Putting the New Social Media Wave to Work for You

Putting the New Communication Wave of Social Media to Work for You Evelyn McCormack New York State PTA Conference November 2011

Today ’ s Wiki: Let ’ s Keep it Going! http://socialmediaschoolpr.wikispaces.com

What We’ll Cover…
The Power of Social Media
Your Tools: Facebook, Twitter & YouTube
Connecting Your Social Media Efforts

Where Are Parents Getting Their School Information?
According to Ipsos North America ’ s December 2010 poll:
57 percent go to Facebook/Twitter
26 percent go to District website

Facebook
800 million active users; 50% log on daily
100,000 users age 64+
310,000 users between 45–63
300,000+ businesses now have FB fan pages, including hundreds of school districts
250 million have FB on mobile devices
Avg user is connected to 80 community pages.

How to Use Facebook 1. Use to drive traffic back to website. 2. Post photos, videos, news, announcements. 3. Link to your YouTube (videos) or Flickr (photos) page. 4. Posts on FB should be brief and informal. Make it a conversation . Photo credit: The Telegraph

Public Education Officials Oklahoma State Superintendent School Superintendents of Alabama

Candidates for 4J School Board in Eugene, Ore. Lawrence, Kansas School Board Candidates

School Districts Joplin, MO 5,000 followers Queensbury, NY 948 followers

Teachers Disclaimer: the page is “for tutoring and extra help. …not a social page nor a way to try and friend me on FB.” Libertyville , IL

1,013 fans!

Group Pages, Community Pages, or Fan Pages?

Group Pages
Can be set up by any individual & similar to clubs in the real world
You 'join' Groups
Admins can send messages to up to 5,000 Group members.
Only open Groups are searchable publicly
Groups can’t have a personalized URL

Community Pages
Dedicated to topic or experience that is ‘owned’; collectively by the community connected to it.
Let you connect with others who share similar interests and experiences .

Fan pages of a company, person, product, non-profit, organization
Fans 'like' pages
Admins can send unlimited messages, called ‘Updates’ that appear on members’ Facebook walls
Can host applications that permit you to show more content & interact with users.
Can personalize FB web address eg: www.facebook.com/swboces
Fan/Business Pages 34 million fans

Fan Page How-To facebook.com/pages/create.php

Dress It Up

Background, Mission Statement, etc. on your Info page Favorite Pages

Disclaimers and Use Policies

Great Facebook Resources Facebook in Education

Facebook Guide to Best Practices in Education

Facebook Insights Number of page impressions

Facebook Questions & Polls Yes Prep in Houston, Tex., asked what their mascot should be.

Mailing List App on Facebook -- Constant Contact

Twitter
Microblogging platform in 140 characters or less
Launched 2006
106 million registered users; 65 million tweets per day
750 tweets per second
It ’ s all about immediacy/useful in crises
Slower growth among parents than FB

Janis Krums’ Tweet from his cell phone on Jan. 15, 2009 – aboard a ferry on the Hudson River in NYC

State Ed Departments U.S. Indiana Michigan Ohio Idaho Michigan Kentucky California Massachusetts Vermont Colorado Texas Education Agency South Carolina Florida West Virginia Arizona Minnesota Iowa Alabama Maryland Arkansas Georgia Illinois Twitter list curated by teach.gov

School Districts Park Hill, MO Duval County Schools, FL

Why Use Twitter?
Drive traffic to your website/blog
Provide you with many professional contacts
Gives you information quickly about what is going on in the PTA/Education world
Teaches you new ideas, concepts, and skills
Alerts you to hot topics (great news source)
Allows you to share causes you support, content you want others to know about, news that people should care about.

What Not to Do on Twitter

Do This Instead!

Twitter Anatomy What ’ s trending/what people are talking about Suggestions on who you might want to follow The wall # of people you follow; your followers

Twerminology Twitter Help Center can assist you with terminology like #hashtags, @symbols, and how Twitter works in general.

hashtags.org allows you to search for hashtags or track conversations based on hashtags. This conversation was about #nspra11.

Twitter Apps Post photos on Twitter. Install on your mobile phone.

YouTube -- Video sharing website -- Launched 2005, bought by Google 2006 -- 2 billion+ viewers a day -- More video uploaded to YouTube in 60 days than all 3 major networks created in 60 years

Build a Channel Montgomery County, MD, PTA – 1, 356 video views

National PTA Channel: 81,890 video views

Connect Your Media

Denver Academy YouTube videos on Facebook

Featured Video Rotates Made with: YouTube for Pages app provided by Involver

YouTube Advice
1. Turn off comments on your channel and each video after uploading.
2. On profile page, include district logo, mission statement, address, website, contact info.
3. If too much concern about YouTube, Vimeo is free alternative.

Third-party apps have free Basic plans that permit you to add apps to 1 or 2 fan pages, or limit the number of apps you use. Connect Your Social Media

Go to Account Settings, choose Activity Sharing Share your activity with your FB, Twitter accounts

The Future?
District-wide online calendar
Parents can sign up for text messages, emails
Works with existing calendar apps used by district
Directions provided by Google Maps

Email/phone alert companies now offering Facebook and Twitter integration to help push out messages, news, announcements

Evelyn McCormack 914-592-4203 ext. 3412 [email_address] www.schoolcommunications.com

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Putting the New Social Media Wave to Work for You

by Evelyn McCormack

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