This document discusses the growing importance of mobile technology in real estate. Some key points: - 1/5 of all real estate searches now occur on mobile devices. Mobile app usage is also widespread among home shoppers. - Real estate companies like Zillow and Trulia are seeing over a third of their traffic come from mobile. - For companies like Movoto, going mobile was crucial as mobile devices are being adopted faster than PCs. - Agents and brokers are encouraged to have a mobile-optimized website and consider mobile apps to stay accessible to the growing number of mobile real estate consumers.

1. Mobile Revolution in Real Estate

2. PropertyMinder Team
Mark Burstein
(Host)
Mark Brandemuehl
(VP Marketing, Movoto)

3. Table of Contents
Mobile Revolution
Movoto goes Mobile
Tips for going Mobile

4. Mobile Technology Infographic
1/5th of all real estate
searches happened
on mobile devices
36% of new home
shoppers utilize a mobile
device while watching TV
89% of new home shoppers use
a mobile search engine at the
onset or during home search
Mobile Apps are
used by 68% of new
home shoppers

5. Mobile Revolution
Source: IDC Marketplace

6. Mobile vs. Desktop Users
Source: Morgan Stanley

7. More People Using Mobile
Source: Kantar Worldpanel

8. Mobile Traffic

9. Smartphone Growth

10. Tablets vs.
Desktop/Notebook

11. What’s happening in Real
Estate?
Mobile is growing even faster in Real
Estate traffic share
1st Quarter 2013: Zillow says 55% of
its traffic is now from mobile devices
1st Quarter 2013: Trulia says 37% of
its traffic is now from mobile devices

12. Movoto
Mark Brandemuehl
VP Marketing

13. Movoto

14. Movoto Android App

15. Movoto.com vs. Apps

16. Movoto.com Mobile Traffic

17. Conclusions
Mobile devices are selling faster than
PCs
Mobile is traffic share is growing in
general and even faster in Real Estate
Mobile/App users are motivated real
estate shoppers
The Now and Future of Real Estate is
Mobile!

18. Be Mobile Ready
Agent View
Mobile App
Agent Branded
Mobile App
Mobile Friendly
Websites
White Label
Apps

19. Mobile Optimized
• Apple iOS
• Android
• Blackberry
• Windows Phone

20. iPads and Tablets
Landscape
Portrait

21. Everything in one Place!
Complete
Marketing
System
Real Estate
Websites
MLS Home
Search
(IDX)
CRM +
Toolkit
Email
Campaigns
Craigslist
Posting
Single
Property
Websites CMA
Builder
Facebook
IDX
1on1
Training
Customer
Service
Mobile App
& Mobile
Friendly