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Engaging Donors in an Online Age-2011

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Bridget Brandt
Bridget Brandt

The document discusses strategies for engaging donors online. It defines engaged donors as those who take actions like donating, attending events, volunteering, and recruiting others. Engaged donors build relationships and are more cost-effective than acquiring new donors. The document provides tips for engaging donors online such as listening to them on social media, making donations easy, and giving donors what they want like impact stories and details about the organization. Examples of successful nonprofit websites and tools for engagement are also presented.

TechnologyBusiness
1 of 33
Improving Donor Engagement Online Bridget L. Brandt
About me https://about.me/bridgetlbrandt
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are “Engaged Donors” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why do you want “Engaged Donors”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do you know if your donors are “Engaged Online”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why ONLINE? ,[object Object],[object Object],$303 Billion $15 Billion Online $10 billion in 2007
What works
Listen / Connect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learn- Online Giving ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learn- Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brightcove 2010 Quarterly Survey http://files.brightcove.com/brightcove-whitepaper-online-video-and-media-industry-q2-2010.pdf ,[object Object],[object Object],[object Object]
179 Million Watch Video Online Gaining its share of some of this increased internet audience, the online video market continued to gain momentum in 2010, with an average of 179 million Americans watching video each month, according to a new white paper from comScore. Engagement levels also rose during the year, with viewers watching online videos more frequently. Americans also spent about 12% more hours viewing online video in 2010 (14.2) compared the prior year (12.7) due to increased content consumption and more video ad streams. The average American streamed a record 201 videos in December 2010, up 8% from 187 a year earlier. American watch 14 hours of online video Top 10 Video Multimedia Sites by U.S. Market Share of Visits (%), March 2011 Source: Experian Hitwise ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Community Philanthropy 2.0 survey, donors (30-49) ,[object Object],[object Object],[object Object],[object Object],[object Object],Learn- Website
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Make It Easy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips to Engage Donors Online
ASK! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nurturing New Donors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nurturing Established Donors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools to Engage Donors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices—Give, Not Donate
Best Practices—Progress Bar, Interesting Donation Page
Best Practices—Targeted Video, Interesting Donation Page Video
Support Us is on every page Donation page needs to be more interesting and scanable.
Donation page needs to be more interesting and scanable. Excellent add in
Video, Facebook, images…all great! Add a chance for people to discuss how excited about camp they are, or past stories…Blog
Conclusion ,[object Object],[object Object]
Questions: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions: ,[object Object],[object Object],[object Object]
Questions: ,[object Object],[object Object]
Questions: ,[object Object],[object Object],[object Object],http://www.cygresearch.com/files/free/US-2011-Cygnus-Donor-Survey_Report-Executive_Summary.pdf
Question and Answer Contact Me: [email_address] Contact Sage: www.sagenonprofit.com 800-811-0961 Follow us: sagenonprofit Slides are available at:

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