Social & Mobile Media as a Driver  for Social & Environmental Change Toby Daniels @tobyd
 
 
 
 
Toby Daniels @tobyd
crowdcentric.net
 
 
Happy faced english fan
 
"How social & mobile  media is empowering  corporate citizenship  to create social & environmental change”
<ul><li>Contents of discussion: </li></ul><ul><li>Social media in society </li></ul><ul><li>A revolution? </li></ul><ul><l...
#smbr #thinksocial
#englandare totallygoingtowin theworldcup
 
 
 
 
 
 
 
Social media:  A revolution?
 
 
 
 
 
 
“ The moment we're living through, is the largest increase in expressive capability in human history.”  Clay Shirky Intern...
Social media: Human behavior
Allows  us to embrace our differences
 
Removes the barrier of  distance
 
Expands the circle of social concern
 
Social media: Milestones
1.20.2009
3.28.2009
4.17.2009
5.10.2009
6.13.2009
10.1.2009
10.16.2009
11.1.2009
Social media:  Trends Download Social Media Blueprints 1.0 http://slideshare.com/thinksocial
social production/mass collaboration
<ul><li>Summary examples: </li></ul><ul><li>Translated 300 videos into 58 languages </li></ul><ul><li>1200 individual volu...
Causecasting
<ul><li>Summary example: </li></ul><ul><li>People donate their birthday’s and raise money to build wells </li></ul><ul><li...
social alignment/ social aligning
<ul><li>Summary results: </li></ul><ul><li>Ranking systems for CSR </li></ul><ul><li>Social motivated Fortune 500 </li></u...
Social media: Corporations
 
&quot;The responsibility to address our most pressing global challenges must be shared by both companies and citizens. The...
 
<ul><li>PepsiCo </li></ul><ul><li>Timberland </li></ul><ul><li>Starbucks </li></ul>
<ul><li>VIDEO:  DREAM MACHINE ANIMATION </li></ul>Pepsi Refresh Project will award more than $20 million in 2010 to move c...
<ul><li>Summary results: </li></ul><ul><li>2M registered users </li></ul><ul><li>5,000 ideas from all 50 US states submitt...
Timberland promises to  plant 5 million trees  in 5 years in Haiti and China. 
<ul><li>Summary results: </li></ul><ul><li>Promises to plant 5M trees in Haiti and China </li></ul><ul><li>Engaging employ...
 
the betacup's goal: find the best ideas to eliminate paper cup consumption and help bring these ideas to life.
58 ,000,000,000 <ul><li>20m trees </li></ul><ul><li>16b gallons of water </li></ul><ul><li>16k swimming pools </li></ul><u...
<ul><li>Summary results: </li></ul><ul><li>Over 400 ideas submitted in just two months </li></ul><ul><li>500k page views <...
<ul><li>Summary: </li></ul><ul><li>Social media as a 5 th  media revolution </li></ul><ul><li>It allows us to embrace our ...
<ul><li>Facilitates mass collaboration </li></ul><ul><li>Encourages causecasting  </li></ul><ul><li>Enables social alignme...
“ Almost always the creative dedicated minority has made the world better.” Martin Luther King Jr
Obrigado! Toby Daniels @tobyd
More information: ThinkSocial: http://think-social.org Social Media Week: http://socialmediaweek.org To download “Social M...
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Social & mobile media as a driver for social & environmental change

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Social & mobile media as a driver for social & environmental change
Toby Daniels - ThinkSocial

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Social & mobile media as a driver for social & environmental change

  1. 1. Social & Mobile Media as a Driver for Social & Environmental Change Toby Daniels @tobyd
  2. 6. Toby Daniels @tobyd
  3. 7. crowdcentric.net
  4. 10. Happy faced english fan
  5. 12. &quot;How social & mobile media is empowering corporate citizenship to create social & environmental change”
  6. 13. <ul><li>Contents of discussion: </li></ul><ul><li>Social media in society </li></ul><ul><li>A revolution? </li></ul><ul><li>Changes in human behavior </li></ul><ul><li>Six major milestones </li></ul><ul><li>Three significant trends </li></ul><ul><li>Corporations & social media </li></ul><ul><li>Corporate citizenship & CSR </li></ul><ul><li>Brand commitments </li></ul>
  7. 14. #smbr #thinksocial
  8. 15. #englandare totallygoingtowin theworldcup
  9. 23. Social media: A revolution?
  10. 30. “ The moment we're living through, is the largest increase in expressive capability in human history.” Clay Shirky Internet Mapping Project Bill Cheswick
  11. 31. Social media: Human behavior
  12. 32. Allows us to embrace our differences
  13. 34. Removes the barrier of distance
  14. 36. Expands the circle of social concern
  15. 38. Social media: Milestones
  16. 39. 1.20.2009
  17. 40. 3.28.2009
  18. 41. 4.17.2009
  19. 42. 5.10.2009
  20. 43. 6.13.2009
  21. 44. 10.1.2009
  22. 45. 10.16.2009
  23. 46. 11.1.2009
  24. 47. Social media: Trends Download Social Media Blueprints 1.0 http://slideshare.com/thinksocial
  25. 48. social production/mass collaboration
  26. 49. <ul><li>Summary examples: </li></ul><ul><li>Translated 300 videos into 58 languages </li></ul><ul><li>1200 individual volunteers from Beijing to Beirut </li></ul><ul><li>2900 total translations </li></ul>
  27. 50. Causecasting
  28. 51. <ul><li>Summary example: </li></ul><ul><li>People donate their birthday’s and raise money to build wells </li></ul><ul><li>30,000 members </li></ul><ul><li>Raised $2.3M </li></ul><ul><li>Provided access to clean water for 117,000 people </li></ul>
  29. 52. social alignment/ social aligning
  30. 53. <ul><li>Summary results: </li></ul><ul><li>Ranking systems for CSR </li></ul><ul><li>Social motivated Fortune 500 </li></ul><ul><li>Open, free accessible database </li></ul><ul><li>Data on renewable energy practices, employment policies etc </li></ul>
  31. 54. Social media: Corporations
  32. 56. &quot;The responsibility to address our most pressing global challenges must be shared by both companies and citizens. The relationship between companies and consumers is forever changed with the adoption of social and mobile media. A commitment to act for mutual benefit and the public good is a new kind of commitment. And, each of us – company and consumer alike – can make one.&quot; Jamie Daves, Co-founder & Executive Director, ThinkSocial
  33. 58. <ul><li>PepsiCo </li></ul><ul><li>Timberland </li></ul><ul><li>Starbucks </li></ul>
  34. 59. <ul><li>VIDEO: DREAM MACHINE ANIMATION </li></ul>Pepsi Refresh Project will award more than $20 million in 2010 to move communities forward.
  35. 60. <ul><li>Summary results: </li></ul><ul><li>2M registered users </li></ul><ul><li>5,000 ideas from all 50 US states submitted since Feb 2010 </li></ul><ul><li>Ideas spread throughout the social web, on Twitter, Facebook etc </li></ul><ul><li>5M votes have been cast </li></ul><ul><li>In four months, over 100 grants & $5M has been awarded </li></ul><ul><li>Doubled Facebook fans and Twitters followers </li></ul>
  36. 61. Timberland promises to plant 5 million trees in 5 years in Haiti and China. 
  37. 62. <ul><li>Summary results: </li></ul><ul><li>Promises to plant 5M trees in Haiti and China </li></ul><ul><li>Engaging employees and customers through their retail stores and through grassroots events </li></ul><ul><li>Global branded website, print, digital and TV ads, billboards to a global PR campaign </li></ul><ul><li>Asked influential supporters to tell their friends -- in 140 characters or less -- the stories about how their trees are helping to feed families, restore environmental balance, provide alternatives to petroleum-based fuels, control flooding, provide jobs & educate children </li></ul>
  38. 64. the betacup's goal: find the best ideas to eliminate paper cup consumption and help bring these ideas to life.
  39. 65. 58 ,000,000,000 <ul><li>20m trees </li></ul><ul><li>16b gallons of water </li></ul><ul><li>16k swimming pools </li></ul><ul><li>50k homes powered </li></ul>
  40. 66. <ul><li>Summary results: </li></ul><ul><li>Over 400 ideas submitted in just two months </li></ul><ul><li>500k page views </li></ul><ul><li>13,000 ratings </li></ul><ul><li>5,000 comments </li></ul><ul><li>Featured in the New York Times, Fast Company, Mashable & CNET </li></ul>
  41. 67. <ul><li>Summary: </li></ul><ul><li>Social media as a 5 th media revolution </li></ul><ul><li>It allows us to embrace our cultural differences </li></ul><ul><li>It removes the barrier of distance </li></ul><ul><li>Expands the circle of social concern </li></ul>
  42. 68. <ul><li>Facilitates mass collaboration </li></ul><ul><li>Encourages causecasting </li></ul><ul><li>Enables social alignment </li></ul><ul><li>Forces corporations to reorganize around customers values </li></ul><ul><li>Examples of how brands are leveraging social to enable social & environmental change </li></ul>
  43. 69. “ Almost always the creative dedicated minority has made the world better.” Martin Luther King Jr
  44. 70. Obrigado! Toby Daniels @tobyd
  45. 71. More information: ThinkSocial: http://think-social.org Social Media Week: http://socialmediaweek.org To download “Social Media Blueprints 1.0”: http://slideshare.com/thinksocial

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