The document discusses several key topics related to digital disruption in the insurance industry. Over the last decade, more than half of total marketing spend in the insurance industry came from carriers that did not gain market share. Currently, a small percentage of consumers research products online before purchasing, but two-thirds expect to in the future as customers demand more control over the purchasing process. Insurers also lag behind other industries in terms of customer service and retention, yet providing a quality customer experience will be increasingly important as digital technologies continue to disrupt the industry.