Thg ccw presentation final

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Thg ccw presentation final

  1. 1. SOCIAL MEDIA IN SUCCESSFUL COMMUNICATIONS CAMPAIGNS Clean Water Connects June 3-4,2014 #CleanWaterConf
  2. 2. Jeanne McCann New Media Director @mccannjl Danielle Tarr New Media Associate @tarr0808 @thehatchergroup
  3. 3. Understanding Social Media
  4. 4. Let’s Drink! Twitter Facebook Foursquare Instagram YouTube Pinterest G+ “I’m #drinking a #beer.” “I like beer!” “This is where I drink beer!” “Here’s a vintage photo of me drinking a beer!” “Watch how I lift up this glass and drink this beer!” “Check out these DIY instructions for brewing beer!!” “I’m a Google employee who drinks beer!” Inspired by: http://socialskatter.tumblr.com
  5. 5. Social Platforms Facebook Pinterest Instagram Google+ LinkedIn Twitter
  6. 6. How It Works • Visual • Friendly and engaging • 1-3 posts per day • Likes • Comments • Shares • Links • Newsy and informative • 4-8 tweets per day • @replies • Favorites • Retweets • @mentions Facebook Twitter
  7. 7. Memes, Quotes, Cartoons, oh my!
  8. 8. Being Effective
  9. 9. Do Your Homework • Build lists • Pre-write posts • Know best times • Schedule
  10. 10. Interact! Grow Your Audience Follow Favorite Reply Retweet Share Comment Like Ask Facebook Ads
  11. 11. Amplify Your Message • Hashtags • Twitter lists • @mentions • Twitter chats • Thunderclaps • Twibbons • Email
  12. 12. Join a conversation #hashtags #CleanWaterConf
  13. 13. Make watch lists, unify a team, provide a resource to others Twitter Lists
  14. 14. @mentions
  15. 15. @mentions
  16. 16. Gather experts, explain an issue, discuss a topic Twitter Chats
  17. 17. Measuring Effectiveness
  18. 18. Using Social Media To Reach Legislators
  19. 19. Maryland Legislators’ Use Of Social Media 49% 33% 19% By the Numbers Followers & Likes* 1-499 500- 999 1000+ 78%said they use social media *Estimates as of September 2013
  20. 20. Why Legislators Use Social Media 0% 20% 40% 60% 80% 100% Communicate with or lobby legislative colleagues Stay apprised of relevant news Inform legislative actions Coordinate events and activities Communicate views and activities Understand constituents' views and opinions
  21. 21. Reaching Legislators
  22. 22. Reaching Legislators
  23. 23. Real Campaigns With Impact
  24. 24. Maryland’s landmark 2012 stormwater law under attack in an election year Clean Water, Healthy Families
  25. 25. Messaging
  26. 26. Messaging
  27. 27. Google Ads Cost: $600.00 Duration: 12 days Results: 263 clicks 93,701 impressions
  28. 28. Facebook Ads
  29. 29. Senate committee shoots down proposed stormwater repeal The push against Maryland's stormwater mandate got a little weaker Thursday as a Senate committee reported it shot down a proposed repeal of the mandate. The Senate Education, Health and Environmental Affairs Committee voted 7-4 to give an unfavorable report to Senate Bill 5. The bill, introduced by Sen. Allan Kittleman, R-Howard, would repeal a requirement that Maryland's 10 largest jurisdictions assess stormwater fees. Anne Arundel County is one of the 10 jurisdictions, and has set fees at $85 for most single-family homes. Critics have dubbed the fees a 'rain tax.' The four senators who voted for the bill were Sens. Ed Reilly, R-Crofton, Bryan Simonaire, R-Pasadena, J.B. Jennings, R-Baltimore County, and Roy Dyson, D- St. Mary's. But seven Democrats, including Sen. Jim Rosapepe, D-College Park, showed their heavy hand in the committee, voting against the bill.. The Annapolis Capital www.annapoliscapital.com THE WORLD’S FAVOURITE NEWSPAPER - Since 1879
  30. 30. Maryland needs a pesticide reporting database to track pesticides usage for environmental and public health Smart on Pesticides
  31. 31. Smart on Pesticides
  32. 32. Smart on Pesticides
  33. 33. Strategic Partnering
  34. 34. Facebook Ads
  35. 35. Video
  36. 36. Takeaways  Don’t focus on numbers  Do interact  Do target  Do your research  Don’t just talk, listen  Do leverage the influence of others
  37. 37. Questions? Jeanne McCann jeanne@thehatchergroup.com @mccannjl Danielle Tarr danielle@thehatchergroup.com @tarr0808 www.thehatchergroup.com/ twitter

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