1. Effective Public
Communication

2. „Being good in business is the
most fascinating kind of art.
Making money is art and
working is art but good business
is the best art.‟ - Andy Warhol

3. Type of Business
1. Proprietorship
2. Partnership
3.Corporation
4.Cooperative
5.Franchising
6.Home Business

4. JC‟s Pancakes

5. BACKGROUND HISTORY

6. INSPIRATION
4 friends get inspiration & ideas from Kedah.

7. Penang people love to eat
pancakes
They get the recipe from Penang.
The name „JC‟ is one of the founder of this
restaurant.

8. THE1ST FOOD STORE
Opening in Citta Mall, Petaling Jaya.

9. THE SHOP WENT
BRANKRUPT
Reason:
•No enough traffic around the shopping mall
•No customers come to buy pancakes
•No income
•No money to pay for staff
•No money to sustain

10. THE RELOCATION TO TU
MOVED TO TAYLOR‟S UNIVERSITY.

11. COMPETITORS

12. NEW COMPANY NEW
PRODUCT
•JC‟s
Pancakes is a new company.
•People are not familiar about the new product.
•People refuse to try the new food

13. BUY “BRAND” NOT FOOD
•PEOPLE ARE ATTRACTED
TO PRODUCT
BASED ON BRAND.
•MCDONALD‟S, KFC, STARBUCKS, A&W.
THE
COMPETITOR
S

14. PANCAKES COMPETITORS
•Some
company selling pancakes too caused the
competition of JC‟s Pancakes.
•Example: Hot & Roll, Pancakes House

15. OBSTACLES &
CHALLENGES

16. KNOWN AS SNACK
•Pancake
is a new market
•90% of the customers are students.
•Students are not willing to take pancakes as
their proper meal
•Could not provide them the satisfaction of a full
meal

17. TRAFFIC & PEOPLE
•Hard
to get a good and convenient location.
•Hard to get back the same customers.

18. THE WORKERS
•Having
problems to employ reliable employees.
•Limited manpower to do work.
•Hard to trust the employees.

19. NATURE OF BUSINESS

20. PANCAKES
•Sell
pancakes as the main food & nasi lemak as
sub choice.
•Pancakes divide into heavy and light pancakes.
•Sells nasi lemak to support income.

21. LIGHT PANCAKES AS SNACK
HEAVY PANCAKES AS MEAL

22. STRATEGIES
•Have
promotion: breakfast set A & breakfast set
B
•Have a sets such as Nasi Ayam Penyet

23. FUTURE PLAN

24. FRANCHISED
•Opening
2 franchises on May in KLIA 2.
•To earn extra income from franchise.
•More secured business strategy.

25. YUMMY YUMMY DUCK

26. Background
-Started in 1980 as a farm
-Ducks were raised,
cooked and sold in
bazaar.
-Export ducks to
Singapore as well

27. Analysis
Competitors
-Not much competition
-Earn what they earn

28. Obstacles/Challenges
-Duck selling business is a small business.
-Stick to what they were doing and be always
passionate about it.
-Duck market isn‟t actually high in demand.
-Sells well during festive seasons, or holidays
especially Chinese new year.

29. Nature of Business
-Goes to the butcher house to inspect the quality of the
ducks at 5 a.m.
-Inspects the management of the ducks at the farm as
well.
-If the business at the restaurant doesn‟t sell well, they
focus sales at a local market.

30. Strategy
-No holidays because that‟s when the
business is at it‟s peak.
-Research and hard work.
-Listen to suggestions from customers or
friends.
-Provide a simple dish.
-Have the customers feel like they‟re
having home cooked food

31. Recommendation
Future plan(s)
Further enhance the cooking method.

32. The goal
-Sustain the business from generation to
generation
-Business should do in hard work but not
laziness.

33. Advice to the future
generation
-Carry on the business and entrust the business
-Responsible to maintain the health of customer
-Always provide clean and healthy food for
customer