SlideShare a Scribd company logo
1 of 104
Download to read offline
Digital Trends
Q1 2014

Hilding Anderson
@hildinganderson
About your Speaker: Hilding Anderson
Director of SapientNitro’s Research Institute
15 years of experience
Editor of Insights
Published in Forbes, speaker at SXSWi
Entrepreneur

2
Focus of this session
Every six months, SapientNitro’s Research +
Insights team updates the company on the latest
emerging trends and statistics related to digital.
This session will focus on the latest mobile, social
and digital trends which we think are particularly
relevant.

3
Preamble
1.
2.

Brands as Producers (in real-time & native)

3.

Nine Digital Trends

Shopping In Increments
Mobile Payments

4.

The Impermanent Internet

5.

A Product Line of One

6.

Rise of Experience-Led Brands

7.

Social Media Evolving: WhatsApp and Vine

8.

Hardware is the new software

9.

Six Interesting Startups

4
We’ve entered our third internet decade – how are
we doing?

5
Source: BI Intelligence‐provided framework
Nearly 3 billion people online
Global Internet Population
3,000

2,500

(millions)

2,000

1,500

1,000

500

0

Source: International Communication Union, Google
6
About half left to go…
Global Internet Population
8,000
7,000
6,000

(millions)

5,000
4,000
3,000

Global Population

2,000
1,000

Internet Population

0
Source: International Communication Union, Google

7
2014 will be the year that the internet goes mostly mobile
Smartphone + tablets > 60% of all connected devices today
Global Internet Device Installed Base
4,000,000

Number Of Devices In Use (In Thousands)

3,500,000
Wearables
3,000,000

Smart TVs
Tablets

2,500,000

60% (~2 billion)

2,000,000
Smartphones

1,500,000
1,000,000
Personal Computers 
(Desktop And 
Notebook)

500,000
0
2004

2005

Source: BI Intelligence

2006

2007

2008

2009

2010

2011

2012

2013E
8
Mobile is the only media whose share is increasing
U.S. Consumer Media Consumption Share
50%
45%

45%

44%

43%

40%

42%
38%

35%
30%
25%

25%

26% 26% 26%

20%

20%

20%

17%

16%

15%

15%

14%
12%

12%
9%

9%

10%
6%

8%

7%

6%

4%

5%

7%
4%

8%

7%
5% 5%

0%
TV
Source: eMarketer, August 2013

Online

Radio
2009

2010

Mobile
2011

2012

Print

Other

2013
9
The continued roll-out of 4G and the increased authentication and
security in devices and operating systems will make mobility ever-more
integrated into our lives
People live complex lives on the their smartphone – and the device’s span of control is growing… (see
Trend #3)
Breakdown Of The Average Smartphone Owner's Daily Time‐Spend
On Average, U.S. Smartphone Owners Spend 58 Minutes Daily On Their 
Phones 
Email
9%

Other
8%
Visit Websites
14%

Text
20%
Games
8%

Talk
26%
Source: Experian Marketing Services, May 2013

Social Networking
15%
10
Mobile + blended traffic is > 50% for Amazon and eBay
Leading Retailers' Digital Audience Population
By Device
160
140

(Millions)

120
100
80
60
40
20
0
Amazon

eBay

Wal‐Mart

Apple

Desktop Only

Target

Best Buy

Desktop + Mobile

The Home
Depot

Ticketmaster

Etsy

Lowes

Mobile Only

Source: comScore
11
Our experiences in the physical and digital spaces have irreversibly
collapsed into one*

12
Trend 1: Shopping In Increments

13
Trend 1: We are seeing the development of new consumer behavior –
what we call Shopping In Increments
More than just snackable content, consumers are shopping across devices

14
This behavior is widespread
Shifting between devices (smartphone, tablet & laptop) 21 times per hour; Google: 90% of consumer shift
effortlessly between devices, +500% using multiple devices than 3 years ago

Three Examples supporting snackable shopping:
1. OMD found that the average person shifted his attention
between his smartphone, tablet, and laptop a staggering
21 times in one hour.
2. Google ad sales chief Neal Mohan, claimed that more
than 90% of today's consumers switch effortlessly
between devices to complete a task, with 500% more
people simultaneously using multiple devices than were
three years prior.
3. When consumers shop online, the average time between
adding a product to their cart and checking out has
grown 38 percent over the last five years, from 2 hours to
2.6 hours.
15
Tablet and smartphone activity – where most of the media consumption time
growth is located – has the shortest time per interaction of any channel
More evidence of shopping in increments behavior; people spend 1/3 of time per interaction on smartphone
vs. TV

Average Minutes Spent Per Interaction By Device
50
43
39

40

30

Minutes

30
20

17

10
0
TV

PC/Laptop

Tablet

Smartphone

Source: Google, August 2012
16
Visualizing ‘shopping in increments:’ tracking a shopper
through her day

17
Shopping in increments applies throughout the customer
journey

18
Five Imperatives For CMOs to respond
1.

Insight: CMOs need to understand consumer
behavior much more intimately than they do
today. New data is available to us in the form of
the “digital exhaust” must be leveraged.

4.

Technology: You need the right technology
platform that can deliver the right bite-sized
content and experiences at the right time, in the
right format.

2.

Storyscaping: A CMO needs to build a Storyscape
of communications and experiences around a
central organising idea. The Storyscape delivers
bite-sized interactions and responds in real time
to the snacking consumer.

5.

3.

Digitising the Shopping Environment: We can
no longer distinguish between online and offline
behavior. People are comparing prices, checking
reviews and even ordering while in-store. They are
just as likely to do research, try demos and ask
friends for advice at home as they are to go to the
store.

People: A different approach to marketing
requires new skill sets – publishing, technology,
curation, social, data, experimentation, and
invention. Leading companies are rethinking
marketing global structures and skill sets to allow
them to succeed in this changing world.

19
Trend 2: Brands as Producers

20
Brands are searching for effective online (web + mobile + tablet) advertising
Even as the definition of ‘Native Advertising’ remains in flux, this approach is winning favor in
the digital arena; replacing the display ad?
Native spending anticipated to rise 20.5% this year in
the US
• Premium publishers increasingly selling customized,
“native” digital executions
• Responding to automated, programmatic display-ad
buying
• Newspapers and magazines will see digital ad revenue
growth increase 5.6% and 13.3%, respectively, in 2013
• Digital-only publications lead the growth: Vice Media,
Buzzfeed, Mashable and others who are willing to
experiment with the customized, so-called “native”
executions heavily integrated with editorial.

21
Defining a Native Ad: An ad which is native to the
platform on which it is run
The definition of a “native” ad is 
nonstandard, and eMarketer considers 
placements such as Facebook’s Sponsored 
Stories or Twitter’s Promoted Tweets, 
which some have characterized as native, 
as display advertising but not as 
sponsorships.)

Why ‘Native:’ Native ads are ads in a 
format that is native to the platform 
on which they are run, bought or 
sold. Native advertising is the activity 
of producing, buying and selling 
native ads."[
22
Who is using Native Advertising today?

23
Blogs are the most effective channel for native advertising, according
to publishers
Articles and videos are effective for over half of respondents as well

24
Example: Toyota’s 20
Coolest Hybrids on
BuzzFeed

25
Time, Inc: People.com saw significant lift
A 10x lift in engagement vs. display ads

26
27
28
Case Studies: Edmunds

29
Native was much more effective than banner advertising for Edmunds
4x higher CTR on mobile vs. banner ads

30
Example: Edmunds

31
Some other examples: NYT and Facebook are live with these today

32
Brands are increasingly creating and adapting their
messaging in real time...

33
But the traditional brand marketing team organization structure –
and more importantly much of the management focus - is not
aligned with the customer behavior

34
Yum! Brands has built a ‘newsroom’ to make real-time
content creation possible

35
Conveniently, the idea of real-time brand content
dovetails nicely with our Storyscaping approach

36
Trend 3: Mobile Payments

37
Mobile Payments & Apple’s Trojan Horse
Latest from Apple: iBeacon and Touch ID, combined with Passbook; they have established the
core parts of a mobile payments landscape. No NFC. Potential to be larger than Amex + Paypal in
transaction volume

Biometric Authentication

In-Store Wireless Platform

Apple ID linked to
Payments

Recent activity around NFC and iWallet patents, coupled with the 
acquisitions of AuthenTec and WiFiSLAM, suggests that Apple may 
be close to outlining a more concrete strategy around local (or proximity‐
based) payments.
‐ AuthenTec’s fingerprint sensor technology 
‐ WiFiSLAM acquisition enables Apple to leverage technology that uses 
WiFi signals to calculate precise locations of phones indoors (i.e. 
38
where GPS often fails). 
More about the iBeacon technology
‘Steering you around the store’ without a salesperson; reinforces SapientNitro research (see
Insights 2014) on retail mobile wayfinding

At the NYC store, Apple has installed about 20 iBeacon
transmitters, some of which are simply iPhones and iPads, which 
come with the capability as part of the iOS 7 mobile software 
released in September. The transmitters use Bluetooth wireless 
technology to sense your exact location. That's not possible with 
GPS, which don't work well indoors and aren't good at 
distinguishing between locations that are just a few feet apart. 

The beacons can be adjusted to specific distances, so you may get 
some notifications regardless of where you are inside. Others will 
come only when you are standing at a particular aisle, wall or 
product demo table. The store can also send out notifications 
about deals or upcoming events. 
39
MLB will be using iBeacon + Passbook in stadiums across the U.S. in 2014
Building on 2013 season Passbook execution; used by 12% of all e-ticket buyers in 2013. At bat,
the in-stadium mobile app, offered as a $20 in-app upgrade
•

As the user approaches the ballpark's gates, ticketing
information would be pulled up by the app and instantly
displayed. In addition, once a user was within the stadium the
app would display directions to their seats.

•

Teams can also adjust the app to react to stadium-specific
landmarks and points of interest. For instance, if a user were
to use the app near the New York Mets' Citi Field's iconic apple
statue the app would play a video detailing the history of the
stadium or the apple.

•

User experiences won't be the same for each visit, notes
Mashable. The app will include a loyalty card-like program
where teams can choose to reward multiple visits with
coupons for merchandise, food or beverages. It can also direct
users to parts of the stadium they haven't yet activated,

•

At Bat, the $20 in-app upgrade, brings added features like live
game coverage and tie-ins with MLB.TV subscriptions, is
largely dominated by IOS users in 2013.

40
Implication: Mobile will become even more integrated into our daily lives
The ability to make payments instantly from anywhere will drive further changes in consumer behavior
and how retailers, financial services and travel & hospitality sell

• Biometrics could be a major driver of remote mobile
payments growth
• A challenge to NFC. NFC is facing a major challenge
at this point, even as the installed base reaches a
significant level.
• The technology at least – but neither the consumers
nor retailers - is ready for in-store payments

PayPal Beacon uses BLE, but isn’t in Apple’s
iBeacon ecosystem. Instead, it links existing
POS devices to enable customers to use Paypal
on their mobile to make payments
41
Trend 4: The Impermanent Internet

42
“In Silicon Valley, data is inviolable; it is close to a 
religious belief that you can never have too much data, 
and deleting is often an afterthought.” – WSJ 2013

43
Snapchat: A Leading Indicator
WSJ: “Snapchat was the most important technology of 2013.” Before Snapchat, the Eraseable
Internet wasn’t broadly considered, everything was a ‘Forever Internet’.
Three reasons:
• A new way to think about data: Snapchat is one of the first
mainstream services to show us that our photos and texts don't
need to stick around forever: that erasing all the digital effluvia
generated by our phones and computers can be just as popular a
concept as saving it.
• Erasability as a competitive feature —the Internet would look
very different from the Internet of today. It would be a more private
network, one without the constant worry of every ill-considered
picture or thought being held up for ridicule by the whole world,
forever.
• Our vision: A Balanced Future: Forever Internet and an Erasable
Internet living side by side?

44
The Impermanent Internet
Multiple companies are exploring the ‘Disappearing Internet:’ A new Twitter
service #15m
Confide: An off‐the‐recorder 
messenger for professionals: HR 
issues to media requests to "deal 
making."

Blink‐link: a link which disappears after a 
certain number of clicks

Twitter’s Spirit makes 
messages disappear after 
a certain period of time

Whisper (a sort of anonymous Instagram)

Tor: a secure web traffic anonymizer

45
What this means for clients
• Consider the lifespan of the data we collect and interpret
for clients
• Be thoughtful about what data is collected and how long
we need it
• Be open and transparent with users about how that data
is being used and stored

46
Trend 5: A product line of one

47
From mass customization to a product of one
Shifting from economies of scale to scaling one-off systems. It starts with basic customization…

48
49
Much of this ‘Mass Customization’ trend is driven by millennials
4 in 10 millennials are interested in co-creating products with brands
•

4 in 10 Millennials from around the world
want brands to allow them to influence
their products (co-creation).

•

8 in 10 Millennials want to be
‘entertained by brands’ such as:
 By creating online content such as
videos, photos, games, and blogs (31%)

 Millennials are alpha-influencers: Seven in
10 believe it is their responsibility to share
feedback with brands when they have a
good or bad experience.
 74% of Millennials think they influence the
purchase decisions of peers and those in
other generations

50
This trends is playing out across personalized digital tools…
And the collection and ‘sense-making’ of the latest digital sensors and life tools

Withings Pulse Monitor
$99

Fitbit Force
iOS blood pressure
monitor. $129
51
…. in the growth of 3D Printers
Two years away from the start of the rapid-growth phase. 5 to 10 years to widespread consumer
usage. 1.2M Printers anticipated to be sold in 2017; compare with 40M TVs sold in the U.S. in 2013
Global Unit Shipments of 3D Printers < $50k

• Still a nascent market, with hype
outpacing the technical realities,
• Combined or even driving the
Maker Movement
• Today, consumers are using 3DP to
make truly personalized and
unique toys and gifts, jewelry and
avatars, school projects and hobby
items.

CAGR = 95.4%

• Today, no compelling item that a
consumer can acquire only by
producing it on a 3DP at home

Gartner September 2013

52
And in numerous one-off tools
CONSUMER AS CREATOR: Pop-up store offers instant t-shirt customization
Opened in London during July
2013, YrStore is a pop-up store where
customers can print their own t-shirts.
Via a touchscreen system, shoppers
can design apparel with either stock
images or their own artwork, and add
photographic filters and text. Finalized
designs can be printed immediately
in-store, priced from GBP 20.

53
CONSUMER AS CREATOR: Motorola’s Moto X is a contender for the
most intuitive & personalized handheld

Moto X’s “always listening” mode means that it's on
constant alert for its owner’s voice commands. Motorola
Assist knows when its owner has gone into a meeting or
started driving a car, and automatically changes its
behavior for the situation: It quiets itself or reads
messages aloud so that eyes stay on the road. It can
even sync incoming text messages and voice caller ID to
Google’s Chrome browser on a computer.

The personalization doesn’t end with the phone’s
software. Consumers can design the aesthetics, too.
Moto X is available in 252 possible color combinations,
including teal, plum, four shades of white and even
several varieties of real hardwood.

54
Customize my life: Highly customized NikeID shoes
Nine areas of customization: from outsole to upper to selection of every fabric section color

55
Sephora’s Color IQ service scans a customer’s skin and pinpoints her
foundation match
Color IQ is a beauty service that scans the surface
of the customer’s skin, assigns it a Color IQ numer,
and finds the scientifically precise foundation math
from over 1,500 options.
The Pantone Color Institute researched and mapped
out 110 skintones to build the Color IQ Library
created exclusively for Sephora. Customers can visit
their local Sephora to receive a free Color IQ
consultation.

56
Ray-Ban Remix enables customers to create personalized sunglasses
Launched online across four EU
countries in July 2013, Ray-Ban Remix
enables customers to create their own
customized pair of sunglasses. The
Italian eyewear brand's project allows
shoppers to personalize four different
models of sunglasses (including Aviator
and Wayfarer styles), by choosing colors,
lenses, materials and adding up to five
characters. Once customers have created
their sunglasses on the Ray-Ban Remix
website, their model is shipped in around
three to five days.

57
Trend 6: Rise of Experience-Led Brands

58
We conducted a study of ‘Real-World’ Customer Experience

Highlights included at iEX
London in 2013

59
It is common wisdom that
“experience” matters.
In fact…

95%
80%

of firms say they are
“customer focused”

say they deliver a
“superior experience”

“Closing the Delivery Gap” study of 362 firms by Bain & Co
But only…

of customers agree they deliver
a “superior experience”

“Closing the Delivery Gap” study of 362 firms by Bain & Co
We started the research with a simple question

What makes a great customer experience great?
Goals of the research
In this study, we had three major research goals.
1. Identify leading examples of great customer experiences in the
digital age.
2. Research the constituent elements of those experiences: What are
the essential elements, what work do they do for customers?
3. Research the “back story”: What are the organizational, leadership,
technology, and business components which make the experience
possible?
We assessed 28 companies that are recognized as
customer experience leaders, and audited the experience…
• We started with the list of companies featured in Forrester Research’s
Customer Experience Online Survey (from the fourth quarter of 2012).
We selected only those brands that received the top customer
experience score in their industry.
• We then added 10 fast-growing startups from Fast Company’s 2013
Most Innovative Companies.
• Finally, we conducted more than 30 expert reviews to determine which
companies to evaluate and explore their back story.

We then conducted visits across various digital and many physical touchpoints for the brands assessed,
including Red Bull’s Meadowland Field, Walt Disney World, NASCAR’s Richmond International Raceway,
and Marshalls Chicago store. We audited their various online, tablet, mobile, and physical properties and
scored them in each of five experience dimensions.
…Using five proprietary Experience Dimensions
The top experience-led brands

Contact Hilding Anderson 
for full report

67
Our research suggests six imperatives for marketers
1.

The consumer is never entirely passive.

2.

Let the players tell the story.

3.

We must redefine what it means to be the author.

4.

Provide immersive experiences for all skill levels.

5.

Plan for a lifetime.

6.

To build powerful experiences, shape stories around an
organizing idea.

68
Imperative #1
1.

The Consumer is never entirely passive. Brands must engage consumers
by building worlds in which immersive experiences enable them to explore
and interact with the brand. Doing so creates a wildly different outcome as
compared to focusing on passive ads, which consumers tend to skip.

Examples include:

69
Imperative #2
2. Let the players tell the story. The brand is the tool and world builder. But the
players have significant power in determining how the story unfolds and often
co-create with the brand.

Examples include:

*

* Disney is a mixed case – they significantly limit storytelling

70
Imperative #3
3. We must redefine what it means to be the author. Authorship is no longer
about a one-way telling of story; rather, the brand’s role is evolving to
providing the components for a story that is authored by customers.
Components can be mobile apps, digital platforms, sensors that collect
consumer data, social media and more.
Examples include:

71
Imperative #4
4. Provide Immersive Experiences for All Skill Levels: The design of
the experience provided by the brand should be easy enough for a
beginner but also challenging enough for an expert. This balance can
be achieved by building a flexible “on-ramp” to the experience, whether
it is a personal financial management platform (e.g., USAA) or a
digitally enhanced family ski experience (e.g., Vail Resorts).
Examples include:

72
Imperative #5
5. Plan for a Lifetime: Expect a multiyear investment. These are longliving customer platforms, delivering long-term value. They’re not
campaigns.

Examples include:

73
Imperative #6
6. To Build Powerful Experiences, Shape Stories around an
Organizing Idea: Our research found that experience-led brands use
themes to design, develop and maintain their experience space.
Unifying and resonant themes make experiences much stronger.

Examples Include:

74
Summary: Six Imperatives

75
Trend 7: Innovations in Social Media

76
While Facebook and Twitter remain dominant…
1.1B monthly active users on FB, 200M MAU on Twitter
Monthly Active Users: Facebook vs. Twitter

1,400
1,200

Facebook

(Millions)

1,000
800
600
400

Twitter
200
0
1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q09 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13
Source: Company Filings

77
The last six months has shown a significant growth in new things
Total User Base
400,000,000
350,000,000

Total User Base Size

300,000,000
250,000,000
200,000,000

WhatsApp

150,000,000
100,000,000

Instagram

50,000,000
Snapchat
0

Source: News Reports, Company Listings, ComScore, BII Estimates

78
WhatsApp: A social sharing app grows carries more
messaging traffic than Facebook
20B messages per day, no advertising permitted
• 44% use WhatsApp at least once a week, 
whereas just 35 per cent use Facebook 
messenger. (1)
• The research by On Device also found that 
Snapchat’s largest source of users are 16 to 24‐
year‐olds in the US; the same group which 
research has suggested is leaving Facebook.
• In April, WhatsApp’s chief executive Jan Koum
claimed that the service now has more users 
than Twitter and carries more messages than 
Facebook. 
• He said WhatsApp carries as many as 20 billion 
messages per day, double Facebook’s daily 
message traffic. 
• No advertising (0.99 annual fee) 

79
2013 has been a remarkable year for WhatsApp
WhatsApp Growth
300

20

Active Users

20

300
250

17

200

200

15
12
10

11

10
8

150
100

5

50

Number Of Active Users (Millions)

Number Of Daily Messages (Billions)

25

0

0
Apr‐13

Jun‐13
Messages Sent

Source: WhatsApp, News Reports

Aug‐13

Messages Received
80
Video and photo sharing tools are expanding

81
And Snapchat has nearly half the photo sharing market
Top Photo Sharing Sites, August 2013
Share Of Average Daily Photo Uploads Among Top 4 Sites (544 Million Daily Uploads 
Total)
Instagram
7%

Flickr
1%

Facebook
46%

Snapchat
46%

Source: BI Intelligence
82
Vine
• Two-thirds of the world’s mobile data traffic
will be video by 2017.
• Five tweets per second contain a Vine link.
• Instagram has about 130 million users,
compared to Vine’s 13 million users.
• Instagram videos are creating two-times
more engagement than Instagram photos.

83
Instagram had 4x 
Vine’s traffic during 
December 2013

84
And Vine remains niche – below newcomer WhatsApp

85
Broadly, several other innovations in Social Media
The video opportunity: New video ad products
and partnerships with TV networks will provide
branding opportunities and may help social
media platforms gain access to coveted TV ad
budgets.
Social = mobile: Facebook has become a
powerhouse in mobile, while Twitter gets twothirds of its ad revenues from the medium. For
many marketers, the easiest way into mobile
advertising will be via social media.
Native expansion: With the success of feedbased ads in 2013, social companies will
increase the number of ads users see—and the
chances of backlash will rise.

programmatically as technology improves to
support real-time content initiatives.
Moving beyond the walled garden: Via
MoPub, Twitter will start selling ads outside of
its own service. Facebook has also restarted its
own tests of a mobile ad network.
Location makes a comeback: After a few years
on the back burner, geotargeted social media
advertising will come back into the spotlight.
New venues, new ad opportunities: Instagram
and Pinterest are starting to sell ads, providing
fresh opportunities to reach consumers.

Social ads get more programmatic: More
social media ads will be bought
86
Trend 8: Hardware is the new software

aka ‘Put Some Internet On It’

"The category of the smart watch, that's just a train wreck right 
now. People are trying to basically pack all of the stuff in the 
phone on a watch. We're talking about keyboards that are one‐
inch wide…No one's going to adopt that," said Zachary Jean 
Paradis, director of innovation strategy at SapientNitro.

87
Trend 8: Hardware is the new software
Building on the 2013 CES, this year we expect a continued proliferation of screen
sizes and display

88
And developers are ‘adding sexy’ and design to hardware

Pebble 2013

Pebble 2014: The Pebble Steel
89
VC firms are restructuring to provide more design skills
to startups
The program, dubbed KPCB ProductWorks, will 
offer the usual mentoring, recruiting and 
technical help that the firm’s startups have 
come to expect, but the new program sets up a 
formal process for working on product 
development. 
Key Hire: 
• John Maeda (RISD) who is leaving his post as 
the president of the Rhode Island School of 
Design to start work with the venture capital 
firm in January.
• “while design isn’t a new idea in technology 
development, it’s often not given the same 
weight as, say, engineering, because not 
enough consideration is given to creating a 
great experience for those who will actually 
buy and use the product.”
90
And searching for a killer app…
The $99 ‘June’ bracelet from Netatmo measures UV intensity; targeting women taking care of
their skin

91
And searching…

92
And searching…

93
And it isn’t just screen size: resolution, colors and formfactors are proliferating
From Apple Retina display, to 4d UltraHD, to curved displays

94
Rise of the Android PC
PCs are now offered with hybrid Android and Windows 8 – or just Android

95
We’re still figuring out the right UI for wearables

96
Trend 9: Startups from 2013
(that marketers should care about)

97
SmartThings: The Connected Home
See the upcoming article “The Digital Home”

98
Scanadu: Check your health as easily as your email
A startup creating sensor that collects and sends your information to a doctor: 3 clinics - the ER
(hooked up)/electromagnetic, Labs, Imaging (CT/MRI/Ultrasound)

99
Oculus VR

100
Leap Motion: Gesture control goes main stream
Leap Motion, the device that lets you control a
computer interface with hand gestures, is ideal for
gaming and design and also lets you explore cities
or the environment via Google Earth and other
apps. The gadget is three inches long and plugs
into your computer through its USB port.
The Leap Motion Controller tracks your hands and
fingers, and is hypersensitive to movements
including pinching, grasping and swiping. This
year, the company partnered with HP and plans on
embedding the motion-control technology on
future HP devices. Leap Motion retails for $79.99,
so it’s an inexpensive way to begin experimenting
with gesture-controlled technologies.
101
Circa: Taking content and breaking it down into
snackable chunks
Long news articles and small screens just don't play well
together.
Circa solves that problem by condensing the news and
making it much easier to read while on-the-go. Tediously
reading long articles just to stay up to date is a thing of the
past with Circa’s factual and comprehensive, but to-the-point
news coverage.

102
FLIR will offer a heat-sensitive sensor to your iPhone

103
Thank You!

104

More Related Content

What's hot

Posterscope 2017 Predictions
Posterscope 2017 PredictionsPosterscope 2017 Predictions
Posterscope 2017 PredictionsPosterscope
 
MOBIL'iZATION
MOBIL'iZATIONMOBIL'iZATION
MOBIL'iZATIONAGuerinv
 
Posterscope OOH 2017 predictions
Posterscope OOH 2017 predictions Posterscope OOH 2017 predictions
Posterscope OOH 2017 predictions Posterscope Belgium
 
The great consumer digital migration
The great consumer digital migrationThe great consumer digital migration
The great consumer digital migrationIBM Software India
 
Full Digital Innovation Partners
Full Digital Innovation PartnersFull Digital Innovation Partners
Full Digital Innovation PartnersDoug Robinson
 
Digital marketing trends 2022
Digital marketing trends 2022Digital marketing trends 2022
Digital marketing trends 2022Amulya Gautam
 
What's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialWhat's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
 
eMarketer Webinar: 7 Social Media Ad Trends for 2014
eMarketer Webinar: 7 Social Media Ad Trends for 2014eMarketer Webinar: 7 Social Media Ad Trends for 2014
eMarketer Webinar: 7 Social Media Ad Trends for 2014eMarketer
 
Social Technology Quarterly Issue 09
Social Technology Quarterly Issue 09Social Technology Quarterly Issue 09
Social Technology Quarterly Issue 09Kuliza Technologies
 
2011 Agency Landscape: Social Media Convergence
2011 Agency Landscape: Social Media Convergence2011 Agency Landscape: Social Media Convergence
2011 Agency Landscape: Social Media ConvergenceKevin Briody
 
Marketing in a Digital World
Marketing in a Digital WorldMarketing in a Digital World
Marketing in a Digital WorldOgilvy
 
The new digital media ecosystem
The new digital media ecosystemThe new digital media ecosystem
The new digital media ecosystemDebbie-Ann Hall
 
Digital Marketing Strategy Seminar
Digital Marketing Strategy SeminarDigital Marketing Strategy Seminar
Digital Marketing Strategy SeminarKickframe
 
Eleven 2014 predictions #trends#media
Eleven 2014 predictions #trends#mediaEleven 2014 predictions #trends#media
Eleven 2014 predictions #trends#mediaMaxus Belgium
 
Brand as Publishers
Brand as Publishers Brand as Publishers
Brand as Publishers Beyond
 
10 trends reshaping digital - updated Q1 2016
10 trends reshaping digital - updated Q1 201610 trends reshaping digital - updated Q1 2016
10 trends reshaping digital - updated Q1 2016Beyond
 
Mobile Social Intelligence Report
Mobile Social Intelligence ReportMobile Social Intelligence Report
Mobile Social Intelligence ReportWilson Orta
 
Social Technology Quarterly (Volume 1| Issue 2)
Social Technology Quarterly (Volume 1| Issue 2)Social Technology Quarterly (Volume 1| Issue 2)
Social Technology Quarterly (Volume 1| Issue 2)Kuliza Technologies
 

What's hot (20)

Posterscope 2017 Predictions
Posterscope 2017 PredictionsPosterscope 2017 Predictions
Posterscope 2017 Predictions
 
MOBIL'iZATION
MOBIL'iZATIONMOBIL'iZATION
MOBIL'iZATION
 
Posterscope OOH 2017 predictions
Posterscope OOH 2017 predictions Posterscope OOH 2017 predictions
Posterscope OOH 2017 predictions
 
The great consumer digital migration
The great consumer digital migrationThe great consumer digital migration
The great consumer digital migration
 
Full Digital Innovation Partners
Full Digital Innovation PartnersFull Digital Innovation Partners
Full Digital Innovation Partners
 
Digital marketing trends 2022
Digital marketing trends 2022Digital marketing trends 2022
Digital marketing trends 2022
 
What's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialWhat's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly social
 
eMarketer Webinar: 7 Social Media Ad Trends for 2014
eMarketer Webinar: 7 Social Media Ad Trends for 2014eMarketer Webinar: 7 Social Media Ad Trends for 2014
eMarketer Webinar: 7 Social Media Ad Trends for 2014
 
Social Technology Quarterly Issue 09
Social Technology Quarterly Issue 09Social Technology Quarterly Issue 09
Social Technology Quarterly Issue 09
 
2011 Agency Landscape: Social Media Convergence
2011 Agency Landscape: Social Media Convergence2011 Agency Landscape: Social Media Convergence
2011 Agency Landscape: Social Media Convergence
 
2016 Digital Trends
 2016 Digital Trends 2016 Digital Trends
2016 Digital Trends
 
Marketing in a Digital World
Marketing in a Digital WorldMarketing in a Digital World
Marketing in a Digital World
 
The new digital media ecosystem
The new digital media ecosystemThe new digital media ecosystem
The new digital media ecosystem
 
Digital Marketing Strategy Seminar
Digital Marketing Strategy SeminarDigital Marketing Strategy Seminar
Digital Marketing Strategy Seminar
 
Eleven 2014 predictions #trends#media
Eleven 2014 predictions #trends#mediaEleven 2014 predictions #trends#media
Eleven 2014 predictions #trends#media
 
Brand as Publishers
Brand as Publishers Brand as Publishers
Brand as Publishers
 
FDG 2014 Predictions
FDG 2014 PredictionsFDG 2014 Predictions
FDG 2014 Predictions
 
10 trends reshaping digital - updated Q1 2016
10 trends reshaping digital - updated Q1 201610 trends reshaping digital - updated Q1 2016
10 trends reshaping digital - updated Q1 2016
 
Mobile Social Intelligence Report
Mobile Social Intelligence ReportMobile Social Intelligence Report
Mobile Social Intelligence Report
 
Social Technology Quarterly (Volume 1| Issue 2)
Social Technology Quarterly (Volume 1| Issue 2)Social Technology Quarterly (Volume 1| Issue 2)
Social Technology Quarterly (Volume 1| Issue 2)
 

Similar to SapientNitro Q1 2014 Digital Trends

Paid to Made media Whitepaper FINAL1
Paid to Made media Whitepaper FINAL1Paid to Made media Whitepaper FINAL1
Paid to Made media Whitepaper FINAL1Brian Dargan
 
Digital marketing Small Concept
Digital marketing Small ConceptDigital marketing Small Concept
Digital marketing Small ConceptHari Haran
 
Carats top 10 trends 2016
Carats top 10 trends 2016Carats top 10 trends 2016
Carats top 10 trends 2016Brian Crotty
 
Digital Trends for 2013 - Via Experian
Digital Trends for 2013 - Via ExperianDigital Trends for 2013 - Via Experian
Digital Trends for 2013 - Via ExperianPiyush Pankaj
 
Digital_Marketing_Definition_History_Str.pdf
Digital_Marketing_Definition_History_Str.pdfDigital_Marketing_Definition_History_Str.pdf
Digital_Marketing_Definition_History_Str.pdfNitishBhardwaj862042
 
Razorfish Outlook Report Vol 10
Razorfish Outlook Report Vol 10Razorfish Outlook Report Vol 10
Razorfish Outlook Report Vol 10Ishraq Dhaly
 
Social Media Strategy Execution
Social Media Strategy ExecutionSocial Media Strategy Execution
Social Media Strategy ExecutionOliver Mokhlis
 
An advanced guide to social media marketing - by Simply Zesty
An advanced guide to social media marketing - by Simply ZestyAn advanced guide to social media marketing - by Simply Zesty
An advanced guide to social media marketing - by Simply ZestyTâm Nguyễn Đức Minh
 
Digital Strategy Whitepaper
Digital Strategy WhitepaperDigital Strategy Whitepaper
Digital Strategy WhitepaperPaul_Bidder
 
Digital Strategy Whitepaper
Digital Strategy WhitepaperDigital Strategy Whitepaper
Digital Strategy WhitepaperAnthony Gale
 
Shivam | Summer Internship Report |
Shivam | Summer Internship Report |Shivam | Summer Internship Report |
Shivam | Summer Internship Report |shivam mishra
 
Digital strategy-whitepaper
Digital strategy-whitepaperDigital strategy-whitepaper
Digital strategy-whitepaperRichard Conyard
 
Les 14 tendances digital de 2014 par PHD
Les 14 tendances digital de 2014 par PHDLes 14 tendances digital de 2014 par PHD
Les 14 tendances digital de 2014 par PHDPHD_France
 
Rubinson brand building digital age 9 2014
Rubinson brand building digital age 9 2014Rubinson brand building digital age 9 2014
Rubinson brand building digital age 9 2014Joel Rubinson
 
Tendencias 2016 / Trends 2016
Tendencias 2016 / Trends 2016Tendencias 2016 / Trends 2016
Tendencias 2016 / Trends 2016Rene Cotto Strems
 
Digital marketing Trends 2017
Digital marketing Trends 2017Digital marketing Trends 2017
Digital marketing Trends 2017Infocrest
 
Dallas retail Summit - Succeeding in the Infinite Marketing Future
Dallas retail Summit - Succeeding in the Infinite Marketing Future Dallas retail Summit - Succeeding in the Infinite Marketing Future
Dallas retail Summit - Succeeding in the Infinite Marketing Future Mathew Sweezey
 
Digital Marketing Trends & Innovations Research
Digital Marketing Trends & Innovations ResearchDigital Marketing Trends & Innovations Research
Digital Marketing Trends & Innovations ResearchCarmelon Digital Marketing
 

Similar to SapientNitro Q1 2014 Digital Trends (20)

Paid to Made media Whitepaper FINAL1
Paid to Made media Whitepaper FINAL1Paid to Made media Whitepaper FINAL1
Paid to Made media Whitepaper FINAL1
 
Digital marketing Small Concept
Digital marketing Small ConceptDigital marketing Small Concept
Digital marketing Small Concept
 
Carats top 10 trends 2016
Carats top 10 trends 2016Carats top 10 trends 2016
Carats top 10 trends 2016
 
Digital Trends for 2013 - Via Experian
Digital Trends for 2013 - Via ExperianDigital Trends for 2013 - Via Experian
Digital Trends for 2013 - Via Experian
 
Digital_Marketing_Definition_History_Str.pdf
Digital_Marketing_Definition_History_Str.pdfDigital_Marketing_Definition_History_Str.pdf
Digital_Marketing_Definition_History_Str.pdf
 
Razorfish Outlook Report Vol 10
Razorfish Outlook Report Vol 10Razorfish Outlook Report Vol 10
Razorfish Outlook Report Vol 10
 
Social Media Strategy Execution
Social Media Strategy ExecutionSocial Media Strategy Execution
Social Media Strategy Execution
 
An advanced guide to social media marketing - by Simply Zesty
An advanced guide to social media marketing - by Simply ZestyAn advanced guide to social media marketing - by Simply Zesty
An advanced guide to social media marketing - by Simply Zesty
 
Digital Strategy Whitepaper
Digital Strategy WhitepaperDigital Strategy Whitepaper
Digital Strategy Whitepaper
 
Digital Strategy Whitepaper
Digital Strategy WhitepaperDigital Strategy Whitepaper
Digital Strategy Whitepaper
 
Digital Strategy Whitepaper
Digital Strategy WhitepaperDigital Strategy Whitepaper
Digital Strategy Whitepaper
 
Shivam | Summer Internship Report |
Shivam | Summer Internship Report |Shivam | Summer Internship Report |
Shivam | Summer Internship Report |
 
Digital strategy-whitepaper
Digital strategy-whitepaperDigital strategy-whitepaper
Digital strategy-whitepaper
 
Les 14 tendances digital de 2014 par PHD
Les 14 tendances digital de 2014 par PHDLes 14 tendances digital de 2014 par PHD
Les 14 tendances digital de 2014 par PHD
 
Rubinson brand building digital age 9 2014
Rubinson brand building digital age 9 2014Rubinson brand building digital age 9 2014
Rubinson brand building digital age 9 2014
 
Ama Web Trends Presentation
Ama Web Trends PresentationAma Web Trends Presentation
Ama Web Trends Presentation
 
Tendencias 2016 / Trends 2016
Tendencias 2016 / Trends 2016Tendencias 2016 / Trends 2016
Tendencias 2016 / Trends 2016
 
Digital marketing Trends 2017
Digital marketing Trends 2017Digital marketing Trends 2017
Digital marketing Trends 2017
 
Dallas retail Summit - Succeeding in the Infinite Marketing Future
Dallas retail Summit - Succeeding in the Infinite Marketing Future Dallas retail Summit - Succeeding in the Infinite Marketing Future
Dallas retail Summit - Succeeding in the Infinite Marketing Future
 
Digital Marketing Trends & Innovations Research
Digital Marketing Trends & Innovations ResearchDigital Marketing Trends & Innovations Research
Digital Marketing Trends & Innovations Research
 

Recently uploaded

Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Aggregage
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
Rakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi Bazaar
 
Certificate of Good Standing Ferber Enterprises USA LLC
Certificate of Good Standing Ferber Enterprises USA LLCCertificate of Good Standing Ferber Enterprises USA LLC
Certificate of Good Standing Ferber Enterprises USA LLCFerber Enterprises
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Lviv Startup Club
 
Aquafresh RO Water Purifier PPT of Its Benefits
Aquafresh RO Water Purifier PPT of Its  BenefitsAquafresh RO Water Purifier PPT of Its  Benefits
Aquafresh RO Water Purifier PPT of Its Benefitsaquaro0016
 
Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:DoshiAccountants1
 
Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextP&CO
 
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Lviv Startup Club
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
Mastering performance conversations presented by Heli Nehama Ozery and hosted...
Mastering performance conversations presented by Heli Nehama Ozery and hosted...Mastering performance conversations presented by Heli Nehama Ozery and hosted...
Mastering performance conversations presented by Heli Nehama Ozery and hosted...dawncurless
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
Paul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky
 
Pistachio Caviar and raisins from Iran.pdf
Pistachio Caviar and raisins from Iran.pdfPistachio Caviar and raisins from Iran.pdf
Pistachio Caviar and raisins from Iran.pdfRezaSeif2
 
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003Levi Shapiro
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Careerr98588472
 

Recently uploaded (20)

Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
Rakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptx
 
Certificate of Good Standing Ferber Enterprises USA LLC
Certificate of Good Standing Ferber Enterprises USA LLCCertificate of Good Standing Ferber Enterprises USA LLC
Certificate of Good Standing Ferber Enterprises USA LLC
 
Authentically Social - presented by Corey Perlman
Authentically Social - presented by Corey PerlmanAuthentically Social - presented by Corey Perlman
Authentically Social - presented by Corey Perlman
 
GAD EIF Webinar #6 Business Cases 6 out 39
GAD EIF Webinar #6 Business Cases 6 out 39GAD EIF Webinar #6 Business Cases 6 out 39
GAD EIF Webinar #6 Business Cases 6 out 39
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
 
Aquafresh RO Water Purifier PPT of Its Benefits
Aquafresh RO Water Purifier PPT of Its  BenefitsAquafresh RO Water Purifier PPT of Its  Benefits
Aquafresh RO Water Purifier PPT of Its Benefits
 
Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:
 
Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider context
 
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
Mastering performance conversations presented by Heli Nehama Ozery and hosted...
Mastering performance conversations presented by Heli Nehama Ozery and hosted...Mastering performance conversations presented by Heli Nehama Ozery and hosted...
Mastering performance conversations presented by Heli Nehama Ozery and hosted...
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
Paul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate Professional
 
Pistachio Caviar and raisins from Iran.pdf
Pistachio Caviar and raisins from Iran.pdfPistachio Caviar and raisins from Iran.pdf
Pistachio Caviar and raisins from Iran.pdf
 
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Career
 

SapientNitro Q1 2014 Digital Trends

  • 1. Digital Trends Q1 2014 Hilding Anderson @hildinganderson
  • 2. About your Speaker: Hilding Anderson Director of SapientNitro’s Research Institute 15 years of experience Editor of Insights Published in Forbes, speaker at SXSWi Entrepreneur 2
  • 3. Focus of this session Every six months, SapientNitro’s Research + Insights team updates the company on the latest emerging trends and statistics related to digital. This session will focus on the latest mobile, social and digital trends which we think are particularly relevant. 3
  • 4. Preamble 1. 2. Brands as Producers (in real-time & native) 3. Nine Digital Trends Shopping In Increments Mobile Payments 4. The Impermanent Internet 5. A Product Line of One 6. Rise of Experience-Led Brands 7. Social Media Evolving: WhatsApp and Vine 8. Hardware is the new software 9. Six Interesting Startups 4
  • 5. We’ve entered our third internet decade – how are we doing? 5 Source: BI Intelligence‐provided framework
  • 6. Nearly 3 billion people online Global Internet Population 3,000 2,500 (millions) 2,000 1,500 1,000 500 0 Source: International Communication Union, Google 6
  • 7. About half left to go… Global Internet Population 8,000 7,000 6,000 (millions) 5,000 4,000 3,000 Global Population 2,000 1,000 Internet Population 0 Source: International Communication Union, Google 7
  • 8. 2014 will be the year that the internet goes mostly mobile Smartphone + tablets > 60% of all connected devices today Global Internet Device Installed Base 4,000,000 Number Of Devices In Use (In Thousands) 3,500,000 Wearables 3,000,000 Smart TVs Tablets 2,500,000 60% (~2 billion) 2,000,000 Smartphones 1,500,000 1,000,000 Personal Computers  (Desktop And  Notebook) 500,000 0 2004 2005 Source: BI Intelligence 2006 2007 2008 2009 2010 2011 2012 2013E 8
  • 9. Mobile is the only media whose share is increasing U.S. Consumer Media Consumption Share 50% 45% 45% 44% 43% 40% 42% 38% 35% 30% 25% 25% 26% 26% 26% 20% 20% 20% 17% 16% 15% 15% 14% 12% 12% 9% 9% 10% 6% 8% 7% 6% 4% 5% 7% 4% 8% 7% 5% 5% 0% TV Source: eMarketer, August 2013 Online Radio 2009 2010 Mobile 2011 2012 Print Other 2013 9
  • 10. The continued roll-out of 4G and the increased authentication and security in devices and operating systems will make mobility ever-more integrated into our lives People live complex lives on the their smartphone – and the device’s span of control is growing… (see Trend #3) Breakdown Of The Average Smartphone Owner's Daily Time‐Spend On Average, U.S. Smartphone Owners Spend 58 Minutes Daily On Their  Phones  Email 9% Other 8% Visit Websites 14% Text 20% Games 8% Talk 26% Source: Experian Marketing Services, May 2013 Social Networking 15% 10
  • 11. Mobile + blended traffic is > 50% for Amazon and eBay Leading Retailers' Digital Audience Population By Device 160 140 (Millions) 120 100 80 60 40 20 0 Amazon eBay Wal‐Mart Apple Desktop Only Target Best Buy Desktop + Mobile The Home Depot Ticketmaster Etsy Lowes Mobile Only Source: comScore 11
  • 12. Our experiences in the physical and digital spaces have irreversibly collapsed into one* 12
  • 13. Trend 1: Shopping In Increments 13
  • 14. Trend 1: We are seeing the development of new consumer behavior – what we call Shopping In Increments More than just snackable content, consumers are shopping across devices 14
  • 15. This behavior is widespread Shifting between devices (smartphone, tablet & laptop) 21 times per hour; Google: 90% of consumer shift effortlessly between devices, +500% using multiple devices than 3 years ago Three Examples supporting snackable shopping: 1. OMD found that the average person shifted his attention between his smartphone, tablet, and laptop a staggering 21 times in one hour. 2. Google ad sales chief Neal Mohan, claimed that more than 90% of today's consumers switch effortlessly between devices to complete a task, with 500% more people simultaneously using multiple devices than were three years prior. 3. When consumers shop online, the average time between adding a product to their cart and checking out has grown 38 percent over the last five years, from 2 hours to 2.6 hours. 15
  • 16. Tablet and smartphone activity – where most of the media consumption time growth is located – has the shortest time per interaction of any channel More evidence of shopping in increments behavior; people spend 1/3 of time per interaction on smartphone vs. TV Average Minutes Spent Per Interaction By Device 50 43 39 40 30 Minutes 30 20 17 10 0 TV PC/Laptop Tablet Smartphone Source: Google, August 2012 16
  • 17. Visualizing ‘shopping in increments:’ tracking a shopper through her day 17
  • 18. Shopping in increments applies throughout the customer journey 18
  • 19. Five Imperatives For CMOs to respond 1. Insight: CMOs need to understand consumer behavior much more intimately than they do today. New data is available to us in the form of the “digital exhaust” must be leveraged. 4. Technology: You need the right technology platform that can deliver the right bite-sized content and experiences at the right time, in the right format. 2. Storyscaping: A CMO needs to build a Storyscape of communications and experiences around a central organising idea. The Storyscape delivers bite-sized interactions and responds in real time to the snacking consumer. 5. 3. Digitising the Shopping Environment: We can no longer distinguish between online and offline behavior. People are comparing prices, checking reviews and even ordering while in-store. They are just as likely to do research, try demos and ask friends for advice at home as they are to go to the store. People: A different approach to marketing requires new skill sets – publishing, technology, curation, social, data, experimentation, and invention. Leading companies are rethinking marketing global structures and skill sets to allow them to succeed in this changing world. 19
  • 20. Trend 2: Brands as Producers 20
  • 21. Brands are searching for effective online (web + mobile + tablet) advertising Even as the definition of ‘Native Advertising’ remains in flux, this approach is winning favor in the digital arena; replacing the display ad? Native spending anticipated to rise 20.5% this year in the US • Premium publishers increasingly selling customized, “native” digital executions • Responding to automated, programmatic display-ad buying • Newspapers and magazines will see digital ad revenue growth increase 5.6% and 13.3%, respectively, in 2013 • Digital-only publications lead the growth: Vice Media, Buzzfeed, Mashable and others who are willing to experiment with the customized, so-called “native” executions heavily integrated with editorial. 21
  • 22. Defining a Native Ad: An ad which is native to the platform on which it is run The definition of a “native” ad is  nonstandard, and eMarketer considers  placements such as Facebook’s Sponsored  Stories or Twitter’s Promoted Tweets,  which some have characterized as native,  as display advertising but not as  sponsorships.) Why ‘Native:’ Native ads are ads in a  format that is native to the platform  on which they are run, bought or  sold. Native advertising is the activity  of producing, buying and selling  native ads."[ 22
  • 23. Who is using Native Advertising today? 23
  • 24. Blogs are the most effective channel for native advertising, according to publishers Articles and videos are effective for over half of respondents as well 24
  • 25. Example: Toyota’s 20 Coolest Hybrids on BuzzFeed 25
  • 26. Time, Inc: People.com saw significant lift A 10x lift in engagement vs. display ads 26
  • 27. 27
  • 28. 28
  • 30. Native was much more effective than banner advertising for Edmunds 4x higher CTR on mobile vs. banner ads 30
  • 32. Some other examples: NYT and Facebook are live with these today 32
  • 33. Brands are increasingly creating and adapting their messaging in real time... 33
  • 34. But the traditional brand marketing team organization structure – and more importantly much of the management focus - is not aligned with the customer behavior 34
  • 35. Yum! Brands has built a ‘newsroom’ to make real-time content creation possible 35
  • 36. Conveniently, the idea of real-time brand content dovetails nicely with our Storyscaping approach 36
  • 37. Trend 3: Mobile Payments 37
  • 38. Mobile Payments & Apple’s Trojan Horse Latest from Apple: iBeacon and Touch ID, combined with Passbook; they have established the core parts of a mobile payments landscape. No NFC. Potential to be larger than Amex + Paypal in transaction volume Biometric Authentication In-Store Wireless Platform Apple ID linked to Payments Recent activity around NFC and iWallet patents, coupled with the  acquisitions of AuthenTec and WiFiSLAM, suggests that Apple may  be close to outlining a more concrete strategy around local (or proximity‐ based) payments. ‐ AuthenTec’s fingerprint sensor technology  ‐ WiFiSLAM acquisition enables Apple to leverage technology that uses  WiFi signals to calculate precise locations of phones indoors (i.e.  38 where GPS often fails). 
  • 39. More about the iBeacon technology ‘Steering you around the store’ without a salesperson; reinforces SapientNitro research (see Insights 2014) on retail mobile wayfinding At the NYC store, Apple has installed about 20 iBeacon transmitters, some of which are simply iPhones and iPads, which  come with the capability as part of the iOS 7 mobile software  released in September. The transmitters use Bluetooth wireless  technology to sense your exact location. That's not possible with  GPS, which don't work well indoors and aren't good at  distinguishing between locations that are just a few feet apart.  The beacons can be adjusted to specific distances, so you may get  some notifications regardless of where you are inside. Others will  come only when you are standing at a particular aisle, wall or  product demo table. The store can also send out notifications  about deals or upcoming events.  39
  • 40. MLB will be using iBeacon + Passbook in stadiums across the U.S. in 2014 Building on 2013 season Passbook execution; used by 12% of all e-ticket buyers in 2013. At bat, the in-stadium mobile app, offered as a $20 in-app upgrade • As the user approaches the ballpark's gates, ticketing information would be pulled up by the app and instantly displayed. In addition, once a user was within the stadium the app would display directions to their seats. • Teams can also adjust the app to react to stadium-specific landmarks and points of interest. For instance, if a user were to use the app near the New York Mets' Citi Field's iconic apple statue the app would play a video detailing the history of the stadium or the apple. • User experiences won't be the same for each visit, notes Mashable. The app will include a loyalty card-like program where teams can choose to reward multiple visits with coupons for merchandise, food or beverages. It can also direct users to parts of the stadium they haven't yet activated, • At Bat, the $20 in-app upgrade, brings added features like live game coverage and tie-ins with MLB.TV subscriptions, is largely dominated by IOS users in 2013. 40
  • 41. Implication: Mobile will become even more integrated into our daily lives The ability to make payments instantly from anywhere will drive further changes in consumer behavior and how retailers, financial services and travel & hospitality sell • Biometrics could be a major driver of remote mobile payments growth • A challenge to NFC. NFC is facing a major challenge at this point, even as the installed base reaches a significant level. • The technology at least – but neither the consumers nor retailers - is ready for in-store payments PayPal Beacon uses BLE, but isn’t in Apple’s iBeacon ecosystem. Instead, it links existing POS devices to enable customers to use Paypal on their mobile to make payments 41
  • 42. Trend 4: The Impermanent Internet 42
  • 44. Snapchat: A Leading Indicator WSJ: “Snapchat was the most important technology of 2013.” Before Snapchat, the Eraseable Internet wasn’t broadly considered, everything was a ‘Forever Internet’. Three reasons: • A new way to think about data: Snapchat is one of the first mainstream services to show us that our photos and texts don't need to stick around forever: that erasing all the digital effluvia generated by our phones and computers can be just as popular a concept as saving it. • Erasability as a competitive feature —the Internet would look very different from the Internet of today. It would be a more private network, one without the constant worry of every ill-considered picture or thought being held up for ridicule by the whole world, forever. • Our vision: A Balanced Future: Forever Internet and an Erasable Internet living side by side? 44
  • 45. The Impermanent Internet Multiple companies are exploring the ‘Disappearing Internet:’ A new Twitter service #15m Confide: An off‐the‐recorder  messenger for professionals: HR  issues to media requests to "deal  making." Blink‐link: a link which disappears after a  certain number of clicks Twitter’s Spirit makes  messages disappear after  a certain period of time Whisper (a sort of anonymous Instagram) Tor: a secure web traffic anonymizer 45
  • 46. What this means for clients • Consider the lifespan of the data we collect and interpret for clients • Be thoughtful about what data is collected and how long we need it • Be open and transparent with users about how that data is being used and stored 46
  • 47. Trend 5: A product line of one 47
  • 48. From mass customization to a product of one Shifting from economies of scale to scaling one-off systems. It starts with basic customization… 48
  • 49. 49
  • 50. Much of this ‘Mass Customization’ trend is driven by millennials 4 in 10 millennials are interested in co-creating products with brands • 4 in 10 Millennials from around the world want brands to allow them to influence their products (co-creation). • 8 in 10 Millennials want to be ‘entertained by brands’ such as:  By creating online content such as videos, photos, games, and blogs (31%)  Millennials are alpha-influencers: Seven in 10 believe it is their responsibility to share feedback with brands when they have a good or bad experience.  74% of Millennials think they influence the purchase decisions of peers and those in other generations 50
  • 51. This trends is playing out across personalized digital tools… And the collection and ‘sense-making’ of the latest digital sensors and life tools Withings Pulse Monitor $99 Fitbit Force iOS blood pressure monitor. $129 51
  • 52. …. in the growth of 3D Printers Two years away from the start of the rapid-growth phase. 5 to 10 years to widespread consumer usage. 1.2M Printers anticipated to be sold in 2017; compare with 40M TVs sold in the U.S. in 2013 Global Unit Shipments of 3D Printers < $50k • Still a nascent market, with hype outpacing the technical realities, • Combined or even driving the Maker Movement • Today, consumers are using 3DP to make truly personalized and unique toys and gifts, jewelry and avatars, school projects and hobby items. CAGR = 95.4% • Today, no compelling item that a consumer can acquire only by producing it on a 3DP at home Gartner September 2013 52
  • 53. And in numerous one-off tools CONSUMER AS CREATOR: Pop-up store offers instant t-shirt customization Opened in London during July 2013, YrStore is a pop-up store where customers can print their own t-shirts. Via a touchscreen system, shoppers can design apparel with either stock images or their own artwork, and add photographic filters and text. Finalized designs can be printed immediately in-store, priced from GBP 20. 53
  • 54. CONSUMER AS CREATOR: Motorola’s Moto X is a contender for the most intuitive & personalized handheld Moto X’s “always listening” mode means that it's on constant alert for its owner’s voice commands. Motorola Assist knows when its owner has gone into a meeting or started driving a car, and automatically changes its behavior for the situation: It quiets itself or reads messages aloud so that eyes stay on the road. It can even sync incoming text messages and voice caller ID to Google’s Chrome browser on a computer. The personalization doesn’t end with the phone’s software. Consumers can design the aesthetics, too. Moto X is available in 252 possible color combinations, including teal, plum, four shades of white and even several varieties of real hardwood. 54
  • 55. Customize my life: Highly customized NikeID shoes Nine areas of customization: from outsole to upper to selection of every fabric section color 55
  • 56. Sephora’s Color IQ service scans a customer’s skin and pinpoints her foundation match Color IQ is a beauty service that scans the surface of the customer’s skin, assigns it a Color IQ numer, and finds the scientifically precise foundation math from over 1,500 options. The Pantone Color Institute researched and mapped out 110 skintones to build the Color IQ Library created exclusively for Sephora. Customers can visit their local Sephora to receive a free Color IQ consultation. 56
  • 57. Ray-Ban Remix enables customers to create personalized sunglasses Launched online across four EU countries in July 2013, Ray-Ban Remix enables customers to create their own customized pair of sunglasses. The Italian eyewear brand's project allows shoppers to personalize four different models of sunglasses (including Aviator and Wayfarer styles), by choosing colors, lenses, materials and adding up to five characters. Once customers have created their sunglasses on the Ray-Ban Remix website, their model is shipped in around three to five days. 57
  • 58. Trend 6: Rise of Experience-Led Brands 58
  • 59. We conducted a study of ‘Real-World’ Customer Experience Highlights included at iEX London in 2013 59
  • 60. It is common wisdom that “experience” matters.
  • 61. In fact… 95% 80% of firms say they are “customer focused” say they deliver a “superior experience” “Closing the Delivery Gap” study of 362 firms by Bain & Co
  • 62. But only… of customers agree they deliver a “superior experience” “Closing the Delivery Gap” study of 362 firms by Bain & Co
  • 63. We started the research with a simple question What makes a great customer experience great?
  • 64. Goals of the research In this study, we had three major research goals. 1. Identify leading examples of great customer experiences in the digital age. 2. Research the constituent elements of those experiences: What are the essential elements, what work do they do for customers? 3. Research the “back story”: What are the organizational, leadership, technology, and business components which make the experience possible?
  • 65. We assessed 28 companies that are recognized as customer experience leaders, and audited the experience… • We started with the list of companies featured in Forrester Research’s Customer Experience Online Survey (from the fourth quarter of 2012). We selected only those brands that received the top customer experience score in their industry. • We then added 10 fast-growing startups from Fast Company’s 2013 Most Innovative Companies. • Finally, we conducted more than 30 expert reviews to determine which companies to evaluate and explore their back story. We then conducted visits across various digital and many physical touchpoints for the brands assessed, including Red Bull’s Meadowland Field, Walt Disney World, NASCAR’s Richmond International Raceway, and Marshalls Chicago store. We audited their various online, tablet, mobile, and physical properties and scored them in each of five experience dimensions.
  • 66. …Using five proprietary Experience Dimensions
  • 67. The top experience-led brands Contact Hilding Anderson  for full report 67
  • 68. Our research suggests six imperatives for marketers 1. The consumer is never entirely passive. 2. Let the players tell the story. 3. We must redefine what it means to be the author. 4. Provide immersive experiences for all skill levels. 5. Plan for a lifetime. 6. To build powerful experiences, shape stories around an organizing idea. 68
  • 69. Imperative #1 1. The Consumer is never entirely passive. Brands must engage consumers by building worlds in which immersive experiences enable them to explore and interact with the brand. Doing so creates a wildly different outcome as compared to focusing on passive ads, which consumers tend to skip. Examples include: 69
  • 70. Imperative #2 2. Let the players tell the story. The brand is the tool and world builder. But the players have significant power in determining how the story unfolds and often co-create with the brand. Examples include: * * Disney is a mixed case – they significantly limit storytelling 70
  • 71. Imperative #3 3. We must redefine what it means to be the author. Authorship is no longer about a one-way telling of story; rather, the brand’s role is evolving to providing the components for a story that is authored by customers. Components can be mobile apps, digital platforms, sensors that collect consumer data, social media and more. Examples include: 71
  • 72. Imperative #4 4. Provide Immersive Experiences for All Skill Levels: The design of the experience provided by the brand should be easy enough for a beginner but also challenging enough for an expert. This balance can be achieved by building a flexible “on-ramp” to the experience, whether it is a personal financial management platform (e.g., USAA) or a digitally enhanced family ski experience (e.g., Vail Resorts). Examples include: 72
  • 73. Imperative #5 5. Plan for a Lifetime: Expect a multiyear investment. These are longliving customer platforms, delivering long-term value. They’re not campaigns. Examples include: 73
  • 74. Imperative #6 6. To Build Powerful Experiences, Shape Stories around an Organizing Idea: Our research found that experience-led brands use themes to design, develop and maintain their experience space. Unifying and resonant themes make experiences much stronger. Examples Include: 74
  • 76. Trend 7: Innovations in Social Media 76
  • 77. While Facebook and Twitter remain dominant… 1.1B monthly active users on FB, 200M MAU on Twitter Monthly Active Users: Facebook vs. Twitter 1,400 1,200 Facebook (Millions) 1,000 800 600 400 Twitter 200 0 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q09 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 Source: Company Filings 77
  • 78. The last six months has shown a significant growth in new things Total User Base 400,000,000 350,000,000 Total User Base Size 300,000,000 250,000,000 200,000,000 WhatsApp 150,000,000 100,000,000 Instagram 50,000,000 Snapchat 0 Source: News Reports, Company Listings, ComScore, BII Estimates 78
  • 79. WhatsApp: A social sharing app grows carries more messaging traffic than Facebook 20B messages per day, no advertising permitted • 44% use WhatsApp at least once a week,  whereas just 35 per cent use Facebook  messenger. (1) • The research by On Device also found that  Snapchat’s largest source of users are 16 to 24‐ year‐olds in the US; the same group which  research has suggested is leaving Facebook. • In April, WhatsApp’s chief executive Jan Koum claimed that the service now has more users  than Twitter and carries more messages than  Facebook.  • He said WhatsApp carries as many as 20 billion  messages per day, double Facebook’s daily  message traffic.  • No advertising (0.99 annual fee)  79
  • 80. 2013 has been a remarkable year for WhatsApp WhatsApp Growth 300 20 Active Users 20 300 250 17 200 200 15 12 10 11 10 8 150 100 5 50 Number Of Active Users (Millions) Number Of Daily Messages (Billions) 25 0 0 Apr‐13 Jun‐13 Messages Sent Source: WhatsApp, News Reports Aug‐13 Messages Received 80
  • 81. Video and photo sharing tools are expanding 81
  • 82. And Snapchat has nearly half the photo sharing market Top Photo Sharing Sites, August 2013 Share Of Average Daily Photo Uploads Among Top 4 Sites (544 Million Daily Uploads  Total) Instagram 7% Flickr 1% Facebook 46% Snapchat 46% Source: BI Intelligence 82
  • 83. Vine • Two-thirds of the world’s mobile data traffic will be video by 2017. • Five tweets per second contain a Vine link. • Instagram has about 130 million users, compared to Vine’s 13 million users. • Instagram videos are creating two-times more engagement than Instagram photos. 83
  • 85. And Vine remains niche – below newcomer WhatsApp 85
  • 86. Broadly, several other innovations in Social Media The video opportunity: New video ad products and partnerships with TV networks will provide branding opportunities and may help social media platforms gain access to coveted TV ad budgets. Social = mobile: Facebook has become a powerhouse in mobile, while Twitter gets twothirds of its ad revenues from the medium. For many marketers, the easiest way into mobile advertising will be via social media. Native expansion: With the success of feedbased ads in 2013, social companies will increase the number of ads users see—and the chances of backlash will rise. programmatically as technology improves to support real-time content initiatives. Moving beyond the walled garden: Via MoPub, Twitter will start selling ads outside of its own service. Facebook has also restarted its own tests of a mobile ad network. Location makes a comeback: After a few years on the back burner, geotargeted social media advertising will come back into the spotlight. New venues, new ad opportunities: Instagram and Pinterest are starting to sell ads, providing fresh opportunities to reach consumers. Social ads get more programmatic: More social media ads will be bought 86
  • 87. Trend 8: Hardware is the new software aka ‘Put Some Internet On It’ "The category of the smart watch, that's just a train wreck right  now. People are trying to basically pack all of the stuff in the  phone on a watch. We're talking about keyboards that are one‐ inch wide…No one's going to adopt that," said Zachary Jean  Paradis, director of innovation strategy at SapientNitro. 87
  • 88. Trend 8: Hardware is the new software Building on the 2013 CES, this year we expect a continued proliferation of screen sizes and display 88
  • 89. And developers are ‘adding sexy’ and design to hardware Pebble 2013 Pebble 2014: The Pebble Steel 89
  • 90. VC firms are restructuring to provide more design skills to startups The program, dubbed KPCB ProductWorks, will  offer the usual mentoring, recruiting and  technical help that the firm’s startups have  come to expect, but the new program sets up a  formal process for working on product  development.  Key Hire:  • John Maeda (RISD) who is leaving his post as  the president of the Rhode Island School of  Design to start work with the venture capital  firm in January. • “while design isn’t a new idea in technology  development, it’s often not given the same  weight as, say, engineering, because not  enough consideration is given to creating a  great experience for those who will actually  buy and use the product.” 90
  • 91. And searching for a killer app… The $99 ‘June’ bracelet from Netatmo measures UV intensity; targeting women taking care of their skin 91
  • 94. And it isn’t just screen size: resolution, colors and formfactors are proliferating From Apple Retina display, to 4d UltraHD, to curved displays 94
  • 95. Rise of the Android PC PCs are now offered with hybrid Android and Windows 8 – or just Android 95
  • 96. We’re still figuring out the right UI for wearables 96
  • 97. Trend 9: Startups from 2013 (that marketers should care about) 97
  • 98. SmartThings: The Connected Home See the upcoming article “The Digital Home” 98
  • 99. Scanadu: Check your health as easily as your email A startup creating sensor that collects and sends your information to a doctor: 3 clinics - the ER (hooked up)/electromagnetic, Labs, Imaging (CT/MRI/Ultrasound) 99
  • 101. Leap Motion: Gesture control goes main stream Leap Motion, the device that lets you control a computer interface with hand gestures, is ideal for gaming and design and also lets you explore cities or the environment via Google Earth and other apps. The gadget is three inches long and plugs into your computer through its USB port. The Leap Motion Controller tracks your hands and fingers, and is hypersensitive to movements including pinching, grasping and swiping. This year, the company partnered with HP and plans on embedding the motion-control technology on future HP devices. Leap Motion retails for $79.99, so it’s an inexpensive way to begin experimenting with gesture-controlled technologies. 101
  • 102. Circa: Taking content and breaking it down into snackable chunks Long news articles and small screens just don't play well together. Circa solves that problem by condensing the news and making it much easier to read while on-the-go. Tediously reading long articles just to stay up to date is a thing of the past with Circa’s factual and comprehensive, but to-the-point news coverage. 102
  • 103. FLIR will offer a heat-sensitive sensor to your iPhone 103