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Effective Public
Communication
JC‟s Pancakes
BACKGROUND HISTORY
INSPIRATION
4 friends get inspiration & ideas from Kedah.
Penang people love to eat
pancakes
They get the recipe from Penang.
The name „JC‟ is one of the founder of this
restaurant.
THE1ST FOOD STORE
Opening in Citta Mall, Petaling Jaya.
THE SHOP WENT

BRANKRUPT
Reason:
•No enough traffic among the shopping mall
•No customers come to buy pancakes
•No income
•No money to pay for staff
•No money to sustain
THE RELOCATION TO TU
MOVED TO TAYLOR‟S UNIVERSITY.
COMPETITORS
NEW COMPANY NEW
PRODUCT
•JC‟s

Pancakes is a new company.
•People don‟t know about the new product.
•People reject to try the new food
BUY “BRAND” NOT FOOD
•PEOPLE

EAT FOOD BASED ON BRAND.
•MCDONALD‟S, KFC, STARBUCKS, A&W.

THE
COMPETITOR
S
PANCAKES COMPETITORS
•Some

company selling pancakes too caused the
competition of JC‟s Pancakes.
•Example: Hot & Roll, Pancakes House
OBSTACLES &
CHALLENGES
KNOW AS SNACK
•Pancake

is a new market
•90% of the customers are students.
•Students not willing to take pancakes as their
proper meal
•Didn‟t give fullness.
TRAFFIC & PEOPLE
•Hard

to get a good and convenient location.
•Hard to get back the same customers.
THE WORKERS
•Having

problems to employ employees.
•Limited man power to do work.
•Hard to trust the employees.
NATURE OF BUSINESS
PANCAKES
•Sell

pancakes as the main food & nasi lemak as
sub choice.
•Pancakes divide into heavy and light pancakes.
•Sell nasi lemak to support income.
LIGHT PANCAKES AS SNACK

HEAVY PANCAKES AS MEAL
STRATEGIES
•Having

promotion: breakfast set A & breakfast

set B
•Have a set called Nasi Ayam Penyet.
•However not selling as it replacing the places of
selling pancakes.
FUTURE PLAN
FRANCHISED
•Opening

2 franchises soon in May in KLIA 2.
•To earn extra income from franchise.
YUMMY YUMMY DUCK
Background

-Started in 1980.
-Raise, cook and export ducks to Singapore.
Analysis

Competitors
-Not much competition
-Earn what you deserve
Obstacles/Challenges

-Duck selling business is somewhat small.
-Stick to what they were doing and be always passionate
about it.
-Duck market isn‟t actually high in demand.
-Sells well during festive seasons, especially Chinese new
year.
Nature of Business

-Goes to the slaughter house to inspect the quality of the
ducks at 5 a.m.
-Inspects the management of the ducks at the farm as
well.
-If the business at the restaurant doesn‟t sell well, they
focus sales at a local market.
Strategy

-No holidays because that‟s when the
business is at it‟s peak.
-Research and hard work.
-Listen to suggestions from customers or
friends.
-Provide a simple dish.
-Have the customers feel like they‟re
having home cooked food
Recommendation

Future plan(s)
-Have his daughter take over the business.
The goal

-Retire and let daughter take over the place.
-Business should do in hard work but not
laziness.
Advice to the future
generation

-Carry on the business and entrust the business
-Responsible to maintain the health of customer
-Always provide clean and healthy food for
customer

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