Listening And Engaging On The Web

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Listening And Engaging On The Web

  1. 1. Listening & Engagement on the Web
  2. 2. what is social listening? the act of listening to the chatter in social media about your brand and industry.
  3. 3. why is social listening important ?
  4. 4. how to listen on the web
  5. 5. listen to what has happen ed
  6. 8. listen to what is happen ing
  7. 10. how to engage on the web
  8. 11. case study: southwest airlines
  9. 12. listen respond act
  10. 13. listen past & present engage fans & detractors
  11. 14. Questions

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