Pikoy Pinoy Pancake House is a Filipino pancake restaurant based on Japanese pancakes. It aims to serve gourmet versions of pancakes and integrate Filipino hospitality with international service standards. The restaurant is owned by recent business graduates who want to showcase Filipino cuisine. It will offer a variety of pancakes, desserts and drinks at an upscale location in Zamboanga City.

1. • Is a one stop gourmet
pancake house based
from the famous Filipino
street food known as
―Japanese Pancake‖

2. EXECUTIVE SUMMARY
Concept
Pikoy Pinoy Pancake House is primarily based
from the famous ―Japanese Pancake‖ found in the
Philippines. Pikoy Pinoy is made to be an eminent
version of the Japanese Pancake. We visualize the
simple pancake and turn it into something of a
gourmet level that is served in finest cuisines.

3. EXECUTIVE SUMMARY
Founders
Personalized Cluster Company is from the
Business Administration students of Ateneo
de Zamboanga University Batch 2014-2015 .

4. EXECUTIVE SUMMARY
Mission
Pikoy Pinoy Pancake House aims to be recognized in
Zamboanga as the casual-dining restaurant that values
Filipino hospitality traits and integrates international
standards in both products and service. We aim to
continuously train our employees not only to adhere to
high standards of service but also to learn to anticipate
and respond to our customer's expectation. In fulfilling
these high standards, we will improve our financial
performance and by this means generate greater value
for our customers, employees and the company.

5. EXECUTIVE SUMMARY
Objectives
To be known as a restaurant that values Filipino
family culture. Be an active part of the Filipino/
Zamboangeno’s community.
Create a solid concept in the industry and track
performance in order to begin expanding to other
markets within six months.

6. EXECUTIVE SUMMARY
Keys to success
 Be the restaurant of choice in our segment in the
food industry .
 Be consistent in our services and provide high level
of assistance.
 Give importance to our quality products.
 Be up-to-date in the web designs and community
services.

7. COMPANY DESCRIPTION
• Personalized Cluster Company launches with its first ―Pikoy
Pinoy Pancake Shop‖ located at Jardin Maria Clara
Lobregat and soon to open in Paseo Del Mar/Lantaka and
at the Airport
• It will offer the residents and visitors a totally new style of a
different variety of high class Filipino delicacies which
specialized on pancakes, desserts, and beverages
Variety
Location
Expansion

8. THE PIKOY PINOY PANCAKE SHOP CONCEPT
 The concept was originated by the Personalized group on
Facebook handled by the business administration students
of Ateneo de Zamboanga University. This was originally a
business plan project and pursued by the management
students who took up the Entrepreneur track and turned it
into a real competitive business.
 Pikoy Pinoy Pancake Shop offers a superior pancake
product, delicious pastries, fresh juices, the finest coffee
drinks, and gift items.

9. THE PIKOY PINOY PANCAKE SHOP CONCEPT
 The Pikoy Pinoy Pancake Shop staff members who prepare
the desserts and beverages are highly trained and
experienced. They know how to prepare an excellent
espresso-based drink and brew tasty coffee. We use the
highest quality equipment and ingredients to deliver
a noticeably superior product.
 Our design style is different from all other coffeehouses and
cake shops an upscale "Cote d'Azur" look. It features
stained glass decorations, art glasswork, Mediterranean
Riviera style furnishings and outdoor dining.

10. COMPANY OWNERSHIP
 The Pikoy Pinoy Pancake Shop is a privately held
company. It is registered as a state LLC
Corporation, with ownership shared by
Personalized Cluster Company, Gian Carlo Flores,
Whilda Suarez, Lalaine Hailil, Isabelle Agustin,
Antonette Rubio, and Gerald Baruc.

11. START-UP SUMMARY
 Our costs are an estimated P189,000 and P25,000
for opening inventory and operating capital. Future
stores should cost no more than P175,000 to build
out since many of the costs incurred here will not
have to be repeated later.

12. START-UP SUMMARY
 Long term assets
 Under counter Refrigerators P30,000
 Service/Prep Counter P12,000
 Pancake Stove (2) P40,000
 Large Refrigerator P30,000
 Milk Coolers (3) P10,000
 Cash register Point of Sale System P14,000
 Espresso Machine P11,000
 Fetco Coffee Brewer P2,500
 Counters/Condiment bar/shelving P12,000

13. START-UP SUMMARY
Short –Term Assets
 Tables, Chairs, Furnishings P 20,000
 LPG (2) P 6,000
 Lighting Fixtures P 2,000

14. PRODUCTS AND SERVICES
 Pikoy Pinoy Pancake sells high-quality
specialty Japanese cake, coffee, juice, water,
soft drinks, pastries, and gift items. Despite
being an upscale Pancake Shop, our prices
are in line with the leading national chains.

15. THE PIKOY PINOY PANCAKE
MENU
 We offer three groups of drinks—coffee, sodas,
juice, also snacks and pastries—with several
choices within each group. This enables us to
provide more variety than our competitors while
keeping the preparation of the drinks easy to
execute.

16. THE PROPOSED CONCEPTS

17. MARKET ANALYSIS
Market Place:
 Maria Clara Lobregat Park
 Paseo Del Mar (soon to open)
 Airport (soon to open)
Target Market:
 Local citizens and tourists in Zamboanga City.

18. STRATEGY AND IMPLEMENTATION
 Competitive Edge
• High quality and best tasting food at an
affordable price.
• Relaxing location with a superior ambiance.
• Wider variety of pancake, pastries and drinks

19. STRATEGY AND IMPLEMENTATION
Marketing Strategy
 We offer a high quality products and services in a
superior environment that satisfy all customers. They
become an instrument of our company for a word-of-
mouth marketing that will generate our business. We
will also engage in an ongoing aggressive marketing
program that will help us establish profitability
quickly and set the stage for continual growth.

20. WEB PLAN SUMMARY
 The PC Company plans on setting up a website for Pikoy
Pancake House. The website address will be
www.PikoyPinoy.blogspot.com . With the increasing
improvement of technology, more and more customers
usually discover products online.
 This will help the customers to know more about the product
and also give them an opportunity to give their feedbacks
about the store, product and service.

21. WEB PLAN SUMMARY
Sales and Marketing
Strategies:
 Gift cards
 Gift Baskets
 Birthday and Christmas
promos
 New store openings
 Pay-per-click advertising

22. FINANCIAL ANALYSIS
MANAGEMENT TEAM
Pikoy Pinoy is a pancake house managed by Personalize Cluster
Company
•Antonette Rubio
•Gian Carlo Flores
•Gerald John Baruc
•Whilda Suarez
•Angelica Isabelle Agustin
•Lalaine Hailil.

23. RESPONSIBILITIES
Antonette Rubio
Antonette already gain more than a year of experience in the business
and selling. She is also a management student of Ateneo de
Zamboanga University. Founder/owner of Anets Japanese Cake, 2009-
present. Antonette will be responsible for Marketing, Site development,
Equiptment ordering, Product ordering and assigned in the supervision
of Pikoy Pinoy every Friday in Paseo del Mar and Wednesdays on the
main local branch.
Gian Carlo Flores
Gian is a fresh entrepreneur here in Zamboanga City and a
management student of Ateneo de Zamboanga University. Gian Carlo
flores will be assigned in Marketing, Training and assigned in the
supervision of Pikoy Pinoy every Saturday in Paseo del Mar and
Mondays on all other future local branch.

24. RESPONSIBILITIES
Gerald John Baruc
Gerald is also a fresh entrepreneur, also a management student in
Ateneo de Zamboanga University. Gerald John Baruc will also be
assigned in Marketing, Accounting Supervision and assigned in the
supervision of Pikoy Pinoy every Thursday in the main local branch..
Whilda Suarez
Whilda is also a fresh entrepreneur and also a management student in
Ateneo de Zamboanga University. Whilda Suarez will be responsible
for Staffing, Inderior design and assigned in the supervision of Pikoy
Pinoy every Wednesday in the main local branch together with Ms.
Rubio.

25. RESPONSIBILITIES
Angelica Isabelle Agustin
Lica is also a fresh entrepreneur and also a management student in
Ateneo de Zamboanga University. Lica Agustin will be responsible
for Website design/development, Menu development and
supervision of Pikoy Pinoy every Monday in the main local
branches.
Lalaine Hailil
Lalaine is also a fresh entrepreneur and also a management
student in Ateneo de Zamboanga University. Lalaine Hailil will be
responsible for Marketing, Training, Menu development and
supervision of Pikoy Pinoy every Tuesday in Paseo del Mar and
Mondays on all other local branches.

26. FINANCIAL ANALYSIS
Income per Kilo
Cost of Japanese Cake mixture per kilo ₱ 287
1 kilo = minimum of 115 pcs. Japanese Cake
SELLING PRICE @ P5 each ₱ 575
Income ₱ 288 / Kilo

27. FINANCIAL ANALYSIS
Daily Income
Income per kilo ₱ 288
Kilos per day X 10
Income ₱ 2880 / Day

28. FINANCIAL ANALYSIS
Monthly Income
Income per day ₱ 2,880
1 month (26 working days) X 26
Income ₱ 74,880 / Month
Salary of 3 employees (₱ 267/day) ₱ 20,826 / Month
TOTAL PROFIT ₱ 54,054 / Month

29. FINANCIAL ANALYSIS
Return of Investment
Return of Investment was achieved within 4 months of
the company operation. We are already at our 7th
motnth and planning to branch out and expand soon in
Paseo del Mar and in selected malls in Zamboanga City.