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Is marketing automation just a buzz word for an updated approach to email marketing? While many vendors on the market are saying this, it's just not true. Marketing automation is really a marketing approach that focuses on nurturing one individual at a time through a buyer's journey that allows your organization to quickly identify who is truly interested in what you're offering and who isn't. Marketing automation has arrived in the association industry and so many organizations are asking us for help in understanding the choices out there and how organizations are proceeding. So we put together a how & why webinar to go through options, considerations and examples.