2. Typography
On this magazine advert all of the text is wrote
in a gold or white font. This is because the
colours used on the album are gold and white
and therefore this creates a house style.
The artist name is in a much larger font than
the rest of the text, this is so it is obvious to the
target audience who the artist is. By seeing the
artists name it will intrigue the target audience
and they will then be more influenced to
continue reading the rest of the text which
would then encourage them to purchase the
product which is being advertised.
The name of the album, the featuring artist
and the single are in a smaller font than the
artist name but in a larger font to the rest of
the text. This would be appealing to the target
audience, because for example the single
‘price tag’ may be the text that is eye
catching to them, they may then read the
advert and be aware that this single is being
released in an album and then be influenced
to buy the album.
The text at the bottom of the advert stating,
the album name, who it features and the top
hits the artist has had, is in a san serif font. This is
because it is informational text and using a san
serif font makes this obvious to the audience.
However for the artists name and the album name
serif fonts are used, this is because it would be eye-catching
and appealing to the target audience as
it connotes fun. A serif font would catch the eye of
the target audience, and then this would
encourage them to reads the san serif informational
text at the bottom of the advert.
3. Image
For the main image of the artist in this
advert a close up has been used, this is to
show detail. The effect of the mise-en-scene
creates a link between the gold
typography and the gold glitter on the
lipstick. The artist has jet black hair, black
fake nails, black outfit and also dark eye
make-up, this creates an aggressive
aesthetic which links to the artist persona.
This also creates contrast between the
conventions of the genre.
This is the same image as what is used on
the album cover, which enables the
audience to understand what is being
advertised. Once they have seen this
advert if they then see the album in it
would the be more eye-catching to them
as they have seen it before which may
encourage them to buy the album.
4. Colour
Gold and white has been consistently
used for the text on this advert, the
reason gold and white colours are
used for the font is because they
contrast well, the gold connotes
wealth and confidence, where the
white connotes innocence and
purity. This therefore promotes the
artist in a positive way. However for
the mise-en-scene dark colours are
used, this connotes the aggressive
nature of this artists pop music.
Therefore through the use of colours,
the artists personality and music style
is connoted in a way that is
appealing to the target audience.
A plain white background has been
used for the image, this is because it
enables the image to stand out more
and become eye catching. This is the
same reason that black is used for the
background where the text is at the
bottom of the advert, to enable the
white and gold text to stand out.
5. Layout
This layout follows the route of the
eye, this is so the most important
information is emphasised to the
audience.
This layout is appealing to the
audience as it presents the
information in a neat and
organised manner which they
can understand and follow with
ease.
6. Conventions
This advert follows many conventions, one of these is the layout. This is
because it follows the rout of the eye and as there is an image of the artist
taking up the majority of the advert which is a convention of the genre.
Also having the informational text at the bottom is conventional as it is a
way of inserting text in a manner that will be appealing to the audience.
Another convention is that the artist name and album name is in serif, this is
conventional as it connotes fun which the target audience are attracted
to. The san serif font is also conventional as it connotes that it is important
text and as it is informational it is important.
The colours used connote the artist in a positive way by, signifying her
wealth and innocence, however at the same time by using black it
connotes the artists aggressive manner in a conventional manner.
