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Aboutemtech

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Some information about Emerging Technologies module to help students choose the right option for them

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Aboutemtech

  1. 1. Emerging technologies Module<br />Frances Bell f.bell@salford.ac.uk<br />Marie Griffiths m.griffiths@salford.ac.uk<br />Maria Kutar @salford.ac.uk<br />1<br />Slide<br />Image used under Creative Commons License from Edans<br />
  2. 2. Maria Kutar<br />MarieGriffiths<br />Someprevious students<br />AndmeFrancesBell<br />
  3. 3.
  4. 4. Attributed to Dan Zen<br />Yutaka Tsutano<br />afronie<br />Sispace at Salford <br />ModernDope (old account)<br />
  5. 5. What is out there about me?<br />Digital identity / footprint<br />Returns pictures on Facebook you might not have expected – as student said “pictures of me drinking wine are on Google!!”<br />Search for yourself on http://www.123people.com/<br />
  6. 6. Why are these services making the information available?<br />Facebook covertly launches photo facial recognition software - that users have to opt out of <br />Preoccupations<br />benrmatthews<br />Facebook users upload loads of pictures – connecting them via facial tagging massively increases connectivity http://www.pcworld.com/article/226228/facebook_facial_recognition_its_quiet_rise_and_dangerous_future.html<br />
  7. 7. Pocket Magnifier<br />from cobalt123 <br />By Axel Bührmann<br />Separation of form and content<br />Accessibility<br />Mick Roche<br />
  8. 8. Develop (Simple) blogging skills<br />
  9. 9. Web services and media<br />
  10. 10. 180 degree turn on Facebook“You are the product not the customer” <br />
  11. 11. Need for active agency, privacy management<br />http://www.mattmckeon.com/facebook-privacy/<br />
  12. 12. Your network knows more than you do <br />If you have connections who value you, you <br />can ask direct questions – not too often!<br />
  13. 13. practice<br />theory<br />Personal/ consumer<br />Commercial/ producer<br />
  14. 14. What can Social Media do for small businesses?<br />Ninety percent of those surveyed agreed that social media is important to their business. The report reveals that the self-employed (67%) and small business owners (66%) were more likely to strongly agree with this statement.<br />… almost all marketers have four tools in their toolkit: Facebook, Twitter, LinkedIn and blogs. Two surprises in this year’s study: Facebook surpassed Twitter since the 2010 survey, and MySpace is not being used by at least 81% of marketers.<br />Student social media consultants<br />Identified opportunities for:<br />Merchandising<br />Selling last minute tickets for events<br />Enhancing customer relations<br />Etc.<br />http://www.socialmediaexaminer.com/small-businesses-benefit-most-from-social-media-study-reveals/<br />
  15. 15. Students work in groups to create digital strategy<br />Investigate technologies<br />Investigate business, plan strategy <br />Storyboard web site<br />Proof of concept site in Wordpress<br />Assessed in examination<br />
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  17. 17. Emerging Technologies module learning experiences<br />Active engagement and experimentation<br />Multiple perspective thinking – consumer/producer, customer/ service provider<br />Inquiring and critical approach<br />Not fixed knowledge<br />

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