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This document discusses the growing importance of mobile technology in real estate. Some key points: - 1/5 of all real estate searches now occur on mobile devices. Mobile app usage is also widespread among home shoppers. - Real estate companies like Zillow and Trulia are seeing over a third of their traffic come from mobile. - For companies like Movoto, going mobile was crucial as mobile devices are being adopted faster than PCs. - Agents and brokers are encouraged to have a mobile-optimized website and consider mobile apps to stay accessible to the growing number of mobile real estate consumers.
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File download at: www.visionmobile.com/product/mobile-megatrends-2014/
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The implication of mobile apps’ growing share of digital media usage time
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10520130101007
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- It finds that smartphones and tablets are major drivers of growth in the mobile apps market as they provide entertainment and fun. The number of apps users is expected to grow significantly in coming years.
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File download at: www.visionmobile.com/product/mobile-megatrends-2014/
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Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
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Global mobile penetration is over 5 billion subscribers. In 2011, smartphones outsold PCs and the number of smartphones surpassed feature phones. The mobile advertising market is predicted to grow from $5.3 billion in 2011 to $24.2 billion in 2015, driven mainly by search and display ads. Consumers across many regions, especially in developing markets, are comfortable with and receptive to mobile ads. Velti has implemented successful global mobile marketing campaigns for clients such as Subway, Wind Mobile, and Armani Exchange.
Mobility Survey Belgium
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This document discusses the rise of mobile internet usage and its importance for marketing. Some key points made include:
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Understand the cross-device consumer in just 15 minutes
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
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Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Understand the cross-device consumer in just 15 minutes
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
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Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
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The event was powered by:
Warply
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A very helpful presentation that clearly shows how important mobile marketing is becoming for every online and offline business
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The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
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Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
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A great talk we did for Business Northwest - all about mobile marketing and the opportunities for large and small businesses.
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Shikatani Lacroix is a branding and design firm located in Toronto, Canada. The document discusses opportunities in mobile marketing, including the growth of smartphones and mobile internet usage. It provides statistics on mobile usage and outlines strategies that marketers can use to leverage the mobile channel, such as developing mobile websites and apps, mobile advertising, mobile coupons, and building SMS opt-in networks.
McGoran -- Keynote
This document discusses challenges with digital media measurement and opportunities for improvement. It notes that cookies often provide an inaccurate view of audiences as they don't always reflect unique individuals and are frequently deleted. Additionally, clicks are an incomplete metric and optimization based solely on clicks ignores most users. The document recommends moving to a viewable impressions standard and currency based on audience size rather than gross impressions to address these issues.
Us global-mobile-consumer-survey-2016-infographic
Mobile devices have enabled new markets like mobile payments, the Internet of Things (IoT), and location-based advertising. People check their phones frequently throughout the day and night, with over 40% checking within 5 minutes of waking up and over 30% checking in the middle of the night. Smartphone ownership has grown across all age groups but is highest among 18-24 year olds, reaching near saturation levels. Interest in IoT technologies like smart home devices and wearables is growing, though autonomous vehicles and VR headsets remain niche. Security and privacy are top concerns, with most preferring PINs/passwords over biometrics and being willing to share some usage data if they can choose what is shared.
How Mobile Devices are Changing the Way we Market to Today's Travel Shopper
This document discusses how mobile devices are changing travel marketing. It notes that travelers are increasingly using smartphones and tablets to research and book travel. Nearly half of all travel inquiries and a majority of hotel bookings are now done on mobile. As such, marketers must optimize websites and apps for mobile to cater to these new consumer behaviors. The document provides tips on how to design for mobile, including big buttons, swift navigation, visual content like photos and videos, and ensuring important information like contact details and hours are easily accessible. It emphasizes that mobile optimization is critical for hotels to engage today's travelers.
A Deep Dive Into The Mobile Audience
Mobile devices have become a cultural phenomenon with usage growing at breakneck speeds within the US and across the globe. At its core, mobile is human-centric and it has never been so integrated into consumers’ lives. Here are some slides that dive into the depths of mobile and audience usage with up-to-date stats from the most reputable sources.
eMarketer Roundup: Optimizing Mobile Advertising
Metrics used to measure mobile app and mobile native advertising success
How marketers are using mobile coupons and beacons to help attribute in-store purchases
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Getting Started in Mobile
A brief overview of the benefits of using mobile communications and marketing to grow your business.
This presentation presents the growth and reach of the mobile market along with best practices of how to create a successful mobile campaign.
Hubspot - Mobile Mark
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Did you know that 20% of US consumers access a social networking site via mobile phone? Or that text-messaging remains the most common mobile activity?
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Andy Vogel: Integrate Mobile into a Broader Ad Campaign
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Mobile revolution powerpoint pdf
- 1. Mobile Revolution in Real Estate
- 2. PropertyMinder Team Mark Burstein (Host) Mark Brandemuehl (VP Marketing, Movoto)
- 3. Table of Contents Mobile Revolution Movoto goes Mobile Tips for going Mobile
- 4. Mobile Technology Infographic 1/5th of all real estate searches happened on mobile devices 36% of new home shoppers utilize a mobile device while watching TV 89% of new home shoppers use a mobile search engine at the onset or during home search Mobile Apps are used by 68% of new home shoppers
- 5. Mobile Revolution Source: IDC Marketplace
- 6. Mobile vs. Desktop Users Source: Morgan Stanley
- 7. More People Using Mobile Source: Kantar Worldpanel
- 11. What’s happening in Real Estate? Mobile is growing even faster in Real Estate traffic share 1st Quarter 2013: Zillow says 55% of its traffic is now from mobile devices 1st Quarter 2013: Trulia says 37% of its traffic is now from mobile devices
- 13. Movoto
- 17. Conclusions Mobile devices are selling faster than PCs Mobile is traffic share is growing in general and even faster in Real Estate Mobile/App users are motivated real estate shoppers The Now and Future of Real Estate is Mobile!
- 18. Be Mobile Ready Agent View Mobile App Agent Branded Mobile App Mobile Friendly Websites White Label Apps
- 19. Mobile Optimized • Apple iOS • Android • Blackberry • Windows Phone
- 21. Everything in one Place! Complete Marketing System Real Estate Websites MLS Home Search (IDX) CRM + Toolkit Email Campaigns Craigslist Posting Single Property Websites CMA Builder Facebook IDX 1on1 Training Customer Service Mobile App & Mobile Friendly