- Smartphones and laptops are the most common devices used to access the internet while websites, email, social media, and apps are the most used channels for researching products online. Fashion and travel are top categories purchased online. - Video consumption is rising significantly each year and becoming a key marketing platform while usage of desktop PCs and tablets is decreasing. The number of digital buyers is also growing substantially each year. More online businesses are emerging, creating stiffer competition in the digital marketplace.