Nottingham Property Face 2 Face


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Social Media head start for Property professionals, Estate Agents, Investors. This Introductory session was delivered to Property Face 2 Face at Lace Market Hotel on 17 Feb 2011 by Caron Lyon @pcmcreative

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  • Nottingham Property Face 2 Face

    1. 1. Market Your Company Using Social Media Is it just a fad?
    2. 2. Starting Simple @pcmcreative <ul><li>Theatre Design & Technology </li></ul><ul><li>12 yrs Theatrical Stage Manager </li></ul><ul><li>Technical Projects Manager </li></ul><ul><li>Intranet manager </li></ul><ul><li>Web 2.0 – Digital Resources </li></ul><ul><li>Second Life 2006 </li></ul><ul><li>Twitter 2007 </li></ul>
    3. 3. Timelime <ul><li>A Brief History </li></ul><ul><li>Social Media: is it just a fad? </li></ul><ul><li>What is Social media? </li></ul><ul><li>How can I use it effectively for business? </li></ul><ul><li>Where do I start? </li></ul><ul><li>Questions </li></ul>
    4. 4. A Brief History Social media has become an integral part of modern society. If Facebook were a country it would be the 3 rd largest in the world. There are niche sites for virtually every special interest .
    5. 5. Social Ignition <ul><li>1997 – Usenet </li></ul><ul><li>Usenets let users post articles or posts (referred to as “news”) to newsgroups. </li></ul><ul><li>The precursor to RSS feed readers used to follow blogs and news sites today. </li></ul>
    6. 6. Online Groups <ul><li>Group sites such as Google Groups and Yahoo ! </li></ul><ul><li>Groups use many of the conventions established by the original usenet systems. </li></ul>
    7. 7. Digital Notice Boards <ul><li>BBSs (Bulletin Board Systems) </li></ul><ul><li>The first BBSs came online in the late 70s. </li></ul><ul><li>Only one person at a time could gain access to the BBS. </li></ul><ul><li>BBSs were the first type of sites that allowed users to log on and interact with one another </li></ul>
    8. 8. The Dawn of Social Networking <ul><li>Dating Sites </li></ul><ul><li>Allowing users to create profiles (usually with photos) and to contact other users. </li></ul>
    9. 9. Social Networks <ul><li>1999 - LiveJournal </li></ul><ul><li>Built around constantly-updated blogs. </li></ul><ul><li>Users follow one another, create groups and interact. </li></ul><ul><li>The precursor to the live updates we see in social networks today. </li></ul><ul><li>Features added, include groups, question and answer forums, advanced profile features and real-time updates. </li></ul>15 Feb 2011 Social Media made simple
    10. 10. Perspective LinkedIn was founded in 2003 and was one of the first mainstream social networks devoted to business.
    11. 11. ...and finally <ul><li>Facebook </li></ul><ul><li>Started out as a Harvard-only social network back in 2004, it quickly expanded to other schools, then to high schools and businesses </li></ul><ul><li>Open to everyone by 2006 </li></ul><ul><li>In 2008 Facebook became the most popular social networking site, surpassing MySpace, and continues to grow. </li></ul><ul><li>Feb 4th 2011 celebrated 5 th birthday – 150 million members </li></ul>
    12. 12. Property Sector – Social Media MFSEMINARS
    13. 13. What is this Social stuff? <ul><li>Social Media and Social Networking. </li></ul><ul><ul><li>Media broadcasts messages and content. </li></ul></ul><ul><ul><li>Networking involves interaction and relationship building. </li></ul></ul><ul><li>Put the word 'social' back and there is a fundamental interdependency between them. </li></ul>Social Media 101 for Estate Agents
    14. 14. Social Media – technically speaking <ul><li>The online tools and platforms that people use to share opinions, insights, experiences , and perspectives with each other. </li></ul><ul><li>Social media can take many different forms, including text, images, audio, and video. </li></ul><ul><li>Popular social mediums include blogs, message boards, podcasts, wikis. </li></ul>
    15. 15. Experiences...
    16. 16. Foundation Thinking <ul><li>“ Don't add technology to the way you do things, change the way you do things when you see what the technology can do.” </li></ul><ul><li>Marcus Romer </li></ul><ul><li>Artistic Director - Pilot Theatre Company. </li></ul>
    17. 17. The Big Three
    18. 18. 7 Roads <ul><li>Generate leads and making sales </li></ul><ul><li>Provide Customer Service </li></ul><ul><li>Improve customer retention? </li></ul><ul><li>Increase your knowledge? </li></ul><ul><li>Competitors alignment & metrics? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Do business more productively? </li></ul>
    19. 19. Leads <ul><li>USP – What makes you different? </li></ul><ul><li>SEO – Well coded website </li></ul><ul><li>Organic SEO – Considered content </li></ul><ul><li>Keywords used by your target market </li></ul><ul><li>Monitored Analytics </li></ul><ul><li>Video </li></ul><ul><li>Call to action </li></ul>
    20. 20. QR codes – Geo location
    21. 21. Service <ul><li>Be a hub and provide </li></ul><ul><ul><li>Information </li></ul></ul><ul><ul><li>Advice </li></ul></ul><ul><ul><li>Contact </li></ul></ul><ul><ul><li>Conversation </li></ul></ul><ul><ul><li>Feedback </li></ul></ul><ul><li>Live stream </li></ul>
    22. 22. In practice
    23. 23. Retention <ul><li>Be a hub and provide </li></ul><ul><ul><li>Information </li></ul></ul><ul><ul><li>Advice </li></ul></ul><ul><ul><li>Contact </li></ul></ul><ul><ul><li>Conversation </li></ul></ul><ul><ul><li>Feedback </li></ul></ul><ul><ul><li>Community </li></ul></ul>
    24. 24. Facebook – what’s on offer? <ul><li>Status Updates </li></ul><ul><li>Groups / Fan Pages </li></ul><ul><li>Forum discussions </li></ul><ul><li>Notice Boards / Wall / Events </li></ul><ul><li>PPC targeted advertising </li></ul><ul><li>Video & Photos </li></ul><ul><li>IM live chat </li></ul><ul><li>Marketing Hubs </li></ul><ul><ul><li>Facebook for Business </li></ul></ul>
    25. 25. The State of Facebook <ul><li>News Feed </li></ul><ul><li>Profile </li></ul><ul><li>Groups / Pages </li></ul><ul><li>Applications </li></ul><ul><li>Like </li></ul><ul><li>Share </li></ul>
    26. 26. Pages vs Groups vs Profiles <ul><li>People have PROFILES </li></ul><ul><li>Businesses have PAGES </li></ul><ul><li>Projects have GROUPS </li></ul>
    27. 27. The 5 steps <ul><li>Arrive </li></ul><ul><li>Listen </li></ul><ul><li>Ask </li></ul><ul><li>Provide </li></ul><ul><li>Deliver </li></ul>@loudmouthman – 5 steps article
    28. 28. Development <ul><li>Listen </li></ul><ul><li>Ask </li></ul>
    29. 29. Twitter
    30. 30. Listening <ul><li>Property Nottingham </li></ul><ul><li>House Prices </li></ul><ul><li>Property Development </li></ul>
    31. 31. Authority <ul><li>Deliver </li></ul>
    32. 32. LinkedIn – What’s on offer <ul><li>Status Updates </li></ul><ul><li>Groups & Forums </li></ul><ul><li>Events Listing </li></ul><ul><li>Job Searching </li></ul><ul><li>Business Listings </li></ul><ul><li>Job Posting </li></ul><ul><li>Messaging </li></ul><ul><li>Answers </li></ul>
    33. 33. LinkedIn <ul><li>Facebook is essentially a SOCIAL network. </li></ul><ul><li>LinkedIn is a BUSINESS networking platform. </li></ul>Linkedin exists to help you make better use of your professional network and help the people you trust in return.
    34. 34. With out the social doilies! <ul><li>A profile that summarizes your professional expertise and accomplishments </li></ul><ul><li>Manage information that’s publicly available about you as a professional </li></ul><ul><li>Gain new insights from discussions with like-minded professionals </li></ul><ul><li>Discover inside connections that can help you land jobs and close deals </li></ul>
    35. 35. Metrics - Monitor & Measure <ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>FriendFeed </li></ul>
    36. 36. Productivity <ul><li>Team Collaboration </li></ul><ul><li>Webinars </li></ul><ul><li>Cloud Computing </li></ul>
    37. 37. BaseCampHQ
    38. 38. 7 Roads <ul><li>Generate leads and making sales </li></ul><ul><li>Provide Customer Service </li></ul><ul><li>Improve customer retention? </li></ul><ul><li>Increase your knowledge? </li></ul><ul><li>Competitors alignment & metrics? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Do business more productively? </li></ul>
    39. 39. Simple Campaign Structure <ul><li>Plan </li></ul><ul><li>Prepare </li></ul><ul><li>Deliver </li></ul><ul><li>Reflect </li></ul><ul><li>Report </li></ul>
    40. 40. Making it Work <ul><li>Start small. </li></ul><ul><li>Schedule social media time. </li></ul><ul><li>Pick your platforms. </li></ul><ul><li>Define your goals & expectation. </li></ul><ul><li>Formalise practice and conduct. </li></ul><ul><li>Establish your identity. </li></ul><ul><li>Build your community. </li></ul><ul><li>Make the web part of your process. </li></ul>
    41. 41. All roads lead home Audience Agents Clients Funders, Investors Customers Stakeholders Staff, Team, Employees Suppliers Press Social Media made simple
    42. 42. PCM projects - @pcmcreative Questions