This month we'll explore the topic of Using Webinars for Lead Generation. Join us for this webinar as we get an overview of how important using webinars for lead generation is for your organization.
4. 5 Elements that Make Webinars Great
for Lead Gen
Taste What You Offer
Value Exchange
Easy to Measure
Identifies Where You Are in Buyer’s Journey
Entry Point to Follow Up
5. Taste Before You Try
• Authenticity
• Legitimacy
• Sets Expectations
• Increases Brand Trust
• Increases Word of Mouth
• Allows for Benchmarking
• Decreases Buyer’s Remorse
6. Value Exchange
• Fill Out a Registration Form
• Get Email Address
• Understand Initial Area of Interest
• Allows Association Brand to Start Personalized
Dialogue
7. Easy to Measure
How many people are interested in the topic
When people registered
How many people reached out for help, login, etc prior
How people found registration site (referral source)
How long people stayed within the webinar
How people responded/participated within the webinar
Ratings of the webinar
How responsive people were to post-webinar follow ups
Revenue
Cost per lead/ Cost per acquisition
8. Where You are in the Buyer’s Journey
• Just Learning the Topic
• How to Apply Topical Knowledge
• Best Practices
• Alternatives to What You’re Doing
• Comparisons between Solutions
• What to Expect/Prepare Post-Purchase
9. Entry Point to Follow Up
• Automate a personalized follow up based on
their behavior
• Ask further questions about preferences for
how they want to:
• Interact
• Learn more
• Get involved
• Be addressed
• Etc etc
13. Promoting Webinars
Paid advertising
Linked In
Google AdWords
Paid banner ad placement
Twitter & Facebook
Social media
SEO
Direct mail
Affiliates
14. Quick Success Story
• Free Webinars
• Live & On-Demand
• Packages
• Display Based on Time, Format & Topics
• Uses Discounts to Increase Registration
15.
16. CFMA Results
Great lead funnel
So much data
Understand hot topics & positive feedback loop for new
webinars
Create demand for speakers
Create demand for CFMA brand
Create new customers
Create complete digital profile