JC's Pancakes opened its first outlet in Citta Mall but went bankrupt due to low foot traffic and lack of customers. It then relocated to Taylor's University. It faces competition from other pancake restaurants and challenges in establishing pancakes as a meal rather than just a snack. For future plans, JC's Pancakes will open two franchises and continue diversifying its menu. Yummy Yummy Duck, established in 1980, faces challenges from the small duck market but remains passionate. It focuses on quality and customer service. Coliseum Cafe, established in 1921, is one of Malaysia's oldest cafes known for its Western Hainanese cuisine. It faces challenges from low efficiency and competitors but maintains

1. ENGLISH

2. JC’s Pancakes

3. BACKGROUND HISTORY

4. INSPIRATION
4 friends get inspiration & ideas from
Kedah.

5. Penang people love to eat
They get the recipe from Penang.
pancakes
The name ‘JC’ is one of the founder of this
restaurant.

6. The First Outlet
Opening in Citta Mall, Petaling Jaya.

7. The shop went
Bankrupt
Reason:
•No enough traffic among the shopping mall
•No customers come to buy pancakes
•No income
•No money to pay for staff
•No money to sustain

8. RELOCATION!
Moved to Taylor’s University.

9. Competitors of JC’s
Pancakes

10. NEW COMPANY NEW PRODUCT
•JC’s Pancakes is a new company.
•People don’t know about the new product.
•People reject to try the new food.

11. Eating “Brand” instead of food
•Customers eat food based on the brand.
•Example: MacDonald, KFC, Pizza Hut

12. PANCAKES
COMPETITORS
•Some company selling the same product
caused the competition of JC’s Pancakes.
•Example: Hot & Roll, Pancakes House

13. Obstacles & Challenges of
JC’s Pancakes

14. It’s a snack, not a MEAL.
•Pancake is a new market
•90% of the customers are students.
•Students not willing to take pancakes as
their proper meal
•Didn’t give fullness.

15. TRAFFIC & PEOPLE
•Hard to get a good and convenient location.
•Hard to get back the same customers.

16. THE WORKERS
•Having problems to employ employees.
•Limited man power to do work.
•Hard to trust the employees.

17. JC’s Pancakes nature of
business.

18. Pancakes & Nasi Lemak
•Sell pancakes as the main food & nasi lemak as
sub choice.
•Pancakes divide into heavy and light pancakes.
•Sell nasi lemak to support income.

19. LIGHT PANCAKES AS SNACK
HEAVY PANCAKES AS MEAL

20. STRATEGIES
•Having promotion: breakfast set A & breakfast set B
•Have a set meal called Nasi Ayam Penyet.
•However Nasi Ayam Penyet is not selling anymore as it
replacing the places of selling pancakes.

21. Future plan of JC’s
Pancakes

22. Franchised
•Opening 2 franchises soon in May in KLIA 2.
•To earn extra income from franchise.

23. YUMMY
YUMMY
DUCK

24. BACKGROUND HISTORY
•Started business in 1980.
•Raise, cook and export ducks to Singapore.

25. Obstacles/Challenges
•Duck selling business is somewhat small.
•The owner stick to what they were doing and be always passionate about it.
•Duck market isn’t actually high in demand.
•Sells well during festive seasons, especially Chinese new year.

26. Nature of Business
•The owner goes to the slaughter house to inspect the quality of the
ducks at 5 a.m.
•The owner inspects the management of the ducks at the farm as well.
•If the business at the restaurant doesn’t sell well, yummy yummy duck
focus sales at a local market.

27. Strategy of Yummy
Yummy Duck
•No holidays because that’s when the business
is at it’s peak.
•Research and hard work.
•Listen to suggestions from customers or
friends.
•Provide a simple dish.
•Have the customers feel like they’re having
home cooked food.

28. Future Plan of Yummy Yummy Duck
•Retire and let daughter take over the place.
•Advise to her daughter: business should do in hard work
but not laziness.

29. Advice to the future generation
•Carry on the business and entrust the business
•Responsible to maintain the health of
customer
•Always provide clean and healthy food for
customer

30. Coliseum Cafe

31. Background History
•
•
•
Established in 1921
One of the oldest café in the country
It's one of the best examples of the city's colonial heritage.

32. History of Coliseum Cafe
The restaurant served
the British who worked
and lived in then
Malaya in the early
days.
Patronised by
government officers, tin
miners, planters,
traders and military
personnel.
Western Colonial
cuisine evolved the
Hainanese chefs
immigrants from China,
concocted their own
interpretation of
western dish.
Customer may detect
delicate influences of
ingredients synonymous
of the Malay, Chinese
and Indian cuisine in
dishes as the chefs
mixed local spices and
style.
Coliseum Café and
Grillroom is famously
known as Western
Hainanese Cuisine.

33. Challenges of
Coliseum Cafe

34. Low efficiency
Competitor
Low Efficiency
•Retirement
• Laziness
•Less worker
Man-Power
•Quality decreasing
•Kampachi, Noble Mansion
•Appealing to the younger
crowd

35. Nature of business

36. Coliseum Cafe
• Famously known for its Western Hainanese
Cuisine
• Evolved over the years through the influence
of the British Colonial Era and the assimilation
of Asian taste buds.
• Famous Dishes:
1.
Hainanese Meehoon
2.
Hainanese Chicken Chop
3.
Sizzling Steaks

37. HOTEL SERVICE
• Located on the second floor
• Provides affordable
accommodation for backpackers.

38. AMBIENCE
•Warm Lighting.
•A typical of a colonial grillroom
•retaining many of its original wood interior and trimmings.
•Quiet and well ventilated.
•Light background oldies music.

39. POSH SERVINGS
•Waiters provides great courtesy towards their customers
•Serves food using trolleys
•Once famous for its ‘Old veterans male waiters’
•But recent change of managements altered its tradition.

40. Vision of Coliseum Cafe

41. VISION
Ensure strict conformity with the standard operating procedure
in food processing and preparation, food quality, cost control and wastages.
Coliseum should be able to identify and sustain at 10-15 outlets.
In 2013, a second coliseum outlet at Plaza 331, Petaling Jaya Selangor.
1st march 2014, we will be opening an outlet at Mid valley.

42. THE END