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Transcript

  • 1. Effective Public Communication
  • 2. JC’s Pancakes
  • 3. BACKGROUND HISTORY
  • 4. INSPIRATION 4 friends get inspiration & ideas from Kedah.
  • 5. Penang people love to eat They get the recipe from Penang. pancakes The name ‘JC’ is one of the founder of this restaurant.
  • 6. The First Outlet Opening in Citta Mall, Petaling Jaya.
  • 7. The shop went Bankrupt Reason: •No enough traffic among the shopping mall •No customers come to buy pancakes •No income •No money to pay for staff •No money to sustain
  • 8. RELOCATION! Moved to Taylor’s University.
  • 9. Competitors of JC’s Pancakes
  • 10. NEW COMPANY NEW PRODUCT •JC’s Pancakes is a new company. •People don’t know about the new product. •People reject to try the new food.
  • 11. Eating “Brand” instead of food •Customers eat food based on the brand. •Example: MacDonald, KFC, Pizza Hut
  • 12. PANCAKES COMPETITORS •Some company selling the same product caused the competition of JC’s Pancakes. •Example: Hot & Roll, Pancakes House
  • 13. Obstacles & Challenges of JC’s Pancakes
  • 14. It’s a snack, not a MEAL. •Pancake is a new market •90% of the customers are students. •Students not willing to take pancakes as their proper meal •Didn’t give fullness.
  • 15. TRAFFIC & PEOPLE •Hard to get a good and convenient location. •Hard to get back the same customers.
  • 16. THE WORKERS •Having problems to employ employees. •Limited man power to do work. •Hard to trust the employees.
  • 17. JC’s Pancakes nature of business.
  • 18. Pancakes & Nasi Lemak •Sell pancakes as the main food & nasi lemak as sub choice. •Pancakes divide into heavy and light pancakes. •Sell nasi lemak to support income.
  • 19. LIGHT PANCAKES AS SNACK HEAVY PANCAKES AS MEAL
  • 20. STRATEGIES •Having promotion: breakfast set A & breakfast set B •Have a set meal called Nasi Ayam Penyet. •However Nasi Ayam Penyet is not selling anymore as it replacing the places of selling pancakes.
  • 21. Future plan of JC’s Pancakes
  • 22. Franchised •Opening 2 franchises soon in May in KLIA 2. •To earn extra income from franchise.
  • 23. YUMMY YUMMY DUCK
  • 24. BACKGROUND HISTORY •Started business in 1980. •Raise, cook and export ducks to Singapore.
  • 25. Obstacles/Challenges •Duck selling business is somewhat small. •The owner stick to what they were doing and be always passionate about it. •Duck market isn’t actually high in demand. •Sells well during festive seasons, especially Chinese new year.
  • 26. Nature of Business •The owner goes to the slaughter house to inspect the quality of the ducks at 5 a.m. •The owner inspects the management of the ducks at the farm as well. •If the business at the restaurant doesn’t sell well, yummy yummy duck focus sales at a local market.
  • 27. Strategy of Yummy Yummy Duck •No holidays because that’s when the business is at it’s peak. •Research and hard work. •Listen to suggestions from customers or friends. •Provide a simple dish. •Have the customers feel like they’re having home cooked food.
  • 28. Future Plan of Yummy Yummy Duck •Retire and let daughter take over the place. •Advise to her daughter: business should do in hard work but not laziness.
  • 29. Advice to the future generation •Carry on the business and entrust the business •Responsible to maintain the health of customer •Always provide clean and healthy food for customer
  • 30. THE END