Green Plumbers at WaterSmart Innovations 2010


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Presentation given by Joshua Dowden and Jon Cruz at WaterSmart Innovations 2010 in Las Vegas, NV.

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  • says the number is 1 in 5
  • 800% growth in website stats. On track for 5 million voters registered and over 70 million votes cast on the Refresh Project website in 2010—that's more votes than were cast for either candidate in the last presidential election. More than 250 projects have been funded so far, and over $10 million has already been directed to communities big and small nationwide. Through a special initiative, Pepsi just awarded 32 grants and $1.3 million to projects benefiting Gulf communities, and announced that they'll be taking the Refresh Project worldwide next year .
  • Green Plumbers at WaterSmart Innovations 2010

    1. 2. Social Media for Plumbers Jonathan Cruz Director of Educational Partnerships
    2. 3. Green Plumber of the Year 2010 <ul><li>Charity work </li></ul><ul><li>Supporting the local community </li></ul><ul><li>Commitment to training </li></ul><ul><li>Successful use of brand overlay </li></ul><ul><li>Support of the Green Plumbers national brand </li></ul>
    3. 4. Green Plumber of the Year 2010
    4. 5. John Smith The Arizona Green Plumbers Tucson, AZ
    5. 6. Spreading The Brand – HET Demo
    6. 7. Social Media for Plumbers Jonathan Cruz Director of Educational Partnerships
    7. 8. b
    8. 9. What Licensed Green Plumbers are saying… <ul><li>“ The Green Plumbers social marketing has tripled the traffic to our website which has resulted in more Green specific calls to our office.  In addition it has exposed more viewers to our Blog and Twitter following.  Blogging and tweeting gives us the platform to expose more people to the Green side of plumbing and just what plumbers can do to help them conserve water, energy, and their hard earned dollars!” </li></ul><ul><li>--Joseph Schwab, Bob Rizi Plumbing, Sarasota, FL </li></ul>
    9. 10. What Licensed Green Plumbers are saying… <ul><li>“ Truthfully when we spoke to the those who sponsored the Green Day, Green Brooklyn Show , they were very reluctant to allow Petri Plumbing to participate in the event. They didn't see how a plumber could call themselves Green . At that point, we informed them that we are the first licensed member of Green Plumbers USA in New York City.  They proceeded to go into the Green Plumbers website and were quite impressed with the idea of having a &quot;green&quot; plumber at the show.  It solidified our presentation as being &quot;green.”  …We look forward to making Green Plumbers USA a vital part of Petri Plumbing and New York City.” </li></ul><ul><li>--Michael Petri, Petri Plumbing, New York City, NY </li></ul>
    10. 11. USGBC Partnership <ul><li>Link: </li></ul><ul><li>The USGBC, which is best known for the development of the LEED rating system and Greenbuild, is putting their considerable environmental muscle and integrity behind a new web site for consumers titled “Green Home Guide” ( ). The site will feature articles by green professionals, an “Ask a Pro” section, and a “Find a Pro” section. </li></ul><ul><li>In order to be listed in the “Find a Pro” section, plumbing contractors are required to be Fully Accredited Green Plumbers </li></ul>
    11. 12. USGBC & Green Plumbers <ul><li>USGBC Adds Green Plumbers USA Credentialed Professionals to its Directory </li></ul>
    12. 13. Social Media for Plumbers Joshua Dowden Director of Information Technology
    13. 21. WOAH!
    14. 22. Why Social Media? <ul><li>Cost effective </li></ul>
    15. 23. Social Media – A Powerful Force <ul><li>The Web is essential in our daily lives </li></ul><ul><li>33% of media consumption is online (1) </li></ul><ul><li>Boomers are gaining on Gens X/Y </li></ul><ul><li>Social media to comprise 50% of Internet usage (2) </li></ul><ul><li>Social media now surpasses E-mail in global reach (3) </li></ul><ul><li>Fastest growth: women over 50 </li></ul>(1) Pew Research Foundation, 2009 (2) Forrester (3) Nielsen Online
    16. 25. Reasons You Should Be Doing Social Media <ul><li>1. You are already involved in social media </li></ul><ul><li>Your employees are doing it </li></ul><ul><li>Discussions about your company are already taking place </li></ul><ul><li>If you participate you can shape outcomes </li></ul><ul><li>2. Comparative advantages </li></ul><ul><li>Word of mouth is #1 influencer of purchases </li></ul><ul><li>Does not require a media budget </li></ul>
    17. 26. Social Media Pitfall #1: Rush to Action <ul><li>Rushing to action without a plan </li></ul><ul><li>Hasty decisions and knee-jerk reactions </li></ul><ul><li>Focus on the wrong </li></ul><ul><li>objectives </li></ul><ul><li>Failing to understand </li></ul><ul><li>requirements or resources </li></ul>
    18. 27. Social Media Pitfall #2: Content <ul><li>While content is critical, it is often an afterthought </li></ul><ul><li>Once the genie is out of the bottle, it’s too late </li></ul><ul><li>Requires content planning: copy, photos, videos, links </li></ul><ul><li>Source: where will content come from? </li></ul><ul><li>Must be engaging… </li></ul>
    19. 28. Social Media Pitfall #3: Failure to Engage <ul><li>Social media is about listening and interacting vs. shouting </li></ul><ul><li>“ Spray and Pray” doesn’t work </li></ul><ul><li>Think: Telephone vs. Megaphone </li></ul><ul><li>Engagement hurdles: </li></ul><ul><li>Lack of interesting and relevant content </li></ul><ul><li>Too much self-promotion </li></ul>
    20. 29. Avoiding Social Media Pitfalls <ul><li>Goals: Who and What? </li></ul><ul><li>Define your audience </li></ul><ul><li>Define objectives </li></ul><ul><li>Set reasonable expectations </li></ul>
    21. 30. Avoiding Social Media Pitfalls <ul><li>Engagement: How to listen and interact? </li></ul><ul><li>Content: types of media, voice , frequency </li></ul><ul><li>How to address negative comments </li></ul>So how do I monitor what people are saying about my company on the Internet?
    22. 31. Setting Up Google Alerts Step 2, select type Step 1, enter search term(s)
    23. 32. Avoiding Social Media Pitfalls <ul><li>Don’t be afraid to share! </li></ul><ul><li>Share everything, on different channels (Twitter, Facebook, YouTube) </li></ul><ul><li>Everything that would interest your audience: live tweets during an event, photos from a recent job, videos </li></ul><ul><li>It’s not the same as advertisements, there is a longer attention span </li></ul>
    24. 33. Green Plumbers Water and Energy Saving Tips Widget
    25. 34. Facebook Ads
    26. 35. Flyers We can create a variety of literature for your marketing needs upon request. Flyers are just the beginning.
    27. 36. Postcard Marketing We can help promote your company through traditional methods of marketing
    28. 37. Brochures
    29. 38. Specialty Projects
    30. 39. Jamie Rogers Rogers Remodel Marin, CA
    31. 40. Video: Rogers Remodel & Rainwater HOG
    32. 41. Social Media for Plumbers Jonathan Cruz Director of Educational Partnerships
    33. 45. Questions & Answers
    34. 46. Thank you! <ul><li>Contact Jonathan Cruz: [email_address] </li></ul><ul><li>Desk phone: (916) 239-4660 </li></ul><ul><li>Contact Joshua Dowden: [email_address] Desk phone: (916) 239-4661 </li></ul>