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1. You can see the name of the artist
at the top of the page. Font is
simple and the font colour is white
because it matches the colour
scheme as the colours used are
simple and naturistic. White and
blue are the main colours that are
used. The font size is quite big and
capital letters are used because it
is important and it enables the
target audience to identify the
artist easily. It also grabs their
attention.
Here, you can see the album
title. The font type is the same
as the font used for the artist’s
name. This suggests that it is
consistent and well thought
out. The font colour is
extracted from the colour of
the sky as it ties in with the
colour scheme. However it
stands out as it is placed on top
of her white shirt along with
other information.
The expression on her face suggests
that she is quite serious. It also
draws you in. This may mean that
the music in this album is mysterious
or sad. Some elements of mise en
scene such as her clothes and
accessories suggests that her style is
sophisticated and edgy. The image of
the artist is taken in a low angle mid
shot. As you can see, the main focus
is on the artist as the background is
blurred out. This may suggest power.
It also places an emphasis on the
emotions on her face and message
that it conveys.
Underneath the title of the album
there is other relevant information
such as the release date of the
album. It also includes the title of
three songs from the album. This
may give the audience information
about the genre of the songs in this
album. It also includes the artist’s
website. The website gives the
audience important information
about tour dates, places that she will
perform, where they can purchase
the album etc.
On the bottom right hand
side you can see the logo of
the record label.
On the bottom left hand side,
you can see the logo of
Amazon which is an online
retail company. This may
mean that the audience may
be able to purchase the
album on this website.

2. The image of the artist is close
up. It stands out because it is
placed on a background. This
emphasizes the emotions on her
face. Her facial expression
suggests that she is confident
and powerful. It also suggests
focus and determination.
The main colour used in this
advert is black including some
elements of mise en scene such
as the colour of the artist’s hair
and nails.This gives it a sense of
danger and mystery. However
the accessories that she is
wearing is gold and her name is
also written using a gold font.
This creates contrast between the
colours. As most of her audience
are young females, the golden
font and golden elements that
are shown through her mise en
scene grabs their attention. It
also makes the advert look
visually interactive.
At the centre of the page you can
see the artist’s name. The font used
is big and bold. It also looks metallic
because of the shades that are
created. I think that this effect is
created to make this a statement as
it is important and it enables the
target audience to easily identify the
artist. The name of the album is
placed underneath the artist’s
name. The font used is much smaller
and it looks hand written. This might
enable the audience to identify the
genre or the message that the artist
wants to show through her music.
You can see other information
such as the title of the debut
album and titles of some of the
songs that are in the album at the
bottom of the page. This gives the
target audience an insight into the
type of music videos they can
expect. It also includes the artist’s
website which includes
information about tour and where
the album can be purchased. The
font size used for this is small as
this is not as important. The font
colours used for all of of this
information are white and gold.
This matches the colur scheme as
the main colours used are black,
white and gold.