Bike Walk Montana 2015
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Your Story - Online + Offline Increase Engagement, Build Content, & Grow Advocacy
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Bike Walk Montana 2015
- 1. Jennifer Drinkwalter ASSISTANT DIRECTOR Cycle Greater Yellowstone Casey Ferguson CO-FOUNDER Dasher & VauthierFerguson.com
- 2. Increase Engagement, Build Content, & Grow Advocacy Your Story Online + Offline
- 3. Make sure it can be “shared.”
- 4. Your Efforts
- 5. Here & Gone Don’t overthink it.
- 6. 60M Photos Shared per Day 246K images and videos uploaded per minute 54% of adult internet users have created and posted original photos or videos online. * Instagram ** Digiday *** Elon University Photos Are Huge
- 7. Why are people talking about you?
- 8. How did they hear about you? 0 225 450 675 900 Email Friend/Relative Facebook/Twitter Other Previously Particpated 2013 2014
- 9. Be unique, not a fad.
- 10. 1. Cause 2. Communities 3. Advocacy 4. Giving back Your Unique Factor
- 13. • Forest Service • Department of Transportation • Bureau of Land Management • Counties • Cities • State/National Advocacy Groups: People for Bikes, Bicycle Tour Network Advocacy Partners
- 15. Vision Events Relationships A Grassroots Effort
- 16. Web & News
- 17. Facebook
- 18. Web & News
- 19. 1. Health & Wellness Topics 2. Review a Route or Two 3. Do A Rundown 4. Journal A Week of Riding/ Walking 5. Recap/Promote Other Events in Community Making a Case For Blogging
- 20. 1. You CAN do it! 2. Send Bullets To A Writer 3. Do one a month (12 pieces) 4. Increase SEO and Engagement Making a Case For Blogging
- 22. Facebook Build Pages/Groups Share Links Promote Events Twitter Microblog Follow Relevant People & Sources Develop a Following Auto Content Keywords Relevancy Scheduled Posts Email Blasts Build A List (segmented) Send Frequently Blogging Break Org/Events Down Support Community Opinion and Call to Action Dasher Build a Social Gallery Encourage Contribution getdasher.com
- 23. M O N TA N A M A D E Your Customers’ Photos In A Beautiful Gallery On Your Website Easily customize a gallery of your customers' hashtag social pics and embed it right on your website. Learn More at GetDasher.com
- 24. Jennifer Drinkwalter ASSISTANT DIRECTOR Cycle Greater Yellowstone info@cyclegreateryellowstone.com Casey Ferguson CO-FOUNDER Dasher & VauthierFerguson.com casey@getdasher.com