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WHO AM I?Amanda Kennedy@Kennedy_PR@KenziaDigitalwww.facebook.com/kprmarketing
Powerful Facts Kids are learning on iPad, not chalkboards We don’t have a choice WHETHER we do socialmedia, but HOW WELL...
Why Be On Social Media? Your customers are on it Your competitors are on it Your industry is on it
What Can You UseSocial Media For?
 Networking Brand awareness Driving people to your website Building relationships Spying on competitors Learning abo...
12 Rules ofTwitter & Facebook
1.Have a Killer Profile Picture of you or your brand Tell tweeters what you do Show a side of your personality Add som...
Kennedy PR snapshot!
Have a Killer Profile You or brand as profile picture? Cover Photo Complete your information section Products Awards...
Kennedy PR snapshot!
2.Have a Killer Focus
3.First Impressions Count
4.Be Bold!Make The First Move
5.Shhhh!!
6.Reciprocate
7.Rave About What You Love
8.Always Be There
9.Build Business RelationshipsTake it Off-line
10.Be Positive and Happy
11.Do It Well OrDon’t Do It At All
12.Do Not Cross Post!!
Ideas for UsingFacebook Daily Read Your Newsfeed updates Post 1-3 Updates Reply to comments/likes from fans Share 1 po...
Ideas for UsingTwitter Daily RT 5 useful tweets Send 3 business updates (these can be scheduled) Send 2 personal update...
Any Questions?
Salisbury Big Business Presentation
Salisbury Big Business Presentation
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Salisbury Big Business Presentation

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Salisbury Big Business Presentation by Amanda Kennedy, Director of Kennedy PR and Kenzia Digital Marketing.
www.kennedypr.co.uk - marketing for Wiltshire and South of England
www.kenzia.co.uk - restaurant marketing

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Salisbury Big Business Presentation

  1. 1. WHO AM I?Amanda Kennedy@Kennedy_PR@KenziaDigitalwww.facebook.com/kprmarketing
  2. 2. Powerful Facts Kids are learning on iPad, not chalkboards We don’t have a choice WHETHER we do socialmedia, but HOW WELL we do it! 93% of consumers trust peer recommendation, whenonly 14% trust advertising 93% of marketers use social media for business The ROI of Social Media is that your business will stillexist in 5 years time!
  3. 3. Why Be On Social Media? Your customers are on it Your competitors are on it Your industry is on it
  4. 4. What Can You UseSocial Media For?
  5. 5.  Networking Brand awareness Driving people to your website Building relationships Spying on competitors Learning about your industry Educating potential clients Customer service Recruiting staff
  6. 6. 12 Rules ofTwitter & Facebook
  7. 7. 1.Have a Killer Profile Picture of you or your brand Tell tweeters what you do Show a side of your personality Add something a little personal (but not that!) Never include politics or religion Have fun Do not copy other bios
  8. 8. Kennedy PR snapshot!
  9. 9. Have a Killer Profile You or brand as profile picture? Cover Photo Complete your information section Products Awards SEO
  10. 10. Kennedy PR snapshot!
  11. 11. 2.Have a Killer Focus
  12. 12. 3.First Impressions Count
  13. 13. 4.Be Bold!Make The First Move
  14. 14. 5.Shhhh!!
  15. 15. 6.Reciprocate
  16. 16. 7.Rave About What You Love
  17. 17. 8.Always Be There
  18. 18. 9.Build Business RelationshipsTake it Off-line
  19. 19. 10.Be Positive and Happy
  20. 20. 11.Do It Well OrDon’t Do It At All
  21. 21. 12.Do Not Cross Post!!
  22. 22. Ideas for UsingFacebook Daily Read Your Newsfeed updates Post 1-3 Updates Reply to comments/likes from fans Share 1 post from another business page Like/Comment as your Business Page on atleast 2updates
  23. 23. Ideas for UsingTwitter Daily RT 5 useful tweets Send 3 business updates (these can be scheduled) Send 2 personal updates Shout out to 1 person you admire Reply to all your @ Mentions Have one back and forth conversation Help one person with a business query
  24. 24. Any Questions?

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