Emerging Technologies CRN 29395 Semester 2 – Lecture 1 – Emerging Technologies Strategy Frances Bell, f.bell@salford.ac.uk...
Reminder <ul><li>“Emerging technologies such as the Internet and biotechnology have the potential to create new industries...
What this module is about <ul><li>Read Module guide, check Module Specification in About your module on Blackboard </li></...
Semester 2 <ul><li>Focus in Semester 2 is on: </li></ul><ul><ul><li>Business use of Emerging technologies </li></ul></ul><...
What is strategy? <ul><li>“A  strategy  is a  plan of action  designed to achieve a particular  goal . The word strategy h...
iPad – strategic for which businesses <ul><li>Apple making/selling  Inc.  http://www.apple.com/   </li></ul><ul><li>Busine...
<ul><li>ONE emerging technology </li></ul><ul><li>MANY strategies for that technology </li></ul><ul><li>relationship </li>...
Other opportunities <ul><li>Can you think of other ways that businesses  might use iPad? </li></ul><ul><li>5 minutes to di...
Let’s record your ideas <ul><li>Now think about how the planning that would be needed for each of those examples </li></ul...
Strategy for Emerging Technologies <ul><li>Needs to fit with general business strategy </li></ul><ul><li>Part of bigger cy...
Before next week’s lecture <ul><li>Read Touchstone brief paper on Digital Strategy  http://www.touchstone.com/case_studies...
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Emerging Technologies Semester 2 Lecture 1

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Emerging Technologies Semester 2 Lecture 1

  1. 1. Emerging Technologies CRN 29395 Semester 2 – Lecture 1 – Emerging Technologies Strategy Frances Bell, f.bell@salford.ac.uk Marie Griffiths, m.griffiths@salford.ac.uk Maria Kutar, m.kutar@salford.ac.uk Image used under Creative Commons License from Edans Slide
  2. 2. Reminder <ul><li>“Emerging technologies such as the Internet and biotechnology have the potential to create new industries and transform existing ones.” </li></ul><ul><li>Wharton on Managing Emerging Technologies, http://eu.wiley.com/WileyCDA/WileyTitle/productCd-0471361216.html </li></ul>Slide Used under CCL from mattbuchanan at http://www.flickr.com/photos/mattbuchanan/4309965659 iPad 28/1/2010
  3. 3. What this module is about <ul><li>Read Module guide, check Module Specification in About your module on Blackboard </li></ul><ul><li>Why is it important to study this topic? </li></ul><ul><ul><li>Emerging Technologies can help businesses/organisations achieve their goals </li></ul></ul><ul><ul><li>Emerging Technologies are part of the context in which businesses operate </li></ul></ul><ul><ul><li>You will use and be affected by these technologies in your daily life </li></ul></ul><ul><li>Examples </li></ul><ul><ul><li>suing the Twitterer http://technology.timesonline.co.uk/tol/news/tech_and_web/article6732451.ece </li></ul></ul><ul><ul><li>Teacher speaks out of turn http://www.guardian.co.uk/education/2009/jun/10/teacher-banned-twitter </li></ul></ul>Slide
  4. 4. Semester 2 <ul><li>Focus in Semester 2 is on: </li></ul><ul><ul><li>Business use of Emerging technologies </li></ul></ul><ul><ul><li>Strategic implications </li></ul></ul><ul><ul><li>Societal frameworks </li></ul></ul><ul><li>  </li></ul><ul><li>Assessed by examination </li></ul><ul><ul><li>a few 'book work' type questions </li></ul></ul><ul><ul><li>mainly questions based on non-assessed group work done in Semester 2 </li></ul></ul><ul><ul><li>Some questions randomly selected from formative feedback quizzes </li></ul></ul>Slide
  5. 5. What is strategy? <ul><li>“A strategy is a plan of action designed to achieve a particular goal . The word strategy has military connotations, because it derives from the Greek word for general .” http://en.wikipedia.org/wiki/Strategy </li></ul><ul><li>Question: Is this a reliable definition? </li></ul>Slide
  6. 6. iPad – strategic for which businesses <ul><li>Apple making/selling Inc. http://www.apple.com/ </li></ul><ul><li>Businesses selling media content, devices and services promoted by iPad – ebooks, digital photography (cameras, print services, published professional photography http://rising.blackstar.com/will-the-ipad-save-photography.html ) </li></ul><ul><li>Software developers building iPad applications – freelancers using Apple’s economic development platform </li></ul>Slide What is it? http://www.youtube.com/watch?v=4_zI21XEo0Q
  7. 7. <ul><li>ONE emerging technology </li></ul><ul><li>MANY strategies for that technology </li></ul><ul><li>relationship </li></ul>Slide
  8. 8. Other opportunities <ul><li>Can you think of other ways that businesses might use iPad? </li></ul><ul><li>5 minutes to discuss with your neighbour some examples of how it might be used in business (say instead of phone, laptop) http://e.ggtimer.com/5%20minutes </li></ul>Slide
  9. 9. Let’s record your ideas <ul><li>Now think about how the planning that would be needed for each of those examples </li></ul>Slide
  10. 10. Strategy for Emerging Technologies <ul><li>Needs to fit with general business strategy </li></ul><ul><li>Part of bigger cycle </li></ul><ul><ul><li>Digital strategy </li></ul></ul><ul><ul><li>Proof of concept </li></ul></ul><ul><ul><li>Implementation </li></ul></ul><ul><ul><li>Support and Renewal </li></ul></ul><ul><li>Understand context, stakeholders, market </li></ul><ul><li>Plan – for project and product/service implementation </li></ul>Slide
  11. 11. Before next week’s lecture <ul><li>Read Touchstone brief paper on Digital Strategy http://www.touchstone.com/case_studies/DigitalStrat.pdf </li></ul><ul><li>Also need to get yourselves into groups in Weeks 2-3 and get started on group work (assessed in examination) – based on Roy’s records </li></ul>Slide

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