A high-level introduction to Social Media to Youth Workers presented at the September Bankstown Workers with Youth Forum hosted by Bankstown Council. Contents: Overview of Social Media, Examples of Social Media use by Youth and Youth Workers and looking at developing a Social Media strategy for Youth workers.

1. Photo: http://www.flickr.com/photos/viggum/2417467150 Intro to Social Media for Youth Workers Bankstown Workers with Youth Network SherifMansour | September 2, 2009

2. Background & Overview Background Work at Optus – I’m sorry Optus & Social Media How did we get into it? What are we doing with it? Different purposes but principles are the same Overview What is Social Media (SoMe) Why SoMe SoMe Principles How are Youth using SoMe? Next Steps Ideas

3. What is Social Media? Conversations that are happening online via online tools. The Four C’s

4. Source: http://www.flickr.com/photos/fredcavazza/2564571564/

5. What is Social Media? Social Networks “A social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, relationships, kinship, dislike, conflict or trade.”

6. What is Social Media? Social Multimedia Social Multimedia incorporates the use of multimedia such as video, audio (podcast), photos and presentations . “Your Spin” NSW Gov campaign to find out how youth in Central coast could spend $30k for the “Better Futures Program”

7. What is Social Media? Blogs A blog is a type of website which has regular entries of commentary, descriptions of events, or other material such as graphics or video. You can think of them as “online diaries”. “Reachout Blog” Aimed at helping youth improve their understanding of the issues that relate to mental healthand wellbeing.

8. What is Social Media? Micro-blogs Micro-blogging is a form of multimedia blogging that allows users to send brief text updates. Think of it as a public “facebook status update” “Youth Action Network” They provide info & promote the need for action to Youth in Toronto, Canada about how they can make a difference in their community.

9. What is Social Media? Forums An internet Forum is a discussion site. Discussions run in a ‘thread’, start with a topic and reply’s are added turning it into a conversation. “Bored Of Studies” Aiming to become the single most influential, resourceful and helpful service available to students all over Australia.”

10. is it just hype?

11. Why Social Media? “Facebook reached 100million users in less than 9 months” “70 percent of Internet users in Australia visited a social networking site in June 2009” “One in two Australians use social networking sites, such as Facebook or MySpace” Sources: http://www.comscore.com/Press_Events/Press_Releases/2009/8/2_Million_More_Australians_Go_Social_in_2009 http://digitalmarketinglab.com.au/index.php/2009/05/10/australian-social-media-statistics-compendium http://www.hitwise.com.au/datacenter/main/dashboard-1706.html http://www.youtube.com/watch?v=sIFYPQjYhv8

12. Social Media in Australia Social Media in the top 100 Sites in Austria – August 2009 Source: http://www.alexa.com/topsites/countries/AU

13. Why Social Media? Aussie Youth Sources: http://digitalmarketinglab.com.au/index.php/2009/05/10/australian-social-media-statistics-compendiumau.docs.yahoo.com/info/pr/pr.html?id=14www.smartcompany.com.au%2Fweb-20%2Fbebos-social-science.html&_gwt_pg=orig&sig=ALEbrzngYR9ABP3nC3Copju_2gxR3ql24Q

14. Why Social Media? It’s not everything - it’s another “channel”

15. Why Social Media? “Word of mouth” influence changes from 1:7 to 1:15 when you are online

16. Why Social Media? Interactivity and rich media

17. Why Social Media? Easy to measure your effectiveness

18. Why Social Media? The best things in life are free. You are only limited by your time and creativity!

19. Social Media Principles Be authentic Be open Your organisation must act like an individual Have character Be respectful Be aware of what you are doing

20. How are Youth using SoMe? Some examples

22. Bankstown Public School

23. Bankstown West Public

25. Groups

29. Knife Campaign HomeOffice in the UK Anti-Knife Campaign Hard-hitting videos Bebo Group Engagement with youth online

30. Next steps: Youth Social Media Strategy Survey handouts Online search Define Social Media Strategy Build community Promote events Communicate Connect Increase awareness for campaigns Advocacy Competitions & Giveaways ... Legal Implications Structure Observe Participate Create

31. Experiment Ideas Create a Facebook Page (http://facebook.com) Sign up to Twitter, use Twitter Search (http://twitter.com) Create your own YouTube Channel (http://youtube.com) Start a Blog (http://www.blogger.com) Create your own Social Network (http://www.ning.com) Create a profile on MySpace (http://myspace.com) Create a profile on (http://www.bebo.com) Create a Bebo group people can join

32. Great Sources of Info Optus on Twitter http://optus.com.au/twitter Youth and social networking research project blog http://blogs.nya.org.uk/ywsn/ UK Youth Workers Social Network http://ukyouthonline.ning.com Engaging with Youth through Social Meida Conference Video http://video.google.com/videoplay?docid=5331983526426870869&hl=en Book Chapter on Conversation & Community http://www.scribd.com/doc/17759504/Free-Chapter-Conversation-and-Community Risk Assessment Templateshttp://www.katiebacon.co.uk/On%20line%20digital%20youth%20outreach%20procedures%20&%20guidance%20documents.html http://ukyouthonline.ning.com/profiles/blogs/risk-assessment-for-social Youth work guide to blogging http://www.scribd.com/doc/6041656/Blogging-for-Youth-Workers

33. questions?sherif@sherifmansour.comtwitter.com/sherifmansourblog.sherifmansour.com