Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

April 2017 Inbound Lunch Bunch- Using Marketing Automation to Grown

46 views

Published on

What do you do when you need to get your message out to people for whom you don't have email addresses? What if you're just seeing flat open rates on email and you need to revitalize your audience? Well, if you're like a growing population of organizations, you're turning to marketing automation to turn your content into leads and gaining a deeper understanding of your members. This month we'll explore the topic of Using Marketing Automation to Grow. Join us for this webinar as we get an overview of how important Marketing Automation is for your organization.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

April 2017 Inbound Lunch Bunch- Using Marketing Automation to Grown

  1. 1. Welcome to the Inbound Lunch Bunch April 2017
  2. 2. Using Marketing Automation to Grow
  3. 3. • Housekeeping: • Tons of resources available: • All of last year’s Inbound Lunch Sessions available on demand: http://site.highroadsolution.com/inbound- lunch-bunch-page • Toolkits: http://pages.highroadsolution.com/toolkit-list • If I suddenly drop off the call, hang tight, I will dial back in! • Post any questions in the Chat window and I will try to answer as we go through the presentation
  4. 4. • True Marketing Automation: • Focused on gaining new customers • Focused on increasing repeat sales • Associations Always Thinking in Two Ways: • Grow revenue • Gain insightto gain more revenue
  5. 5. • Conclusion: To grow, we need to gain new customers • How do we get new customers?
  6. 6. • Challenge: Get in front of new people who are in your target market, but who don’t know you without buying an email list
  7. 7. • Checklist for Lead Gen: • Blog • Search • Social • PPC • Direct Mail • Radio Ads • TV Ads
  8. 8. • What this new “inbound” method requires: • Discipline • Budget for advertising spend • Compelling message • Great creative • Knowledge of digital channels • Knowledge of digital analysis • Integrated marketing campaign knowledge
  9. 9. • Sounds scary! Is it? • No, you should start today because it can be a very small, controlled spend to see what you get!
  10. 10. • Sounds scary! Is it? • No, you should start today because it can be a very small, controlled spend to see what you get! • And everything can be measured!!!
  11. 11. Princeton Review: MBA
  12. 12. Orbitz Perfect Match
  13. 13. New Lead-Gen and Mobile-First Site
  14. 14. Used Social Media & Digital Advertising
  15. 15. • Using MA to Grow: • Start Now • Start with Understanding what you have • Seek examples • Get a MA Platform

×