Maximizing Your Presence On LinkedIn, Munish Sudan

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This presentation was used at HR Summit and Expo 2013 www.hrsummitexpo.com

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Maximizing Your Presence On LinkedIn, Munish Sudan

  1. 1. Maximizing your presence on LinkedIn ©2013 LinkedIn Corporation. All Rights Reserved.
  2. 2. Googled yourself lately? Don’t feel bad, we all do it… What does your personnal brand look like? ©2013 LinkedIn Corporation. All Rights Reserved.
  3. 3. Have no doubts… you are a brand! • Job tenure is on the decline - Students today will have held 10-15 jobs before they turn 50 ! Guillaume Larronde • Global competition rising Account Director MENA Linkedin • Easier to change careers Internet | UAE Connections: 500+ ; Recommendations: 12 • How great a career can be without a reputation? • How great a career can be without a network? ©2013 LinkedIn Corporation. All Rights Reserved.
  4. 4. Know your LinkedIn profile ©2012 LinkedIn Corporation. All Rights Reserved. 4
  5. 5. Visual Attention Level 5
  6. 6. The Structure of Your LinkedIn Profile Summary Profile Picture Causes you support & Additional Info Education Connections you Follow What Headline Skills Recommendations Groups you’ve joined Public URL Recent Activity Experience ©2012 LinkedIn Corporation. All Rights Reserved. 6
  7. 7. Mistake #1 No Profile Picture/ Bad Picture X X X X Tip: Put up a professional picture of yourself • • • • • Preferably a head shot with light background Wear your natural smile Avoid excessive jewelry, sun-glasses, fancy landscapes in background etc Do not have another person with you in the picture frame Some one who comes in to meet you after viewing your profile picture should be able to recognize you easily ©2012 LinkedIn Corporation. All Rights Reserved. 7
  8. 8. Mistake #2 Vague/ Non-relevant Professional Headline Why is your headline so important? • • It is your first impression on other people when they see you on LinkedIn. It almost always follows the mention of your name, everywhere on LinkedIn – this is your tagline! X X Tip: Think the ‘Marketing’ way • • • • Create a precise, powerful statement Make yourself memorable Excite the reader If your Title & Organization’s brand are powerful, they could also form your headline ©2012 LinkedIn Corporation. All Rights Reserved. 8
  9. 9. Mistake #3 Boring Summary Keep it interesting & precise – It’s your elevator pitch! • • • • Inject your personality into the Summary Connect with the reader, create impact Outline USPs – Use key words that your target audience would search for to find you Keep it conversational – write from 1st person (unless your brand requires otherwise), Avoid clichéd words Tip: Have a format: • • • Introduce yourself & talk about who YOU are. Make people see you as an interesting person. Talk about how you came to where you are today. Talk about who THEY are – who do you help? Talk about who your target client is – Be subtle here. Finish by talking about what you offer. Don’t give away everything here – just talk about what you mainly do, and how people can benefit from it. ©2012 LinkedIn Corporation. All Rights Reserved. 9
  10. 10. Mistake #4 Incomplete Description of Experience Your Career history tells your story: • • • Tells people about your career path Adds to your professional image when you showcase your past work & results achieved Allows your ex-colleagues to find you on LinkedIn easily Tip: Complete this section in full. Think the ‘Sales’ way! • • • Include both current position & past positions Detail specific accomplishments in each Let type-ahead find your company, so you can connect with past colleagues ©2012 LinkedIn Corporation. All Rights Reserved. 10
  11. 11. Mistake #5 No Mention of Skills & Expertise in the relevant profile section Why mentioning Skills & Expertise is important? • • It helps to showcase your core strengths as a professional Other professionals can endorse your skills on your profile that lends credibility to your professional image Tip: Have a list that’s consistent with your professional image • • • Target your strengths Prioritize the skills/ expertise that you wish to mention Do not fake ©2012 LinkedIn Corporation. All Rights Reserved. 11
  12. 12. Mistake #6 No Recommendations Why Recommendations are important? • • • Adds to your professional image by letting viewers know what other professionals who have worked with you think about you Recommendations lend credibility to what you say about yourself Recommendations that you write for others also impact your credibility – be careful & honest when you recommend others Tip: Keep a healthy mix • • • • Only ask a recommendation from those who know you well. Give recommendations only to those you know well & genuinely appreciate. Be specific – Ask the referee to recommend you for something specific that you worked on together. Ask them to include what happened as a result of your working together Regularly manage your Recommendations and keep them relevant to your current workprofile Be prudent while recommending others ©2012 LinkedIn Corporation. All Rights Reserved. 12
  13. 13. Mistake #7 Excessive/ Irrelevant Group Memberships How are Groups important? • • Allow you to learn & stay abreast through participation in industry/ domain specific discussions with other relevant professionals Allow you to position yourself as a subject matter expert Tip: Stick to what’s relevant; Control your visibility • • • • Only join groups that are relevant for you Be judicious in deciding which Group memberships would you like to showcase on your LinkedIn profile Participate in relevant discussions and share expertise to increase your visibility Be positive in outlook & constructive in approach ©2012 LinkedIn Corporation. All Rights Reserved. 13
  14. 14. Set your visibility right
  15. 15. Adapt the inbound messages to your needs
  16. 16. Your network today… …Tomorrow’s opportunities 16
  17. 17. Follow companies 17
  18. 18. Get LinkedIn Today…and every day 18
  19. 19. LinkedIn Skills • What is the skill? • Who has the skill? • What companies value the skill? • What groups are related to the skill? Where are the talent pools with the skill? Other related skills • •
  20. 20. Visualize your connections with inMap http://inmaps.linkedinlabs.com Past Company You School Current Company Friends Clients 20
  21. 21. Bring all your contacts from your address books, emails and calendars together with your Linkedin network 21
  22. 22. See your recent conversations, meetings, and saved notes directly on your contacts’s profile 22
  23. 23. Start your day with opportunities to say hello – get news about job changes, birthdays and more. 23
  24. 24. Stay connected on the go with the brand new Linkedin iPhone app 24
  25. 25. Improve Results for your business
  26. 26. Leverage Employees
  27. 27. Educate Your Organization and the Executive Team on the Value of LinkedIn 27
  28. 28. Leverage Your Employees and their network 28
  29. 29. Every Employee is an Ambassador
  30. 30. Leverage your company page
  31. 31. Home & Company Updates
  32. 32. Career Page
  33. 33. Products or Services page
  34. 34. Measure Your Impact Track company update engagement metrics Segment Followers on targetable dimensions Track new Follower acquisition
  35. 35. Leverage Followers
  36. 36. On Linkedin Email Signature 36
  37. 37. Your Followers: A Valuable Pool Of Talent Engaged talent pool 71% of LI Members are interested in updates on job opportunities from companies they follow Long-term relationships Brand Evangelists 80% of LI Members will only follow up to 6 companies Follower are 10X more likely to share content
  38. 38. Follower Ecosystem Grow Your Career by Following: XYZ.CO Ed Franklin xyzCo XYZ.CO xyzCo Cecile, get the latest on XYZ.CO XYZ.CO Jobs, News & more! Grow Your Career by Follow ing: XYZ.CO Cecile, get t he lat es t on XYZ.CO Jobs , New s & more! Acquire Followers Post Updates to Followers Analyze & Optimize Drive Engagement
  39. 39. Engage Your Followers Using Targeted Content Featured Employees Company News Thought Leadership ‘A day in the life’ shows company culture, perks, benefits, and challenging problems that are being solved What exciting projects are happening at your company? Opening a new office? Share articles that feature your organization Blog posts, research papers, interesting articles from your industry that are useful to your audience
  40. 40. Leverage groups
  41. 41. 2M+ Linkedin Groups UAE Employer Branding Emiratisation 2545 groups 118 groups 20 groups
  42. 42. Dubai Golf Chiropractor 3921 groups 3827 groups 407 groups
  43. 43. Listen in on Groups Groups Join many Participate in a few 1,000,000 + Run one CXOs IT Pros Fashion 43
  44. 44. Measure Engagement and growth
  45. 45. 3 things to do for yourself 1. Complete your profile (Photo, Tagline, summary, vanity url and links) 2. Set your parameters according to your needs (visibility, accessibility, frequency of messages) 3. Set news for you (Join 3 Groups, Follow 3 companies, Subscribe to 3 News sources)
  46. 46. 4 things to do for your business 1. Leverage employee 2. Leverage your company page 3. Leverage followers 4. Leverage groups
  47. 47. Contact Munish: E: musudan@linkedin.com or M: +971-55-2000-619 Thank You musudan@linkedin.com or +971-55-2000-619 ©2013 LinkedIn Corporation. All Rights Reserved. 48

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