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Virtual Makeover 2.0


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Presentation highlighting advice that student affairs professionals can share with their students to help them utilize Web 2.0 technologies responsibly.

Presented at Assistant Director interview.

Published in: Career, Technology, Business
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Virtual Makeover 2.0

  1. 1. Virtual “Makeover” 2.0: Managing Students’ Online Identities Sara Clayton April 10, 2009
  2. 2. Today’s Presentation… <ul><li>Defining “Web 2.0” </li></ul><ul><li>Students’ Online Identities </li></ul><ul><ul><li>Personal information goes public </li></ul></ul><ul><ul><li>Impact on career opportunities </li></ul></ul><ul><li>Virtual “Makeover” Tips </li></ul><ul><li>Audience Challenge </li></ul><ul><li>Questions </li></ul>
  3. 3. Defining “Web 2.0”… <ul><li>How “2.0” are you? </li></ul>
  4. 4. Defining “Web 2.0”… <ul><li>From passive to interactive </li></ul><ul><li>User-created content </li></ul><ul><li>New ways to connect </li></ul>Maloney, E. (2007) What Web 2.0 can teach us about learning. Chronicle of Higher Education , 53(18), B26.
  5. 5. Students’ Online Identities… <ul><li>Most students have a digital footprint </li></ul><ul><ul><li>83% have a social networking profile 1 </li></ul></ul><ul><ul><li>Share personal information, opinions, photos, and videos with friends and family… </li></ul></ul><ul><ul><ul><li>… but with who else? </li></ul></ul></ul>1 NACE (2008) 2008 Graduating Student Survey . Accessed April 10, 2009 at:
  6. 6. Students’ Online Identities… <ul><li>According to a 2008 CareerBuilder survey of 3,169 hiring managers & HR professionals 1 … </li></ul><ul><ul><li>31% use social networking sites to screen job candidates or plan to start doing so </li></ul></ul><ul><ul><li>34% have dismissed candidates from consideration based on profile contents </li></ul></ul><ul><ul><li>24% have used positive web information about candidates to solidify a hiring decision </li></ul></ul>1 (2008). One-in-Five Employers Use Social Networking Sites to Research Job Candidates, Survey Finds. Accessed April 10, 2009 at:
  7. 7. Virtual “Makeover” Tips… <ul><li>Make Smart Decisions </li></ul><ul><li>Positive Peer Pressure </li></ul><ul><li>Knowledge is Power </li></ul><ul><li>Professionalism 2.0 </li></ul>
  8. 8. Make Smart Decisions…
  9. 9. Make Smart Decisions… <ul><li>Internet fame has a price </li></ul><ul><ul><li>Photos/videos keep records of bad choices </li></ul></ul><ul><ul><li>Be careful of posting comments/blogs </li></ul></ul><ul><ul><li>What would Grandma think? </li></ul></ul><ul><li>Clean up their current web presence </li></ul><ul><ul><li>Utilize privacy settings </li></ul></ul><ul><ul><li>Take down inappropriate material </li></ul></ul><ul><ul><li>Delete inactive accounts </li></ul></ul>
  10. 10. Positive Peer Pressure… <ul><li>Set a good example </li></ul><ul><ul><li>Keep profiles employer-friendly </li></ul></ul><ul><ul><li>Ask friends to keep it “clean” too </li></ul></ul><ul><li>Monitor friends’ posts </li></ul><ul><ul><li>On their profiles </li></ul></ul><ul><ul><li>On their friends’ profiles </li></ul></ul>
  11. 11. Knowledge is Power… <ul><li>Google name at least once per month to monitor information </li></ul><ul><li>Review terms and conditions for sites they hold memberships to </li></ul><ul><li>Subscribe to RSS feeds, blogs, & listservs related to job target </li></ul>
  12. 12. Professionalism 2.0… <ul><li>Take advantage of Web 2.0 technology </li></ul><ul><ul><li>Want to be found by employers! </li></ul></ul><ul><ul><li>Develop a “personal brand” that: </li></ul></ul><ul><ul><ul><li>Highlights professional experiences </li></ul></ul></ul><ul><ul><ul><li>Emphasizes unique qualifications </li></ul></ul></ul><ul><li>Promote “brand” online </li></ul><ul><ul><ul><li>Own professional website/blog </li></ul></ul></ul><ul><ul><ul><li>LinkedIn </li></ul></ul></ul><ul><ul><ul><li>Professional organizations’ sites </li></ul></ul></ul><ul><ul><ul><li>Coming Soon: KUCareerHawk </li></ul></ul></ul><ul><ul><ul><li>Groups? </li></ul></ul></ul>
  13. 13. Audience Challenge… <ul><li>What is one thing you will do today to set a good online example for students? </li></ul>
  14. 14. Questions? To view a copy of this presentation online, visit my SlideShare page at: Thank You!