LinkedIn Business Boost


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Presentation on Linkedin for your business, Terri Cooper Networking Breakfast, Broncos Leagues, Red Hill, Brisbane, May 25th, 2011, by Des Walsh

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LinkedIn Business Boost

  1. 1. Boost Your Business and Raise Your Profile with LinkedIn Des Walsh Terri Cooper Networking Breakfast Broncos, Red Hill, Brisbane 25 th May, 2011
  2. 2. disclaimer This presentation is for information only, should not be taken as representing the official views of LinkedIn and should not be construed as constituting business or financial advice. Logos are copyright of the respective companies.
  3. 3. <ul><li>Optimising your profile </li></ul><ul><li>Company profile </li></ul><ul><li>The invitation game </li></ul><ul><li>Recommendations </li></ul><ul><li>Groups </li></ul><ul><li>Answers, Polls & Other New Things </li></ul>today we will look at
  4. 4. it's about getting better known
  5. 5. Would you like new customers? Companies acquiring new customers through social media Companies acquiring new customers through social media Source: Adnews Facebook 41% Twitter 41% LinkedIn 41% Company Blog 46%
  6. 6. LinkedIn IPO shatters expectations The Washington Post May 20, 2011 LinkedIn's share price more than doubles in IPO Los Angeles Times May 21, 2011 LNKD‎ - the buzz
  7. 7. overview <ul><li>100 million+ members </li></ul><ul><li>More than half that number outside USA </li></ul><ul><li>Affluent, influential, educated membership </li></ul><ul><li>Includes execs from all Fortune 500 companies </li></ul><ul><li>Over 2 million companies have profiles on site </li></ul><ul><li>New member every second (or faster) </li></ul><ul><li>2 million + Australia & New Zealand </li></ul>
  8. 8. growing a network Month Year Connections Network Oct 2004 joined ? Feb 2005 3 1,400 Mar 2005 46 133,600 Apr 2009 495 9,520,596 Dec 2009 585 12,081,785 May 2011 927 14,284,500
  9. 9. after a while it just grows like Topsy
  10. 10. navigating the nav bar
  11. 11. optimise your profile 1
  12. 12. optimise your profile 2
  13. 13. optimise your profile 3 <ul><li>Also edit : </li></ul><ul><li>Specialties </li></ul><ul><li>Positions held </li></ul><ul><li>Contact details </li></ul><ul><li>And remember - Keywords Rule! </li></ul>
  14. 15. don't forget your company profile
  15. 16. the invitation game <ul><li>My rules (make your own to suit you) </li></ul><ul><li>it's not about friends, it's business </li></ul><ul><li>build a network, not a collection </li></ul><ul><li>you don't have to invite everyone </li></ul><ul><li>you don't have to accept every invitation </li></ul><ul><li>be personal (no boilerplate invitations) </li></ul>
  16. 17. the boilerplate invitation
  17. 18. recommendations <ul><li>the easiest way I know to get testimonials </li></ul><ul><li>easier to get when you give first </li></ul><ul><li>bland is worse than useless </li></ul><ul><li>give (honestly) the kind of recommendation they want </li></ul><ul><li>ask for the kind of recommendation you want </li></ul>
  18. 19. groups give extra leverage
  19. 20. create your own group
  20. 21. answers (but think “questions”)
  21. 22. polls for thought leadership
  22. 23. LinkedIn Today
  23. 24. Signal
  24. 25. 5 takeaways <ul><li>- put your best profile forward and keep it up to date </li></ul><ul><li>- get linked – of course </li></ul><ul><li>- explore the possibilities of LinkedIn </li></ul><ul><li>- integrate Linkedin as part of your social web presence </li></ul><ul><li>- engage – LinkedIn is becoming a place of communities </li></ul><ul><li>Slides: </li></ul>
  25. 26. coaching LinkedLeverage  coaching options For anyone attending today, special price on my LinkedIn Profile Makeover
  26. 27. questions
  27. 28. contacting Des Most of my social links at 0413 089 355 | [email_address]
  28. 29. Copyright stuff <ul><li>All logos in this slide deck are copyright the respective owners. Permissions for downloaded images are listed with each slide deck in this series of webinars. The slide deck is copyright © Des Walsh 2011 and is intended for use of participants in the Social Media Webinar 2011 series. Please ask Des - - if you wish to use it for other audiences: permission will not be unreasonably withheld. </li></ul><ul><li>Cartoon: “Internet famous” Hugh MacLeod </li></ul>