Making LinkedIn Work
for Your Business
One Internet Day: #PHRelief
November 22, 2013
Des Walsh
Business Coach, Social Media Strategist,
LinkedIn Expert
linkedin.com/in/deswalsh
Disclaimer
This presentation is for information only, should not
be taken as representing the official views of
LinkedIn a...
What You Will Get From This Webinar
√ 7 Point Plan for LinkedIn Success
√ How to Invite Connections without Getting Reject...
7 Point Success Plan
1. Define your business and LinkedIn purpose
2. 100% professional profile
3. Build your network strat...
Purpose

Why LinkedIn?
What Value for Your Business?
Professional Profile – 5 Basics
1. Professional Headline - customize
2. Professional photo
3. Summary – Story + SEO
4. Cus...
Summary – 5 Points

1. Your ideal client's concerns
2. Why you to help
3. Personalize
4. Story, not shopping list
5. Multi...
Build Your Network Strategically
create a network, not a collection
it's not about friends, it's business
you don't have t...
My Simple, 3 Options Inviting Formula

Remind
Flatter
Intrigue
Recommendations
easier to get when you give first
ask for the recommendation you want
wait till they know you before you a...
Updates
Profile + Company Page
Content sources
LinkedIn Pulse
Feedly
Scoop.it
delicious.com
Company page
Groups - Participate
Review: 7 Point Success Plan
1. Define your business and LinkedIn purpose
2. 100% professional profile
3. Build your netwo...
Copyright and Image Credits
All logos in this slide deck are copyright the respective owners. The
slide deck is copyright ...
@deswalsh
deswalsh@gmail.com
http://linkedin.com/in/deswalsh
Web: http://deswalsh.com
LinkedIn services
http://deswalsh.co...
Making LinkedIn Work for Your Business
Making LinkedIn Work for Your Business
Upcoming SlideShare
Loading in...5
×

Making LinkedIn Work for Your Business

393

Published on

Webinar as part of the One Internet Day to raise funds for relief for people in the Philippines affected by the recent typhoon.

Published in: Education, Technology, Business
1 Comment
3 Likes
Statistics
Notes
No Downloads
Views
Total Views
393
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
8
Comments
1
Likes
3
Embeds 0
No embeds

No notes for slide

Making LinkedIn Work for Your Business

  1. 1. Making LinkedIn Work for Your Business One Internet Day: #PHRelief November 22, 2013
  2. 2. Des Walsh Business Coach, Social Media Strategist, LinkedIn Expert linkedin.com/in/deswalsh
  3. 3. Disclaimer This presentation is for information only, should not be taken as representing the official views of LinkedIn and should not be construed as constituting business or financial advice. Logos are copyright of the respective companies. Des Walsh has no business connection with the LinkedIn Corporation.
  4. 4. What You Will Get From This Webinar √ 7 Point Plan for LinkedIn Success √ How to Invite Connections without Getting Rejected or Ignored √ 5 Basics for an Effective LinkedIn Profile √ A Surefire Way to Get Valuable Recommendations √ A Fast, Simple Way to Get Content for Your Updates √ How a Company (or Brand) Page Can Help Your Business √ How to Use LinkedIn Groups to Power Up Your LinkedIn Engagement √ Inspiration to Take ACTION Now!
  5. 5. 7 Point Success Plan 1. Define your business and LinkedIn purpose 2. 100% professional profile 3. Build your network strategically 4. Give and get recommendations 5. Daily updates – profile & company pages 6. Optimise company page 7. Participate in targeted Groups
  6. 6. Purpose Why LinkedIn? What Value for Your Business?
  7. 7. Professional Profile – 5 Basics 1. Professional Headline - customize 2. Professional photo 3. Summary – Story + SEO 4. Customise web links & profile link 5. Use multimedia
  8. 8. Summary – 5 Points 1. Your ideal client's concerns 2. Why you to help 3. Personalize 4. Story, not shopping list 5. Multimedia
  9. 9. Build Your Network Strategically create a network, not a collection it's not about friends, it's business you don't have to invite everyone you don't have to accept every invitation be personal (no boilerplate invitations) participate (in sharing mode)
  10. 10. My Simple, 3 Options Inviting Formula Remind Flatter Intrigue
  11. 11. Recommendations easier to get when you give first ask for the recommendation you want wait till they know you before you ask!
  12. 12. Updates Profile + Company Page Content sources LinkedIn Pulse Feedly Scoop.it delicious.com
  13. 13. Company page
  14. 14. Groups - Participate
  15. 15. Review: 7 Point Success Plan 1. Define your business and LinkedIn purpose 2. 100% professional profile 3. Build your network strategically 4. Give and get recommendations 5. Daily updates – profile & company pages 6. Optimise company page 7. Participate in targeted Groups
  16. 16. Copyright and Image Credits All logos in this slide deck are copyright the respective owners. The slide deck is copyright © Des Walsh 2013. Please ask Des deswalsh(at)gmail.com - if you wish to use it for other audiences: permission will not be unreasonably withheld. Image credit: Hand Milking a Cow, Smith, D. Darian via Flickr CC BY 2.0 http://www.flickr.com/photos/state_library_south_australia/3902540208/ Gold panning, Australia 1900 – via Wikimedia Commons: Powerhouse Museum: CC BY-SA 3.0 http://commons.wikimedia.org/wiki/File:Gold_panning,_Australia,_1900.jpg
  17. 17. @deswalsh deswalsh@gmail.com http://linkedin.com/in/deswalsh Web: http://deswalsh.com LinkedIn services http://deswalsh.com/linkedin
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×