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Social Networks - Why? How? How much?
Social Networks - Why? How? How much?
Social Networks - Why? How? How much?
Social Networks - Why? How? How much?
Social Networks - Why? How? How much?
Social Networks - Why? How? How much?
Social Networks - Why? How? How much?
Social Networks - Why? How? How much?
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Social Networks - Why? How? How much?

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Talk given to local business group at Salford

Talk given to local business group at Salford

Published in: Business, Technology
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    1. Social Networks - Why? How? How much? Frances Bell, Salford Business School, Talk given to Chapel Street Business Group www.chapelstreet.org , Thursday 21 February, 2008 in University of Salford Think Lab .
    2. Agenda What is Social Networking? Why would SN be relevant to SMEs, Charities, and larger NFPOs? How can Organisations use SNS? How much does it cost? – effort and hard cash?
    3. What is a social networking site? <ul><li>http:// www.commoncraft.com /video-social-networking </li></ul>
    4. What is a social networking site? <ul><li>Web-based service that allows you to: </li></ul><ul><ul><li>Create (semi-) public profile </li></ul></ul><ul><ul><li>Connect to others </li></ul></ul><ul><ul><li>View your own and others’ connections (at your and their discretion) </li></ul></ul><ul><ul><li>http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html </li></ul></ul><ul><li>Where you meet your friends/family/business contacts online and find new ones? Facebook , My Space </li></ul><ul><li>Where you meet your business contacts online and find new ones? </li></ul><ul><li>Are the personal and the business separate? </li></ul><ul><li>How do we network? </li></ul><ul><ul><li>Around personal contact – messages, gifts, ‘emotions’ </li></ul></ul><ul><ul><li>Around objects - images, videos, ‘knowledge’ </li></ul></ul><ul><ul><li>Around interests –talking about offline activities </li></ul></ul><ul><ul><li>Around professional concerns </li></ul></ul><ul><li>How is this different online? </li></ul><ul><ul><li>The network is/can be visible </li></ul></ul><ul><ul><li>Without the richness of touch and presence but can share increasingly ‘rich’ objects </li></ul></ul><ul><li>Brief tour of facebook http://salford.facebook.com/profile.php?id=740690164 </li></ul>
    5. Why would SN be relevant to SMEs, Charities, and larger NFPOs? <ul><li>All </li></ul><ul><ul><li>Personal professional network </li></ul></ul><ul><ul><ul><li>http:// www.linkedin.com / </li></ul></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><li>Sharing knowledge </li></ul><ul><ul><li>SMEs </li></ul></ul><ul><ul><ul><li>http://www.sme-blog.net/sme_blog/small_business_facts/index.html </li></ul></ul></ul><ul><ul><li>Charities, NFPOs </li></ul></ul><ul><ul><ul><li>http://www.justgiving.com/danbell </li></ul></ul></ul><ul><ul><ul><li>http://beth.typepad.com/ </li></ul></ul></ul><ul><ul><ul><li>http://www.ethanzuckerman.com/blog/2008/02/08/pros-and-cons-of-facebook-activism/ </li></ul></ul></ul>
    6. How can Organisations use SNS? <ul><li>A political campaign http://uk.youtube.com/watch?v=2fZHou18Cdk </li></ul><ul><li>A University h ttp://uk.youtube.com/watch?v=MvkwbzASyGw </li></ul><ul><li>Selling products as value-added services http://www.moo.com/flickr/ </li></ul>
    7. How much does it cost? – effort and hard cash? <ul><li>Some ideas and words of warning </li></ul><ul><ul><li>http://www.slideshare.net/jeremiah_owyang/vlab-shaking-the-money-tree-social-networks/ </li></ul></ul><ul><li>‘ Free’ services </li></ul><ul><ul><li>http://Blogger.com http://flickr.com http://facebook.com http://linked-in.com </li></ul></ul><ul><li>Commercial services </li></ul><ul><ul><li>http://www.typepad.com/ </li></ul></ul><ul><li>Owned services, examples </li></ul><ul><ul><li>Use Open Source or Commercial Software on your own server </li></ul></ul><ul><ul><li>Use Open Source or Commercial Software on hosted server </li></ul></ul><ul><li>Issues are maturity of use and understanding, degree of control, investment of time and money </li></ul>
    8. Questions and Discussion

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