nologies Semester 2 Lecture 1

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nologies Semester 2 Lecture 1

  1. 1. Emerging Technologies – Strategy Frances Bell, f.bell@salford.ac.uk Image used under Creative Commons License from Edans Slide
  2. 2. Agenda <ul><li>Mapping Strategy formation on to Tutorial Work </li></ul><ul><li>Stages in Strategy formation </li></ul><ul><ul><li>Understand the Client Environment </li></ul></ul><ul><ul><li>Develop a Plan </li></ul></ul><ul><ul><li>Stakeholder Analysis </li></ul></ul><ul><ul><li>Market Analysis </li></ul></ul><ul><ul><li>Product Strategy </li></ul></ul><ul><ul><li>Implementation & Support </li></ul></ul><ul><ul><li>Life Cycle Planning </li></ul></ul><ul><li>Summary </li></ul>Slide
  3. 3. Strategy Formation Process Slide Stages from Touchstone document Your work on Rob’s Records Understand the Client Environment Tutorial 5 8 Feb – 19 Feb And 6 - 22 Feb – 5 Mar Investigate Business, Plan strategy Develop a Plan Stakeholder Analysis Market Analysis Tutorial 7 - Design site using Powerpoint / Storyboards 8 – 19 Mar Product Strategy Implementation & Support Tutorial 8 - Put Proof of Concept web site on Wordpress 22 Mar – 23 Apr Life Cycle Planning
  4. 4. Understand the Client Environment <ul><li>Scope </li></ul><ul><li>What problems does Rob’s Records wish/ need to solve ? </li></ul><ul><li>Need to consider key stakeholders and those who make a difference </li></ul><ul><li>Definition of stakeholder </li></ul><ul><ul><li>“ A stakeholder is anyone who has an interest in your project or will be affected by its deliverables or output.” </li></ul></ul><ul><ul><li>http://www.projectsmart.co.uk/what-is-stakeholder-management.html </li></ul></ul>Slide http://www.queensofsounds.com http://www.flickr.com/photos/11287317@N04/2586312073/ Elbow Roadies http://www.flickr.com/photos/samhinks/3464997655/
  5. 5. Develop a Plan <ul><li>Strategy formation is a project itself </li></ul><ul><li>Start with something and plan to shape it in conjunction with Rob (difficult for you – imagination, research) </li></ul><ul><li>Your plan mapped on to tutorial activities </li></ul>Slide
  6. 6. Stakeholder Analysis <ul><li>solutions based on understanding of issues at hand </li></ul><ul><li>develop user personas </li></ul><ul><li>map stakeholders </li></ul><ul><li>criteria to help us choose tools and applications. </li></ul>Slide http://www.punkrockshop.co.uk/ http://www.merchandiseonline.co.uk/
  7. 7. Market Analysis <ul><li>What technologies, web services are available? </li></ul><ul><li>Do they offer real value and opportunities to Rob and Rob’s Records’ clients (and hence to him) ? </li></ul><ul><li>Who can make these work for Rob’s Records in strong partnerships? </li></ul><ul><li>What should Rob invest in? </li></ul>Slide
  8. 8. Product Strategy <ul><li>What is Rob’s Records product as a business? </li></ul><ul><li>And what will be the product of the Emerging Technologies Strategy? </li></ul><ul><li>(You will need to use your imagination here as well as reading brief) </li></ul><ul><li>Example sites for different focus for Rob’s Records </li></ul><ul><li>On clients for bands </li></ul><ul><ul><li>http://www.silverdogmusic.co.uk/ </li></ul></ul><ul><li>On clients/ potential clients of Rob’s Records </li></ul><ul><ul><li>http://www.jjdpromotions.co.uk/ </li></ul></ul><ul><ul><li>http://www.goomusic.net/ </li></ul></ul>Slide
  9. 9. Implementation & Support <ul><li>You are only asked to develop proof of concept in tutorial work but </li></ul><ul><li>Think about what is needed to put the strategy in place </li></ul><ul><ul><li>Partnerships </li></ul></ul><ul><ul><li>Training /awareness raising of employees/ clients </li></ul></ul><ul><ul><li>Continued monitoring and support </li></ul></ul>Slide
  10. 10. Slide http://www.punkrockshop.co.uk/ http://www.merchandiseonline.co.uk/
  11. 11. Life Cycle Planning <ul><li>Digital strategy is first step in iterative process </li></ul>Slide Identify potential solutions Create roadmap to implement solutions Implement strategy Monitor
  12. 12. Summary <ul><li>Use tutorial work and new techniques learned to develop understanding of emerging technologies strategy formation </li></ul><ul><li>Check brief but make your own assumptions where necessary about Rob’s Records </li></ul><ul><li>Relationship between changing technology environment and changing business environment </li></ul><ul><li>What changes / what remains constant? </li></ul><ul><li>Answers help determine effective adoption of emerging technologies </li></ul>Slide

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