The 2015 Internet Trends Report highlights the extensive impact of the internet, with 39% of the world now online and strong growth in mobile and internet usage, particularly among millennials. Key opportunities for innovation are identified in education, healthcare, and government, while messaging apps lead in user engagement. The report notes rapid growth in mobile commerce, consumer drone usage, and evolving consumer spending habits, particularly in countries like China and India.

1. THE 2015 INTERNET
TRENDS REPORT –
Simplified & Designed.
created by

2. The impact of
Internet has been
extraordinary and
broad…but it’s just
the beginning.

3. people now use the internet.
(That’s 39% of the world!)
2,800,000,000

4. of millennials say their smartphone
never leaves their side.87%

5. Internet user growth
and smartphone
subscription growth is
strong but slowing.

6. A lot of space for innovation and
growth can be found in the
following sectors:
Education Healthcare Government

7. Internet
Trends
2015

8. Growth rates in mobile advertising for
leaders is still high but slowing.
Advertising

9. Video viewing and
vertical viewing on
mobile is growing.
Vertical viewing
increased 29%
compared to 5%
5 years ago.

10. Expect seamless integration of
“Buy” Buttons optimized for mobile.
BUY
(Particularly with Twitter, Facebook and Google.)

11. A focus on doing things not just
faster, but differently.
Business Solutions

12. Reinventing business processes through apps:
Mail Clients Offline Payments Online Payments
Business Analytics Human Resources

13. “Messaging and notifications are the key
components of every meaningful mobile app.”
Messaging and
Communication

14. most used apps globally
are messaging apps.
Non-smartphone users are likely to
onboard through messaging platforms.
6+ of 10

15. Asia’s messaging apps
lead the way to show
US companies what to
do next.
Development of additional services
and use as an e-commerce platform.
Kakao Talk
WeChat
LINE

16. Content is becoming increasingly
user-generated and curated.
User-Generated
Content

17. Increasing amount of
user-generated content
Images Video
Content
Sharing
Audio
Videogame
Streaming
Stories Reviews

18. Changes in connectivity and technology
are changing the ways people can work.
Online
Marketplaces

19. Individuals can now do
commerce in increasingly
efficient ways.
Online platforms are
enabling growth in
product commerce
and rapid growth in
service commerce.

20. Consumer drone use is global
and rising rapidly.
Drones

21. Consumer
drones are
selling but
commercial
use is the big
opportunity.
Precision
Agriculture
Mining and
Quarrying
Infrastructure
Inspection
Disaster
Response

22. There is a lot of innovation in consumer
spending categories.
Consumer Spending

23. The top 3 consumer spending categories are
also the weakest user experience markets -
This has led to innovation.
Housing Transportation Food Airbnb Uber Instacart

24. Innovation is alive and well.
China

25. WeChat
549M users
Massive Scale
and Engagement
Major Video
Distribution Channel
Government
Services
Booking
Appointments
Paying
Utilities
Passport
Applications

26. Xiaomi
China’s leader in smartphone shipment
SMARTPHONE GROWTH
+227%
Y/Y in 2014 Smartphone
Retail Store
Connection
Remote Control
for Home Devices
+ +

27. India is quickly becoming a mobile business target,
as the third largest market of Internet users at 243M.
India

28. of India’s Internet traffic
is through mobile.
(Only second to Nigeria.)
and 41% of India’s e-commerce is
done through mobile.
65%

29. #1Largest market
for monthly active
users on WhatsApp
#2Second largest market for
monthly active users on
Facebook and LinkedIn
+

30. 2015 Market Value ($B)
Top 10 Global Internet
Public Market Leaders

31. Tencent
6 $190B
eBay
7 $73B
Baidu
8 $72B
Priceline
9 $63B
Salesforce.com
10 $49B
Apple
1
$764B
Google
2
$373B
Alibaba
3
$233B
Facebook
4
$226B
Amazon
5
$199B

32. Want to
know more?
www.kpcb.com/internet-trends
Read the full report:

33. You might also want to check out:
www.stinsondesign.com @stinsondesign 1.888.960.9851
SOURCES
SELECT ICONS
medialoot.com
google.github.io/material-design-icons/
CONTENT
http://www.kpcb.com/internet-trends
http://techcrunch.com/2015/05/27/the-mary-meeker-internet-trends-2015-report/