The document provides guidance on using Twitter for business purposes. It discusses developing a Twitter strategy with measurable goals, listening to your audience, engaging with relevant communities, and creating engaging content. It also offers tips on optimizing your Twitter profile, building followers, and using applications and features like hashtags, lists, and search to enhance your Twitter presence. The overall message is that Twitter should be part of an inbound marketing plan and not just used to broadcast messages.

1. Using Twitter for Business Hall Web Services

8. Developing Your Strategy 1. Set company policies 2. Set measurable goals 3. Listen before you talk 4. Find communities/people that matter 5. Create a content strategy 6. Choose the tools that will work best for you 7. Deliver engaging and interesting content 8. Measure results 9. You have to give to get

12. Employees and Social Networks 1. Explain the importance of Social Media 2. Be authentic 3. Own up – apologize if necessary 4. Think before you Tweet 5. Who is your audience 6. Common sense 7. Give credit where credit is due 8. Value 9. Measure results – measure individual results 10. Who is saying what?

17. Twitter Search Advanced