1. Assignment: Research assignment
Group member: Lai Choon Feng (0315898)
Bo Yong Khong (0316317)
Chong Zit Man (0315915)
Lee Kit Hung (0315722)
Gan Jet Foong (0315998)

2. BACKGROUND OF BUSINESS

3. AH SOON FRIED OYSTER
• Food stall located at food court named “Red
Garden”.
• Interviewee / Founder: Mr. Ah Wai( the Boss)
• Menu included Fried Oyster and also Hokkien Mee
• The Signature Dishes: Fried Oyster.

4. HISTORY AND
BACKGROUND
• Have a food staller family background.(Dad,brother)
• Learn fried oyster from his brother, and they work together.
• 2005 Jan 1 , he started his own business at “Red Garden”
• Business hour: 5:30pm – 12:30 am
• At least 50 plates of Fried oyster per day. And also sell at least
300 plates in a day during public holiday and Chinese New year.

5. FRIED OYSTER IN KLANG VALLEY
• One of the stalls in Asian Cafe (Food Center)
• Located in Jalan SS15 , Subang Jaya
• Interviewee: Mr. Lim Tong Kiat
• Menu: fried oyster and lobakoh

6. HISTORY AND BACKGROUND
• Founder: Mr. Lim Tong Kiat
• More than 20 years
• Inspiration: encouraged and supported by his younger brother on
running this fried oyster stall.
• Capital to start business: RM100k

7. ANALYSIS IN TERMS OF COMPETITORS

8. NUMBER OF COMPETITORS
• In Penang, there are at least 200-300 competitors in the fried oyster
business. It is a very competitive because there are at least one fried
oyster stall in every food court.
• In Klang Valley, there is only Mr. Lim, the fried oyster stall in that
area. So that, there is no competitive to his business.
vs

9. TOP COMPETITORS
• In Penang, there are no top competitors because too many same kind
of businesses, hard to mention which one is top competitors.
• In Klang Valley, there are no top competitors, because it is monopoly
business.

10. STRATEGIES

11. STRATEGIES OF AH SOON
FRIED OYSTER
• Mr. Soon will take the fresh oyster from 3 suppliers.
• He won tournament to make his food famous.
• He obtained free advertisement of his food.
• He will make the fried oyster himself to maintain the
quality of food.
• He open the stall for whole year, he only rest for one day
during Chinese new year.

12. STRATEGIES OF FRIED OYSTER IN KLANG
VALLEY
• The only seller of fried oyster
• No opponent is met, no challenge
• No idea on any strategies for competing

13. OBSTACLES AND NATURE OF MARKET

14. OBSTACLES
• It is very hard to survive in this market, too many same kind of
business.
• Capital is a big problem to start this business.

15. NATURE OF BUSINESS
• The fried oyster stalls for Penang and Klang Valley are providing food services so they
are facing a Monopolistic Competition.
• Because in Penang or there are more than 50 of stalls at the market but Klang Valley
no.
• In Penang, there are approximately at least 200 for internet searching only, and there
should be over 200 of oyster food stall without internet searching but at Klang Valley
have at least 50 firms doing the oyster stall.

16. • Due to the monopolistic competition , they will try to sell others product such as
hokkien mee in stead of fried oyster.
• The are of Penang having a better benefit of fresh mart, the state there
surrounded by sea also. So, there are able to get fresh seafood more easier than
Klang Valley.
• Both of the stalls are opening at food court so there are a lot of substitute items,
customer can easily choose another food in stead of fried oyster. So fried oyster
stall cannot simply to raise their price.

17. RECOMMENDATION

18. RECOMMENDATION OF 2 BUSINESSES
• Expand the business by opening other branch
• Area with high population
• Create different types of cooking styles
• Reduce the price of dishes
• Expand the size of dishes for more choice

19. CONCLUSION
• Based on my analysis, the fried oyster in Klang Valley is more
commercially successful than Ah Soon Fried Oyster (Penang). The
main reason is there are too many competitors in Penang. Therefore,
the Ah Soon Fried Oyster (Penang) is difficult to gain extra profit.
However, the fried oyster in Klang Valley has no any competitors. So
that it can earn more profit compare to Ah Soon Fried
Oyster(Penang).

20. THANK YOU!!

21. REFERENCES
• Issac Tan. Isaac Tan.net. Retrieved from
http://www.isaactan.net/2011/08/red-garden-food-paradise-
penang.html (Accessed 5/5/2014)
• Food point of interest. Retrieved from
http://www.foodpoi.com/2012/04/crispy-fried-oyster-at-lam-ah-coffee-
shop-chulia-street-penang/ (Accessed 5/5/2014)
• Campbell.C (January 2013). Penang's traditional Oh Chien fried
oyster omelettes. Retrieved from
http://www.1stoppenang.com/articles/oh_chien (Accessed 5/5/2014)

22. • Famous most wanted. Retrieved from
http://food.malaysiamostwanted.com/venues/kedai-kopi-seng-thor-lebuh-camarvon-
penang (Accessed 5/5/2014)
• Penang travel tips. Retrieved from http://m.penang-traveltips.com/site/fried-
oyster.htm (Accessed 5/5/2014)
• Place sand foods. Retrieved from http://www.placesandfoods.com/2013/03/seng-thor-
greasy-oh-chien-oyster-omelette.html (Accessed 5/5/2014)
• Top food. Retrieved from http://www.tourism.gov.my/en/my/web-page/places/states-
of-malaysia/penang#page/2 (Accessed 5/5/2014)
• CK Lam (20 jan 2014). What to see online. Retrieved from
http://www.what2seeonline.com/2010/01/fried-oyster-omelette-oh-chien-in-penang/
(Accessed 5/5/2014)