon’s warehousing strategy evolved for speed
(it now pulls directly from some brands’ master inventory to ship). Amazon also partnered
with the USPS for Sunday Shipping, and it revealed its plan for delivery drones. For
immediate needs, online marketplaces will soon become as convenient as physical stores.
Shopping Express San Fran. (Sept. 2013)
Sunday Delivery (Nov. 2013)
Prime Air Drones (pending)
14. VIRTUAL MARKETPLACES
Micro-Trend 2: Marketplaces in the Mix
Your physical store & native website are no longer the only places to sell. In 2014,
marketplaces are squarely in the performance marketing mix. Shoppers want to interact
with brands on marketplaces like Amazon. In addition, Google Shopping has emerged &
daily-deal marketplaces like Gilt/Hautelook continue to engage. Inventory/feed
management should be a part of performance media for all advertisers in 2014.
30% of people now start their shopping process
on Amazon vs. 13% on Google (Forrester)
2013 Amazon Black Friday sales
were up 34.7% Y/Y (Trefis)
Google PLA spend increased 30% from holiday
2012 to 2013 for our clients
15. VIRTUAL MARKETPLACES
Micro-Trend 3: Optimization
Many brands fear utilizing marketplaces because of the potential for cannibalization.
But in reality, most marketplace sales are incremental. Not to mention, retailers are
finding that shoppers on sites like Amazon or Gilt aren’t the same shoppers as those on
their native sites.
Marketplace Optimization Strategies 2014
Google Shopping (PLAs)
• Shopping-Search Integration:
In this new landscape, where
shopping & search are one,
retailers must have an
integrated experience
• Relevancy: Google’s 2013
purchase of Channel
Intelligence (CI) will give
retailers more ability to create
highly engaging feeds. We see
that PLA CPCs are falling.
Amazon & Other Marketplaces
• Selective Use: Consider leveraging
marketplaces as additional, shorterterm channels to clear out-of-season
or low margin inventory
• Test & Learn: Compare
names/addresses of ship-to
customers in your Amazon orders to
your existing customer database to
see if cannibalization is (or isn’t)
occurring