Small Business Marketing Strategies Successful Linkedin Profiles


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Tips and Strategies for Successful Linkedin Profiles

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Small Business Marketing Strategies Successful Linkedin Profiles

  1. 1. ==== ====The 10 Missing Links Affecting Your Linkedin Profile ==== I advise my clients that the LinkedIn profile is one of the most powerful small businessmarketingstrategies. It can provide a myriad of benefits. In this article Im going to take youthrough thecomponents of the successful LinkedIn profile. Start to build trust. LinkedIn is a professional networking site with many marketingopportunities foryou as a small business proprietor. You can build trust rapidly as your whole lifehistory is there forthe reading. Complete the LinkedIn profile as much as possible. Be sure to write a friendly andwarm summary, too. Upload a professional head and shoulders image that isfriendly andapproachable. People prefer to do business with those that they have seen. Humansneed to beable to relate to a person before taking a relationship further to the point of spendingtheir hardearned money. Start connecting. Your next task on LinkedIn is to connect to as many people as you canremember from your past. Rack your brains to think about school friends, colleagues from yearsago - everybody that you can remember. The more people that you connect to, the more yourconnections your profile will show to anybody using LinkedIn to find business partners in yourniche. Each connection will work as a backlink to your profile page. The more connections youhave to your profile, the better your profile page will perform in search results. Build more trust. Being connected to more people, you will again be contributing to the trust factorof your profile. People would rather do business with a contact of a connection or friendthan withsomebody whom they know nothing about. When you come across somebody you know, thinkabout whether you can provide them with a testimonial, and then ask if they could do thesame foryou. Testimonials are important for trust building. A LinkedIn profile gives credibility. Even if you do not have much time to sign into andinteract onLinkedIn, it is still well worth having a completed profile. I have enjoyed clientscontacting me evenat times when I havent been active on LinkedIn. Make a LinkedIn profile partof your smallbusiness marketing strategy. Get active in Groups and Answers. Groups and Answers are two powerful ways to networkonLinkedIn. You can find relevant groups by searching for your niche business area. Think aboutwhere you might find the people you can help. Spend time mingling and commenting on the postsof others. Add a few items from your blog as appropriate. Answers is an opportunity to show that you are knowledgeable about your field. Quite oftenpeoplewill post questions asking for help. You can answer in the most polite, knowledgeable, andhelpfulway - your answer will be seen by others in the field, and you will build credibility.
  2. 2. In all the years that Ive used LinkedIn, I certainly have gained many clients and madesomepowerful business connections. I cannot speak highly enough of Linkedin, and howimportant it isfor a small business to have a presence on this site from a small businessmarketing perspective.Paul Carter is an experienced online marketing consultant and runs one of the leading onlinemarketing agencies in the marketing industry. He has helped many businesses to build asuccessful marketing strategy that results in leads and sales. If you would like to know more about his online marketing service you can contact him athis site.He also provides marketing ideas, tips and white papers on his blog - go there now tosee whathes got on offer today.Article Source: ====The 10 Missing Links Affecting Your Linkedin Profile ====