Making LinkedIn Work for Your Business
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Making LinkedIn Work for Your Business

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Webinar as part of the One Internet Day to raise funds for relief for people in the Philippines affected by the recent typhoon.

Webinar as part of the One Internet Day to raise funds for relief for people in the Philippines affected by the recent typhoon.

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  • 1. Making LinkedIn Work for Your Business One Internet Day: #PHRelief November 22, 2013
  • 2. Des Walsh Business Coach, Social Media Strategist, LinkedIn Expert linkedin.com/in/deswalsh
  • 3. Disclaimer This presentation is for information only, should not be taken as representing the official views of LinkedIn and should not be construed as constituting business or financial advice. Logos are copyright of the respective companies. Des Walsh has no business connection with the LinkedIn Corporation.
  • 4. What You Will Get From This Webinar √ 7 Point Plan for LinkedIn Success √ How to Invite Connections without Getting Rejected or Ignored √ 5 Basics for an Effective LinkedIn Profile √ A Surefire Way to Get Valuable Recommendations √ A Fast, Simple Way to Get Content for Your Updates √ How a Company (or Brand) Page Can Help Your Business √ How to Use LinkedIn Groups to Power Up Your LinkedIn Engagement √ Inspiration to Take ACTION Now!
  • 5. 7 Point Success Plan 1. Define your business and LinkedIn purpose 2. 100% professional profile 3. Build your network strategically 4. Give and get recommendations 5. Daily updates – profile & company pages 6. Optimise company page 7. Participate in targeted Groups
  • 6. Purpose Why LinkedIn? What Value for Your Business?
  • 7. Professional Profile – 5 Basics 1. Professional Headline - customize 2. Professional photo 3. Summary – Story + SEO 4. Customise web links & profile link 5. Use multimedia
  • 8. Summary – 5 Points 1. Your ideal client's concerns 2. Why you to help 3. Personalize 4. Story, not shopping list 5. Multimedia
  • 9. Build Your Network Strategically create a network, not a collection it's not about friends, it's business you don't have to invite everyone you don't have to accept every invitation be personal (no boilerplate invitations) participate (in sharing mode)
  • 10. My Simple, 3 Options Inviting Formula Remind Flatter Intrigue
  • 11. Recommendations easier to get when you give first ask for the recommendation you want wait till they know you before you ask!
  • 12. Updates Profile + Company Page Content sources LinkedIn Pulse Feedly Scoop.it delicious.com
  • 13. Company page
  • 14. Groups - Participate
  • 15. Review: 7 Point Success Plan 1. Define your business and LinkedIn purpose 2. 100% professional profile 3. Build your network strategically 4. Give and get recommendations 5. Daily updates – profile & company pages 6. Optimise company page 7. Participate in targeted Groups
  • 16. Copyright and Image Credits All logos in this slide deck are copyright the respective owners. The slide deck is copyright © Des Walsh 2013. Please ask Des deswalsh(at)gmail.com - if you wish to use it for other audiences: permission will not be unreasonably withheld. Image credit: Hand Milking a Cow, Smith, D. Darian via Flickr CC BY 2.0 http://www.flickr.com/photos/state_library_south_australia/3902540208/ Gold panning, Australia 1900 – via Wikimedia Commons: Powerhouse Museum: CC BY-SA 3.0 http://commons.wikimedia.org/wiki/File:Gold_panning,_Australia,_1900.jpg
  • 17. @deswalsh deswalsh@gmail.com http://linkedin.com/in/deswalsh Web: http://deswalsh.com LinkedIn services http://deswalsh.com/linkedin