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Social Media for Plumbers Jonathan Cruz Director of Educational Partnerships
Green  Plumber  of the Year 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Green  Plumber  of the Year 2010
John Smith The Arizona Green Plumbers Tucson, AZ
Spreading The Brand – HET Demo
Social Media for Plumbers Jonathan Cruz Director of Educational Partnerships
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What Licensed Green  Plumbers  are saying… ,[object Object],[object Object]
What Licensed Green  Plumbers  are saying… ,[object Object],[object Object]
USGBC Partnership ,[object Object],[object Object],[object Object]
USGBC & Green  Plumbers ,[object Object]
Social Media for Plumbers Joshua Dowden Director of Information Technology
 
 
 
 
 
 
 
WOAH!
Why Social Media? ,[object Object]
Social Media – A Powerful Force ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(1) Pew Research Foundation, 2009  (2) Forrester  (3) Nielsen Online
 
Reasons You Should Be Doing Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Pitfall #1: Rush to Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Pitfall #2: Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Pitfall #3: Failure to Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Avoiding Social Media Pitfalls ,[object Object],[object Object],[object Object],[object Object]
Avoiding Social Media Pitfalls ,[object Object],[object Object],[object Object],So how do I monitor what people are saying about my company on the Internet?
Setting Up Google Alerts Step 2, select type Step 1, enter search term(s) www.google.com/alerts
Avoiding Social Media Pitfalls ,[object Object],[object Object],[object Object],[object Object]
Green  Plumbers  Water and Energy Saving Tips Widget http://www.greenplumbersusa.com/greenplumber-widgets
Facebook Ads
Flyers We can create a variety of literature for your marketing needs upon request.  Flyers are just the beginning.
Postcard Marketing We can help promote your company through traditional methods of marketing
Brochures
Specialty Projects
Jamie Rogers Rogers Remodel Marin, CA
Video: Rogers Remodel & Rainwater HOG
Social Media for Plumbers Jonathan Cruz Director of Educational Partnerships
 
 
 
Questions & Answers
Thank you! ,[object Object],[object Object],[object Object]

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Green Plumbers at WaterSmart Innovations 2010

Editor's Notes

  1. Match.com says the number is 1 in 5
  2. 800% growth in website stats. On track for 5 million voters registered and over 70 million votes cast on the Refresh Project website in 2010—that's more votes than were cast for either candidate in the last presidential election. More than 250 projects have been funded so far, and over $10 million has already been directed to communities big and small nationwide. Through a special initiative, Pepsi just awarded 32 grants and $1.3 million to projects benefiting Gulf communities, and announced that they'll be taking the Refresh Project worldwide next year .