The document explains the concept of sales leads and various methods for generating them, including online strategies like landing page optimization and social media marketing, as well as offline methods like television appearances and public speaking. It emphasizes the importance of effective communication, engaging content, and strategic partnerships in attracting potential customers. Additionally, it covers the use of lead generation tools such as pop-up advertising, email automation, and quizzes to enhance lead capture and management.

1. Generating
Sales Leads

2. What is Sales
Lead?
• A Sales Lead is a Prospective
Consumer of a product or
service
• It created when an
individual or business shows
interest and provides
contact information.

3. Ways to Generate Leads
Landing Page Optimization
Social Media for Lead Generation
Offline Strategies
User Reviews and Referrals
Lead Generation Tools & Services

4. Landing Page Optimization
• Product Videos
• Avoid Using the Word
‘Spam’
• Call To Action
• Offer Fewer Options

5. Product Videos
• Approximately 65% of people are visual
learners.
• Using videos to explain a business’s
product offering is a better way of
speaking to the majority of the
audience.
• Videos do not just keep users engaged,
but also inspire them to take action.
• Product Videos have the power to
generate leads online to a maximum
rate of 33%.

6. Avoid using the word "Spam"
• Don’t write sentences
like ‘100% privacy, we
will never spam you on
Sign up form
• This can decrease lead
conversation by 18%
• We can use other ways to
convey audience that the
are safe by signing up.

7. Call to Action
• Your call to action is the
big shiny button you’re
trying to steer attention
toward
• A retail advertisement or
commercial without a
call-to-action is
considered incomplete
and ineffective.
• A Call to Action Button
helps to increase leads
by 600% (Aprx.)

8. Offer Fewer
Options
• Let Videos / Images Speaks
more about your product
• Content must be to the point
and must not repetitive
• Less Options = Less Confusion
• Don’t give more Call to
Actions.

9. Social Media for Lead
Generation
Twitter
• Tweet Promotion
• Tweeter Cards
• Learn Social Listening on Twitter
Make Posts on LinkedIn
SlideShare to Landing Pages
Responding to Questions on Quora
Communities on Google+

10. Twitter
• No. 1 Microblogging Site
• Customers exposed to many tweet promotions are
12% more likely to convert
• The tweets also need to be interesting and valuable to
the audience, despite promoting business products or
services.
• Linking relevant tweets to a business website’s landing
page is an excellent way of optimizing their potential.
• We can use Twitter Cards to embed twits on website /
Blog
• A quick search on Twitter to find out the people
interested in our brand at any particular time
• Engaging with prospects on Twitter can increase social
media-sourced inbound sales by up to 25%

11. Make Posts on
LinkedIn
• LinkedIn is the best social site
for lead generation.
• Great post on LinkedIn goes
hand in hand with a great
landing page for lead tracking
and capture, and a strong
product or service offering.
• Your post on LinkedIn can be
on
• Knowledge about your
industry
• Features of your products
• Facts and figures etc.

12. SlideShare to Landing Pages
• SlideShare is the world's largest
community for sharing slide
presentations, PDF documents &
infographics.
• Over 80% of SlideShare’s 70 million
visitors come through organic search.
• You can Prepare PPTs/PDFs on
Powerpoint, Open Office or Google
Slides
• Instead of giving an option to
download a presentation, you can
embed Slide Share post.
• Embading Slide Share is more
interactive, easy to view and save
visitor’s time

13. Responding to Questions
on Quora
• Quora is a question - answer and discussion portal.
• Marketers can create profiles on Quora and link
them back to business websites or their landing
pages.
• Marketers should create useful, targeted posts and
link them back to the sites’ landing pages to
leverage the Quora platform as a lead generation
tool.
• Not only Quora, You can also use Yahoo Answers
and others for the same.
• The full text search feature of such website enables
users to make searches using ‘full terms’

14. Communities on G+
• Google+ allows businesses to bring
their prospects together in groups
called online communities.
• One Place, One Interest & Many
People
• Join, Create, Share & Discuss
• Google+ also help for Search Engine
Optimization

15. Offline Strategies for Lead
Generation
Make Appearances on
Television
Warm Calling
Speak at Events

16. Guess the Phrase
• Chutki me Chipkaye
• Thanda Thanda Cool Cool
• Dar ke age jeet hai
• Isko laga dala to life jigalala

17. Make Appearances on TV
• This Idea is little expensive
• Businesses can increase their
search traffic significantly for
certain branded keywords or
keyword phrases.

18. Warm Calling
• Research prospects to find out more
about them and their needs before
making a call
• It is important for marketers to give
prospects a reason to take their time
and listen when they call them.
• Cold calls can result in 1% to 3% of
initial appointment success rate
• 40% success rate when prospects are
referred and even a higher rate when
the referral is sourced from the
company.

19. Speak at Events
• Speakers have authority over their audiences.
• Speaking at events is a great way for business
owners and marketers to generate increased
qualified leads.
• A successful talk generates leads, which in turn
helps create more connections for increased
leads.
• Although not all events matched up for Neil,
each accounted for a portion of the leads
generated.

20. User Reviews and Referrals for
Lead Generation
Build
Partnerships
Influencer
Pro Plans
Business
Email
Signature

21. Build Partnerships
• Develop company’s ecosystems by integration of
partners or affiliates programs that aimed at
lead-sharing to act as incentive.
• Develop partnerships with larger corporations in
need of the services or products they offer.
• Although partnerships may take long to be
developed, they prevent competitors from
entering the market.
• Creating a partnership with a larger company
exposes a business to the customers already
using the services or products of the former firm.
• Moreover, established partnerships can drive
traffic and generate leads online in the long
term.

22. Influencer Pro Plans
• Companies should use thought leaders in the industry as customers to
generate many new signups.
• Give marketing influencers and top bloggers free service or product
features for their communities to follow
• In return, the businesses can ask for honest product or service reviews.
• Developing good relationships with the influencers can help guarantee
positive reviews.

23. Business Email Signature
• Business owners and marketers send
out thousands of emails on a monthly
basis.
• Linking a business’s email signature to
the landing page of its website is a
great way of exploiting the emails.
• The customer service team sends out
even more emails and gets in touch
with different kinds of people.
• Use the signature section of email to
pass information to prospects

24. Lead Generation Tools
and Services
Pop-up
Advertising Campaigns
Email Automation
Quizzes
Proper Lead Management

25. Pop Ups
• Pop-ups can help increase op-in rates.
• Pop-up signup forms can generate leads
online by up to 1,400%.
• A good pop-up is attractive enough to lure
prospects and easy to exit in case visitors
are not interested in signing up.
• You can put Pop ups for Sing up, Existing
Offers, Free Stuffs etc.

26. Advertising Campaigns
• Advertising campaigns can be run on
Google Adwords, Facebook, Twitter
and other well known sites
• A good ad campaign helps to
generate leads up 300%
• Advertisement must be short &
simple but eye catcher

27. Email Automation
• Email campaign is a best and long term strategy for
lead generation.
• If it is automated then it will be more fruitful
• Email Automation can be done using services of
Mailerlite and Mailchimp
• Such services send email on various events like…
• Subscribing the news later
• New Purchase
• Product Feature Engagement
• Birthday, Anniversary, Renewal Date etc.

28. Quizzes
• When done right, Quizzes can effectively
generate new leads
• Its popularity has been on the rise in recent times
• For quizzes to be effective in generating leads
online, business owners and marketers must…
• Design an easy to use and fluid user interface
• Use topics that are highly relevant to the
business and useful to the audience
• Offer enough reward at the end in exchange
for lead collection

29. Proper Lead Management
System
• A proper lead management itself works like a lead
generation tool
• A best Lead Management includes
• Lead’s journey
• Follow up reminders
• Feedback reminders
• Good Lead Management = Good Service = higher
chance to get new references