Jane postlethwaite

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Jane postlethwaite

  1. 1. Social networking – What’s the point? Jane Postlethwaite Social Media Officer
  2. 2. What is the point? <ul><li>Provide information & advice to residents </li></ul><ul><li>Listening to discussion </li></ul><ul><li>Contribute to conversation </li></ul><ul><li>Get residents involved </li></ul><ul><li>Identify residents’ needs </li></ul>
  3. 3. How we do it Council Website Facebook Page Youtube Flickr General Brighton & Hove Photography group Submissions to gallery group used on main website Refuse & Recycling Page Twitter Twitpic Bit.ly Link shortening & tracking site
  4. 4. Our Facebook Page
  5. 5. Twitter Raising council profile Consultation Customer service Keyword searches Talking to residents Feedback Listening to Residents Broadcasting Information Twitter
  6. 6. Social Media Checklist <ul><li>Why do you want to use social media? </li></ul><ul><li>Who is your audience? </li></ul><ul><li>What sites do you want to use? </li></ul><ul><li>Guidelines </li></ul><ul><li>Responsibility </li></ul><ul><li>Budget? </li></ul><ul><li>Monitoring </li></ul>
  7. 7. What do residents want? <ul><li>Put yourself in the position of the resident </li></ul><ul><li>What are they saying? </li></ul><ul><li>Why are they saying it? </li></ul><ul><li>Are the same subjects being talked about? </li></ul><ul><li>What can be done about this? </li></ul>
  8. 8. <ul><li>Jane Postlethwaite </li></ul><ul><li>Social Media Officer </li></ul>http://www.brighton-hove.gov.uk

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