Social Networks - Why? How? How much? Frances Bell, Salford Business School,  Talk given to Chapel Street Business Group  ...
Agenda What is Social Networking? Why would SN be relevant to SMEs, Charities, and larger NFPOs? How can Organisations use...
What is a social networking site? <ul><li>http:// www.commoncraft.com /video-social-networking   </li></ul>
What is a social networking site? <ul><li>Web-based service that allows you to: </li></ul><ul><ul><li>Create (semi-) publi...
Why would SN be relevant to SMEs, Charities, and larger NFPOs? <ul><li>All  </li></ul><ul><ul><li>Personal professional ne...
How can Organisations use SNS? <ul><li>A political campaign  http://uk.youtube.com/watch?v=2fZHou18Cdk   </li></ul><ul><li...
How much does it cost? – effort and hard cash? <ul><li>Some ideas and words of warning </li></ul><ul><ul><li>http://www.sl...
Questions and Discussion
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Social Networks - Why? How? How much?

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Talk given to local business group at Salford

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  • Social Networks - Why? How? How much?

    1. 1. Social Networks - Why? How? How much? Frances Bell, Salford Business School, Talk given to Chapel Street Business Group www.chapelstreet.org , Thursday 21 February, 2008 in University of Salford Think Lab .
    2. 2. Agenda What is Social Networking? Why would SN be relevant to SMEs, Charities, and larger NFPOs? How can Organisations use SNS? How much does it cost? – effort and hard cash?
    3. 3. What is a social networking site? <ul><li>http:// www.commoncraft.com /video-social-networking </li></ul>
    4. 4. What is a social networking site? <ul><li>Web-based service that allows you to: </li></ul><ul><ul><li>Create (semi-) public profile </li></ul></ul><ul><ul><li>Connect to others </li></ul></ul><ul><ul><li>View your own and others’ connections (at your and their discretion) </li></ul></ul><ul><ul><li>http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html </li></ul></ul><ul><li>Where you meet your friends/family/business contacts online and find new ones? Facebook , My Space </li></ul><ul><li>Where you meet your business contacts online and find new ones? </li></ul><ul><li>Are the personal and the business separate? </li></ul><ul><li>How do we network? </li></ul><ul><ul><li>Around personal contact – messages, gifts, ‘emotions’ </li></ul></ul><ul><ul><li>Around objects - images, videos, ‘knowledge’ </li></ul></ul><ul><ul><li>Around interests –talking about offline activities </li></ul></ul><ul><ul><li>Around professional concerns </li></ul></ul><ul><li>How is this different online? </li></ul><ul><ul><li>The network is/can be visible </li></ul></ul><ul><ul><li>Without the richness of touch and presence but can share increasingly ‘rich’ objects </li></ul></ul><ul><li>Brief tour of facebook http://salford.facebook.com/profile.php?id=740690164 </li></ul>
    5. 5. Why would SN be relevant to SMEs, Charities, and larger NFPOs? <ul><li>All </li></ul><ul><ul><li>Personal professional network </li></ul></ul><ul><ul><ul><li>http:// www.linkedin.com / </li></ul></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><li>Sharing knowledge </li></ul><ul><ul><li>SMEs </li></ul></ul><ul><ul><ul><li>http://www.sme-blog.net/sme_blog/small_business_facts/index.html </li></ul></ul></ul><ul><ul><li>Charities, NFPOs </li></ul></ul><ul><ul><ul><li>http://www.justgiving.com/danbell </li></ul></ul></ul><ul><ul><ul><li>http://beth.typepad.com/ </li></ul></ul></ul><ul><ul><ul><li>http://www.ethanzuckerman.com/blog/2008/02/08/pros-and-cons-of-facebook-activism/ </li></ul></ul></ul>
    6. 6. How can Organisations use SNS? <ul><li>A political campaign http://uk.youtube.com/watch?v=2fZHou18Cdk </li></ul><ul><li>A University h ttp://uk.youtube.com/watch?v=MvkwbzASyGw </li></ul><ul><li>Selling products as value-added services http://www.moo.com/flickr/ </li></ul>
    7. 7. How much does it cost? – effort and hard cash? <ul><li>Some ideas and words of warning </li></ul><ul><ul><li>http://www.slideshare.net/jeremiah_owyang/vlab-shaking-the-money-tree-social-networks/ </li></ul></ul><ul><li>‘ Free’ services </li></ul><ul><ul><li>http://Blogger.com http://flickr.com http://facebook.com http://linked-in.com </li></ul></ul><ul><li>Commercial services </li></ul><ul><ul><li>http://www.typepad.com/ </li></ul></ul><ul><li>Owned services, examples </li></ul><ul><ul><li>Use Open Source or Commercial Software on your own server </li></ul></ul><ul><ul><li>Use Open Source or Commercial Software on hosted server </li></ul></ul><ul><li>Issues are maturity of use and understanding, degree of control, investment of time and money </li></ul>
    8. 8. Questions and Discussion

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