This is a Report about Us Digital Future in Focus (especially in Mobile, Social, Video,..) from Comscore that I appreciate a lots.
In this report, they examine some of the most important sectors of the digital media ecosystem to show how the landscape has changed, who is leading the way, and what it all means for the year ahead – and beyond. It is an exciting time in digital and we hope this exploration of today’s key issues helps put the Digital Future in Focus.
Evolution of Digital Marketing Wendy SmalleyWendySmalley1
How consumers use technology and the impact on their lives. From desktop to mobile devices, from dial-up to wireless connectivity, the power to the people and how technology bypasses cultural differences.
For each of the past several years, many tech industry pundits have proudly proclaimed that the upcoming year will be “the year of mobile.” And while it may be true that mobile is continually becoming more important to the digital landscape, the industry is only now undergoing its most significant changes.
This report examines the mobile and connected device landscape with a focus on the U.S. market but includes highlights from several other markets: the UK, France, Germany, Spain, Italy, Canada and Japan.
Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media time spent, and smartphone apps alone now capturing roughly half of digital media time.
Why have apps become such a powerful force in our daily media lives? The power of habit. The comScore 2016 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Mobile Device: Trend, Growth and Future ProspectVivek K. Singh
Report on impact of mobile devices on businesses and learn about mobile usage statistic, mobile marketing, Mobile phone users worldwide, Mobile technology, Mobile app usages, Mobile Internet Access, Mobile devices statistics, Mobile App Statistics and Mobile Marketing Facts & Statistics that are affecting consumer behaviors and driving sales around the world.
Understand the cross-device consumer in just 15 minutesConversant, Inc.
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Evolution of Digital Marketing Wendy SmalleyWendySmalley1
How consumers use technology and the impact on their lives. From desktop to mobile devices, from dial-up to wireless connectivity, the power to the people and how technology bypasses cultural differences.
For each of the past several years, many tech industry pundits have proudly proclaimed that the upcoming year will be “the year of mobile.” And while it may be true that mobile is continually becoming more important to the digital landscape, the industry is only now undergoing its most significant changes.
This report examines the mobile and connected device landscape with a focus on the U.S. market but includes highlights from several other markets: the UK, France, Germany, Spain, Italy, Canada and Japan.
Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media time spent, and smartphone apps alone now capturing roughly half of digital media time.
Why have apps become such a powerful force in our daily media lives? The power of habit. The comScore 2016 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Mobile Device: Trend, Growth and Future ProspectVivek K. Singh
Report on impact of mobile devices on businesses and learn about mobile usage statistic, mobile marketing, Mobile phone users worldwide, Mobile technology, Mobile app usages, Mobile Internet Access, Mobile devices statistics, Mobile App Statistics and Mobile Marketing Facts & Statistics that are affecting consumer behaviors and driving sales around the world.
Understand the cross-device consumer in just 15 minutesConversant, Inc.
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
The 2015 U.S. Mobile App Report by ComScoreVictor Kong
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Courtesy of: ComScore
Selfies are dead. Long live the user generated content!Socialab
User Generated Content is King. Το ξέρουμε αυτό εδώ και χρόνια. Ωστόσο, δεν είναι όλοι... οι βασιλιάδες ίδιοι στο βασίλειο των social media.
Τα brands πρέπει να βρουν τρόπους να δημιουργήσουν περιεχόμενο γι’ αυτά πέρα από τα συνηθισμένα. Να δημιουργήσουν τα κατάλληλα triggers, τα κατάλληλα συναισθηματικά connections για να μπουν οι χρήστες στη διαδικασία να παράξουν πραγματικά valuable και shareable περιεχόμενο, πέρα από π.χ. μια απλή selfie με το προϊόν.
Μεγάλο challenge. Αλλά εκεί θα κριθεί η... ηγεμονία του κάθε brand στο χώρο των social media.
Wave 2 - Mobility | UM | Social Media TrackerUM Wave
Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
The way users are consuming content on their mobile devices is always a point of interest for developers and marketers, as it helps them in understanding their audience better.
Mobile devices have changed the way consumers interact with businesses. Marketers should understand the trends, strengths, and weaknesses of both tablets and smartphones in order to present the right experience to the different mobile customers.
12 de febrero 2014
Marcos Christensen, Country Manager de comScore Argentina & Uruguay, presenta datos y tendencias en consumo de Retail, Noticias, Deportes y Redes sociales.
The 2015 U.S. Mobile App Report by ComScoreVictor Kong
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Courtesy of: ComScore
Selfies are dead. Long live the user generated content!Socialab
User Generated Content is King. Το ξέρουμε αυτό εδώ και χρόνια. Ωστόσο, δεν είναι όλοι... οι βασιλιάδες ίδιοι στο βασίλειο των social media.
Τα brands πρέπει να βρουν τρόπους να δημιουργήσουν περιεχόμενο γι’ αυτά πέρα από τα συνηθισμένα. Να δημιουργήσουν τα κατάλληλα triggers, τα κατάλληλα συναισθηματικά connections για να μπουν οι χρήστες στη διαδικασία να παράξουν πραγματικά valuable και shareable περιεχόμενο, πέρα από π.χ. μια απλή selfie με το προϊόν.
Μεγάλο challenge. Αλλά εκεί θα κριθεί η... ηγεμονία του κάθε brand στο χώρο των social media.
Wave 2 - Mobility | UM | Social Media TrackerUM Wave
Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
The way users are consuming content on their mobile devices is always a point of interest for developers and marketers, as it helps them in understanding their audience better.
Mobile devices have changed the way consumers interact with businesses. Marketers should understand the trends, strengths, and weaknesses of both tablets and smartphones in order to present the right experience to the different mobile customers.
12 de febrero 2014
Marcos Christensen, Country Manager de comScore Argentina & Uruguay, presenta datos y tendencias en consumo de Retail, Noticias, Deportes y Redes sociales.
La evaluación cualitativa en educación. Jurjo Torres Santomé (1987)Jurjo Torres Santomé
"La evaluación cualitativa en educación". Jurjo Torres Santomé
Aldaba. Revista del centro asociado a la UNED de Melilla. Año 5º, Nº 7 (1987), págs. 47 - 60.
La definición de la evaluación en educación y sus funciones serán los referentes que nos proporcionarán la verdadera clave a la hora de optar por una forma
metodología cualitativa, cuantitativa o mixta para su realización.
Muchas son las definiciones que de evaluación, como dimensión específica y componente inseparable de todo proceso educativo, se van construyendo a lo largo de la corta, pero intensa, historia de su existencia.
Mediante la evaluación intentamos reflexionar críticamente sobre la calidad, el valor, las ventajas e inconvenientes de algún aspecto o de la totalidad de un determinado proyecto educativo. Este es el camino para obtener una adecuada información que nos permita desde planificar, hasta ir haciendo un seguimiento y control minucioso de cada una de las decisiones, acciones y reelaboraciones del proyecto curricular que los profesores van llevando a cabo en el curso de la realización de un determinado curriculum.
El foco de atención de la evaluación incluye, por lo tanto, el examen, revisión, de aquellos elementos que condicionan o pueden limitar el éxito de lo que pretendemos.
This is a very basic introduction to graphic design based on Robin Williams' book, "The Non-Designer's Design Book." It was created for grade 9 art students.
A video version is available here: http://www.youtube.com/watch?v=-eUhJ_jTrMQ
The rise of Cross Platform Media Consumption in US : 70% of digital users ...Sumit Roy
Users are now moving across their digital screens, From PC to mobile to Gaming device to their Tablets or Kindle... The increasing duplication of users across devices .. is a huge challenge to Brands .The digital universe that accesses the internet via PC or mobile device has grown to over 200
million people in the U.S. alone. As the number of connected adults has grown, so have the amount of cross-screen users. In fact, 70% of digital users are now cross-device, up from 63% a year ago.% during the same period
Understand the cross-device consumer in just 15 minutesJim Nichols
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Como bien lo dice el título, es un estudio que hace eMarketer para conocer hábitos, comportamiento y consumo de medios digitales del segmento mejor definido como "millennial". Esta es su versión 2014.
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
2012 was another milestone year in the life of mobile as
continued innovation in hardware, software and device
functionality lays the groundwork for the future of the
industry. Smartphones and tablets are ushering in a new
era of multi-platform media, with consumers becoming
increasingly agnostic about how, when and where they
engage with content. This report will examine how these
rapidly changing market dynamics have shaped the current
U.S. and international mobile marketplaces and what these
changes mean for the coming year as comScore helps
bring the mobile future into focus.
comScore Inc. - 2013 Mobile Future in FocusSunny Kr
2012 was another milestone year in the life of mobile as continued innovation in hardware, software and device functionality lays the groundwork for the future of the industry. Smartphones and tablets are ushering in a new era of multi-platform media, with consumers becoming increasingly agnostic about how, when and where they engage with content. This report will examine how these rapidly changing market dynamics have shaped the current U.S. and international mobile marketplaces, and what these changes mean for the coming year as comScore helps bring the mobile future into focus.
Key insights from the 2013 Mobile Future in Focus include:
The U.S. smartphone market finally surpassed 50 percent market penetration and now enters the “late majority” stage of the technology adoption curve. The number of smartphone subscribers has increased 29 percent from a year ago and 99 percent from two years ago.
Google’s Android OS, which has been adopted by multiple OEMs, and Apple’s iOS, which is carried exclusively on iPhones, have come to dominate the U.S. smartphone landscape with nearly 90 percent of the market today.
Apple continues to gain ground as the leading U.S. smartphone OEM, but Samsung has seen the most explosive growth in this market over the past couple of years with a year-over-year increase of more than 100 percent and a two-year increase of more than 400 percent.
The improved availability of high-speed Internet access has significantly enhanced the average user’s media consumption experience, contributing to a rapid uptick in mobile media consumption. Default Wi-Fi accessibility for smartphones and tablets has not only off-loaded bandwidth from networks, but has also contributed to a better on-premise (e.g. in-home) browsing experience for users.
Smartphones have surpassed 125 million U.S. consumers and tablets are now owned by more than 50 million. We have now crossed into the Brave New Digital World – a new paradigm of digital media fragmentation in which consumers are always connected.
Technology Macro Trends - What Marketers Need to Know in 2014Percolate
In the last four years, we’ve seen tremendous upheavals in social channels, mobile adoption across the globe, and software that’s changed the way we live and work.
Technology has reshaped marketing.
To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry.
Macro trends include:
- Growth of global internet users
- Venture financing of tech startups
- Photo sharing across mobile messaging platforms
- Mobile usage in China and the world
- Advertising revenue across Google, Facebook, and Twitter
- Education technology startups like Khan Academy
- YouTube stars and spectator gaming
Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.
Learn more at: http://percolate.com
Les médias sociaux et les réseaux sociaux ne sont plus à leurs premiers balbutiements. Depuis l'apparition des premiers réseaux de médias sociaux il ya une vingtaine d'années, les médias sociaux ont continué d'évoluer et d'offrir aux consommateurs autour des nouvelles et significatives façons de monde à s'engager avec les gens, les événements et les marques qui comptent pour eux. Maintenant, des années plus tard, les médias sociaux est encore en croissance rapide et est devenue une partie intégrante de notre vie quotidienne. Aujourd'hui, les réseaux sociaux est un phénomène mondial.
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
Contextual Marketing And The New Marketing ContractXuân Lan Nguyễn
We live in a world where phones are no longer “phones” in the way we once used them. Now, they’re electronic windows into new worlds connecting people, information, and things, and ushering in a new generation of expectations and behaviors along the way.
Customer Decision/buying Journey cũng là một nội dung trong workshop Approaching customer on Digital Channel của Moore Corp, nhấn mạnh rằng hành vi người dùng đã thay đổi rất nhiều dưới tác động của công nghệ.
New Media 2015 là một nội dung trong workshop Approaching Customer on Media Channel do Moore tổ chức, giới thiệu cho người tham gia các media mới như: Local Based Marketing - wifi ads, Remarketing và Local Business Ads của Facebook
Approaching Customer on Digital Media ChannelXuân Lan Nguyễn
Approaching Customer on Digital Media Channel là chủ đề cũng như là nội dung chính của buổi workshop do Moore tổ chức, giới thiệu cách thức tiếp cận người dùng trên các kênh như Display, Social, Search, Email,...
ONLINE TRAVEL - Người dùng và hoạt động Online Marketing Xuân Lan Nguyễn
ONLINE TRAVEL - Người dùng và hoạt động Online Marketing.
Phần 1: Online Tour Booking
Báo cáo được xây dựng bởi Moore Corporation, với sự cộng tác dữ liệu với iTracker và Datasection cùng sự hỗ trợ truyền thông của Digitalk và Brandsvietnam.
Đây là báo cáo thứ 8 trong chuỗi Digital Activities Report theo ngành của Moore Corp kể từ ngày đầu tiên công bố vào tháng 08 năm 2014.
Chúng tôi rất hoan nghênh mọi sự đóng góp của độc giả về Digital Activities Report để chúng tôi có thể hoàn thiện hơn nữa.
Xin chân thành cảm ơn.
Nhóm thực hiện.
Vietnam Digital Landscape 2015 nhằm cung cấp cho độc giả bức tranh toàn cảnh về Digital Marketing 2015 tại Việt Nam.
Vietnam Digital Landscape 2015 được thực hiện dựa trên tổng hợp những nguồn thông tin tin cậy đã được công bố, cũng như những ước tính của Moore Corp, nhằm cung cấp cho độc giả bức tranh toàn cảnh về Digital Marketing tại Việt Nam.
Bức tranh tổng thể của Digital Marketing sẽ được phác thảo với 7 nội dung chính về thị trường, người dùng, hành vi, xu hướng về mobile, social, e-commerce,.. và phụ lục về Vietnam Advertising Landscape 2015.
Nhóm thực hiện rất hoan nghênh mọi sự góp ý của bạn để báo cáo Vietnam Digital Landscape được hoàn thiện hơn ở những lần sau.
Xin cảm ơn.
E-learning: Người tiêu dùng và hoạt động quảng cáo trực tuyến của doanh nghiệp. Xuân Lan Nguyễn
E-learning: Người tiêu dùng và hoạt động quảng cáo trực tuyến của doanh nghiệp.
Báo cáo được xây dựng bởi Moore Corporation, với sự hỗ trợ truyền thông của Digitalk và Brandsvietnam
B2C Ecommerce: Người tiêu dùng và hoạt động quảng cáo trực tuyếnXuân Lan Nguyễn
B2C Ecommerce: Người tiêu dùng và hoạt động quảng cáo trực tuyến của doanh nghiệp.
Báo cáo được xây dựng bởi Moore Corporation, với sự hỗ trợ truyền thông của Digitalk và Brandsvietnam
Báo cáo: Ngành thực phẩm chức năng và hoạt động quảng cáo trực tuyếnXuân Lan Nguyễn
Báo cáo: Ngành thực phẩm chức năng và hoạt động quảng cáo trực tuyến của doanh nghiệp
Báo cáo được thực hiện bởi Moore Corporation, với sự hỗ trợ truyền thông của Digitalk và Brandsvietnam
Báo cáo ngành Sữa và hoạt động quảng cáo trực tuyến của doanh nghiệp. Xuân Lan Nguyễn
Ngành Sữa: Người tiêu dùng và hoạt động quảng cáo trực tuyến của doanh nghiệp.
Báo cáo được xây dựng bởi Moore Corporation, với sự hỗ trợ truyền thông của Digitalk và Brandsvietnam
Báo cáo ngành bia và hoạt động quảng cáo trực tuyếnXuân Lan Nguyễn
Ngành bia: Người tiêu dùng và hoạt động quảng cáo trực tuyến của doanh nghiệp.
Báo cáo được xây dựng bởi Moore Corporation, với sự hỗ trợ truyền thông của Digitalk và Brandsvietnam
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
First Things First: Building and Effective Marketing Strategy
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10 Videos Any Business Can Make Right Now! - Shelly Nathan
Digital Future in Focus 2015
1. PAGE 1
2015 U.S. Digital Future in Focus
DIGITAL
2015
FUTURE
FOCUS
IN
U.S.
2. PAGE 2
Introduction
The digital world achieved enormous progress in 2014 as several
transformative changes shaped how Americans interacted with technology
and consumed media. Perhaps more so than at any other time in recent
memory, changes were not merely incremental but rather seemed to
represent key inflection points in the evolution of various markets and
behaviors. We saw platforms collide in ways that upended existing markets,
reconfigured the economics of various industries, and suggested that we
are embarking on a new era of digital that will look markedly different from its
predecessor.
Consider some of the digital milestones of 2014 and what they suggest
about the future. This was the year that mobile app usage exploded on its
way to becoming the majority of all digital media activity. Facebook saw
mobile revenues surpass desktop revenues, signaling a shift towards mobile
as the primary digital media platform. Traditional TV ratings saw pronounced
declines as Americans’ viewing habits time-shifted and moved to emerging
platforms. And digital advertising in many ways grew up, going through a
challenging but important transition to transacting on impressions that are
actually seen by people.
In this report, we will examine some of the most important sectors of the
digital media ecosystem to show how the landscape has changed, who is
leading the way, and what it all means for the year ahead – and beyond. It is
an exciting time in digital and we hope this exploration of today’s key issues
helps put the Digital Future in Focus.
4. PAGE 4
• While most of the growth in digital media consumption over the past four years has
occurred on smartphones (up 394 percent) and tablets (up 1,721 percent), these
mobile platforms are not eating into aggregate time spent on desktop, which has
still grown 37 percent over this time period. The digital media pie continues to get
bigger and Americans engage with screens during more occasions throughout the
day than ever before.
• Across every age demographic, there is a substantially higher percentage of multi-
platform and mobile-only internet users than the previous year. More than 3/4ths of
all digital consumers (age 18+) are now using both desktop and mobile platforms
to access the internet, up from 68 percent a year ago. Mobile-only internet usage is
also becoming more prevalent, driven largely by the 21 percent of Millennials who
are no longer using desktop computers to go online. Meanwhile, the 55-years-and-
older consumer segment is actually the fastest growing faction of mobile users,
increasing its combined multi-platform and mobile-only share of audience from 60
percent to 74 percent in the past year.
• Because people prefer different devices depending on the online activity or task,
the desktop vs. mobile skews by content category can vary widely. Categories such
as Photos and Maps are more often than not used on the go, lending themselves
to heavy mobile usage, while the Portals and Business/Finance categories
comparatively index much higher on desktop devices. Although Portals function as
an accessible hub of information on desktop, the mobile environment is markedly
different where apps have taken on the role as the gateway to the web.
Multi-Platform
Total Digital Media Time Spent by Platform
Source: comScore Media Metrix Multi-Platform & Mobile Metrix, U.S., Dec 2014 / Dec 2010
1,600,000,000
1,400,000,000
1,200,000,000
1,000,000,000
800,000,000
600,000,000
400,000,000
200,000,000
0
Dec 2010 Dec 2014
+ 157%
+394%
+1,721%
+37%
Smartphone
Tablet
Desktop
5. PAGE 5
2015 U.S. Digital Future in Focus
Share of Demographic Audiences by Platform Usage
Source: comScore Media Metrix Multi-Platform, U.S., Age 18+, Dec 2014 / Dec 2013
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Dec 2013 Dec 2014
Age 18+ Age 18-34 Age 35-54 Age +55
Dec 2013 Dec 2014 Dec 2013 Dec 2014 Dec 2013 Dec 2014
9% 12%
18%
21%
5%
6% 3%
6%
68%
76%
67%
74%
77%
84%
57%
68%
22% 12% 15%
5% 18% 10%
40%
26%
Portals
Business/Finance
Entertainment - News
Multimedia
Retail
Sports
News/Information
Health - Information
Lifestyles
Personals
Social Networking
Online Gaming
Weather
Maps
Photos
73%
70%
61%
61%
51%
50%
50%
48%
41%
38%
26%
13%
13%
10%
7%
27%
30%
39%
39%
49%
50%
50%
52%
59%
62%
74%
87%
87%
90%
93%
Share of Content Category Time Spent by Platform
Source: comScore Media Metrix Multi-Platform, U.S., Dec 2014
Mobile Only Multi-Platform Desktop Only
Desktop Mobile
6. PAGE 6
• Google Sites once again ranked as the top overall digital media property in the
U.S. with a December 2014 audience of 238 million unique visitors, representing
94 percent of all internet users. Yahoo Sites ranked second with 216 million,
while Facebook jumped one spot in the ranking to #3 while reaching the 200
million visitor threshold. Approximately 31 percent of all traffic to the top 10 digital
properties was mobile-only visitation.
• A variety of large digital media companies saw exceptional growth in 2014.
Myspace, at one time the largest social network on the internet, has seen a
surprising renaissance following a pivot to video and music content. As it reignited
audience interest, the site boasted one of the fastest growth rates in 2014 in
surging 469 percent to nearly 40 million visitors. Several of today’s largest social
networks, including Linkedin, Snapchat and Vine, also ranked among the fastest
risers of the year with growth in the 60 percent range. Additionally, many digital-
savvy, new media companies experienced high user growth as they utilized social-
friendly content and highly clickable headlines while showing a deep understanding
of how the modern digital consumer engages with media. Examples of these
properties include Refinery29, Vice, Business Insider and BuzzFeed.
• Mobile apps are quickly becoming the primary access point for many digital
services. While the fastest growing mobile apps encompassed a wide range of
different categories, some notable ones include ride sharing services Lyft and Uber,
which have revolutionized urban transportation. Another app disrupting American
culture is Tinder, whose simple “swipe left or swipe right” concept has transformed
the modern dating landscape. Walmart was another big winner in the app market
this year as its introduction of a Savings Catcher feature made it a must-have app
for many shoppers.
Digital Media
Top Digital Properties: Unique Visitors (MM) by Platform
Source: comScore Media Metrix Multi-Platform, U.S., Dec 2014
Google Sites
Yahoo Sites
Facebook
AOL, Inc.
Amazon Sites
Microsoft Sites
Mode Media
CBS Interactive
Comcast NBCUniversal
Apple Inc.
0 50 100 150 200 250
238
216
207
199
181
168
145
137
135
135
Desktop Only Multi-Platform Mobile Only
7. PAGE 7
2015 U.S. Digital Future in Focus
Y/Y Unique Visitor Growth of Selected Fast Rising Digital Media Properties*
Source: comScore Media Metrix Multi-Platform, U.S., Dec 2014 / Dec 2013
Lyft
Kohl’s
Tinder
iTriage
Uber
Bing
NBC Sports Live Extra
QR Reader For IPhone
Walmart
Nike Training Club
120,000
100,000
80,000
60,000
40,000
20,000
0
Y/Y Unique Visitor Growth of Selected Fast Rising Mobile Apps*
Source: comScore Mobile Metrix, U.S., Age 18+, Dec 2014 / Dec 2013
* Based on selection of apps with at least 1 million unique visitors and growing 200 percent year-over-year.
* Based on selection of digital media properties with at least 20 million unique visitors and growing 40 percent year-over-year.
Myspace
Refinery29
Vice
EliteDaily.com
NYPost
Network
Imgur.com
WashingtonPost.com
Linkedin
SoundCloud.com
Snapchat,
Inc
Vine
Maker
Studios
Inc.
Business
Insider
BBC
Sites
Woven
BuzzFeed.com
Gawker
Media
469%
198% 173%
111%
105% 83%
71%
68%
67%
62%
58%
55%
55%
46%
44%
43%
42%
Unique
Visitors
(000)
Dec 2013 Dec 2014
835%
793%
737%
516%
440%
361%
360%
346%
342%
208%
8. PAGE 8
• For the past few years, U.S. smartphone penetration has been growing at
approximately 10 percentage points a year and reached 75 percent penetration
of the mobile user base at the end of 2014. Although the growth in smartphone
penetration has begun to see modest evidence of deceleration, at the end of 2014
it was still growing at an annual rate of 16 percent.
• iOS and Android have officially solidified their stranglehold on the smartphone
market with a combined 95 percent market share in terms of installed base. While
Android maintains the majority at 53 percent, iPhones are not far behind at 42
percent. With the vast majority of apps now being developed only for these two
platforms, it becomes increasingly difficult for other platforms to regain a foothold in
the U.S. market.
• With its tightly integrated software and hardware, Apple remains the largest
smartphone OEM at 42 percent. However, Samsung’s popularity among Android
users has helped it capture 30 percent of the smartphone market. LG and Motorola
were the only two other OEMs with at least 5 percent share. Meanwhile in the
feature phone market, which still accounts for a quarter of all U.S. mobile phone
users, Samsung and LG continue to lead with a combined 64-percent market share
of that sector.
Mobile
Smartphone Penetration of Mobile Phone Market
Source: comScore MobiLens, U.S., Age 13+, 3 Mo. Avg. Ending Dec 2005 - 3 Mo. Avg. Ending Dec 2014
2% 3% 6%
11%
17%
27%
42%
54%
65%
75%
Dec 2005 Dec 2006 Dec 2007 Dec 2008 Dec 2009 Dec 2010 Dec 2011 Dec 2012 Dec 2013 Dec 2014
80%
70%
60%
50%
40%
30%
20%
10%
0%
9. PAGE 9
2015 U.S. Digital Future in Focus
HP/Palm Symbian Microsoft BlackBerry iOS Android
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Smartphone Platform Market Share
Source: comScore MobiLens, U.S., Age 13+, 3 Mo. Avg. Ending Dec 2005 - 3 Mo. Avg. Ending Dec 2014
Smartphone (75%)
iOS (42%) Android (53%) Other* (5%) Other (100%)
Feature Phone (25%)
U.S. Smartphone and Feature Phone OEM Market Share
Source: comScore MobiLens, U.S., Age 13+, 3 Mo. Avg. Ending Dec 2014
42%
53%
42%
51%
36%
53%
30%
47%
25%
29%
25%
5%
17%
9%
Apple
41.6%
BlackBerry
1.8%
HTC
3.6%
Nokia
2.5%
LG
32.5%
Samsung
31.3%
Other
27.2%
Motorola
9.0%
Motorola
5.2%
Other
7.6%
Samsung
29.7%
LG
8.0%
Dec-2005 Dec-2006 Dec-2007 Dec-2008 Dec-2009 Dec-2010 Dec-2011 Dec-2012 Dec-2013 Dec-2014
* While not pictured in the above chart, 1.1 percent of smartphone subscribers use a non-Nokia, non-BlackBerry OEM device that does not run on
iOS or Android.
10. PAGE 10
Multi-Platform Audience Penetration vs. Engagement of Leading Social Networks
Source: comScore Media Metrix Multi-Platform, U.S., Dec 2014
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
2,426
38%
1,697
37%
5,001
25%
12,242
34%
6,437
11%
1,530
14%
6,649
36%
6,527
29%
% Reach of Total Digital Population
Total
Minutes
(MM)
• Facebook remains the goliath of social media, leading all social networks with
81 percent reach of the total digital population and nearly 230 billion minutes
of user engagement. With time spent that is 18x that of the next biggest social
network, Facebook had to be excluded from the graphic below in order to show
meaningful detail for the others. Of the social networks pictured in the chart, popular
photo-sharing site Instagram leads all with 12 billion minutes in time spent, while
Snapchat, the ephemeral photo and video messaging app, racked up about half
of that — an impressive mark given its more narrow user base and lower overall
audience reach. Twitter, Linkedin and Google+ remain mainstays of the market with
very high penetration, while Pinterest and Tumblr have both considerably improved
their respective positions in the past year.
• Snapchat, Vine, Tumblr and Instagram each have audiences that are predominantly
Millennials (i.e. Age 18-34), as visually-oriented social networks continue to draw in
young audiences. Snapchat skews the youngest of all the leading social networks,
with 71 percent of its audience composed of 18-34 year-olds and 45 percent of its
audience 18-24 year-olds. The social networks with the highest overall penetration
owe much of their mainstream success to their ability to expand beyond Millennials
to older demographic segments, as well.
• According to Shareablee, comScore’s social analytics partner, National Geographic
ranked as the #1 social brand of 2014 with 579 million total actions, such as likes,
shares, comments, retweets, and favorites. High quality photos of animals in the
wild, and particularly baby animals, proved highly shareable for the brand, as it
garnered nearly 59,000 actions per post. Social video also stood out as one of the
most effective ways to engage audiences across platforms, with total actions on
video posts growing by 147 percent in 2014. Other brands faring well in the ranking
included three pro sports leagues: NBA, NFL and MLB.
Social Media
11. PAGE 11
2015 U.S. Digital Future in Focus
Demographic Composition % of Leading Social Networks
Source: comScore Media Metrix Multi-Platform, U.S., Age 18+, Dec 2014
Top Brands by Total Social Actions* (MM)
Source: Shareablee, U.S., Jan. 1 - Dec. 31, 2014
16% 22% 19% 18% 15% 10%
16% 25% 22% 18% 13% 7%
14% 21% 22% 18% 16% 9%
19% 22% 21% 18% 13% 7%
23% 26% 19% 15% 12% 4%
15% 26% 21% 17% 15% 7%
28% 25% 18% 13% 11% 6%
28% 23% 17% 15% 10% 7%
45% 26% 13% 10% 6% 1%
National Geographic
NBA
NFL
MLB
Men’s Humor
WWE
Fox News
Aeropostale
Victoria’s Secret
Brandy Melville USA
579
420
300
253
235
195
154
135
132
131
58,543
18,766
14,528
10,103
17,490
9,723
7,520
30,339
38,451
36,044
Actions per Post
Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+
* Total social actions include the sum of likes, shares, comments, retweets and favorites received by all the posts published by a brand on Facebook,
Twitter and Instagram, for the defined time period.
12. PAGE 12
86%
52%
46%
9%
48%
10%
• Digital video viewing still occurs most frequently via desktop computer, but mobile
video viewing is on the rise. Nearly 7 in 8 Americans watch online video, with
more than half doing so daily. Slightly below half of smartphone and tablet users
watch video on their devices, with about 1 in 10 doing so daily, suggesting there is
significant room for continued growth. Over-the-top (OTT) devices such as Apple
TV, Google Chromecast, and Microsoft Xbox are also gaining adoption and driving
extended engagement of digital video viewing.
• Although desktop video is a mature medium, total viewership and engagement per
viewer continue to post gains. By the end of 2014, the number of monthly unique
video viewers on desktop fell just short of 200 million, with each viewer watching
more than ten videos per day on average.
• YouTube remains the #1 online video destination, with 159.5 million desktop viewers
in December. The popularity of professionally and semi-professionally produced
content on YouTube Channels continues to drive engagement on the platform, with
VEVO ranking as the #1 channel with 44.2 million viewers, followed by Disney/
Maker Studios (42.6 million) and Fullscreen (36.9 million). VEVO also led the Top 10
YouTube Channels with 15 videos watched per viewer in December 2014.
Video Viewer Penetration by Platform: Monthy vs. Daily
Source: comScore Video Metrix, U.S., Dec 2014
comScore MobiLens & TabLens, U.S., Age 13+, 3 Mo. Avg. Ending Dec 2014
Video
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Desktop Smartphone Tablet
Monthly Daily
13. PAGE 13
2015 U.S. Digital Future in Focus
278
265
270
248
223
203
237
255
277
284
262
270
317
196
192
191
192
196
190
186
183
186
187
182
183
188
Total Desktop Video Unique Viewers (MM) vs. Videos per Viewer
Source: comScore Video Metrix, U.S., Dec 2013 - Dec 2014
Top YouTube Channels by Desktop Unique Viewers (000)
Source: comScore Video Metrix, U.S., Dec 2014
200
195
190
185
180
175
350
300
250
200
150
100
50
0
Dec 2013 Jan 2014 Feb 2014 Mar 2014 Apr 2014 May 2014 Jun 2014 Jul 2014 Aug 2014 Sep 2014 Oct 2014 Nov 2014 Dec 2014
Videos
per
Viewer
Unique
Viewers
(MM)
19,050
19,948
21,430
23,740
24,385
25,980
30,348
36,893
42,571
44,190
VEVO @ YouTube
Disney/Maker Studios @ YouTube
Fullscreen @ YouTube
Machinima @ YouTube
Warner Music @ YouTube
QuizGroup @ YouTube
BroadbandTV @ YouTube
ZEFR @ YouTube
Rightster @ YouTube
any.TV @ YouTube
15.1
13.9
11.3
9.8
6.7
4.7
7.3
3.7
3.0
4.6
Videos per Viewer
14. PAGE 14
• The U.S. online advertising market has seen a heightened emphasis on the use
of viewable impressions, or those rendering within the viewable portion of the
web browser, as a basis for the buying and selling of ads. comScore’s latest vCE
Benchmarks indicate that 46 percent of U.S. display ads are viewable, a rate that
is actually the same as the prior year. Although many publishers are improving their
website design to optimize for viewability, the uptick in ad fraud has likely negated
these gains, making it appear that there has been little progress on this issue.
• Ad fraud, and the overall incidence of ad impressions being delivered to non-human
traffic (NHT), became a huge issue in 2014 as the industry came to grips with the
gravity of the problem. Recent comScore research showed that among hundreds
of digital ad campaigns measured in November 2014, 21 percent of them had
NHT levels of at least 5 percent, and those campaigns accounted for 75 percent
of all NHT impressions. Not every campaign is affected in the same way, but fraud
has the potential to threaten any campaign and can create a substantial amount of
waste.
• Once advertisers ensure their ads are delivered in-view to actual people,
measurement of ad effectiveness becomes more accurate and meaningful.
comScore’s brand survey lift norms for desktop and mobile ad campaigns show
the average increases in brand awareness, favorability, likelihood to recommend
and purchase intent. The 2014 mobile ad norms show increases of between 2.5-4
percentage points, notably higher than the typical 1-2 percentage point average for
desktop display ads, likely reflecting the better targeting, higher in-view rates, lack of
ad clutter, and proximity to the point purchase for mobile ads.
Percentage of Viewable Ad Impressions in U.S.
Source: comScore vCE Norms, U.S., Q3 2014
Advertising
Non-Viewable
54%
Viewable
46%
15. PAGE 15
2015 U.S. Digital Future in Focus
Advertiser/Campaign Non-Human Traffic (NHT)
Source: comScore Custom Analytics, U.S., November 2014
Percentage Point Lift from Mobile Advertising
Source: comScore mBSL Benchmarks, U.S., 2014
% NHT in Campaign
% of Total
Campaigns
% of Total NHT
Impressions
Average NHT per
Campaign
< 5% 79% 25% 1%
5%-20% 14% 45% 11%
> 20% 7% 30% 31%
79% of the campaigns have <5% NHT, accounting for 25% of the total NHT impressions.
14% of the campaigns have 5-20% NHT, accounting for 45% of the total NHT impressions.
7% of the campaigns have >20% NHT, accounting for 30% of the total NHT impressions.
Aided Awareness
Favorability
Likelihood to Recommend
Purchase Intent
+2.5
+3.0
+4.3
+4.3
16. PAGE 16
• The total U.S. multi-platform web search market grew 5 percent in query volume in
Q4 2014 vs. the previous year. Mobile search, which includes queries conducted
via app and mobile browser, now accounts for 29 percent of all search activity, with
smartphones driving a greater share (20 percent) than tablets (9 percent).
• As consumers shift their digital activity to mobile, growth in the search market is
being driven by both smartphones (up 17 percent from the prior year) and tablets
(up 28 percent). Desktop search, meanwhile, has declined marginally during the
same period.
• Google remains the leader in the U.S. explicit core search market with 66 percent
market share of search queries conducted in Q4 2014, followed by Bing at 20
percent and Yahoo at 11 percent. Bing increased its market share in 2014, while
Yahoo’s recent search partnership with Firefox has also bolstered its share. In terms
of multi-platform search activity measured by comScore, Google’s strong leadership
on both smartphones and tablets boosts its share of the multi-platform search
market by several percentage points vs. desktop alone.
Total Multi-Platform Web Searches* (Billions) by Platform
Source: comScore qSearch Multi-Platform, U.S., Q4 2014 / Q4 2013
Search
64.0
5.9
12.6
45.5 Tablet
Smartphone
Desktop
Q4 2013 Q4 2014
61.1
4.6
10.8
45.7
+5%
Y/Y
* Total multi-platform web searches include all web searches conducted on desktop, smartphone and tablet. Note that web searches on desktop
differ from “explicit core search” and comScore’s monthly desktop search rankings
17. PAGE 17
2015 U.S. Digital Future in Focus
Y/Y Growth in Total Searches by Platform
Source: comScore qSearch Multi-Platform, U.S., Q4 2014
Share of Desktop Searches for Explicit Core Search Market
Source: comScore qSearch, U.S., Q4 2014
28%
Desktop
-1%
17%
Tablet
Smartphone
AOL, Inc.
1%
Ask Network
2%
Google Sites
66%
Microsoft Sites
20%
Yahoo Sites
11%
*Q4 2014 market share only partially reflects the impact of Yahoo’s search deal with Firefox, which drove a material share increase for Yahoo from
November to December
18. PAGE 18
• Total U.S. retail digital commerce grew 14 percent in 2014 to $268.5 billion.
Desktop-based e-commerce increased 13 percent to $236.9 billion, while mobile
commerce jumped 28 percent to $31.6 billion.
• Although mobile commerce is growing at more than twice the rate of desktop
e-commerce, there is still a significant mobile monetization gap. Mobile now
accounts for 60 percent of digital retail engagement as measured by time spent,
but only 13 percent of dollars. As friction gets removed from the mobile purchase
process, gains in sales can be expected to accelerate.
• The top-gaining digital commerce product category in 2014 was Digital Content &
Subscriptions, which includes downloadable music, movies, books and apps. The
category grew 27 percent in the past year, and was joined by Consumer Packages
Goods (up 21 percent) and Apparel & Accessories as the only categories to exceed
20 percent growth in 2014.
E-Commerce
90
80
70
60
50
40
30
20
10
0
25
20
15
10
5
0
Percentage
Change
Dollar
Spend
($
Billions)
72.1
53.9
54.8
56.1
63.1
47.5
49.8
50.2
56.8
41.9
43.2
44.3
10.7
6.7
6.8
7.3
8.3
4.7
4.6
3.8
4.5
21% 17% 17% 17% 15% 16% 14% 12% 13% 13% 14% 16%
5.8
7.2
5.9
Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014
Mobile Desktop
Total U.S. Retail Digital Commerce Growth
Source: comScore e-Commerce & m-Commerce Measurement, U.S., 2012 - 2014
19. PAGE 19
2015 U.S. Digital Future in Focus
% of Time Spent % of Dollars
Mobile Desktop
% of Time Spent* vs. % of Retail Dollars Spent by Platform
Source: comScore Media Metrix Multi-Platform,
e-Commerce & m-Commerce Measurement, U.S., Q4 2014
Y/Y % Change in Total Retail Digital Commerce Dollars by Category
Source: comScore e-Commerce & m-Commerce Measurement, U.S., 2014 / 2013
87%
40%
13%
60% 47%
Monetization
gap
Digital Content & Subscriptions
Consumer Packaged Goods
Apparel & Accessories
Sport & Fitness
Office Supplies
Furniture, Appliances & Equipment
Home & Garden
Toys & Hobbies
Total Digital Commerce
Consumer Electronics
Computers / Peripherals / PDAs
Event Tickets
Video Games, Consoles & Accessories
Music, Movies & Videos
Flowers, Greetings & Misc Gifts
Books & Magazines
Jewelry & Watches
Computer Software -4%
27%
21%
20%
17%
15%
15%
14%
14%
14%
14%
14%
8%
7%
6%
6%
2%
-1%
* Netflix duration excluded from Retail category.
20. PAGE 20
Conclusion
As 2014 fades further in our rear view mirror and we ponder the road ahead, it is
time to put the digital future in focus. So many recent innovations and milestones
have laid the groundwork for a year ahead that presents opportunities up and
down the digital media ecosystem. We would like to outline ten trends in digital
that we feel are of particular importance and will shape what happens in 2015.
Ten Trends to Define 2015
1. Viewability Moves Closer to Becoming Currency, Better Aligns Dollars with Impact
Digital ad buyers and sellers have undergone a sometimes painful but
necessary transition toward using viewable impressions as currency. Publishers
willing to be held to this standard will also need to demonstrate that their
viewable inventory has been undervalued because its effectiveness has been
systematically understated by the non-viewable ads. As non-human traffic
and non-viewable ads get purged from the ecosystem, dollars will follow the
inventory that actually helps marketers reach their desired audiences and
influence consumer perceptions and purchase behaviors.
2. App Curation Improves Discovery, Expands the Market
The Apple and Android app stores have more than 1.3 million available apps and
not enough download activity to support much of what’s out there. And if getting
an app downloaded wasn’t already difficult enough, the average mobile user
uses only a handful of apps regularly with 75 percent of usage time concentrated
within their top four apps. Outside of the app store rankings, users lack a well-
optimized and curated way of finding the best apps for them. Look for new
approaches that leverage the social graph to aid in app discovery, serving to
diversify app usage and help build more sustainable mobile-first businesses in
the mid and long-tail of the market.
21. PAGE 21
2015 U.S. Digital Future in Focus
3. The Rise of the Short-Form Video Ad Demands New Set of Creative Skills
The entire digital ecosystem is fighting to deliver high-quality video inventory with
many of the leading social and video platforms playing a key role. Because social
channels are generally better suited to short-form content, much of the video
innovation has been in the introduction of short-form ads that are between five
and ten seconds. While Vine first popularized the six-second video, Facebook,
Instagram, and Twitter are making bigger plays in video, increasing the need
for short-form video ads that provide a quick and visually compelling brand
experience. In trading depth of engagement for scale, it will demand a new set of
creative skills from agencies seeking to fulfill these new requirements.
4. M-Commerce Begins Closing the Gap, But Conversion Won’t Get Solved Overnight
To date, not enough conditions have been met for mobile commerce to realize its
full potential. But with the continued uptick in smartphone screen size, improved
connection speeds, and apps and mobile websites better optimized for conversion,
we should see more smartphone users become comfortable with converting on their
phones. Enough of the market enablers have aligned to accelerate m-commerce
growth in 2015, and while it is expected to surge past 15 percent of digital
commerce before the end of the year, it will still be far from realizing its full potential.
5. Social Moves Down Funnel with “Buy Button”
Pinterest is already gaining traction as an ad platform as it rolls out its Promoted
Pin native ad units, which promise exposure among users who are already
exhibiting some level of intent in their browsing behavior. But reports of
integrating a “buy button” suggest Pinterest is looking closely at ways to more
directly tie exposure to purchase behavior and demonstrate the effectiveness
of these ads. Other social networks are also rumored to be working on
“buy buttons,” suggesting this is a theme to watch closely in 2015 as major
companies look to diversify from predominantly ad-based revenue streams to
those more closely associated with commerce.
22. PAGE 22
6. Native Ads Scale to Accelerate Mobile Ad Monetization
Native advertising has the straightest and clearest path to ad monetization on
mobile, with companies like Facebook and Twitter showing that this channel
can deliver ad dollars in rough alignment with consumers’ usage patterns. While
large platforms have the benefit of scale and being able to package their mobile
inventory alongside online ads, the emergence of native ad platforms will enable
the aggregation of inventory that will facilitate cross-platform campaigns and
improve monetization and sell-through of native ad inventory on mobile. “Scalable
native advertising” almost sounds like an oxymoron, but with many consistencies
in how these ads are being deployed across sites, there are real opportunities for
aggregation – not only across publishers but across platforms.
7. Lines Blurring Between Tech and Content Bring New Challenges, Opportunities
2014 gave birth to the term “vertically integrated digital media company,” as
traditional publishers trying to adapt to the digital environment recognized the
need to use technology and content optimization strategies to build economically
sustainable businesses. At the same time, the increasing number of digital
companies acting as both platforms and content producers suggests the
inevitable intersection of technology and content. While this shift may be seen as
an existential threat to the news business, it also represents a new opportunity
that not only places value on high-quality information content, but enables it to
reach audiences on a scale not previously available before. Many publishers who
were once relegated to audiences mostly within their immediate geographic
boundaries are now establishing very large audiences on other continents.
8. Cross-Platform Video Measurement Takes Critical Steps from Dream to Reality
As fall 2014 TV ratings saw the first undeniable evidence of systematic declines,
the economic implications of audience and platform fragmentation become
clear. There is no stopping the bleed of coveted 18-49 year-old audiences
from traditional linear TV, but innovation in measurement systems this year will
enable their unique viewing patterns to be accounted for on other platforms. The
reality is that sizeable incremental audiences drive high viewing engagement on
desktop, smartphone, tablet and over-the-top devices, and without quantifying
this behavior in the context of TV viewing, content owners will lose money and
advertisers will have fewer options for marketing effectively.
24. PAGE 24
comScore Brand Survey Lift™ Mobile
Brand Survey Lift Mobile (BSL™ Mobile) is a survey-
based solution that quantifies the branding impact of
a mobile campaign, providing actionable insights into
the effectiveness of advertising across the mobile web
and applications. The solution measures lifts across
a variety of key branding metrics, such as awareness,
message recall and purchase intent, to optimize mobile
campaigns and eliminate wasted ad spend.
comScore e-Commerce Measurement™
e-Commerce Measurement provides an accurate, timely
and comprehensive view of consumers’ online shopping
and spending behavior. Leveraging comScore’s panel
of more than 2 million internet users, e-Commerce
Measurement is used by retailers, travel suppliers,
financial analysts, credit card issuers, publishers and
manufacturers to understand competitive performance
and online marketing strategies.
comScore Media Metrix® Multi-Platform
Media Metrix Multi-Platform is an industry-leading
digital media measurement platform that provides an
unduplicated view of total digital audience behavior
across desktops, smartphones and tablets. Leveraging
the comScore UDM® methodology, Media Metrix Multi-
Platform measures total audience size, demographic
composition, engagement, performance within key user
segments and behavioral trends in the consumption of
browser, mobile app and video content. With this digital
measurement suite, publishers can showcase the value
of their audiences while agencies and advertisers can
create holistic media plans across platforms.
comScore Mobile Metrix®
Mobile Metrix is a mobile measurement solution that
captures total mobile audience behavior on browsers
and apps across smartphones and tablets. Leveraging
the comScore UDM® methodology, Mobile Metrix
measures total mobile audience reach, mobile
demographic composition, engagement and consumer
behavioral trends. As part of the Media Metrix Multi-
Platform suite, publishers can use Mobile Metrix to
showcase the value and scale of their mobile audiences
and benchmark against competitors, while agencies
and advertisers can strategically plan and buy mobile
advertising to achieve their campaign objectives.
comScore MobiLens®
MobiLens is a survey-based market research tool that
provides the latest insights about consumers’ mobile
usage trends, demographics and behaviors across
mobile devices. Used by media buyers, media sellers
and mobile phone manufacturers, MobiLens connects
data on mobile consumer demographics and behaviors
with device capabilities. By matching consumer
behavior with smartphone devices, MobiLens quantifies
the mobile phone market in terms of subscribers and
device penetration by manufacturer.
comScore qSearch™
qSearch is an online search tool that tracks online
search activity across search engines and websites
to identify search trends and behaviors of target
audience segments. Leveraging the comScore UDM®
methodology, qSearch measures actual search volume
and intensity for all traditional search engines as well
as other leading sites such as eBay, Facebook and
Wikipedia. Publishers use qSearch to understand their
referral traffic sources and optimize their organic or
paid search strategy. On the buy side, agencies and
advertisers can evaluate the worldwide search market
and research competitors’ search strategy to optimize
their marketing mix.
comScore TabLens®
TabLens is a survey-based market research tool that
provides the latest insights on the U.S. tablet market
including consumer usage trends and behaviors on
tablets. Used by media buyers, media sellers and
mobile device manufacturers, TabLens offers an in-
depth view of tablet owners, providing insights into
device-level adoption, content consumption and
consumer demographics.
comScore validated Campaign Essentials™
validated Campaign Essentials (vCE®) is an integrated
solution for complete campaign delivery validation
and in-flight optimization. Unlike existing single-point
solutions, vCE provides an unduplicated accounting of
impressions delivered across a variety of dimensions,
such as in-target, in-view, in-geo, brand safe and
free from non-human traffic (NHT). Used by media
buyers and sellers, vCE enables decreased waste and
increased campaign effectiveness.
comScore Video Metrix®
Video Metrix is a digital video measurement solution
that delivers end-to-end measurement of consumers’
digital video consumption of both video content and
advertising on desktops. Leveraging the comScore
UDM® methodology, Video Metrix captures user
engagement and viewing behavior at the video show
or property level. Publishers use Video Metrix to
demonstrate the value of their video audiences to
advertisers and benchmark against competitors, while
agencies and advertisers can compare video audiences
by publishers, category and demographics to inform
video ad planning and buying.
Shareablee, Inc.
Launched in 2013, Shareablee Inc.
(http://www.shareablee.com) is the leading authority
on audience intelligence, competitive benchmarking
and actionable insights for social media. The official
social media analytics partner of comScore,
Shareablee measures a census of global properties
and collects brand audience and engagement data
across Facebook, Twitter, Instagram, Google+,
Tumblr, LinkedIn, YouTube and Pinterest.
PRODUCT SUMMARY
25. PAGE 25
2015 U.S. Digital Future in Focus
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