The Changing Landscape of Public Relations
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Presented to Clarion University of Pennsylvania PRSSA students Monday, October 26, 2009.
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The Changing Landscape of Public Relations
- 1. The Changing Landscape of Public Relations Deanna Ferrari WordWrite Communications
- 4. How can YOU get here?
- 5. Source: http://www.youtube.com/watch?v=sIFYPQjYhv8 Social Media Revolution
- 7. Facebook - then & now College students --> High school students --> EVERYONE
- 8. NO
- 9. YES
- 17. How social media has changed PR Essentially, you can control if the message is put out and what the message says… … on the other hand, you have no control of the message. But once it’s out there, it’s up to you on how you step in, approach the message, and what to say back. It’s like PR 2.0
- 18. Social media is instant
- 27. The viral video effect http://www.youtube.com/watch?v=4-94JhLEiN0 http://www.hulu.com/watch/101187